Custom Golf
Custom Golf operates an Oslo-based indoor golf center offering seven AboutGolf PGA Tour simulators, professional custom club fitting, premium equipment retail across six major brands, and club workshop services to Norwegian golf enthusiasts of all skill levels.
- Company typePrivate
- Founded-
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Custom Golf does
Custom Golf, operating as Custom Golf Senter, is a privately held indoor golf center located at Frysjaveien 35 c in Oslo, Norway. Founded in 2004, the business operates a single physical facility built around seven AboutGolf PGA Tour simulators equipped with new projectors, enabling year-round play on famous courses worldwide and range practice regardless of Norwegian weather conditions.
The company runs an integrated four-service model: (1) simulator bookings at a flat 195 NOK/hour rate, (2) a pro shop retailing premium equipment from six OEMs (TaylorMade, Mizuno, Cobra, Ping, Callaway, Titleist), (3) professional custom club fitting using advanced measurement technology, and (4) a club workshop and repair service. Staffed by seven employees including PGA-certified instructors such as PGA pro Douglas Craig, the business emphasizes personal service and dedicated consultation time per customer. Distribution is purely direct-to-consumer through the physical storefront and a netbooking.net online reservation system, supported by Instagram, Facebook, and YouTube marketing channels.
The revenue model is diversified across usage-based simulator rentals, one-time equipment sales, and professional services revenue from fitting and workshop work. No funding history, public listing, or enterprise customer relationships are disclosed, and the company shows no announced expansion beyond its Oslo site.
Custom Golf firmographics
Firmographics- Name
- Custom Golf
- Legal name
- Custom Golf
- Website
- https://customgolf.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Custom Golf operates an Oslo-based indoor golf center offering seven AboutGolf PGA Tour simulators, professional custom club fitting, premium equipment retail across six major brands, and club workshop services to Norwegian golf enthusiasts of all skill levels.
- Ownership category
- akta.pro rank
Custom Golf industry classification
Industry- Product category
- Indoor Golf Center
- NAICS
- Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)
- akta.pro secondary industries
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where Custom Golf is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Custom Golf business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Golf Simulator Bookings: Hourly rental of golf simulators for playing famous courses from around the world or practicing on the range.
- Golf Equipment Sales: Retail sales of premium golf equipment and accessories from partner brands.
- Custom Fitting Services: Professional custom fitting with advanced technology and accurate measurements for optimal equipment performance.
- Equipment Workshop/Repair: Club workshop services for equipment maintenance and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Simulator Booking |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Custom Golf product offering
Product offeringCore offering
Custom Golf is an indoor golf center in Oslo, Norway operating seven AboutGolf PGA Tour simulators for hourly bookings. The business also provides custom club fitting, PGA professional lessons, club repair services, and a pro shop stocking equipment from TaylorMade, Mizuno, Cobra, Ping, Callaway, and Titleist.
Product overview
Custom Golf is an indoor golf center offering an integrated suite of golf services centered around a professional proshop, custom club fitting, equipment workshop, and advanced golf simulator technology. The core offering consists of four interconnected services: the Proshop (retail of premium equipment from six major brands), Customfitting (professional club fitting with advanced measurement technology), Kølleverksted (club repair and workshop services), and Golfsimulatorer (seven AboutGolf PGA Tour simulators for year-round play and practice). The simulators represent the flagship technology, while the retail and fitting services support equipment needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Simulator Bookings
Companies that use Custom Golf
Customer profileSegments1 record
Custom Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Custom Golf partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TaylorMadecoreTaylorMade is a partner brand for professional custom fitting services. Custom Golf offers custom fitting with TaylorMade equipment in their pro shop.
- MizunocoreMizuno equipment available for custom fitting services at Custom Golf's pro shop.
- CobracoreCobra golf equipment offered through custom fitting services.
- PingcorePing golf equipment available for professional custom fitting.
- CallawaycoreCallaway equipment offered through custom fitting services.
