Cuba Direct
Cuba Direct is a small London-based travel company (founded 2002, ~7 employees) whose website currently functions solely as a customer advisory page for affected customers of Live Holidays Limited, which ceased trading in October 2022.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cuba Direct does
Cuba Direct is a London-based travel company founded in 2002, operating under the domain cubadirect.co.uk with approximately 7 employees. Based on the domain name and historical positioning, the company has been oriented toward Cuba-focused travel services for individual holiday bookers. The current public-facing website, however, contains no active travel offerings, pricing, or product catalog — it is exclusively a customer advisory notice addressing the cessation of trading by Live Holidays Limited on 05 October 2022.
The site directs affected Live Holidays customers to three claim channels depending on booking type: CAA ATOL claims for flight-inclusive bookings, credit/debit card chargeback or Section 75 claims via card issuers for non-flight bookings paid by card, and Travel & General claim forms ([email protected]) for bookings paid by other methods. The company estimates industry-wide claim processing at up to six months given high industry failure volumes.
No products, services, platform architecture, or underlying technology is described in the available source material. There is no disclosed pricing model, no active go-to-market motion, no marketing channels, no partnerships beyond the claims-handling relationship with Travel & General, no management team disclosed, and no funding history. The company appears to be operating in a passive, claims-administration posture rather than an active commercial state.
Cuba Direct firmographics
Firmographics- Name
- Cuba Direct
- Website
- https://cubadirect.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cuba Direct is a small London-based travel company (founded 2002, ~7 employees) whose website currently functions solely as a customer advisory page for affected customers of Live Holidays Limited, which ceased trading in October 2022.
- Ownership category
- akta.pro rank
Cuba Direct industry classification
Industry- Product category
- Travel Services
- NAICS
- Travel Agencies (56151)
- akta.pro primary industry
- IATA-Accredited Passenger Sales Agents (PSA) (THAKALAC)
- akta.pro secondary industry
- Booking Engines & Direct Web Booking (THALACAD)
Keywords
Cuba Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
Cuba Direct product offering
Product offeringCore offering
Cuba Direct is a UK-based travel company whose website currently provides advisory guidance to customers affected by the cessation of trading of Live Holidays Limited on 05 October 2022. The company directs affected customers to appropriate refund channels — the CAA for ATOL claims on flight-inclusive bookings, card issuers for credit/debit card chargeback claims, and Travel & General for other payment methods.
Product overview
Based on the available source content, Cuba Direct appears to be a travel company (based on cubadirect.co.uk domain and references to holiday bookings). The source material primarily contains customer advisory information regarding Live Holidays Limited ceasing operations in October 2022, including claim procedures for affected customers. No specific Cuba Direct products, services, or platform architecture are described in the provided source content.
Differentiator
Problem solved
Functional benefit
Companies that use Cuba Direct
Customer profileSegments1 record
Ideal customer profiles1 record
Cuba Direct technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cuba Direct partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Cuba Direct competitors and assessment
Company assessmentDirect peers
- Audley Travel: UK specialist tour operator offering tailor-made trips to Latin America including Cuba. Comparable as a country-specialist travel agency serving UK consumers with curated, higher-touch itineraries.
- Regent Holidays: UK specialist tour operator with a long-standing Cuba programme and other off-the-beaten-path destinations. Comparable as a long-tenured UK destination specialist selling holidays including flights.
- Hayes & Jarvis: UK specialist long-haul tour operator offering tailor-made holidays including Caribbean/Cuba itineraries. Comparable customer base and direct-sell specialist travel agency model.
- Journey Latin America: Long-established UK Latin America specialist selling tailor-made holidays including Cuba. Comparable as a destination-focused UK travel agency with similar customer profile and direct-to-consumer model.
- Cuba Travel Network: UK-based Cuba-specialist travel agency offering holidays, hotels, and tailor-made trips to Cuba. Closest direct comparable to Cuba Direct's stated Cuba-focused booking proposition.
- Love Cuba: UK travel company dedicated specifically to Cuba holidays including flights and hotel packages. Highly comparable niche-Cuba, direct-to-consumer booking proposition.
Emerging players
- Exodus Travels: UK adventure and small-group tour operator whose Latin America programme includes Cuba. Comparable as a UK tour operator with overlap in Cuba holiday content, but oriented toward guided group tours rather than free-travel packages.
Broad incumbents
- TUI UK: Largest mainstream UK tour operator and OTA selling package holidays including Caribbean/Cuba destinations. Comparable on customer base and product category, but vastly larger scale and a mass-market proposition.
- Trailfinders: Large UK direct-sell travel agency with broad destination coverage including the Caribbean. Comparable business model (direct-to-consumer holiday booking) but operating at far greater scale and breadth than Cuba Direct.
Others
- Travel & General: UK travel claims/financial-protection administrator referenced on Cuba Direct's website as the recipient of customer claims ([email protected]). Adjacent ecosystem participant providing financial protection administration to UK travel operators.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Cuba Direct social profiles
Digital presenceCuba Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cuba Direct leadership team
Management profileNumber of profiles
Cuba Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cuba Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cuba Direct
What does Cuba Direct do?
Cuba Direct is a UK-based travel company whose website currently provides advisory guidance to customers affected by the cessation of trading of Live Holidays Limited on 05 October 2022. The company directs affected customers to appropriate refund channels — the CAA for ATOL claims on flight-inclusive bookings, card issuers for credit/debit card chargeback claims, and Travel & General for other payment methods.
Is Cuba Direct a public or private company?
Cuba Direct is a private company. It is classified as unknown and is currently operating.
When was Cuba Direct founded?
Cuba Direct was founded in -1. It employs 1 to 10 people.
Who are Cuba Direct's main competitors?
Direct peers on record are Audley Travel, Regent Holidays, Hayes & Jarvis, Journey Latin America, Cuba Travel Network and Love Cuba. Exodus Travels is listed as an emerging player. Broad incumbents are TUI UK and Trailfinders. Travel & General is listed as an others.
Does Cuba Direct have an API?
No public API is recorded for Cuba Direct.
What industry is Cuba Direct in?
Cuba Direct's product category is Travel Services. Its primary akta.pro industry code is THAKALAC, IATA-Accredited Passenger Sales Agents (PSA), with a secondary code of THALACAD, Booking Engines & Direct Web Booking. Its NAICS code is 56151.