CROUZIL BOISSONS
Crouzil Boissons (Crouzil Frères) is a family-owned beverage distributor founded in 1981, serving CHR professionals and individual consumers across the Occitanie region of France with 3,500+ product references, daily delivery service, and three retail stores.
- Company typePrivate
- Founded1981
- HeadquartersVillefranche de Lauragais, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What CROUZIL BOISSONS does
Crouzil Boissons (legal name: CROUZIL FRERES) is a family-owned beverage distributor founded in 1981 and headquartered in Villefranche de Lauragais in the Occitanie region of southern France. Operating as a Société à Responsabilité Limitée (SARL), the company distributes alcoholic and non-alcoholic beverages through a catalogue of over 3,500 product references spanning wines and champagnes, spirits, beers, soft drinks, hot beverages, and snack foods. The business serves two primary customer segments: professional establishments in the CHR (Cafés, Hôtels, Restaurants) channel via daily delivery service and traditional commerce, and individual consumers through physical retail stores in Villefranche de Lauragais, Escalquens (opened 2017), and Castelnaudary. Revenue is generated primarily through transactional beverage product sales, with a consignment and deposit system applied to packaging such as bottles, casks, and crates. Pricing is not publicly disclosed and is accessed through the B2B client portal.
The company's technology stack is modest and primarily transactional. A B2B client portal (client.crouzilboissons.com) enables registered professional and retail customers to browse the catalogue, place orders, manage Cadencier (cycle counting), and view promotional and destocking offers. The public-facing website runs on WordPress and is supported by a local agency (Arborescence31), with social media presence limited to Facebook and an RSS feed. Supporting services include event organization with equipment rental and technical maintenance for commercial establishments, and the recurring C10 Avantages promotional catalogue program targeting CHR professionals.
The firm operates entirely regionally within Occitanie, with no evidence of external institutional investment, private equity backing, public funding, or expansion beyond its current footprint. Leadership is family-based, with Nicolas Crouzil serving as Director of Publication of the website. The company has no disclosed subsidiaries, no M&A activity, no patents, and no certifications, consistent with its profile as a mature, independently-operated regional beverage wholesaler.
CROUZIL BOISSONS firmographics
Firmographics- Name
- CROUZIL BOISSONS
- Legal name
- CROUZIL FRERES
- Website
- https://crouzilboissons.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Crouzil Boissons (Crouzil Frères) is a family-owned beverage distributor founded in 1981, serving CHR professionals and individual consumers across the Occitanie region of France with 3,500+ product references, daily delivery service, and three retail stores.
- Ownership category
- akta.pro rank
CROUZIL BOISSONS industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)
Keywords
Where CROUZIL BOISSONS is headquartered
LocationHeadquarters
- HQ city
- Villefranche de Lauragais
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
CROUZIL BOISSONS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Product Sales: Crouzil Boissons generates revenue through the sale of alcoholic and non-alcoholic beverages to both professional (CHR sector, traditional commerce) and retail customers. The company offers over 3,500 product references across wines, champagnes, spirits, beers, soft drinks, hot beverages, and snacks. They operate on a consignment model for packaging (bottles, casks, crates) with deposit systems.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CROUZIL BOISSONS product offering
Product offeringCore offering
Crouzil Boissons is a regional beverage distributor selling wines, champagnes, spirits, beers, soft drinks, hot beverages, and snacks (over 3,500 product references) to CHR (Cafés, Hôtels, Restaurants) professionals and individual consumers in the Occitanie region of France. The company combines a daily B2B delivery service, three physical retail stores, and a B2B client portal for online ordering, supported by event equipment rental and wine-list advisory services.
Product overview
Crouzil Boissons is a traditional beverage distribution company serving professionals (CHR/Café-Hôtel-Restauration channel) and individuals in Occitanie, France since 1981. The company operates as a single unified distribution service rather than a platform architecture, offering six core product categories (Vins & Champagnes, Spiritueux, Bières, Soft Drinks, Boissons Chaudes, and Grignotages) with a catalog of over 3,500 references. Supporting services include a B2B client portal for online ordering, event organization with equipment rental, and a C10 promotional catalog program. The company also opened retail stores in Villefranche de Lauragais, Escalquens, and Castelnaudary for walk-in customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vins & Champagnes Distribution of wines and champagnes sourced from major French and international wine-producing regions including Alsace, Bordeaux, Burgundy, Champagne, Provence, and Rhône Valley, sold to HORECA professionals and individual consumers in Occitanie.
- Spiritueux (Spirits) Distribution of spirits including vodkas (Grey Goose, Finlandia, Absolut), rums (Diplomatico, Don Papa, Zacapa), whiskies (Jack Daniels, Jameson, Chivas), gins (Beefeater, Hendrick's), tequilas, cognacs, and liqueurs, sold to HORECA professionals and individual consumers.
- Bières (Beers) Distribution of beers in bottles, mini-kegs, and kegs from breweries including St Homer (La Goudale), Karlsbrau (Licorne, Floreffe), Ab Inbev (Stella Artois, Leffe, Hoegaarden), and Paulaner, sold to HORECA professionals and individual consumers.
- Soft Drinks Distribution of non-alcoholic beverages including waters (Evian, Vittel, Perrier, Badoit), sodas (Coca, Pepsi, Orangina, Fanta), fruit juices (Minute Maid, Tropicana, Pago), syrups (Monin, Teisseire), and energy drinks (Red Bull, Monster).
