OD-Tools.com

What OD-Tools.com does

OD-Tools.com operates a SaaS-based psychometric assessment platform delivering online questionnaires, automated scoring, and report generation for HR professionals, corporate trainers, executive coaches, and organization development (OD) consultants. The platform is built around a portfolio of more than 20 proprietary instruments — including Trait-Map® (a forced-choice Big Five personality assessment using combinatorial optimization), MQ (motivation questionnaire based on Maslow's hierarchy), EQ-SWOT™ (emotional intelligence assessment aligned with Goleman's framework), OD-Map® (organization effectiveness survey), TBFQ (the first commercial application of Professor Eduardo Salas's Teamwork Big Five model), and Sales-Map™ (B2B sales situational judgment test) — along with 360-degree feedback tools, aptitude tests, and a competency library. The system supports Excel-based participant import, self-registration, automatic report generation, and a job-fit matching algorithm that combines personality, motivation, EI, aptitude, and skill results into ranked candidate profiles.

The company monetizes through three streams: (1) a credit-based SaaS subscription where organizations purchase Credits to administer assessments, (2) a two-tier distribution model in which authorized Distributors in 16+ countries/regions resell products and set up sub-organizations, and (3) professional services including User Certification Courses and Remote Workshop Facilitation. The GTM is predominantly channel-mediated, with named distributors across North America, Europe, Asia-Pacific, the Middle East, and Africa; direct sales to enterprise end-users (System Clients) are a secondary motion. OD-Tools.com is legally organized as OD-Tools.com UG (haftungsbeschränkt), a small German limited liability entity headquartered in Berlin and led by co-founder and Managing Director Gabor Nagy.

Name

OD-Tools.com

Legal name

OD-Tools.com UG (haftungsbeschränkt)

Website

https://od-tools.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Human Resources Consulting Services (541612), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG)

Keywords

• Psychometric assessment software
• Talent assessment platform
• 360 feedback platform
• Personality assessment tools
• Online psychometric testing

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Assessment Platform Subscription: Online assessment solutions delivered via the OD-Tools SaaS system. Organizations access the platform by purchasing Credits. Distributors can set up sub-organizations and provide access to System Clients.
2. Distributor/Reseller Licenses: Top-Distributors purchase licenses directly from OD-Tools.com Ltd. and can sub-license to Sub-Distributors. Reselling involves setting up sub-organizations, providing user training and Credits.
3. Professional Services and Certification: User certification courses, training programs, and facilitated remote workshops using OD-Tools instruments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

OD-Tools.com delivers a SaaS-based psychometric assessment platform offering validated online questionnaires and automated reports for personality, motivation, emotional intelligence, competencies, team effectiveness, engagement, interest, sales proficiency, and 360-degree feedback. The platform supports Excel participant data import, participant self-registration, automatic report download, and proprietary Job-Fit matching algorithms, and is licensed to HR professionals, trainers, executive coaches and organization development consultants, as well as to end-user enterprises via Distributors and Solution Providers worldwide.

Product overview

OD-Tools.com offers a comprehensive portfolio of assessment tools for HR, trainers, coaches, and organization development professionals. The platform consists of multiple integrated psychometric assessments including personality (Trait-Map®), motivation (MQ), emotional intelligence (EQ-SWOT™), team effectiveness (Teamwork Big Five Questionnaire variants), competency assessment (Skill-Map™), and engagement surveys (OD-Map®). The product suite also includes aptitude tests (Abstract, Numerical, Verbal Reasoning, Sales-Map™), interest profiling (Interest-Map™), and various 360 feedback tools (Solution Focused 360, Leadership Core Competencies 360, Professional Competencies 360, 360 Vario™, Behavioroscope™, Five Minute Feedback™). Supporting offerings include the EQ-Workout board game, remote workshop facilitation services, and specialized surveys like Health meets Work™ and Team-SWOT™ for specific use cases. The tools are delivered via a SaaS platform enabling assessment administration, scoring, and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Trait-Map®: Advanced personality assessment featuring a cutting-edge forced-choice questionnaire measuring 25 traits in the five dimensions of the Big Five
• MQ (Motivation Questionnaire)
• EQ-SWOT™
• OD-Map®
• Sales-Map™
• Skill-Map™
• Interest-Map™
• TBFQ (Teamwork Big Five Questionnaire)
• Health meets Work™
• EQ-Workout™
• 360 Vario™
• Behavioroscope™
• Five Minute Feedback™
• LC 360 (Leadership Core Competencies 360)

