What Salvesen Graham does

Salvesen Graham is a London-based interior design studio and home furnishings brand founded in 2013 by Mary Graham and Nicole Salvesen. The company operates two integrated lines of business: a bespoke interior design service for residential clients and a proprietary product line branded as The Collection, which spans furniture, fabrics, wallpapers, lighting, and accessories. Pricing is positioned at the premium tier, with fabrics starting around $222 per meter, wallpapers at $355–$385 per roll, and chairs above $3,430. The studio employs approximately 10 people and is headquartered in London, with a curated second presence in the United States via a showroom partnership with Temple NY in New York.

The business generates revenue through three channels: direct-to-consumer sales of The Collection via its own e-commerce site, a dedicated trade accounts program for interior designers and trade professionals, and bespoke interior design commissions. Distribution is supported by a curated showroom model (Temple NY) and direct international shipping with duties included for US customers, reducing cross-border friction. Strategic collaborations with heritage wallpaper house de Gournay and artist Lottie Cole extend the brand's reach into adjacent luxury categories. The company is privately held, has no disclosed external funding, and operates without any disclosed AI/ML capabilities, relying instead on founder-led design and craft-based production.

The company's go-to-market combines a high-touch service offering (interior design) with scalable product sales (The Collection), allowing project-driven client relationships to seed product purchases and vice versa. The premium pricing model, heritage-inspired design language, and trade-channel access create a defensible niche in the luxury British home furnishings segment. Geographic expansion is in early stages, with the US market representing the principal growth frontier beyond the UK.

Name

Salvesen Graham

Legal name

Salvesen Graham Ltd

Website

https://salvesengraham.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Salvesen Graham is a London-based interior design studio and home furnishings brand founded in 2013 by Mary Graham and Nicole Salvesen, offering bespoke residential design services alongside a premium proprietary collection of furniture, fabrics, wallpapers, lighting, and accessories sold via DTC e-commerce, trade accounts, and a US showroom partnership with Temple NY.

Ownership category

akta.pro rank

Product category

Interior Design and Home Furnishings

NAICS

Interior Design Services (541410)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Interior design services
• Printed fabrics
• Wallpaper collections
• Upholstered furniture
• Home furnishings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales (The Collection): Sale of furniture, fabrics, wallpapers, lighting, accessories, cushions, eiderdowns, and rugs through their e-commerce platform. Products include handcrafted upholstered furniture, digitally printed fabrics on linen cotton, wallpapers on non-woven paper, and coordinated home accessories. Delivery costs are calculated at checkout with international shipping available.
2. Interior Design Services: Comprehensive interior design and decoration services for discerning UK and international residential and commercial clients. The design service meets high expectations of clients seeking authentic Future Heritage interiors.
3. Trade Accounts: Trade professionals including interior designers and property developers can apply for trade accounts offering discounts, complimentary samples, exclusive product previews, and access to trade pricing and live availability through an online portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Salvesen Graham is a London-based interior design studio that offers comprehensive residential and commercial interior design services alongside The Collection — a proprietary range of handcrafted upholstered furniture, digitally printed fabrics and wallpapers, lighting, cushions, rugs, and home accessories sold under the company's signature "Future Heritage" aesthetic. Products are designed to coordinate across collections and are produced in England using traditional craftsmanship and natural materials.

Product overview

Salvesen Graham is a London-based interior design studio founded by Mary Graham and Nicole Salvesen, offering a comprehensive design service alongside The Collection by Salvesen Graham - a signature range of classically beautiful furniture and home accessories in the 'future heritage' aesthetic. The product portfolio spans printed and woven fabrics (including Zig Zag Stripe, Floral Trail, Floral Sprig, Great Check, Little Check, Seaweed Woven, and Woven Plain ranges in multiple colourways), wallpapers (Zig Zag Stripe, Floral Trail, Floral Sprig), upholstered furniture (sofas, dressing table chairs, side chairs, carver chairs handmade in rural England), lighting (lamps, shades, candle holders), accessories (trays, mats, candle holders), cushions, eiderdowns, and rugs. Products are designed to complement each other, allowing customers to create cohesive, timeless interiors that blend historical inspiration with contemporary sensibility. The company also offers trade programs for residential and commercial design professionals worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• The Collection by Salvesen Graham