- Boissons Chaudes (Hot Beverages) Distribution of hot beverages including premium coffees (Cellini, Segafredo, Illy, Maison du Bon Café), teas (Les Jardins d'Asie), hot chocolate, and accompanying sugars, sold to HORECA professionals and individual consumers.
- Grignotages (Snacks) Distribution of snack foods for appetizers and alongside hot beverages, including salty options (chips, peanuts, olives, Pringles, pretzels) and sweet options (Napolitain, almonds, Speculoos).
- Client Portal (B2B Ordering Platform) Online B2B ordering platform at client.crouzilboissons.com enabling registered professional and retail customers to browse the catalogue, place orders, manage Cadencier (cycle counting), and view promotions and destocking offers.
- Event Organisation & Equipment Rental Organisation of events (soirées, receptions, and other events) with rental of the necessary equipment, plus technical services and maintenance for commercial establishments, provided to professional and individual customers in Occitanie.
- C10 Avantages Promotional Catalogue Recurring promotional catalogue (C10 Avantages) featuring the 3,500+ product references with advantages, special offers, and new product highlights distributed to CHR (Cafés, Hôtels, Restaurants) professionals and other account customers.
Companies that use CROUZIL BOISSONS
Customer profileSegments3 records
Ideal customer profiles2 records
CROUZIL BOISSONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CROUZIL BOISSONS partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
CROUZIL BOISSONS competitors and assessment
Company assessmentDirect peers
- Millesima: French online wine retailer and wholesaler with delivery across France and internationally. Comparable in the consumer-direct and digital ordering dimension that complements Crouzil's client portal strategy.
- Nicolas: Leading French wine and spirits retail chain with physical storefronts and online ordering. Comparable to Crouzil's retail-store consumer channel and overlapping wine/spirits assortment.
- France Boissons: Heineken-owned French HORECA beverage distributor offering beers, wines, soft drinks, and water with daily delivery to cafés, hotels, and restaurants. Closest direct comparable to Crouzil in target customer, channel, and product mix, but operating at materially greater scale nationally.
- Wineandco: French online wine and spirits retailer with delivery across France. Comparable as a digital-first French beverage distributor serving both individual consumers and trade customers.
Emerging players
- Distriborg: French distributor of organic and specialty beverages including wines, juices, and soft drinks. Comparable as a regional specialty beverage distributor serving HORECA and retail with a differentiated assortment.
Broad incumbents
- Castel Frères: Major French wine producer and distributor with broad portfolio across price tiers. Comparable as an incumbent French beverage supplier serving wholesale and HORECA channels, though Castel operates as producer rather than pure distributor.
- Rémy Cointreau: French-owned premium spirits group (Rémy Martin, Cointreau, Louis XIII). Comparable as a French beverage incumbent whose brands Crouzil distributes; not a direct channel competitor but a key supplier and brand benchmark.
- Pernod Ricard: Global spirits and wine group with strong French distribution heritage. Comparable as a large incumbent supplying premium spirits and wines that Crouzil resells; competes indirectly for HORECA account mindshare.
- Marie Brizard Wine & Spirits: French spirits and wine group with broad French distribution footprint. Comparable as a broader French beverage player supplying overlapping HORECA categories Crouzil operates in.
Regional players
- Caves Augé: Paris-based specialty wine retailer and wholesaler. Comparable in the retail-store + wholesale beverage distribution model, though operating in the Paris region rather than Occitanie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CROUZIL BOISSONS social profiles
Digital presenceCROUZIL BOISSONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
CROUZIL BOISSONS leadership team
Management profileNumber of profiles
Profiles1 record
CROUZIL BOISSONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CROUZIL BOISSONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CROUZIL BOISSONS
What does CROUZIL BOISSONS do?
Crouzil Boissons is a regional beverage distributor selling wines, champagnes, spirits, beers, soft drinks, hot beverages, and snacks (over 3,500 product references) to CHR (Cafés, Hôtels, Restaurants) professionals and individual consumers in the Occitanie region of France. The company combines a daily B2B delivery service, three physical retail stores, and a B2B client portal for online ordering, supported by event equipment rental and wine-list advisory services.
Is CROUZIL BOISSONS a public or private company?
CROUZIL BOISSONS is a private company. It is classified as family owned and is currently operating.
When was CROUZIL BOISSONS founded?
CROUZIL BOISSONS was founded in 1981. It employs 1 to 10 people.
Where is CROUZIL BOISSONS based?
CROUZIL BOISSONS is headquartered in Villefranche de Lauragais, France, in the Europe region.
How does CROUZIL BOISSONS make money?
One revenue line is on record: beverage Product Sales.
Who are CROUZIL BOISSONS's main competitors?
Direct peers on record are Millesima, Nicolas, France Boissons and Wineandco. Distriborg is listed as an emerging player. Broad incumbents are Castel Frères, Rémy Cointreau, Pernod Ricard and Marie Brizard Wine & Spirits. Caves Augé is listed as a regional player.
Does CROUZIL BOISSONS have an API?
No public API is recorded for CROUZIL BOISSONS.
What industry is CROUZIL BOISSONS in?
CROUZIL BOISSONS's product category is Beverage Distribution. Its primary akta.pro industry code is CRAHAMAH, Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale). Its NAICS code is 4248 and its SIC code is 5180.