Products and services

• Trait-Map® Personality Assessment Advanced personality assessment featuring a cutting-edge forced-choice questionnaire requiring only 15 minutes, measuring 25 traits across the Big Five dimensions with combinatorial optimization for speed and accuracy; suited for HR selection, development, training, group, and job-fit analyses.
• MQ — Motivation Questionnaire Motivation and retention tool that provides accurate individual and group needs and satisfaction profiles, built on Maslow's Hierarchy of Needs and concepts of Extrinsic and Intrinsic Motivation, with proactive key-employee retention functions.
• EQ-SWOT™ Emotional Intelligence Assessment Emotional Intelligence assessment comprising 116 Likert-type items (10–15 minutes) that maps practical EI skills into a SWOT-compatible model aligned with Daniel Goleman's frameworks and EI Consortium guidelines.
• OD-Map® Organization Effectiveness Survey Comprehensive organization effectiveness and engagement survey with advanced customization and analytic functions, taking 5–10 minutes to complete.
• Teamwork Big Five Questionnaire (TBFQ) Generic team diagnostic survey based on Professor Eduardo Salas's Teamwork Big Five model, measuring 48 indicators of team behaviors and group dynamics for project, departmental, management and executive teams.
• Teamwork Big Five Questionnaire for Hybrid/Remote Teams (TBFQHR) Extension of the TBFQ model for teams working in partially or fully remote settings, covering 60 indicators organized into 10 themes that address virtual-collaboration conditions, behaviors and group dynamics.
• Health meets Work™ Comprehensive organizational and mental health risk survey with advanced customization and analytic functions, 10–15 minutes to complete.
• Skill-Map™ Competency Assessment Innovative competency assessment with a built-in Competency Library and the ability to add customized competencies, enabling HR teams to build assessments from their own competency models.
• Interest-Map™ Occupational Interest Questionnaire Occupational interest questionnaire based on Dr. John Holland's RIASEC model, integrated with the O*NET job database to guide people toward careers matching their preferences.
• Sales-Map™ B2B Sales Proficiency Test Online Situational Judgment Test for B2B sales proficiency, comprising 33 scenarios and 166 items across four stages of the sales process (Prospecting/Preparation, Meeting, Follow Through, Negotiations).
• Abstract Reasoning Test Computer-administered abstract reasoning test similar to Raven's Progressive Matrices, measuring general mental ability with 25 items of progressive difficulty administered over 30 minutes.
• Numerical Reasoning Test Numerical reasoning test measuring ability to work with numbers and data, offered in a basic 20-minute version for low-level jobs and an advanced 30-minute version for managerial positions.
• Verbal Reasoning Test Verbal critical-thinking test simulating reasoning for technical and managerial work, offered in VR (40 minutes, controlled environment) and VRi (20 minutes, remote administration) versions.
• Solution Focused 360 Feedback Technology 360 questionnaire combining Likert-type items with a forced-choice approach to precisely identify strengths and improvement areas and generate laser-targeted development suggestions.
• Leadership Core Competencies 360 (LC 360) 360-degree leadership assessment integrating the Great Eight Competency Factors, Learning Agility, and the Six Emotional Leadership Styles into 28 behaviors organized into 7 leadership competency domains.
• Professional Competencies 360 Feedback 360 feedback assessment for non-managerial staff covering 28 competency elements across seven areas aligned with the Big Five, Emotional Intelligence, and Learning Agility.
• 360 Vario™ Customizable 360 Platform Fully customizable DIY 360 platform supporting all 360 functions including Solution Focused technology, with Excel upload for defining questions in multiple language versions.
• Behavioroscope™ Customizable 360 Feedback Economic and customizable 360 feedback tool allowing users to create and upload their own questionnaire items, optimized for ease of use and efficiency.
• Five Minute Feedback™ 360 Instrument Rapid 360 feedback instrument consisting of only two questions — one for positive feedback and one for constructive criticism — designed to eliminate complexity while gathering essential feedback.
• Team-SWOT™ New Work Team Diagnostic Team diagnostic survey for teams with a high degree of self-organization such as agile teams, co-founders, and peer teams, focusing on initiative and self-governance.
• EQ-Workout™ Emotional Intelligence Board Game Experiential learning board game developing Emotional Intelligence building blocks including Self-Awareness and Social Awareness, designed to enhance emotional literacy and influencing skills in workshop settings.
• Remote Workshop Facilitation Virtual facilitation services delivered by certified OD-Tools facilitators, including Remote Alignment Workshop, Remote Collaborative Problem-Solving, Remote Team Development, and Remote Design Sprint programs.
• Job-Fit Matching System Algorithm-based job-fit matching system that ranks candidates against an ideal profile using combined assessment results spanning cognitive ability, personality, emotional intelligence, skills, knowledge, and motivation.

Quantifiable outcome

• Trait-Map creates detailed personality profile in 15 minutes
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core.

