Culture By Design

What Culture By Design does

Culture By Design, doing business as The Lyons Group Consulting, is a privately held, boutique management consulting firm based in Salem, Oregon, focused on family-owned and family-led businesses. The firm delivers strategic consulting, executive coaching, leadership development, succession planning, and culture transformation engagements through four named consultants — Patrick Lyons (Founder + CEO), Patsy Feeman (Principal), Leb Tannenbaum (Consultant), and Dana Lyons (Integrator + Family Business Advocate) — with combined experience approaching 100 years. Its core methodology is codified into four branded frameworks: Aligned Leadership, Trusted Leaders, Elite Performance, and Lasting Change, structured to address leadership alignment, execution gaps, and relationship repair specific to family business dynamics.

Revenue is generated through professional services — project-based consulting engagements, ongoing strategic partnership retainers, and speaking engagements (keynotes, workshops, panel facilitation) — sold directly to clients via the firm's website contact form, phone, and email, with no intermediaries and no publicly disclosed pricing. The go-to-market motion combines consultative direct sales with a content-led demand generation engine centered on 'The Frustrated CEO' podcast (launched March 2021, 104+ episodes, distributed across Apple, Spotify, YouTube, iHeart, Overcast, and Amazon Music), an insights blog, an email newsletter, LinkedIn, and external speaking platforms that transition audiences into consulting relationships. The firm has no external funding, no parent company, no subsidiaries, and operates as a 1–10 employee private practice with named client testimonials spanning insurance, real estate, accounting, hospitality, advertising, and general SMB family businesses.

Name

Culture By Design

Legal name

The Lyons Group

Website

https://culturebydesign.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Culture By Design (The Lyons Group Consulting) is a boutique consulting firm that provides strategic planning, leadership development, executive coaching, and culture transformation services to family-owned and family-led businesses, using proprietary frameworks and a podcast-led content marketing engine.

Ownership category

akta.pro rank

Product category

Management Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Culture & Values-Based Leadership (EDABAAAE)

akta.pro secondary industry

Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Family business consulting
• Leadership development
• Organizational culture
• Executive coaching
• Strategic execution

Headquarters

HQ city

Salem, OR

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Consulting Services: The primary revenue stream comes from consulting engagements with family-owned and family-led businesses. Engagements include executive coaching, leadership development, strategic planning, and comprehensive consulting services. Revenue is generated through project-based consulting fees or retainer arrangements for ongoing strategic partnership.
2. Speaking Engagements: Revenue is generated from keynote speeches, workshop facilitation, panel appearances, and speaking engagements at corporate events and conferences. The team offers multiple speakers with distinct topics covering leadership, family business dynamics, communication, and strategic planning.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Culture By Design provides strategic consulting, executive coaching, and leadership development services for family-owned and family-led businesses. Engagements focus on strategic planning, leadership team alignment, culture transformation, and execution, typically delivered as project-based or retainer consulting engagements. The firm also generates revenue through paid speaking engagements and produces a thought leadership podcast (The Frustrated CEO).

Product overview

Culture By Design (operating as The Lyons Group Consulting) offers a suite of professional services centered on family business consulting and leadership development. The core offering is strategic consulting services that help family-owned businesses achieve alignment, execute strategy, and build high-performance cultures. This is complemented by 'The Frustrated CEO' podcast, which extends the company's thought leadership reach, and speaking engagements that address topics like strategic execution, leadership development, and family business dynamics. The company also provides executive coaching and tailored workshops. The portfolio operates as a unified service offering rather than a software product or platform.

Differentiator

Problem solved

Functional benefit

Brands

• The Frustrated CEO: A podcast produced by The Lyons Group Consulting featuring candid conversations and proven processes for greater influence, action and success for CEOs and business leaders.

Products and services

• Family Business Consulting Services Strategic consulting, executive coaching, and leadership development engagements for family-owned and family-led businesses, focused on alignment, strategy execution, organizational culture, and family business dynamics. Sold as project-based or retainer consulting engagements.
• Speaking Engagements Paid keynote speeches, workshops, and panel presentations on strategic execution, leadership development, family business dynamics, and culture building, delivered at corporate events and conferences.

Quantifiable outcome

• 90% of organizations fail to execute their strategic priorities - The Lyons Group helps clients beat these odds through proven processes
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Strategic Coach: Strategic Coach is a coaching and consulting firm for entrepreneurs and business owners, focusing on strategy, leadership, and growth. Directly comparable in business coaching services for owner-operated businesses with structured proprietary frameworks.
• ActionCOACH: ActionCOACH is one of the world's largest business coaching firms serving SMBs and family-owned businesses with structured growth frameworks. Directly comparable in coaching/consulting services for owner-led businesses.
• The Table Group: The Table Group (founded by Patrick Lencioni) consults to leadership teams on organizational health, aligned execution, and trust-building. Closely comparable in addressing leadership cohesion, organizational alignment, and execution for leadership teams.
• Conscious Leadership Group: Conscious Leadership Group provides leadership development and executive coaching to leaders and teams, including family-owned businesses. Comparable in leadership coaching, culture work, and executive development services.
• GiANT Worldwide: GiANT Worldwide provides leadership development consulting and coach training to organizations globally. Comparable in leadership development services, team alignment, and culture transformation across business segments.
• EOS Worldwide: EOS Worldwide provides the Entrepreneurial Operating System, a structured framework for leadership teams in entrepreneurial and family-owned businesses. Very directly comparable as a consulting/coaching firm serving family businesses with proprietary execution frameworks.
• FocalPoint Coaching: FocalPoint Coaching provides business coaching and consulting services to entrepreneurs and business owners using proprietary frameworks. Comparable as a coaching firm targeting business owners and leadership teams.

Broad incumbents

• Echelon Front: Echelon Front (founded by Jocko Willink and Leif Babin) provides leadership consulting and team development to businesses and organizations. Comparable in leadership consulting and team execution services with thought-leadership content distribution.
• FranklinCovey: FranklinCovey is a large, established leadership and organizational performance consulting firm with global reach. Overlaps with the subject's leadership development and execution services but serves a much broader client base at greater scale.
• Kotter International: Kotter International provides strategy execution, change management, and leadership consulting globally based on John Kotter's frameworks. Comparable in strategy execution and leadership consulting but operates at much larger scale across all industries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TheFrustratedCEOPodcast
• LinkedInlinkedin.com/company/culture-by-design-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Culture By Design