Cuidados Pela Vida

What Cuidados Pela Vida does

Cuidados Pela Vida is a Brazilian digital health and wellness platform created and operated by Aché Laboratórios, a domestic pharmaceutical company with nearly 60 years of market presence. The platform functions as a free-to-register, loyalty-oriented discount and price comparison service covering more than 600 SKUs across the Aché, Biosintética, and Profuse product lines (respiratory, dermatological, cardiovascular, diabetes, Parkinson's treatments, and dermocosmetics). Users can search for medications, compare prices across an accredited network of physical and online pharmacies, and progressively earn higher discounts (20% to 26%) the longer they remain continuously enrolled; treatment interruptions of four months reset the discount. The business model is commission-based: the platform earns transaction fees when customers redeem discounts at accredited pharmacies.

Distribution is multi-pronged: a self-service website for direct consumer activation, a doctor referral network that distributes QR codes, WhatsApp links, and physical coupons during consultations, and a content marketing layer (educational articles on allergies, asthma, autism/TEA, and downloadable patient materials). The platform is also integrated with Brazil's federal Farmácia Popular program, helping users locate accredited pharmacies that dispense free medications for hypertension, diabetes, asthma, and high cholesterol. Patient support is delivered via WhatsApp and telephone. Operating geographies are restricted to Brazil, and the platform has no disclosed AI or machine learning features; it is built on standard web/content infrastructure with no public API, SDK, or proprietary technology stack documented. The entity is private, wholly owned by Aché Laboratórios, and operates with approximately 5 employees — consistent with its role as a brand-loyalty and patient-engagement channel rather than a standalone technology business.

Name

Cuidados Pela Vida

Legal name

Cuidados Pela Vida

Website

https://cuidadospelavida.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cuidados Pela Vida is a Brazilian health and wellness discount platform owned by Aché Laboratórios that connects patients to discounted medications from 600+ products across an accredited pharmacy network, with price comparison tools, health content, and Farmácia Popular program integration.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Pharmacy Network Commissions: Cuidados Pela Vida generates revenue through commissions from a network of accredited pharmacies when customers use their discounts to purchase medications. The platform connects customers to partner pharmacies offering laboratory discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cuidados Pela Vida is a digital health and wellness platform operated by Aché Laboratórios that offers free registration-based access to progressive discounts on over 600 medications and health products from Aché and partner laboratories including Biosintética and Profuse. The platform provides a price comparison tool across an accredited network of physical and online pharmacies throughout Brazil, educational health content, and personalized patient support via WhatsApp and telephone. It also integrates with Brazil's Farmácia Popular government program to help patients locate and access free medications for chronic conditions such as hypertension, diabetes, asthma, and high cholesterol.

Product overview

Cuidados Pela Vida is a unified healthcare and wellness platform by Aché Laboratórios offering a comprehensive ecosystem of pharmaceutical products and digital health services. The platform serves as a discount program for over 600 products from Aché Laboratórios, Biosintética, and Profuse brands, combined with price comparison tools, a health content library, and patient support services. Key product categories include respiratory medications (Antux, Lur, Melysse, Alenia), cardiovascular treatments (Corus), diabetes management (Edistride), and neurological medications (Ekson). The platform integrates with the Brazilian government's Farmácia Popular program to provide free medications and offers personalized WhatsApp support for patients and healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Aché Laboratórios: Pharmaceutical laboratory with nearly 60 years of experience developing innovative solutions for the pharmaceutical market.
• Biosintética
• Profuse

Products and services

• Cuidados Pela Vida Platform Digital platform providing exclusive discounts on over 600 medications and health products, price comparison across an accredited pharmacy network, health content, and patient support for Brazilian consumers.
• Aché Laboratórios Pharmaceutical Brand Aché Laboratórios develops and supplies innovative pharmaceutical products available with platform discounts, serving as the founding brand of Cuidados Pela Vida.
• Biosintética Pharmaceutical Brand Biosintética is a Brazilian pharmaceutical company recognized for research, development, and commercialization of innovative medications and health products across various therapeutic areas.
• Profuse Dermocosmetic Brand Profuse is a dermatological product line from Aché laboratory offering skincare products including moisturizers, sunscreens, and anti-aging treatments available through the Cuidados Pela Vida platform.
• Antux

Quantifiable outcome

• Access to discounts on 600+ products across partner laboratories

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and core.

