Crystal Tones
Crystal Tones is a Utah-based manufacturer and retailer of Alchemy Crystal Singing Bowls® made from pure quartz infused with precious metals and gemstones. The privately held company sells through e-commerce, five-plus owned showrooms, a 50+ global Partner Temple network, training, digital products, and corporate wellness services.
- Company typePrivate
- Founded1990
- HeadquartersMurray, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Crystal Tones does
Crystal Tones is a Utah-based, privately held manufacturer and retailer founded circa 1990 that designs, makes, and distributes Alchemy Crystal Singing Bowls® — quartz crystal bowls (99.999% purity, USA-sourced) fused with precious gemstones and metals including 24k gold, silver, and platinum using a proprietary alchemical manufacturing process the company claims is unique worldwide. Each bowl carries a unique serial number, authentication code, and hologram, and is registered in the company's Bowl Registry. The product line spans standard bowls through Limited Edition pieces priced from approximately $5,000 to over $11,000, plus pre-configured sets such as the Dolphin Essence Set (16 bowls).
The company operates a multi-channel go-to-market: direct-to-consumer e-commerce (crystalsingingbowls.com), five-plus company-owned retail showrooms in Murray UT (headquarters), Sedona AZ (two locations), and Mt. Shasta CA, plus a global network of 50+ authorized Crystal Tones Partner Temples across North America, Europe, Asia, and Oceania. Revenue is diversified across hardware sales, digital products (Alchemy Ringtones at $2.99 and Supergrade Binaural Beat Ringtones at $3.99), Crystal Tones Live on-demand video memberships ($22–$44 per video), Crystal Tones Academy training courses ($111–$1,500 per lesson/program), Corporate Wellness services (on-site sound baths, meditation room design, staff training), and event-driven sales (sound baths, workshops, the annual Crystal Tones Conference). Customer segments include individual wellness consumers, sound healing practitioners, partner operators, corporate clients, educational institutions, and luxury hospitality.
Crystal Tones monetizes content, training, and community alongside its core hardware: the Academy produces certified practitioners who become wholesale Partners and brand advocates, the Partner Program supplies marketing/SEO/merchant services, and digital products lower the price-point entry barrier. There are no disclosed funding rounds, M&A activity, or executive leadership changes, and the company shows no public or partner-facing APIs, AI capabilities, or technology integrations beyond standard e-commerce.
Crystal Tones firmographics
Firmographics- Name
- Crystal Tones
- Legal name
- Crystal Tones
- Website
- https://crystalsingingbowls.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crystal Tones is a Utah-based manufacturer and retailer of Alchemy Crystal Singing Bowls® made from pure quartz infused with precious metals and gemstones. The privately held company sells through e-commerce, five-plus owned showrooms, a 50+ global Partner Temple network, training, digital products, and corporate wellness services.
- Ownership category
- akta.pro rank
Crystal Tones industry classification
Industry- Product category
- Sound Healing Instruments
- NAICS
- Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
Keywords
Where Crystal Tones is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Crystal Tones business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Alchemy Crystal Singing Bowl Sales: Crystal Tones' primary revenue stream comes from selling Alchemy Crystal Singing Bowls made from 99.999% pure quartz crystal fused with precious metals and gemstones. Bowls range from standard retail to Limited Edition bowls priced from approximately $5,000 to over $11,000 each. They also sell curated bowl sets such as the Dolphin Essence Set. Sales are one-time hardware purchases.
- Digital Products - Ringtones: Crystal Tones sells digital ringtones created from the pure notes of their Alchemy Crystal Singing Bowls. Ringtones are priced at $2.99 per Alchemy Ringtone and $3.99 per Supergrade Binaural Beat Ringtone. These are one-time digital purchases delivered immediately upon purchase.
- Video Memberships (Crystal Tones Live): Crystal Tones offers video memberships for on-demand access to recorded sound healing performances and conference sessions. Membership levels range from $22.00 to $44.00 per video purchase, providing unlimited streaming of selected content.
- Academy Training Courses: Crystal Tones Academy provides sound healing education through online courses, in-person instruction, and virtual learning environments. Course offerings include The Divine Sound Healer (Level 1) at $111 per lesson, Crystalline Grid Focused Instruction at $333 per lesson, Level 1 Training at $777 per lesson, and a 3-day Alchemy Activation in-person training at $1,500.
