Cross Street Flower Farm

What Cross Street Flower Farm does

Cross Street Flower Farm is a privately held, founder-owned specialty cut flower farm operating on 7 acres at Jacobs Lane in Norwell, Massachusetts, approximately 30 minutes south of Boston. Founded by Nikki Bartley in 2015, the farm sells sustainably grown fresh-cut flowers that are typically harvested and into customers' hands within 24-48 hours. The core technology is horticultural rather than digital: a proprietary seasonal crop planning system refined over 6+ years enables continuous flower availability from April through October, spanning heirloom daffodils and tulips in spring, ranunculus and peonies in early summer, and dahlias through first frost. The farm plants roughly 100,000 tulip bulbs and 60,000 dahlias annually. Direct-to-consumer commerce runs on Shopify, supporting weekly bouquet sales, an on-farm Barn Shop retail location (Tuesday-Sunday hours), and a multi-tiered CSA subscription program with six share types ranging from $90 to over $500 per season.

The business model is a hybrid of recurring subscription, transactional retail, and experiential revenue. CSA flower shares provide season-long recurring revenue with member benefits (10% Barn Shop discount and priority access); the wholesale program supplies local florists and wholesalers via email availability lists from mid-April to mid-October; experiential events layer higher-margin, premium-priced offerings on top of the farm's physical assets — including Cut Your Own Bouquets ($45/person), Sip & Snip workshops ($85-$150/person), Rise + Shine Yoga ($20/class), the multi-day BLOOM retreat, and on-farm photography sessions. Ancillary revenue includes dahlia tubers, bulbs and corms, Bucket of Blooms DIY bundles, vase arrangements, and digital gift cards. Customer segments span local individual consumers (primary), gift purchasers, local florists and wholesalers, and experience seekers. Marketing is driven by Instagram, Facebook, an extensive blog ('Stories From Our Fields'), email newsletters, community word-of-mouth, and earned media including a Best of Boston 2021 award for Best Floral CSA.

Name

Cross Street Flower Farm

Legal name

Cross Street Flower Farm

Website

https://crossstreetflowerfarm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Street Flower Farm is a 7-acre sustainably grown cut flower farm in Norwell, Massachusetts, founded in 2015 by Nikki Bartley. It sells fresh-cut flowers, CSA subscriptions, experiential on-farm events, wholesale stems, and dahlia tubers to South Shore Boston consumers, local florists, and experience seekers.

Ownership category

akta.pro rank

Headquarters

HQ city

Norwell, Massachusetts

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Flower Sales: Weekly bouquets, arrangements, and straight bunches sold online and at Barn Shop. Includes seasonal specials and CSA pickup.
2. Flower CSA Shares: Subscription-based flower shares (CSA model) offering 5 seasonal share types: All Flower Share Bundle (14-28 weeks, starting at $500), Spring Share (4-6 weeks, $160), Ranunculus Share (2-4 weeks, $90), Peony Share (2-4 weeks, $100), Summer Share (4-8 weeks, $160), Dahlia Share (4-6 weeks, $160). Members receive 10% off Barn Shop prices and priority access.
3. Experiential Events: Cut Your Own Bouquet experiences ($45/person for 45 minutes, 20 stems), Sip & Snip workshops ($85-$150/person), yoga classes ($20/class), and specialty events.
4. Wholesale: Wholesale program supplying local florists and wholesalers via email availability lists during growing season (mid-April to mid-October).
5. Garden Products: Dahlia tubers ($9-$16 individual, $81-$117 bulk), tulip and daffodil bulbs, cut flower seedlings, flower arrangement vessels, and garden-themed books and gifts.
6. Gift Cards: Digital gift cards available in $25, $50, $100, and $250 denominations, redeemable for any purchase online or in Barn Shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cross Street Flower Farm is a 7-acre sustainable cut flower farm in Norwell, Massachusetts that grows and sells fresh-cut flowers, seasonal and annual CSA flower shares, dahlia tubers and bulbs, and on-farm experiences. Revenue is generated through weekly bouquets, multi-tier flower subscriptions, Cut Your Own and Sip & Snip events, workshops, vase arrangements, gift cards, and a regional wholesale program serving local florists.