• Direct HR Ltd. (China)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for China, People's Republic. Ms. Miriam Wickertsheim serves as General Manager. Provides assessment services and resells OD-Tools Products in China.
• HRO Consulting (Shanghai) Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Mainland China. Ms. Maria Lin serves as Managing Director. Provides consulting services using OD-Tools Products.
• Directions Management Consulting Co., Ltd.coreChannel Partner/ Reseller/ DistributorAuthorized distributor for China region. Mr. c.j. Ng serves as Managing Director.
• Wachstum für Mensch und Organisation GmbH (Germany/DACH)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Germany/DACH region. Ms. Petra Zander leads the organization. Provides organizational development services.
• Valoro Consulting (Hungary)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Hungary. Ms. Ildikó Csősz serves as Business Director and Senior Trainer.
• Mindcarter Psychological Services Pvt. Ltd. (India)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for India. Mr. Amar Rajan serves as Director & CEO. Located in Technopark, Trivandrum, Kerala.
• COACHING CLUB PRO (Italy)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Italy. Dr. Massimiliano Poltroni leads the coaching organization based in Rome.
• PKL Consulting (Kenya)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Kenya. Mr. Paul Maina or Ms. Mary Ndungu lead operations from Nairobi.
• Tic Tac Toe Consulting Sdn Bhd (Malaysia)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Malaysia. Mr. Clifford Liow leads the consulting firm in Kuala Lumpur.
• Organization Distillery Inc. (Philippines)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Philippines. Mr. Jovitt Trinidad serves as Senior Organization Development and Human Resources Consultant.
• New Era Leadership Ltd. (South Africa)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for South Africa. Dr. Gerhard Van Rensburg serves as Leadership Coach and Development Facilitator.
• Pasona ThailandcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Thailand. Provides recruitment, career support, training, HR consulting, and outsourcing services from Bangkok office.
• Hayatin Ritmi (Turkey)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Turkey. Provides coaching, training, consultancy, and assessments services.
• Cognitive Dimensions Ltd. (UAE)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for UAE. Dr. Cindy Erasmus serves as HR Expert and Consultant, Leadership Development Facilitator.
• BCF Group Limited (UK)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for UK. Mr. Andrew Kay serves as Finance Director.
• Nu-Insight Ltd. (UK)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for UK. Mr. Tienie Loubser serves as Executive Coach, Learning & Strategy Consultant.
• Success Partner Co., Ltd. (Vietnam)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Vietnam. Mr. Le Nhat Truong Chinh serves as Chief Consultant based in Ho Chi Minh City.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Pymetrics: Pymetrics offers AI-driven gamified assessments for hiring. Competes with OD-Tools in the assessment-for-selection category but with a fundamentally different neuroscience/gamification methodology; useful comparison for AI-augmented psychometrics.
• AssessFirst: AssessFirst offers personality, motivation, and cognitive assessments delivered via SaaS to HR teams. Direct comparison point for OD-Tools as a packaged psychometric SaaS platform targeting European and international HR, L&D, and recruitment buyers.
• TestGorilla: TestGorilla provides a SaaS platform combining aptitude, personality, and skills assessments for pre-hire screening. Overlaps with OD-Tools' aptitude test and personality assessment offerings but targets SMB and mid-market with self-serve pricing.

Direct peers

• Thomas International: Thomas International offers psychometric and behavioral assessments (PPA, GIA, HPTI) used for hiring and development across global enterprises. Comparable to OD-Tools as a packaged personality and aptitude assessment SaaS provider.
• Criterion Partnership: Criterion Partnership develops and licenses psychometric tools for occupational selection and development. Closely comparable to OD-Tools in scope of personality, motivation, and competency assessments distributed globally to HR practitioners.
• SHL: SHL is a global leader in psychometric and talent assessment, offering personality, cognitive, and situational assessments for selection and development. Directly comparable to OD-Tools as a packaged psychometric SaaS provider serving large enterprises worldwide.
• Hogan Assessments: Hogan is one of the most widely used personality assessment platforms globally, with the Hogan Personality Inventory, HDS, and MVPI. Comparable to OD-Tools' Trait-Map® and broader suite in target customer, methodology category, and Big Five underpinnings.

Broad incumbents

• Aon Assessment Solutions: Aon's Assessment Solutions division offers personality, cognitive, and situational assessments, including the Aon Judgment Inventory. Comparable to OD-Tools in offering enterprise psychometric tools, but as part of Aon's vast HR consulting and brokerage practice.
• Development Dimensions International (DDI): DDI provides leadership assessments, simulations, and psychometric tools used by global enterprises. Comparable to OD-Tools' leadership 360 and competency assessments, but with a much broader leadership development portfolio and deeper enterprise sales footprint.
• Korn Ferry: Korn Ferry's Assessment solutions include Voices 360, KFAL, and other psychometric instruments used globally in leadership development and selection. Comparable as a competitor in psychometric assessments but embedded in a much broader consulting and RPO portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OD_Tools_News
• LinkedInlinkedin.com/company/od-tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OD-Tools.com