What Cubaism Ltd does

Cubaism Ltd is a privately held, UK-registered (England and Wales, company number 4865245) travel agency and tour operator that has specialized exclusively in Cuba travel since 1999. The company handles more than 13,000 passengers per year and serves individual travelers worldwide seeking flights, accommodation, car hire, transfers, tourist visas, and travel insurance for trips to Cuba. It operates a portfolio of self-serve e-commerce websites (cubaism.uk, HavanaCarHire.com, CubaVisas.com, CubaHotelTransfers.com, CubaCover.com) alongside a personal-consultation channel delivered by bilingual staff in London and Havana via phone, WhatsApp, and email. Cuban tourist visas can be issued on the spot at the London office, an unusual capability in the category.

The business model is commission- and transaction-based across multiple verticals: airline ticket commissions, hotel booking commissions, car hire commissions, transfer commissions, visa fees, and insurance referral fees. Cubaism also assembles custom tailor-made holiday packages that bundle flights, hotels, transfers, and activities, priced via direct quotation rather than publicly listed tariffs. Marketing is conducted through owned websites, an opt-in email newsletter, and a presence on Facebook, Twitter, Instagram, YouTube, and LinkedIn.

The core competitive position rests on regulatory access and supplier relationships: Cubaism describes itself as one of very few foreign companies permitted to maintain properly staffed offices in Cuba and to hold direct contracts with Cuban tourism service suppliers. This dual-market presence (UK headquarters at the DRCA Business Centre in Battersea Park, London, plus a Havana office) is the operational backbone that supports the company's pricing, on-ground support, and visa issuance capabilities. The organization is small (8 employees), has no disclosed outside funding, and is independently owned with no parent company or subsidiaries.

Name

Cubaism Ltd

Legal name

Cubaism Ltd

Website

https://cubaism.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Cubaism Ltd is a UK-registered, Cuba-focused travel agency and tour operator founded in 1999 that serves individual travelers worldwide with flights, hotels, car hire, transfers, tourist visas, travel insurance, and tailor-made holidays, supported by offices in London and Havana.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

Keywords

• Cuba travel services
• International flight bookings
• Hotel reservations
• Car rental services
• Travel insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tailor-Made Holiday Packages: Custom vacation packages tailored to individual customer needs, combining flights, accommodation, transfers, activities and experiences in Cuba. Revenue earned as a package deal with pricing based on services included.
2. International Flight Bookings: Direct flight bookings to Cuba through their platform. Commission-based revenue from airline partnerships.
3. Hotel Bookings: Hotel reservations across Cuba through direct supplier contracts. Revenue generated through booking commissions.
4. Car Hire: Car rental bookings through Havana Car Hire brand with maintained contracts with major car hire companies in Cuba.
5. Tourist Cards / Visa Sales: Cuba tourist visa cards sold through CubaVisas.com brand. Cuban visas can be issued on the spot at their London office.
6. Airport Transfers: Private taxi and shared bus transfers from airports to hotels throughout Cuba, booked through CubaHotelTransfers.com.
7. Travel Insurance: Travel insurance products sold through CubaCover.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Cubaism Ltd is a UK-based travel agency and tour operator that sells Cuba-focused travel products to individual consumers worldwide. Its core offerings include tailor-made and ready-made holidays, international and domestic flights, hotel reservations, car rental, airport transfers, Cuban tourist visa cards, and travel insurance. Bookings are made through self-serve branded websites or via phone, WhatsApp, and email consultation from bilingual staff in London and Havana.

Product overview

Cubaism Ltd is a travel agency and tour operator offering a portfolio of Cuba travel products and services. The core offering includes ready-made and tailor-made holidays (Cuba Taylor Made Travel), international and domestic flights, hotel accommodations, car rental (Cuba Car Rental), airport transfers (Cuba Transfer), tourist visa cards (Cuba Tourist Visa Cards), and travel insurance (Cuba Travel Insurance). These services are interconnected—clients can book flights, hotels, transfers, car hire, and insurance through a single provider with the added convenience of Cuban visa issuance on the spot. The company operates both self-branded booking platforms and maintains direct contracts with Cuban tourism suppliers, enabling lower prices and comprehensive travel planning support across both UK and Havana offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuba Car Rental
• Cuba Tourist Visa Cards
• Cuba Transfer
• Cuba Travel Insurance
• Cuba Hotels
• Cuba Flights (International and Domestic)
• Cuba Taylor Made Travel

Quantifiable outcome

• Handles over 13,000 passengers each year

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cuban Tourism Service SupplierscoreOthersCubaism maintains special relationships with all Cuban tourism services suppliers, including airlines, hotels, car hire companies, transfer operators, and insurance providers. These direct contracts allow the company to offer the widest choices and lower prices to customers, and enable proper on-ground support in Cuba.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• TravelNation: UK travel agency offering tailor-made holidays worldwide including Cuba. Smaller scale than Trailfinders but overlaps in destination specialist space with focus on bespoke customer service similar to Cubaism.
• Responsible Travel: UK-based holiday marketplace connecting travelers with small specialist tour operators including several Cuba-focused operators. Functions as a distribution channel for similar boutique Cuba specialists to reach ethically-minded travelers.

Broad incumbents

• Trailfinders: Large UK retail travel agency offering flights, hotels, tailor-made holidays, and tours worldwide including Cuba. Significantly larger scale but competes for the same UK-based bespoke Cuba travel customer.
• Intrepid Travel: Global tour operator specializing in small-group adventure and experiential travel with Cuba as a featured destination. Larger scale with group-tour model but competes for similar experiential Cuba traveler.
• Audley Travel: UK-based specialist tour operator offering tailor-made holidays to numerous destinations including Cuba. Larger and broader portfolio than Cubaism but overlaps in the bespoke Cuba travel segment with similar consultation-led sales model.

Direct peers

• Cuba Holidays: Long-established Cuba-focused tour operator and travel agency providing holiday packages, flights, accommodation, and excursions to Cuba from the UK and Europe. Directly competes with Cubaism on Cuba specialist travel.
• Tristan Cuba (Cuba Select): UK-based Cuba-specialist offering luxury accommodation, private tours, and tailor-made holidays in Cuba. Competes in the same niche with similar UK outbound customer base and service mix.
• Cuba Direct: UK-based Cuba specialist travel agency offering flights, hotels, tailor-made holidays, and tourist cards to UK and European travelers. Closest direct competitor to Cubaism in the same niche with overlapping service portfolio and target customer base.
• Cuba Unbound: Independent Cuba travel specialist offering tailor-made vacations, cultural tours, and accommodation bookings. Operates in the same niche with similar customer profile (English-speaking travelers seeking authentic Cuba experiences).
• Your Cuba Travel: Cuba-specialist travel agency offering tailor-made holidays, group tours, and accommodation across Cuba. Targets the same UK outbound Cuba traveler segment with a similar bespoke service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cubaism
• YouTubeyoutube.com/user/CubaVideosCom/videos
• Facebookfacebook.com/Cubaism
• LinkedInlinkedin.com/company/cubaism
• Instagraminstagram.com/cubaismtravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cubaism Ltd