California Tow Truck Association

What California Tow Truck Association does

The California Tow Truck Association (CTTA) is a Sacramento, California-based non-profit trade association founded in 1969 that represents professional towing operators across the state. It functions as the principal industry body for licensed tow operators, providing member services that include legislative advocacy, regulatory representation, training programs, and operator certification through its Towing Regulatory Oversight Council (T-ROC), which the association established in 2013 and restructured in 2022. CTTA co-sponsors state legislation affecting the towing industry, including California Assembly Bill 2392 (2018), and maintains an active role in shaping rate-disclosure, consumer-protection, and operator-conduct standards. The association also curates a vendor partner network spanning insurance, fuel, software, and equipment suppliers to deliver bundled member benefits.

CTTA operates with a small staff of approximately 12 employees under a volunteer executive leadership structure that includes a President, multiple Vice Presidents (Legislative, Training, Operations, Membership), a Treasurer, and a Secretary. Its revenue model is built on recurring membership dues paid by California towing operators, supplemented by event fees, training program revenue, and associate-member sponsorships from technology, insurance, and equipment vendors (including Autura, Towbook, ICW Group, Robinson Oil, Miller Industries, AAA, and Allstate). The association does not sell a proprietary technology product; its core "products" are regulatory representation, certification credentials, training curricula, and access to a curated partner ecosystem that delivers discounted operational services to members.

The business is fundamentally a subscription-based membership organization rather than a technology or product company, which frames any investment analysis around member retention, regulatory influence, and the durability of the T-ROC franchise rather than revenue scalability.

Name

California Tow Truck Association

Legal name

California Tow Truck Association

Website

https://ctta.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

The California Tow Truck Association is a Sacramento-based non-profit trade association, founded in 1969, that represents California's professional towing operators through membership dues, legislative advocacy, training, and its Towing Regulatory Oversight Council (T-ROC) certification program.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: CTTA generates revenue through annual membership dues from towing company operators across California. Members receive access to training certifications, advocacy representation, discounted partner services, and industry networking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CTTA is a statewide nonprofit trade association founded in 1969 that represents professional towing operators in California. It sells annual memberships that bundle legislative advocacy, regulatory representation through its Towing Regulatory Oversight Council (T-ROC), discounted ERSCA training certifications (Intro to Towing, Standard Duty, Heavy Duty, TIMs), industry networking, and access to a curated network of partner-vendors offering savings on fuel, insurance, and towing equipment.

Product overview

California Tow Truck Association (CTTA) is a professional industry association founded in 1969, offering a portfolio of membership services rather than a unified software platform. The core offering is CTTA Membership, which provides advocacy representation, training certifications, and access to the Towing Regulatory Oversight Council (T-ROC). CTTA also operates the ERSCA Training and Certification program for driver training, provides a Find Roadside Service member search tool, and runs the Slow Down Move Over public safety campaign. The association connects members with industry partners across categories including fuel, insurance, technology, truck sales, and lien services.

Differentiator

Problem solved

Functional benefit

Brands

• Towing Regulatory Oversight Council (T-ROC): A specialized council established in 2013 to provide regulatory oversight and advocacy for the towing industry in California.

Products and services

• CTTA Membership Annual association membership for professional towing operators in California, bundling legislative and regulatory advocacy, training certification access, T-ROC representation, networking, and discounted partner services.
• Towing Regulatory Oversight Council (T-ROC) A specialized regulatory council composed of experienced towing industry professionals that provides leadership on towing-related regulatory issues, takes positions on behalf of the CTTA Board, and communicates with CHP, CalTrans, CARB, DMV, and the California Legislature.
• ERSCA Training and Certification Driver training and certification courses (Intro to Towing, Standard Duty Training, Heavy Duty Training, TIMs Training) administered through the Emergency Road Service Coalition of America at discounted rates for CTTA members.
• Find Roadside Service (Member Search) Zip-code based online directory tool that helps consumers find CTTA member towing companies that meet training, safety, and professionalism standards.
• Slow Down Move Over Event Program Annual public safety awareness campaign and event program promoting California's Move Over law, including National Move Over Day events held in Los Angeles and Bay Area.
• CTTA Foundation CTTA's charitable foundation administering the CTTA Foundation Scholarship and the Rich Chappel Industry Leaders recognition program for the towing industry.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and major.