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Temple (New York)coreChannel Partner/ Reseller/ DistributorTemple is a New York-based design studio and multi-line showroom representing curated textile designers and artists. Founded by Kate Reynolds, Temple showcases The Collection by Salvesen Graham to US-based interior designers and clients. Kate Reynolds describes the collection as having colors with richness and depth that complement a wide variety of palettes, with US clients having embraced it enthusiastically.
• de GournayflagshipStrategic or Co-development PartnerDe Gournay is a renowned house of hand-painted wallpapers, textiles, and porcelain. Salvesen Graham has collaborated with de Gournay on multiple projects, including a chalet project where Nicole worked with the de Gournay team to create bespoke hand-painted wallpaper reflecting the alpine setting. The collaboration showcases the interplay between Salvesen Graham's interior design sensibility and de Gournay's artisan craftsmanship.
• Lottie ColecoreStrategic or Co-development PartnerLottie Cole is a renowned interiors artist celebrated for richly detailed, character-filled domestic worlds. She has worked with Salvesen Graham on many projects, creating paintings that feature in their interior design schemes. Salvesen Graham describes her work as inspiring and complementary to their aesthetic.
• Willow CrossleyminorGTM or Marketing PartnerFlorist and lifestyle content creator Willow Crossley has collaborated with Salvesen Graham, featuring their products in her content and discussing her favorite Floral Trail colorway. Her Q&A content on the Salvesen Graham journal showcases products in lifestyle contexts.
• AwayminorGTM or Marketing PartnerLuggage brand mentioned in Salvesen Graham's travel tips journal article as a recommended travel essential. Featured alongside other lifestyle brands as part of curated content marketing.
• NeomminorGTM or Marketing PartnerWellness brand mentioned in travel tips content as a recommended carry-on essential (Energising Hand Balm). Featured as part of lifestyle content on the journal.
• Desmond & DempseyminorGTM or Marketing PartnerSleepwear brand mentioned in travel tips article featuring their printed eye masks as travel essentials. Also mentioned in 'Update Your Home For Winter' article for their pajama sets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• William Yeoward: British designer of classic-inspired furniture, fabric, and accessories sold globally to designers and consumers. Comparable aesthetic positioning and dual design-service-plus-collection commercial model.
• Kit Kemp: London-based interior designer (Firmdale Hotels) with a licensed line of fabrics, wallpapers, and home accessories. Comparable model of a designer's signature aesthetic translated into a coordinated retail product range.
• Colefax and Fowler: Iconic English interior design house producing signature fabrics, wallpapers, and furniture in a classic English aesthetic. Overlaps directly with Salvesen Graham's 'Future Heritage' positioning and trade channel for interior designers.
• Soane Britain: London-based luxury heritage furniture, fabric, and lighting maker with rattan, brass, and traditionally crafted pieces. Closely comparable to Salvesen Graham in combining British craftsmanship with a coordinated decorative-arts collection sold DTC and to designers.
• House of Hackney: London-based luxury home furnishings brand selling printed fabrics, wallpapers, and accessories DTC and to designers. Comparable scale, British heritage aesthetic, coordinated collection, and direct-to-consumer plus trade go-to-market.
• GP & J Baker: Heritage British textile and wallpaper brand (part of Style Library) with archive-inspired patterns sold to designers globally. Comparable fabric/wallpaper depth, archive-design ethos, and trade distribution model.
• Sibyl Colefax & John Fowler: Renowned London interior design practice with associated fabric and wallpaper collections in the classic English country-house style. Mirrors Salvesen Graham's combination of an interior design service with a proprietary product line.
• Mulberry Home: British heritage fabric, wallpaper, and home accessories brand with classic English patterns and trade showroom distribution. Directly comparable product mix (prints, weaves, wallpapers) and aesthetic positioning.
• Morris & Co. Heritage British brand licensing William Morris archive patterns into fabrics, wallpapers, and home products. Shares the archive-inspired, classic English aesthetic and coordinated fabric/wallpaper offering.
• de Gournay: World-leading house of hand-painted wallpapers, textiles, and porcelain sold into the ultra-luxury interiors market. Salvesen Graham is already a documented collaborator; comparable tier of client, design sensibility, and bespoke service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/salvesengraham
• LinkedInlinkedin.com/company/salvesen-graham

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salvesen Graham