Success Partner Co., Ltd

What Success Partner Co., Ltd does

Success Partner Co., Ltd (trading as C-Talents) is a Vietnam-based exclusive distributor of two internationally validated psychological and organizational assessment suites: OD-TOOLS from Germany (Trait-Map, EQ-SWOT, Motivation Questionnaire, OD-Map, Team-Effectiveness TBFQ, Health meets Work, and 360 Assessment) and the Uchida-Kraepelin Performance Test from Japan. Founded in 2014 and headquartered in Ho Chi Minh City, the company delivers these assessments through a web-based SaaS platform with multi-language support, producing diagnostic reports within 1–4 business hours of test completion. The platform integrates personality profiling based on the Big Five model, emotional intelligence measurement, motivation profiling, team effectiveness diagnostics, and organizational health surveys.

The company monetizes through four streams: per-test assessment fees, one-time certification fees (10–12 million VND per specialist for two-day programs), professional coaching and ILM-recognized mentoring services, and licensing/royalty arrangements with five authorized Vietnamese channel distributors (Nam Quốc Group, UEED, QUEST, HPM, FAMHRM). Customer segments span large enterprises (real estate, manufacturing, finance), SMEs, educational institutions, and individuals, with pricing that ranges from subscription packages for self-coaching to enterprise consulting engagements.

The firm is founder-led by Lê Nhật Trường Chinh (CEO), privately held, and operates with a notably lean team of approximately five employees. Distribution combines direct enterprise sales, hotline/website booking, and an authorized partner channel; payment is processed via Techcombank bank transfer in Vietnamese Dong. International references include a Singapore-based client (STYL Solutions), and the underlying tools collectively claim more than 70 million global users with two million new users annually.

Name

Success Partner Co., Ltd

Legal name

Công Ty TNHH SUCCESS PARTNER

Website

https://c-talents.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

HR Assessment & Talent Management Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200), Services-Testing Laboratories (8734)

akta.pro primary industry

Skills & Job-Specific Competency Testing (Hard Skills) (BPACAMAD)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Human Resources & Talent Development (EDAGANAB)

Keywords

• Talent assessment
• Psychometric testing
• HR consulting
• Leadership coaching
• Organizational development

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Psychological Assessment Services: Online and in-person psychological assessments using standardized tools. Customers receive diagnostic reports after completing assessments. Revenue generated per test/assessment.
2. Training and Certification Programs: Professional certification programs for assessment specialists including Uchida-Kraepelin, EQ-SWOT, Motivation Questionnaire, and Trait-Map certifications. 2-day programs with certification exams.
3. Coaching and Mentoring Services: Coaching and mentoring programs for businesses (large enterprises and SMEs) and individuals. Includes ILM-recognized courses.
4. Tool Distribution (B2B): Distribution of assessment tools to certified partners and distributors. Partners receive system access to run diagnostics and generate branded reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Success Partner Co., Ltd (C-Talents) distributes and operates validated international talent assessment tools — OD-TOOLS from Germany for organizational development diagnostics and Uchida-Kraepelin from Japan for work aptitude and personality — delivered through its own online assessment platform. The firm bundles these instruments with certification training, executive coaching, mentoring, and HR consulting services for Vietnamese enterprises, SMEs, educational institutions, and individual professionals.

Product overview

Success Partner Co., Ltd (C-Talents) is an exclusive distributor in Vietnam of talent nurturing solutions from Germany and Japan, specializing in organizational measurement solutions including potential assessment, competency evaluation, and organizational effectiveness measurement. The company offers two main assessment tool suites: (1) OD-TOOLS from Germany including Trait-Map® Personality Assessment, Motivation Questionnaire Assessment, EQ-SWOT™ Emotional Intelligence Assessment, OD-Map® Organizational Effectiveness Survey, Team-Effectiveness: Teamwork Big Five Questionnaire, Health meets Work™, and Innovative 360 Assessment; (2) Uchida-Kraepelin Performance Test from Japan - a psychological assessment tool used since 1948. Beyond assessments, the portfolio includes coaching & mentoring services (for enterprises, SMEs, and individuals), Self Coaching Assessment packages, HiPO Assessment, PeakTalent AssessPro, Motive2Win, and professional certification programs for assessment specialists. The offering is delivered as a SaaS web platform where assessments are administered online with results delivered via email within 1-4 business hours.