- Corporate Wellness Services: Crystal Tones offers corporate meditation services including on-site sound baths, meditation room design, and specialized training. Companies can book sound bath dates and receive customized wellness programs. This B2B revenue stream targets corporate wellness budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Alchemy Ringtones - Digital downloads of pure crystal bowl tones for mindfulness and relaxation |
| One time/ perpetual license | Pay-as-you-go | Supergrade Binaural Beat Ringtones - Brainwave entrainment ringtones using Supergrade bowls |
| Subscription | Pay-as-you-go | Crystal Tones Live Video Membership - On-demand streaming of recorded sound healing performances |
| Other | Pay-as-you-go | Level 1 Sound Healing Training - Foundational online course for crystal bowl practitioners |
| Other | Pay-as-you-go | Alchemy Activation In-Person Training - 3-day immersive program at Crystal Tones Temple, Salt Lake City |
| Other | Pay-as-you-go | The Divine Sound Healer - Level 1 by Amanda Baird - Per lesson instruction |
| Unit Pricing | Pay-as-you-go | Limited Edition Alchemy Crystal Singing Bowls - Exclusive, meticulously crafted bowls with precious metals |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Crystal Tones product offering
Product offeringCore offering
Crystal Tones manufactures and sells Alchemy Crystal Singing Bowls® made from 99.999% pure USA-sourced quartz crystal fused with precious metals (24k gold, silver, platinum) and gemstones via a proprietary alchemical process. The company also offers digital ringtones, video memberships, sound healing education through its Academy, sound bath experiences at branded showrooms, and corporate wellness services.
Product overview
Crystal Tones is a manufacturer and retailer specializing in Alchemy Crystal Singing Bowls® made in the USA with proprietary processes. The core product line includes standard Alchemy Crystal Singing Bowls® (quartz bowls infused with gemstones and precious metals) and a premium Limited Edition sub-line. The company also offers digital products (Crystal Singing Ringtones® and Supergrade Beat Ringtones), pre-configured collections like the Dolphin Essence Set, and a membership video platform (Crystal Tones® Live). Services include Sound Bath Experiences at showroom locations, Corporate Meditation Services for workplace wellness, and the Partner Services Program for channel partners. Education is delivered through the Crystal Tones® Academy offering online and in-person sound healing training courses.
Differentiator
Problem solved
Functional benefit
Brands
- Crystal Tones Academy: Online educational platform offering sound healing courses from beginner to advanced levels, including The Divine Sound Healer certification program.
- Crystal Tones Live
- Crystal Tones Ringtones
- Crystal Tones Temple
Products and services
- Alchemy Crystal Singing Bowls® The company's flagship product line of quartz crystal singing bowls infused with precious gemstones and metals (24k gold, silver, platinum), made with proprietary processes using 99.999% pure USA-sourced quartz crystal. Tuned to the seven chakra notes, these bowls are sold to individual consumers, sound healing practitioners, and corporate clients.
- Limited Edition Alchemy Crystal Singing Bowls®
Quantifiable outcome
- Sound healing may help reduce stress, ease anxiety, improve sleep quality, and support emotional balance according to wellness research cited by Crystal Tones.
Companies that use Crystal Tones
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
Crystal Tones technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crystal Tones partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Susy Markoe Schieffelin (@thecoppervessel)flagshipSusy Markoe Schieffelin is a Crystal Tones Partner who served as master healer in residence at The Ritz-Carlton Maldives, Fari Islands. She was featured in the National Geographic Luxury Traveller cover story for her sound healing and Reiki work at the resort. She represents Crystal Tones in the luxury hospitality sector.
- Genevra Jolie - Crystal Singing Bowls UK TemplecoreGenevra Jolie operates the Crystal Singing Bowls UK Temple in Lewes, United Kingdom. She has been a Crystal Tones Partner for 13 years, integrating Alchemy Crystal Singing Bowls into her healing sessions and ceramic art installations. She serves clients in the UK and Europe.
- Danielle Klein - Crystal Tones PartnercoreDanielle Klein is a Crystal Tones Partner who discovered Crystal Tones Alchemy Sound Bowls and became obsessed with her first Alchemy Bowl set. She created a Sound Healer Course and helps people source their magical bowl sets. She is excited about the Crystal Tones Partner Program connecting partners globally.
- Carmel Glenane - Atlantis Rising Healing Centre & Mystery SchoolcoreCarmel Glenane is a Crystal Tones Partner operating Atlantis Rising Healing Centre & Mystery School (Australia). She shared a bowl story about using the Laughing Buddha Supreme Alchemy Bowl for healing, demonstrating the bowls' use in wellness and energy healing contexts.
- Sylvia Moss - The Crystal Temple Vessels of LightcoreSylvia Moss is a Crystal Tones Partner based in New York City, operating The Crystal Temple Vessels of Light. She uses Alchemy Crystal Singing Bowls for private sound healing sessions and developed 'Sonic Bliss – Ultimate Alchemical Re-Alignment' healing sessions using full sets of Crystal Tones bowls.
