Cúpla Studio

What Cúpla Studio does

Cúpla Studio is a London-based interior architecture and decoration studio founded in 2022, operating as a founder-led micro practice of 1-10 employees from 41 Iffley Road, London W6 0PB. The company delivers three integrated service lines: interior architecture (concept and spatial planning), interior decoration (furniture, lighting and decorative specification), and product development conducted in close collaboration with artisans, artists and craftspeople. There is no proprietary technology platform; the business is a creative services firm whose outputs are designed spaces and bespoke physical products rather than software.

The studio generates revenue from professional services fees on commissioned interior architecture and decoration projects, and from one-time product sales of its proprietary Caramella lighting and homeware line. Distribution runs through three channels: a direct-to-consumer Shopify e-commerce storefront on cuplastudio.co.uk, the Cúpla PRO trade and wholesale programme targeting interior designers, trade professionals and procurement teams, and direct commissioned project work with commercial and residential clients.

Commercial activity is anchored in fashion retail, most prominently by a multi-location relationship with RIXO covering the King's Road flagship, Carnaby Street, Selfridges, Brown Thomas, Bicester Village, Kildare and Marylebone. Residential work (Orlagh's House, Contemporary Townhouse, Contemporary Apartment, Private Studio Space) provides secondary diversification. The company is privately held, bootstrapped with no disclosed external funding, and operates only in the UK.

Name

Cúpla Studio

Legal name

Cúpla Studio

Website

https://cuplastudio.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Cúpla Studio is a London-based, founder-led interior architecture and decoration micro studio (founded 2022, 1-10 employees) that designs fashion retail environments — most notably multiple RIXO stores — alongside private residential projects, and sells a proprietary Caramella lighting line via Shopify and its Cúpla PRO trade programme.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior architecture
• Interior decoration
• Lighting collection
• Retail store design
• Residential interior design

Headquarters

HQ city

London, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Interior Architecture Services: Full-service interior architecture design including concept development and spatial planning for residential and commercial projects.
2. Interior Decoration Services: Furniture, lighting, and decorative elements specification and procurement services complementing architectural work.
3. Product Sales (Caramella Collection): Sale of proprietary lighting and homeware products developed in collaboration with artisans and craftspeople, available to trade and public through their Shopify storefront.
4. Trade/Wholesale (Cúpla PRO): Dedicated trade programme for designers, trade professionals and procurement teams offering wholesale access to the Caramella product line.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cúpla Studio is a London-based interior architecture and decoration studio that provides concept-driven spatial design, furniture and lighting specification, and atmospheric decoration for fashion retail and residential clients. Alongside commissioned design services, the studio sells its proprietary Caramella lighting collection through its own Shopify storefront and offers wholesale access to designers and trade professionals via the Cúpla PRO programme.

Product overview

Cúpla Studio is a London-based interior architecture and design studio offering a unified suite of services centered on interior architecture, interior decoration, and product development. Their core offering combines concept development and architectural design with decorative layers including furniture and lighting. They operate a product sub-brand called Caramella, which specializes in lighting pieces developed in collaboration with artisans, craftspeople, and artists—many originally created for specific projects and now available to the trade and public. They also run Cúpla PRO, a program for designers, trade, and procurement teams.

Differentiator

Problem solved

Functional benefit

Brands

• Caramella: Lighting collection available for trade and public sale through the company's shop.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Artisans, Artists and CraftspeoplecoreOthersCúpla Studio maintains close relationships with artisans, artists and craftspeople for product development. Their Caramella product line is developed in collaboration with these partners and pieces are often created for specific interior design projects before being made available to trade and public.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Salvesen Graham: London interior design practice focused on residential and boutique retail projects for premium clients. Operates at similar boutique scale with comparable bespoke service model.
• House of Hackney: London design brand combining interior products (lighting, textiles, wallcoverings) with bespoke interior design services. Closest analogue to Cúpla's product-plus-services vertical integration model.
• Fabled Studio: London-based interior design studio with a portfolio spanning fashion retail, hospitality, and residential. Comparable boutique scale and similar retail-brand client base to Cúpla.
• Kitesgrove: London-based interior design firm with a strong residential and commercial portfolio at boutique scale. Similar project-led model with comparable target clientele.
• Studio Ashby: London-based boutique interior design studio serving fashion and lifestyle brands, with a comparable mix of high-profile retail clients and product collaborations. Closest analogue to Cúpla in scale, clientele, and design-led positioning.
• 2LG Studio: London interior design duo known for colour-led residential and commercial interiors with proprietary product collaborations. Similar size and creative-led model to Cúpla, with overlapping product-plus-services strategy.

Emerging players

• A New Tribe: Design studio combining interior decoration with a curated product line of artisan-made homewares and lighting. Comparable emerging-stage vertical integration model to Cúpla's Caramella + design services approach.

Broad incumbents

• Richmond International: Long-established luxury interior design firm with global hospitality and residential reach. Comparable craft-led design language but operates at significantly larger scale than Cúpla.
• Soho Home: Design-led lifestyle brand with proprietary furniture, lighting, and homeware sold DTC alongside interior design services. Closest scaled analogue to Cúpla's vertical integration thesis, but operating at a much larger established scale.
• Goddard Littlefair: Established London interior design firm with a much larger portfolio across residential, hospitality, and commercial. Same market but operates at broader incumbent scale with significantly more headcount.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cuplastudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cúpla Studio