• Aché LaboratóriosflagshipStrategic or Co-development PartnerAché Laboratórios is the parent company and creator of the Cuidados Pela Vida platform. With nearly 60 years in pharmaceutical development, Aché provides the platform with access to its portfolio of products, pharmacy network relationships, and pharmaceutical industry expertise.
• BiosintéticacoreStrategic or Co-development PartnerBiosintética is a leading Brazilian pharmaceutical company recognized for research, development, and commercialization of innovative medications and health products across various therapeutic areas. Products are featured on the Cuidados Pela Vida platform.
• ProfusecoreStrategic or Co-development PartnerProfuse is a dermatological product line from Aché laboratory offering skincare products including moisturizers, sunscreens, and anti-aging treatments. Products are available with discounts through the platform.
• Accredited Pharmacy NetworkcoreChannel Partner/ Reseller/ DistributorA network of accredited pharmacies throughout Brazil where customers can purchase medications with platform discounts. Includes both physical pharmacy locations and online e-commerce partners.
• Farmácia Popular (Brazilian Government)flagshipStrategic or Co-development PartnerFarmácia Popular is a Brazilian government program that provides free medications for various health conditions including hypertension, diabetes, asthma, and high cholesterol. Cuidados Pela Vida helps users find which Aché medications are available through the program and locate accredited pharmacies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SingleCare: SingleCare is a US prescription discount card and price comparison service that negotiates discounts with pharmacies and shares savings with consumers. Directly comparable to Cuidados Pela Vida in offering freemium registration, pharmacy network discounts, and progressive savings.
• GoodRx: GoodRx operates the leading US prescription drug discount and price comparison platform, allowing consumers to compare medication prices across pharmacies and access coupons. Its business model closely mirrors Cuidados Pela Vida's pharmacy network commission approach, though at much larger scale and with broader product coverage.
• Blink Health: Blink Health is a US digital pharmacy platform that negotiates bulk discounts on generic medications and offers them through home delivery or pharmacy pickup. Similar to Cuidados Pela Vida in connecting consumers with discounted prescription medications via an online platform.
• Consulta Remédios: Consulta Remédios is a Brazilian drug price comparison platform helping users search and compare medication prices across pharmacies nationwide. Most direct Brazilian comparator given shared market focus and price comparison functionality, though without the branded discount program layer.
• ScriptSave WellRx: ScriptSave WellRx is a US prescription savings program offering free discount cards accepted at pharmacies nationwide, with price comparison and coupon features. Directly comparable to Cuidados Pela Vida's freemium discount program model.

Broad incumbents

• RD Saúde (Drogasil): RD Saúde operates the largest pharmacy retail chains in Brazil (Drogasil and Droga Raia) with extensive physical footprint and proprietary loyalty programs. A broad incumbent overlapping Cuidados Pela Vida's distribution channel and discount-oriented consumer engagement.
• Pague Menos: Pague Menos is a major Brazilian pharmacy chain with national physical presence and its own 'Clube de Vantagens' loyalty program offering medication discounts. Overlaps Cuidados Pela Vida in Brazilian pharmacy discount consumer space, but operates as a broader retail incumbent.

Emerging players

• NowPatient: NowPatient is a UK-based digital health and pharmacy platform offering medication delivery, consultations, and discount features. Compares to Cuidados Pela Vida as a consumer-facing digital pharmacy with chronic condition support, though operating in a different geography.
• Medisafe: Medisafe is a digital medication management and adherence platform with companion apps, refill reminders, and patient engagement features. Intersects with Cuidados Pela Vida's patient support and adherence focus, though positioned more as an adherence tool than a discount platform.
• MyTherapy: MyTherapy is a free medication adherence and health tracker app used by patients across multiple countries. Adjacent to Cuidados Pela Vida's patient engagement and treatment journey support features, though it lacks the discount and pharmacy commerce layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cuidados-pela-vida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuidados Pela Vida