- Nicole Rutsch - Crystal Singing Bowls New YorkcoreNicole Rutsch is a Crystal Tones Partner based in New York City who sources Alchemy Crystal Singing Bowls for her showroom. She describes Crystal Tones as the 'Steinways of sound healing instruments' and works directly with consultant Kaylene to curate bowl collections.
- Ho'olu Healing (Oahu, Hawaii)coreHo'olu Healing is a Crystal Tones Affiliate based on the Island of O'ahu, Hawai'i. They work with consultant Mitchell to source bowls for their sound healing practice, serving clients in Hawaii and globally.
- Westminster CollegeminorCrystal Tones collaborated with Westminster College to perform a sound bath experience for over 40 counselors, educators, and healthcare professionals on September 21st, promoting sound healing awareness among the college community.
Scale indicators4 records
Recent moves9 records
Expansion highlights7 records
Crystal Tones competitors and assessment
Company assessmentEmerging players
- Calm: Calm is a leading meditation and sleep app targeting stress reduction and mindfulness. Crystal Tones' sound healing and corporate wellness services address overlapping use cases around workplace stress and sleep.
- Headspace: Headspace is a meditation and corporate wellness platform. Crystal Tones' on-site sound baths and corporate meditation services compete for the same workplace wellness budgets as Headspace for Business.
- Insight Timer: Insight Timer is a free meditation and wellness app with a marketplace of teachers and live events. Both platforms monetize guided audio content and live practitioner-led wellness sessions for a similar community.
Broad incumbents
- Hay House: Hay House is a wellness and self-help publisher with an educational platform and events. Both Hay House and Crystal Tones monetize conscious-living content alongside physical products and live experiences.
- Goop: Goop is a premium wellness lifestyle brand selling products, content, and experiences to affluent wellness consumers. Crystal Tones occupies a similar premium positioning within the alternative wellness market.
- Mindvalley: Mindvalley is a large-scale online personal growth and wellness education platform. Crystal Tones Academy's structured online and in-person training parallels Mindvalley's course-based wellness learning model.
- Sounds True: Sounds True is a wellness multimedia publisher offering books, audio, and online courses on mindfulness and spiritual topics. Crystal Tones' content and education business targets a similar conscious-consumer audience.
- Gaia: Gaia is a streaming platform for spiritual, wellness, and consciousness content. Crystal Tones Live's video membership offering parallels Gaia's subscription content model in the same alternative-wellness audience.
Direct peers
- Energy Muse: Energy Muse sells crystal-based wellness and jewelry products to a similar spiritually-oriented consumer base. Both brands operate in the crystal wellness category and target buyers seeking metaphysical and healing-oriented products.
Others
- Mindbody: Mindbody is a SaaS platform serving wellness studios and practitioners. Crystal Tones Partners are the same type of small wellness businesses (studios, healers, sound bath facilitators) that Mindbody's software serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Crystal Tones social profiles
Digital presenceCrystal Tones financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Tones leadership team
Management profileNumber of profiles
Crystal Tones funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Tones M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Tones
What does Crystal Tones do?
Crystal Tones manufactures and sells Alchemy Crystal Singing Bowls® made from 99.999% pure USA-sourced quartz crystal fused with precious metals (24k gold, silver, platinum) and gemstones via a proprietary alchemical process. The company also offers digital ringtones, video memberships, sound healing education through its Academy, sound bath experiences at branded showrooms, and corporate wellness services.
Is Crystal Tones a public or private company?
Crystal Tones is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crystal Tones founded?
Crystal Tones was founded in 1990. It employs 11 to 50 people.
Where is Crystal Tones based?
Crystal Tones is headquartered in Murray, United States, in the North America region.
How does Crystal Tones make money?
Five revenue lines are on record. Alchemy Crystal Singing Bowl Sales are the primary driver. The others are digital Products - Ringtones, video Memberships (Crystal Tones Live), academy Training Courses and corporate Wellness Services.
Who are Crystal Tones's main competitors?
Emerging players on record are Calm, Headspace and Insight Timer. Broad incumbents are Hay House, Goop, Mindvalley, Sounds True and Gaia. Energy Muse is listed as a direct peer. Mindbody is listed as an others.
Does Crystal Tones have an API?
No public API is recorded for Crystal Tones.
What industry is Crystal Tones in?
Crystal Tones's product category is Sound Healing Instruments. Its primary akta.pro industry code is IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium). Its NAICS code is 327212 and its SIC code is 3220.