CX-Feedback
CX-Feedback is a Glasgow-based SaaS platform that provides tenant engagement, surveys, targeted communications, and regulatory compliance reporting exclusively for UK social housing landlords, including housing associations, councils, and ALMOs across England and Scotland.
- Company typePrivate
- Founded2008
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CX-Feedback does
CX-Feedback is the trading name of Target Applications Ltd, a privately held Scottish software company founded in 2008 and headquartered in Hillington, Glasgow. The company sells a cloud-based SaaS tenant engagement platform built specifically for UK social landlords, encompassing housing associations, local authority housing departments, and Arms-Length Management Organisations (ALMOs) across England and Scotland. The platform unifies tenant surveys, targeted SMS and email communications, push messaging, AI-powered sentiment analysis on free-text responses, automated survey workflows triggered by housing management system events, and board/regulator-ready reporting, with two-way API integrations into 12 major housing management systems including Civica, Aareon, NEC, Capita, MIS, and Microsoft Dynamics.
The business operates three product lines: the core CX-Feedback platform (annual subscription tiered by housing unit count, starting at £6,000/year for 0-1,000 units with custom pricing above 20,000 units), Managed TSM Surveys (a fixed-price end-to-end service for Tenant Satisfaction Measures perception surveys in England, from £5,000 + VAT), and Managed ARC Surveys (a comparable service for the Annual Return on the Charter in Scotland). A sister product, Colleague Pulse, extends the platform to employee engagement under the same parent company. The go-to-market is direct enterprise field sales targeting UK social landlords, supported by a content-driven website, customer testimonials, and sector referrals; every customer is assigned a dedicated engagement support team, with no software-only sales.
CX-Feedback claims 110+ UK social landlord customers, 1 million+ tenants reached annually, 14 million+ messages and surveys processed in the past year, and a 98% annual customer renewal rate. The company is founder-led by Johnathan Briggs, operates with a 10-person team, and has no disclosed external funding, parent company, or acquisition activity. All operations are UK-based with EU-hosted infrastructure, fully UK GDPR compliant, with fieldwork for managed surveys conducted under the Market Research Society Code of Conduct.
CX-Feedback firmographics
Firmographics- Name
- CX-Feedback
- Legal name
- Target Applications Ltd
- Website
- https://cx-feedback.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CX-Feedback is a Glasgow-based SaaS platform that provides tenant engagement, surveys, targeted communications, and regulatory compliance reporting exclusively for UK social housing landlords, including housing associations, councils, and ALMOs across England and Scotland.
- Ownership category
- akta.pro rank
CX-Feedback industry classification
Industry- Product category
- Tenant Engagement Software for Social Housing
- akta.pro primary industry
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)
- akta.pro secondary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
Keywords
Where CX-Feedback is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CX-Feedback business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Platform Subscription: Annual subscription priced by number of housing units managed. Starting from £6,000/year for 0-1,000 units, with tiered pricing up to 20,000+ units. Includes full platform access and engagement support team.
- Managed TSM Surveys: End-to-end Tenant Satisfaction Measures survey service. Fixed price from £5,000 + VAT for 0-20,000 units. Includes survey design, fieldwork, analysis, and regulator-ready data pack. Additional communication costs: SMS at 4.8p per text, phone responses from £9.88 each.
- Managed ARC Surveys: Annual Return on the Charter survey service for Scottish housing associations. Full-service design, fieldwork, and reporting for Scottish Housing Regulator submission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 0 to 1,000 units: £6,000 per year |
| Subscription | Annual | 1,000 to 10,000 units |
| Subscription | Annual | 10,000 to 20,000 units |
| Subscription | Multi-year contract | 20,000+ units: Custom pricing |
| Subscription | Annual | Managed TSM Survey: 0-20,000 units from £5,000 + VAT |
| Subscription | Multi-year contract | Managed TSM Survey: Over 20,000 units - Custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
CX-Feedback product offering
Product offeringCore offering
CX-Feedback provides a cloud-based tenant engagement platform built specifically for UK social housing landlords, combining tenant surveys, targeted SMS/email communications, push messaging, AI-powered sentiment analysis, and regulatory compliance reporting. The platform integrates two-way with major housing management systems (Civica, Aareon, NEC, Capita, etc.) and includes managed services for Tenant Satisfaction Measures (TSM) surveys in England and Annual Return on the Charter (ARC) surveys in Scotland. Every customer receives a dedicated engagement support team alongside the platform.