- TitleistcoreTitleist golf equipment available for custom fitting.
- AboutGolfcoreAboutGolf provides PGA Tour simulators for Custom Golf's 7 simulator bays. AboutGolf is the technology provider enabling the golf simulation experience.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Custom Golf competitors and assessment
Company assessmentBroad incumbents
- Golf Galaxy: National golf specialty retailer offering multi-brand equipment, custom fitting, and in-store swing technology under the Dick's Sporting Goods umbrella. Comparable as a pro shop + fitting + swing analysis competitor at significantly larger scale.
- Topgolf: Large-scale indoor golf entertainment venue operator with simulator bays, food and beverage, and events. Represents the scaled, mainstream version of Custom Golf's indoor simulator concept.
- PGA Tour Superstore: Large golf retail chain with in-store swing bays, custom fitting, lessons, and multi-brand equipment sales - directly overlapping Custom Golf's pro shop and fitting offering at much larger scale.
Emerging players
- Foresight Sports: Simulator and launch monitor manufacturer whose technology competes with AboutGolf in indoor golf facilities and fitting studios. Comparable as a competing simulator platform that could equip a future Custom Golf expansion.
- AboutGolf: Manufacturer and provider of the PGA Tour simulator platform that Custom Golf deploys across its 7 bays. Direct technology and ecosystem counterpart - a portion of Custom Golf's customer experience is functionally a resale of AboutGolf's product.
- TrackMan: Provider of simulator and launch monitor technology used by fitters, instructors, and indoor golf venues. Adjacent technology peer to Custom Golf's reliance on AboutGolf simulators.
Direct peers
- Club Champion: U.S.-based custom club fitting specialist operating dedicated fitting studios carrying multiple premium OEM brands. Directly comparable to Custom Golf's customfitting service in workflow, OEM brand portfolio, and premium positioning.
- True Spec Golf: Multi-brand custom fitting chain using advanced launch monitors to fit golfers across premium OEMs. Closely comparable to Custom Golf's fitting-plus-pro-shop combination in target customer and service model.
- X-Golf: Chain of indoor golf simulator entertainment centers offering simulator bay rentals, lessons, and retail. The closest direct format peer to Custom Golf's indoor golf center model.
Regional players
- InGolf: Scandinavian indoor golf center operator with simulator bays and equipment retail. Directly comparable format peer operating in the same Nordic region though primarily in Sweden rather than Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Custom Golf social profiles
Digital presenceCustom Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Golf leadership team
Management profileNumber of profiles
Custom Golf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Golf
What does Custom Golf do?
Custom Golf is an indoor golf center in Oslo, Norway operating seven AboutGolf PGA Tour simulators for hourly bookings. The business also provides custom club fitting, PGA professional lessons, club repair services, and a pro shop stocking equipment from TaylorMade, Mizuno, Cobra, Ping, Callaway, and Titleist.
Is Custom Golf a public or private company?
Custom Golf is a private company. It is currently operating.
When was Custom Golf founded?
Custom Golf was founded in -1. It employs 1 to 10 people.
Where is Custom Golf based?
Custom Golf is headquartered in Oslo, Norway, in the Europe region.
How does Custom Golf make money?
Four revenue lines are on record. Golf Simulator Bookings are the primary driver. The others are golf Equipment Sales, custom Fitting Services and equipment Workshop/Repair.
Who are Custom Golf's main competitors?
Broad incumbents on record are Golf Galaxy, Topgolf and PGA Tour Superstore. Emerging players are Foresight Sports, AboutGolf and TrackMan. Direct peers are Club Champion, True Spec Golf and X-Golf. InGolf is listed as a regional player.
Does Custom Golf have an API?
No public API is recorded for Custom Golf.
What industry is Custom Golf in?
Custom Golf's product category is Indoor Golf Center. Its primary akta.pro industry code is CRAMAGAI, Golf Simulators, Nets & Practice Equipment Retail, with a secondary code of CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail. Its NAICS code is 45911 and its SIC code is 3949.