Product overview

Cross Street Flower Farm operates as a 7-acre sustainable cut flower farm in Norwell, Massachusetts, offering a diversified portfolio of products and experiences. The core offering centers on fresh-cut flowers and seasonal CSA-style Flower Shares (including Spring, Ranunculus, Peony, Summer, Dahlia, and All Flower Share Bundle options spanning 14-28 weeks). The farm provides experiential offerings including Cut Your Own Bouquet sessions, Sip & Snip evening events, Rise + Shine Yoga classes, and the BLOOM Retreat fundraiser. E-commerce offerings include wholesale flowers, dahlia tubers, bulb pre-orders, vase arrangements, and digital gift cards. The Barn Shop provides a physical retail location for fresh-cut flowers and gifts. All operations are powered by Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers & Weekly Bouquets Weekly bouquets and arrangements sold during the growing season, featuring sustainably grown cut flowers harvested and delivered within 24-48 hours. Available via the online store and Barn Shop.
• Flower Shares (CSA) Subscription-based flower programs offering six seasonal share types: All Flower Share Bundle (14-28 weeks, starting at $500), Spring Share ($160), Ranunculus Share ($90), Peony Share ($100), Summer Share ($160), and Dahlia Share ($160). Members receive 10% off Barn Shop prices and priority access.
• Cut Your Own Bouquet Self-harvest experience allowing visitors to pick their own bouquets of summer flowers from mid-July to mid-September. $45 per person includes 45 minutes in the field, 20 stems, clippers, and buckets.
• Sip & Snip Events Monthly evening events combining cut-your-own flower experiences with wine, light bites, music, and floral design workshops during summer months. Includes themed Sunset Book Talk and September Fundraiser editions.
• Rise + Shine Yoga Outdoor yoga classes held Saturdays 9am-10am through the dahlia season as weather permits. $20 per class with $25 drop-in pricing.
• Vase Arrangements Signature garden-style floral arrangements available in Sweetheart Mason Jar, Petite, Medium, and Deluxe sizes with various color palette options for events and gifts.
• Bucket of Blooms DIY flower package providing 8-10 bunches of mixed focal flowers, fillers, and foliage sized for 6-8 mason jar arrangements, starting at $150.
• BLOOM Retreat Weekend retreat combining meditation, writing, painting, yoga, and floral design among the flower fields, with a fundraising component for Quilts for Kids Nepal.
• Dahlia Tubers Dahlia tubers sold individually and in bulk collections, including varieties such as Cafe au Lait, Wizard of Oz, Platinum Blonde, Rebecca Lynn, and others, ranging from $9 to $16 per tuber with bulk options at $81-$117.
• Flower Bulbs & Corms Seasonal bulb pre-orders including tulip bulbs, daffodil bulbs (Bridal Crown, Replete, White Lion), and ranunculus corms in various color mixes.
• Digital Gift Cards Digital gift cards available in $25, $50, $100, and $250 denominations, redeemable for any purchase online or at the Barn Shop.
• Wholesale Program Wholesale flower supply program for local florists and wholesalers, with email-based availability lists distributed during the mid-April to mid-October growing season. Includes per-stem and per-bunch pricing across varieties such as peonies, ranunculus, anemones, snapdragons, sunflowers, lisianthus, and pincushion flowers.
• Photography Site Fee Professional photography sessions at the farm for $200 site fee covering 1.5 hours, with required Certificate of Insurance and evening 5pm appointments.

Quantifiable outcome

• Flowers typically last longer than grocery store or florist flowers due to 24-48 hour harvest-to-delivery time
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Currently Wine Co.minorGTM or Marketing Partner · 1 January 2025Provides wine for Sip & Snip events and workshops at the farm. Featured partner for sunset Cut Your Own experiences.
• Quilts for Kids NepalminorStrategic or Co-development Partner · 1 January 2023Nonprofit beneficiary of BLOOM retreat fundraising. Cross Street Flower Farm organizes annual retreats to raise funds for this organization that provides work for economically challenged women and educates at-risk girls in Kathmandu. Goal to raise $10,000 to send 70 children to school.
• Lavinia SpaldingminorStrategic or Co-development Partner · 1 January 2023Award-winning travel writer who leads writing workshops at the BLOOM retreat. Co-creator of the BLOOM retreat experience at Cross Street Flower Farm.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, enabling product listings, shopping cart, checkout, and customer accounts. Core infrastructure for all direct-to-consumer sales.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saipua: Brooklyn-based flower farm and floral design studio with a similar sustainable-flower-farming approach, combining on-farm production with event design and workshops. Comparable in marrying artisan growing practices with high-end floral design.
• Burnside Farms: Virginia-based cut flower farm operating Cut Your Own experiences with similar pricing points and seasonal u-pick tulip and dahlia events. Directly comparable for agritourism-style offerings and direct-to-consumer fresh flower sales.
• East Olivia: NYC-based DTC flower brand combining farm-sourced flowers with workshop offerings and a strong identity-led brand. Comparable in layering design experiences and product sales on top of a flower supply base.
• Floret Flowers: Washington State-based cut flower farm with a highly comparable direct-to-consumer model including CSA shares, on-farm workshops, seed and bulb sales, and published educational content. Widely regarded as a leader in the small-scale cut flower farming movement and the most-cited direct comparison point for Cross Street's diversified farm and event model.
• Grace Rose Farm: California-based cut rose farm with direct-to-consumer e-commerce, subscription-style flower programs, and farm experiences. Comparable DTC model that combines subscription flower shares with a curated retail experience.
• Tiny Hearts Farm: New York-based small-scale cut flower farm operating CSA shares, design services, and workshops from a similar acreage footprint. Comparable in scale, sustainable farming philosophy, and the combination of subscription shares with design-led offerings.

Broad incumbents

• 1-800-Flowers: National flower and gift retailer offering a broad assortment of arrangements and gifts across many occasions. Represents the incumbent mass-market flower channel competing with local farms for consumer gifting occasions.

Emerging players

• The Bouqs Co. Direct-to-consumer cut flower delivery company with farm-sourced supply chain and subscription options. Comparable in the cut flower DTC category but operates at a fundamentally different, technology-enabled nationwide scale model.

Regional players

• Russell's Garden Center: Long-established Wayland, MA-based garden center with deep regional roots. Comparable as another New England gardening retail channel competing for the same South Shore and greater Boston gardening customers.
• Mahoney's Garden Center: Multi-location garden center retailer across eastern Massachusetts offering plants, garden supplies, and seasonal items. Comparable as a regional retail touchpoint for gardeners operating in the same Massachusetts geography as Cross Street.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crossstreetflowerfarm
• Instagraminstagram.com/crossstreetflowerfarm
• LinkedInlinkedin.com/company/cross-street-flower-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Street Flower Farm