Crossroads Communications, LLC

What Crossroads Communications, LLC does

Crossroads Communications, LLC is a privately-held, woman-led integrated marketing agency headquartered in Tulsa, Oklahoma, founded in 2003 and operating with a team of approximately 11-14 employees. The firm delivers a comprehensive suite of B2B marketing services including brand strategy, graphic design, website development, social media management, public relations, video production, technical writing, and event marketing, organized around a stated "Strategy Before Tactics" methodology. Its core technology stack is conventional WordPress-based web development and Mailchimp for email, with no proprietary software or platform; the business model is professional services revenue tied to quote-based, multi-year client engagements rather than productized offerings.

The client base spans manufacturing enterprises (Webco, Zeeco, S&R Vapor Recovery), municipalities (City of Coweta, Glenpool, Guthrie, Catoosa, Bixby), events and festivals (Scotfest, Tulsa Run, Route 66 Marathon), enterprise software (Operational Sustainability/OESuite), and nonprofits (Junior League of Tulsa). Go-to-market is sales-led, relying on direct outreach, scheduled consultations, and a long-term partnership preference over transactional projects, with documented relationships extending 15+ years (Zeeco) and 11 years (Operational Sustainability). The agency operates a CSR sub-brand (Crossroads Cares) and has been recognized as a Mosaic Top Inclusive Workplace; its international footprint appears limited to campaign deployment for U.S.-based clients rather than dedicated overseas operations.

Name

Crossroads Communications, LLC

Legal name

Crossroads Communications, LLC

Website

https://crossroads-team.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Crossroads Communications is a Tulsa-based, woman-led integrated marketing agency serving manufacturing, municipal, software, event, and nonprofit clients with brand strategy, design, web, PR, social, and event marketing services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

Keywords

• Integrated marketing services
• Brand development
• Public relations
• Social media management
• Graphic design

Headquarters

HQ city

Tulsa, Oklahoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services: B2B professional services including brand strategy, graphic design, web development, public relations, social media management, and integrated marketing campaigns for enterprise and municipal clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crossroads Communications, LLC is an integrated marketing communications agency that delivers strategic marketing services including brand development and strategy, graphic design, website development, social media management, public relations, video production, technical writing, event marketing, and municipal public information campaigns. The firm serves enterprise manufacturing, municipal government, events and festivals, enterprise software, and nonprofit clients with a "strategy before tactics" methodology and long-term partnership engagements.

Product overview

Crossroads Communications, LLC is an integrated marketing communications agency based in Tulsa, Oklahoma. Rather than offering a software product, the company provides a comprehensive suite of marketing services including strategic planning, brand development, graphic design, website development, social media management, public relations, video production, and event marketing. Their service portfolio is organized around their "Strategy Before Tactics" methodology and serves diverse clients across manufacturing, software/technology, municipalities, events, and nonprofit sectors. The agency operates as a single-service offering rather than a platform architecture, delivering integrated marketing solutions tailored to each client's specific industry, goals, and target audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Crossroads Cares: A corporate social responsibility program focused on DEI, charitable giving, talent enrichment, and volunteerism as an integral part of the company's culture

Products and services

• Strategic Marketing Services Integrated marketing strategy and planning services including strategic marketing plan development, brand storytelling, and comprehensive marketing planning for clients across manufacturing, software, municipalities, and events.
• Brand Development and Strategy Brand identity development, logo redesign, brand story creation, and visual identity refinement to help clients communicate effectively with their target markets.
• Graphic Design Visual design services including print collateral, digital graphics, tradeshow booth materials, employee resource guides, and marketing materials development.
• Website Development Website design and development services including responsive layouts and brand-consistent digital experiences for clients.
• Social Media Management Social media strategy, content creation, community management, and paid social media advertising campaigns for clients.
• Public Relations Public relations services including press release development, media relations, crisis communication planning, and public communications support.
• Video Production Video content creation including social media videos, promotional content, and on-site event coverage with photography support.
• Municipal Public Information Campaigns Specialized marketing campaigns for municipalities including public information initiatives, citizen engagement programs, bond campaign communications, and public funding education efforts.
• Event Marketing Event promotion including attendance drives, VIP package marketing, on-site event support, and promotional material design for festivals and events.
• Technical Writing Professional copywriting and content creation services for technical industries, including marketing copy, blog content, email campaigns, and educational materials.

Quantifiable outcome

• Webco achieved $750 million in sales following rebranding campaign
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lambert: Lambert is a strategic communications and integrated marketing agency serving mid-market and enterprise clients across manufacturing, professional services, and consumer industries, with a comparable 'strategy-first' integrated service portfolio.
• Sullivan Branding: Sullivan Branding is a B2B brand strategy and integrated marketing agency focused on industrial, manufacturing, and professional services clients, aligning closely with Crossroads' manufacturing-heavy client base.
• Gable Group: Gable Group is a B2B marketing and PR firm of similar scale serving industrial, technology, and professional services clients with integrated brand, content, and PR capabilities — a close structural analog to Crossroads.
• Tucker/Hall: Tucker/Hall is a strategic communications and public relations firm offering integrated marketing, crisis communications, and government relations, with comparable client mix and regional/Southeast U.S. footprint.
• BFG Communications: BFG Communications is a B2B marketing agency of comparable size offering integrated brand strategy, public relations, digital, and creative services to industrial and professional services clients, mirroring Crossroads' full-service model and mid-market client focus.

Regional players

• Jackson Spalding: Jackson Spalding is an integrated marketing and PR agency headquartered in the Southeastern U.S. serving enterprise and municipal clients with similar integrated capabilities; geographic focus differs but service model and client types overlap.
• Jordan Advertising: Jordan Advertising is a Tulsa-based integrated agency offering brand, digital, and PR services; a direct regional competitor operating in the same Tulsa/Oklahoma market as Crossroads.

Broad incumbents

• Padilla: Padilla is a large integrated marketing and communications agency with strong PR and brand-building capabilities serving manufacturing, energy, and consumer clients; competes for similar brand strategy and PR engagements at greater scale.
• Finn Partners: FINN Partners is a large global PR and integrated marketing firm serving technology, manufacturing, and consumer clients; it competes with Crossroads for enterprise PR and brand work but at significantly larger scale.
• VMLY&R: VMLY&R is a global creative and brand experience agency offering integrated marketing, brand strategy, and digital execution across industries; competes for enterprise integrated marketing engagements but with much broader portfolio and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-communications-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Communications, LLC