What East Olivia does

East Olivia is a female-founded, NYC-based floral creative agency established in 2016 by Kelsea Olivia Gaynor. The company designs and produces large-scale floral installations (flower walls, arches, stage backdrops, greenery walls, flower clouds, window displays) along with event design and styling for corporate events, brand activations, conferences, weddings, and experiential marketing programs. It serves a portfolio of enterprise clients that publicly includes Spotify, Google, Hudson Yards, Create & Cultivate, HBO, Aerie, La Croix, Absolut, Nordstrom, ILIA Beauty, Anthropologie, Calvin Klein, Fenty, Smirnoff, Ketel One, Diane von Furstenberg, Teen Vogue, The New York Times, Volvo, Mastercard, and Amazon.

The product surface spans nine discrete service lines: Floral Installations, Event Design & Styling, a Custom Branded Flower Cart rental, Press & Influencer Kits (dried floral mailers), Corporate Gifting, Private Floral Workshops (in-person and via Zoom), Bespoke Floral Design, Wedding Florals, and a proprietary preserved/dried arrangement line called Forever Florals sold through a dedicated e-commerce storefront. Underlying production is craft-based, combining fresh florals with the proprietary Forever Florals preservation approach that yields long-lasting dried/preserved arrangements — the company's primary technical/process differentiator versus single-event fresh-flower vendors.

The business model is hybrid: project-based custom pricing for enterprise installations, event design, weddings, and branded activations, plus transactional revenue from the Shop East Olivia e-commerce channel for consumer Forever Florals and high-volume corporate gifting. GTM is multi-channel: an inquiry-form driven enterprise field-sales motion, an event-driven social/word-of-mouth motion where installations themselves generate visibility, and DTC e-commerce. The firm operates with 1-10 employees from a NYC headquarters and claims US and international delivery; no funding rounds, institutional investors, or parent company are disclosed.

Name

East Olivia

Legal name

East Olivia

Website

https://eastolivia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

East Olivia is a female-founded NYC creative agency designing large-scale floral installations, event styling, branded gifting, and wedding florals for brands, agencies, and event planners, with DTC preserved flower arrangements.

Ownership category

akta.pro rank

Product category

Event Floral Design Services

NAICS

Florists (459310), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Floral design services
• Event floral styling
• Corporate gifting florals
• Wedding floral design
• Preserved flower arrangements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Floral Installations & Event Design: Custom large-scale floral installations and event styling services for brands, marketing agencies, event planners, and experiential agencies. Revenue generated through project-based fees for design and installation services.
2. Wedding Floral Services: Bespoke wedding floral design including bridal bouquets, boutonnieres, table centerpieces, ceremony arches, chuppahs, and large-scale installations. Project-based pricing for weddings.
3. Corporate Gifting & Press Kits: Custom dried floral bouquets for corporate gifting, as well as branded press and influencer kits. Volume-based offerings through the shop for high-volume corporate orders.
4. E-commerce (Forever Florals): Direct-to-consumer sales of preserved and dried flower arrangements through the Shop East Olivia e-commerce platform.
5. Private Floral Workshops: Team building and private client floral design workshops offered in-person or virtually via Zoom, led by expert floral designers.
6. Branded Flower Cart Rental: Mobile branded flower cart rental service for events, allowing brands to create photo moments and give away hand-tied custom bouquets.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

East Olivia is a female-founded NYC-based creative agency that designs and executes large-scale floral installations, event styling, wedding florals, branded flower carts, press/influencer kits, and corporate gifting using fresh and preserved flowers. The firm also sells its proprietary Forever Florals preserved arrangements direct-to-consumer via an online shop and runs private floral design workshops for teams.

