Crystal Pet Care

What Crystal Pet Care does

Crystal Pet Care is a sole proprietorship founded in 2021 by Crystal Sanchez, providing in-person pet care services — primarily dog walking, drop-in visits, and basic training/reactivity assistance — to individual pet owners across Santa Cruz County, California (including Santa Cruz, Capitola, Soquel, Aptos, Rio Del Mar, La Selva, Freedom, and Watsonville). Services are tier-priced per visit: a 30-minute drop-in at $23, a 30-minute walk/training at $28, and a one-hour drop-in at $33, with additional fees possible for weekend, holiday, and same-day bookings. The business carries a commercial Pet Care Insurance Policy and the founder holds multiple certifications (Pet CPR Advanced, Canine Massage, Herbal Remedies for Dogs, Pet First Aid, Basic Life Support, animal behavior), positioning expertise with reactive and special needs dogs as a key differentiator.

The business has no proprietary technology. Operations run on the third-party Time To Pet platform, which handles client account creation, pet profiles, scheduling, invoicing, and post-visit updates (sometimes with photos). Customer acquisition is driven by organic social media (Facebook, Instagram, Nextdoor), the company website, Google reviews, and a complimentary in-person meet-and-greet used to convert prospects. Go-to-market is direct-to-consumer only, with no intermediaries, enterprise clients, or institutional funding; the company is bootstrapped and founder-operated.

The customer base is restricted to Santa Cruz County pet families and revenue is entirely transactional on a pay-as-you-go basis with no subscription or recurring contract structure. Crystal Pet Care operates as a lifestyle micro-business at sub-million-dollar scale with no disclosed financials, limited geographic reach, and concentration of operational capacity in a single individual.

Name

Crystal Pet Care

Legal name

Crystal Pet Care

Website

https://crystalpetcare.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Crystal Pet Care is a sole-proprietor pet care service founded in 2021 by Crystal Sanchez, offering dog walking, drop-in visits, and basic training to individual pet owners across Santa Cruz County, California, booked via the Time To Pet platform.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Drop-In Visits (Feeding, Water, Litter, Potty Breaks) (HSANAEAA)

akta.pro secondary industry

Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD)

Keywords

• Dog walking services
• Pet sitting visits
• Drop-in pet care
• Pet care training
• In-home pet services

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Pet Care Services: One-time per-visit service fees for dog walking and drop-in pet care visits. Services billed per visit at tiered pricing based on duration. No recurring subscription required; customers request visits as needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Crystal Pet Care is a sole proprietorship that provides in-home pet care services including dog walking, drop-in visits for dogs, cats, and small pets, and basic training/reactivity assistance for dogs. Services are scheduled per visit through the Time To Pet online portal and delivered in person at the customer's home across Santa Cruz County, California. Pricing is based on visit duration and type, with tiered unit fees for 30-minute drop-ins, 30-minute walks/training, and 1-hour extended drop-ins.

Product overview

Crystal Pet Care is a pet care service business offering dog walking, drop-in visits, and basic training services. The core offerings include 30-minute drop-in visits ($23), 30-minute walks with training ($28), and 1-hour extended drop-in visits ($33). Services also encompass basic training and reactivity help for dogs with behavioral issues. The company serves Santa Cruz County, California, including Santa Cruz, Capitola, Soquel, Aptos, Rio Del Mar, La Selva, Freedom, and Watsonville areas since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• 30 Min Drop-In Visit 30-minute in-home pet care visit priced at $23, including potty break, feeding, playtime, and care for dogs, cats, and small pets. Used by individual pet owners who need short in-home visits while away from home.
• 30 Min Walk/Training 30-minute leash walk or structured training walk with exercise and mental stimulation for dogs, priced at $28 per visit. Used by dog owners who want exercise combined with basic training reinforcement.
• 1 Hr Drop-In Visit 1-hour extended drop-in visit priced at $33 for puppies, senior pets, and animals needing extra care. Used by pet owners whose animals require longer attention spans, additional feeding, or extra socialization.
• Dog Walking Daily dog walking service offering leash walks or structured training walks with exercise and mental stimulation for dogs. Used by dog owners needing exercise and activity for their pets while at work or away.
• Basic Training/Reactivity Help Training services including basic manners and behavioral assistance for reactive or aggressive dogs. Used by dog owners whose pets need structured behavioral support from an experienced handler.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Time To PetcoreTechnology or IntegrationTime To Pet is used as the primary scheduling, invoicing, and client management platform. Customers create accounts through this system to request services. The platform handles contact info, emergency info, feeding/medication information, and pet profiles. Service updates and photos are sent through this system after visits.

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• TrustedHousesitters: Subscription-based marketplace connecting pet owners with sitters for in-home pet care. Competes for the same 'in-home pet sitting' use case that drives Crystal's drop-in and weekend travel demand.
• Rover: Largest online marketplace for dog walking, pet sitting, drop-in visits, and boarding. Directly competes with Crystal Pet Care for the same service categories and customer base, though at national-platform scale versus Crystal's local sole-proprietor model.
• PetBacker: Global marketplace for pet sitting, dog walking, boarding, and drop-in visits with independent caregivers. Operates an identical supply-side model to Crystal Pet Care (individual caregivers serving local clients).
• Wag!: On-demand dog walking and pet care platform offering 30-minute and 1-hour walks, boarding, and drop-ins at comparable per-visit price points. Same service mix and target customer as Crystal Pet Care.

Others

• Holistapet: Direct-to-consumer pet wellness brand (CBD supplements, treats). Thematically adjacent given Crystal's 'Herbal Remedies for Dogs' certification, but a product rather than service competitor.
• BarkBox / Bark: Subscription pet products company (toys, treats, food). Not a service competitor but an adjacent ecosystem player that holds pet-owner relationships and marketing channels relevant to pet-care upsell.

Emerging players

• Camp Bow Wow: Franchised dog daycare and boarding operator. Competes for owners' daytime pet-care spend but uses a facility model rather than Crystal's in-home drop-in and walking model.
• Dogtopia: Multi-location dog daycare, boarding, and spa franchise. Adjacent category overlap (dog exercise and care) but facility-based rather than in-home, so not a direct substitute for Crystal's drop-in model.

Broad incumbents

• Petco: National pet retailer that offers in-store dog training and pet care services. A broader incumbent that competes for owner attention and wallet but is not focused on the in-home drop-in category.
• Care.com: Large generalist caregiver marketplace that includes pet care among its categories. Broader scope (childcare, senior care, housekeeping) but competes for the same pet-sitting wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crystal.care101
• Instagraminstagram.com/crystal.care101?igshid=MzNlNGNkZWQ4Mg==
• LinkedInlinkedin.com/company/crystal-pet-care

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crystal Pet Care