• Robinson Oil CompanycoreGTM or Marketing PartnerRobinson Oil Company is the Official Fuel Provider of CTTA and a Preferred Industry Partner. CTTA members receive wholesale pricing on Diesel and Gas with savings of $0.25 to $0.80 per gallon off posted retail throughout California and the 5 western states.
• Emergency Road Service Coalition of America (ERSCA)coreStrategic or Co-development PartnerERSCA provides the training platform for CTTA's world-class training certification programs. CTTA education programs and additional information are located at www.ersca.org.
• Towing Regulatory Oversight Council (T-ROC)coreOthersT-ROC was established by CTTA in 2013 to serve as the definitive authority on towing regulatory matters in California. It is comprised of experienced towing professionals reflecting industry diversity.
• Towing and Recovery Association of America (TRAA)minorStrategic or Co-development PartnerNational towing industry association that CTTA proudly supports alongside the International Towing & Recovery Museum.
• International Towing & Recovery MuseumminorStrategic or Co-development PartnerMuseum dedicated to preserving towing industry history that CTTA proudly supports.
• AAA (Mountain West Group, SoCal)majorChannel Partner/ Reseller/ DistributorMajor motor club partner providing roadside assistance contracts to CTTA member towing companies. AAA is an Associate Member of CTTA.
• AllstatemajorGTM or Marketing PartnerInsurance company partner and Associate Member of CTTA providing motor club/roadside service provider relationships to member towers.
• NAC Road ServicemajorChannel Partner/ Reseller/ DistributorMotor club partner providing roadside service provider network opportunities for CTTA member companies.
• ICW GroupmajorGTM or Marketing PartnerInsurance partner offering commercial and business insurance products to CTTA member towing companies as an Associate Member.
• Miller IndustriesmajorGTM or Marketing PartnerWorld leader in Towing & Recovery Equipment manufacturing Century, Vulcan, Chevron, Holmes, Boniface, and Jige brands. Listed as Associate Member truck sales partner.
• House of WreckersminorGTM or Marketing PartnerFamily-owned company building custom tow trucks since 1976. Associate Member in truck sales category.
• Tow IndustriesminorGTM or Marketing PartnerSouthern California's most reputable and longest operating distributor of new and used recovery trucks and towing equipment.
• Ellison Wilson AdvocacycoreImplementation/ SI/ Consulting PartnerCTTA's legislative advocates who work alongside T-ROC on legislative and regulatory matters at the California State Capitol.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Others

• Miller Industries: World's leading towing and recovery equipment manufacturer (Century, Vulcan, Chevron, Holmes, Boniface, Jige brands). CTTA truck sales Associate Member, supplying equipment to the same tow operators that make up CTTA's member base.
• Towbook: Towing-specific business management and dispatch software vendor, listed as a CTTA Technology Associate Member. Directly serves the same towing operators CTTA represents.
• Autura: Provider of towing dispatch and management software, listed as a CTTA Technology Associate Member. Serves the same towing operator member base with adjacent digital tooling.
• ICW Group: Commercial insurance partner of CTTA offering business insurance products to member towing companies as an Associate Member. Provides adjacent enablement to the towing ecosystem rather than competing with CTTA.
• RoadSync: Digital payment and operations platform for the roadside assistance industry, listed as a CTTA Associate Member. Provides enabling technology to the same towing operators CTTA represents.

Broad incumbents

• NAC Road Service: Motor club partner providing roadside service network opportunities for CTTA members. NAC competes with AAA and Allstate in motor club dispatch while CTTA members serve as its network providers.
• American Automobile Association (AAA): Large membership organization providing roadside assistance through its own tower network. AAA is a major CTTA motor club partner, overlapping in member-tow services while operating at massive scale across motorist services.
• Allstate: Allstate operates the Allstate Roadside Services network and is a CTTA Associate Member. Its motor club and roadside service offerings overlap with the customer base CTTA's member tow companies serve.
• Towing and Recovery Association of America (TRAA): National trade association for the towing and recovery industry. TRAA operates at broader geographic scope but shares CTTA's core advocacy, training, and member-service mission, and CTTA explicitly supports TRAA.

Direct peers

• Emergency Road Service Coalition of America (ERSCA): CTTA's strategic training partner that delivers all CTTA certification programs (Intro to Towing, Standard Duty, Heavy Duty, TIMs). ERSCA directly overlaps with CTTA's education offering for the same towing operator customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CTTAtweets
• YouTubeyoutube.com/channel/UCfiDWFem7e9_vs2LoElCX5Q
• Facebookfacebook.com/CaliforniaTowTruckAssociation
• Instagraminstagram.com/catowtruck
• LinkedInlinkedin.com/company/california-tow-truck-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Tow Truck Association