Product overview

East Olivia is a female-founded NYC-based creative agency offering a comprehensive portfolio of floral design services. The company operates as a unified service offering rather than a software platform, providing large-scale floral installations, event styling, branded flower carts, press/influencer kits, corporate gifting, private workshops, bespoke florals, and wedding services. Their signature Forever Florals (preserved/dried arrangements) are also available for direct purchase. Services range from ephemeral fresh flower installations to permanent preserved arrangements, serving corporate clients, event planners, marketing agencies, and individual consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Installations Large-scale floral installations and flower walls for events, marketing campaigns, and experiential activations, including flower walls, flower arches, floral stage backdrops, greenery walls, conference booth installations, floral window displays, and hanging flower clouds. Targeted at brands, marketing agencies, event planners, and experiential agencies.
• Event Design & Styling Visual merchandising and event styling services including tablescape florals, creative direction, branded floral moments, and semi-permanent floral decor for events, conferences, and brand activations.
• Custom Branded Flower Cart Mobile branded flower cart rental service providing branded floral photo moments at events where guests can take photos and take home hand-tied custom bouquets. Available with stem bar options.
• Floral Press & Influencer Kits Custom-designed dried floral mailers and collaborative mailer boxes for influencer and press gifting, designed to enhance unboxing experiences and drive social media engagement.
• Floral Corporate Gifting Custom designed dried floral bouquets and Forever Floral arrangements for corporate gifting needs, incorporating brand elements and messages for employee, client, and partner gifting.
• Private Floral Workshops Private team building and client experience workshops led by expert floral designers, available in-person or virtually via Zoom, where participants learn floral design basics with 40+ hand-selected blooms.
• Bespoke Floral Design Custom flower bouquet design services for VIP clients, influencers, celebrities, and press, featuring unique flowers and colors for special occasions such as birthdays and product launches.
• Wedding Florals Full-service wedding floral design including bridal bouquets, boutonnieres, table florals, centerpieces, ceremony arches, chuppahs, floral photo walls, and large-scale installations for couples.
• Forever Florals Proprietary preserved and dried flower arrangements designed by East Olivia that maintain their beauty indefinitely, sold direct-to-consumer through the online Shop East Olivia storefront for home decor and gifting.

Quantifiable outcome

• Social media-optimized installations designed for photo sharing and brand visibility

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• The Bouqs Co.

Direct peers

• Venus ET Fleur: Luxury preserved-flower DTC brand and event studio. Closest direct competitor to East Olivia's Forever Florals line and large-scale installations, competing for both gifting and experiential spend.
• Putnam & Putnam: New York-based floral design studio specializing in weddings, events, and editorial installations. Comparable in offering bespoke, design-forward florals to high-end clients and editorial brands.
• Saipua: Brooklyn-based floral design studio known for large-scale weddings, events, and design-forward installations. Competes with East Olivia in the NYC event-floral and wedding market.
• Flowerbx: Online florist focused on curated, designer-led bouquets and editorial gifting in NYC and London. Comparable in DTC bouquet delivery and design-forward positioning.
• BloomNation: Online marketplace connecting consumers with local florists for delivery and event orders. Comparable in serving the same end customers for bouquets and event florals through a digital storefront model.
• Floom: Online florist marketplace partnering with independent local designers. Comparable to East Olivia in delivering designer-led bouquets and event florals via an e-commerce channel.
• H.Bloom: Subscription-based corporate floral service for offices, hotels, and event spaces. Comparable to East Olivia's corporate and event floral streams with a recurring B2B model.
• L'Atelier Rouge: Luxury floral design studio producing large-scale installations for brands, weddings, and events. Closely comparable in high-end, experiential floral design and editorial-style activations.

Broad incumbents

• 1-800-Flowers: Large multi-brand floral and gifting retailer. Adjacent to East Olivia's DTC and corporate gifting streams but operates at vastly broader scale and price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-v8R2vJi2B84ogyxso-c_A
• Instagraminstagram.com/eastolivia
• Pinterestpinterest.com/eastolivia
• TikToktiktok.com/@eastolivia?lang=en
• LinkedInlinkedin.com/company/eastoliviacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Olivia