Differentiator

Problem solved

Functional benefit

Products and services

• OD-TOOLS Assessment Suite (German)

Quantifiable outcome

• 70+ million Uchida-Kraepelin users globally with 2 million annual new users
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• STYL Solutions Pte. (Singapore)majorStrategic or Co-development Partner · 14 April 2021Employee engagement and organizational effectiveness project implemented for STYL Solutions' HCM City representative office with 60 employees. Kick-off party conducted April 14, 2021 at Liberty Hotel.
• Nam Quốc GroupmajorChannel Partner/ Reseller/ Distributor · 13 October 2020Nam Quốc Group became the 5th authorized distributor for C-Talents products in Vietnam on October 13, 2020 (Vietnamese Entrepreneurs' Day). Receives dedicated system account, branding on reports, and marketing rights for OD-TOOLS and Uchida-Kraepelin tools.
• Trung tâm Huấn luyện Kỹ năng Thế hệ trẻ (Youth Skills Training Center)minorChannel Partner/ Reseller/ Distributor · 9 September 2020Partnership for distributing Uchida-Kraepelin tools specifically for students and young enterprises. Signed September 9, 2020. Aims to help young people self-position through personality and behavior understanding.
• OD-TOOLS (Germany)coreTechnology or IntegrationOD-Tools.com UG, based in Berlin, is the owner of OD-TOOLS assessment tools and platform. Success Partner is the exclusive distributor in Vietnam. OD-TOOLS provides comprehensive assessment suite including Trait-Map, EQ-SWOT, Motivation Questionnaire, 360 assessments, and organizational effectiveness tools.
• Nisseiken Inc. (Japan)coreTechnology or IntegrationJapanese Psychological Research Institute associated with Uchida-Kraepelin test development. Success Partner distributes Uchida-Kraepelin Performance Test in Vietnam - a psychological assessment measuring work capacity, personality, and behavioral characteristics originating from Japan since 1948.
• Viện đào tạo QUESTminorChannel Partner/ Reseller/ DistributorAuthorized distributor for C-Talents assessment tools. Uses tools to measure student competency levels for training program design.
• Học viện đào tạo doanh nhân HPMminorChannel Partner/ Reseller/ DistributorAuthorized distributor for C-Talents assessment tools in Vietnam.
• Học viện FAMHRMminorChannel Partner/ Reseller/ DistributorAuthorized distributor for C-Talents assessment tools in Vietnam.
• The Business Coaching FoundationcoreStrategic or Co-development PartnerApprove Center of ILM (Institute of Leadership and Management) and EMCC. Success Partner is a certification provider for leadership, management, coaching, and mentoring programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thomas International: Offers DISC-based personality, emotional intelligence, and aptitude assessments distributed globally via partner networks. Closely comparable business model to Success Partner with localized distribution of validated psychometric tools.
• Criteria Corp: Provides pre-employment psychometric assessments (e.g., CCAT, OPQ32 equivalent) sold to HR teams. Comparable in offering enterprise hiring assessments with scientifically validated underlying instruments.
• Hogan Assessments: Provides personality assessments (Hogan Personality Inventory, Motives, Values, Preferences) for leadership development and selection. Directly comparable to Success Partner's Trait-Map, EQ-SWOT, and Motivation Questionnaire offerings in methodology and enterprise target.

Regional players

• PsyAsia International: Singapore-based distributor of psychometric assessments and organizational development tools across Southeast Asia. Comparable as a regional partner of European-origin assessment publishers serving enterprise customers in adjacent geography.
• TalentSprint: Asia-based professional certification and corporate training provider offering executive and skill-development programs. Comparable in delivering certification programs (assessment specialist credentials) alongside enterprise training in the region.

Broad incumbents

• SHL: Global leader in psychometric assessment and talent measurement. Comparable because it sells enterprise-scale personality, cognitive, and behavioral assessments with similar use cases (recruitment, development, leadership), though operating at much larger scale and breadth.
• Cubiks (part of CEB/Gartner): Develops and licenses psychometric assessments including personality and situational judgment tests for selection and development. Comparable product portfolio (Trait-Map, EQ-SWOT analog) with global enterprise distribution.
• Aon Assessment Solutions: Enterprise talent assessment division within Aon offering psychometric testing and leadership development. Comparable end-customer and use cases but bundled into broader HR consulting rather than a dedicated assessment distributor.

Emerging players

• Mercer Mettl: Cloud-based assessment platform for skills, psychometric, and behavioral testing with strong presence in Asia. Comparable to Success Partner's SaaS delivery of multi-language assessments, but operates self-serve rather than via local distributor model.
• TestGorilla: Pre-employment assessment platform combining cognitive, personality, and skills tests in a self-serve SaaS model. Comparable as an alternative enterprise assessment provider in Southeast Asia but with proprietary content rather than licensed psychometric IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=D5gNrOdLWPs
• Facebookfacebook.com/SuccessPartnerCompany
• LinkedInlinkedin.com/company/success-partner-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success Partner Co., Ltd