Product overview
CX-Feedback offers a unified tenant engagement platform for UK social housing, combining the core CX-Feedback platform with two managed service modules (Managed TSM Surveys and Managed ARC Surveys). The core platform handles tenant surveys, targeted SMS/email communications, push messaging, AI-powered sentiment analysis, and regulatory compliance reporting. Managed TSM Surveys provides end-to-end delivery of Tenant Satisfaction Measures perception surveys for England, while Managed ARC Surveys handles Annual Return on the Charter surveys for Scottish landlords. A sister product, Colleague Pulse, extends the platform to employee engagement. The company also operates a sister platform for employee engagement under the Colleague Pulse brand.
Differentiator
Problem solved
Functional benefit
Brands
- Colleague Pulse: Employee engagement software for UK social housing. Pulse surveys, exit and onboarding journeys, and targeted staff messaging. Built by the same team as CX-Feedback.
Products and services
- CX-Feedback Platform Core SaaS tenant engagement platform for UK social housing landlords combining tenant surveys, targeted SMS/email communications, push messaging, AI sentiment analysis, tenant group targeting, automated survey triggers, real-time dashboards, and regulator-ready compliance reporting. Integrates two-way with major housing management systems.
- Managed TSM Surveys Fully managed service for conducting Tenant Satisfaction Measures (TSM) perception surveys for UK social housing landlords, covering all twelve regulatory perception measures from survey design through fieldwork to a regulator-ready data pack submission.
- Managed ARC Surveys Managed service for Scottish housing associations conducting Annual Return on the Charter (ARC) tenant satisfaction surveys, including full-service design, fieldwork across all channels including face-to-face, and reporting for Scottish Housing Regulator submission.
- Colleague Pulse Employee engagement software for UK social housing built by the same team as CX-Feedback, offering pulse surveys, exit and onboarding journeys, and targeted staff messaging for social housing staff.
Quantifiable outcome
- Repairs response rate improvement from 5% to 25%
- +6 more outcomes
Companies that use CX-Feedback
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles2 records
CX-Feedback technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature6 records
CX-Feedback partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- CivicacorePre-built integration with Civica housing management system. CX-Feedback syncs tenant data and can receive/transmit engagement signals through two-way API connection.
- AareoncorePre-built integration with Aareon housing management system. Enables automated survey triggers and tenant data synchronization.
- SalesforcecoreIntegration with Salesforce platform for housing management and CRM capabilities.
- Microsoft DynamicscoreIntegration with Microsoft Dynamics housing management system.
- NECcorePre-built integration with NEC housing management system.
- CapitacoreIntegration with Capita housing management systems.
- MIScorePre-built integration with MIS housing management system.
- AicocoreIntegration with Aico housing management system.
- CastletoncorePre-built integration with Castleton housing management system.
- Active HcoreIntegration with Active H housing management system.
- HomeMastercorePre-built integration with HomeMaster housing management system.
- RubixxcoreIntegration with Rubixx housing management system.
- Colleague PulseminorEmployee engagement platform also built by Target Applications Ltd. Same design system, same team, same data centres. Focuses on employees rather than tenants of social housing.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
CX-Feedback competitors and assessment
Company assessmentDirect peers
- SurveyMonkey: A widely used survey and feedback platform that competes in the CX survey space. Comparable to CX-Feedback's automated survey engine and dashboards, though it lacks the sector-specific regulatory pack and HMS integrations.
- AskNicely: A CX platform focused on NPS and customer feedback, with multi-channel engagement and dashboards. Comparable to CX-Feedback's CX survey, NPS-style measurement, and feedback analytics capabilities, though it operates across multiple sectors rather than UK social housing.
Emerging players
- Mobysoft: A UK SaaS provider serving social housing landlords with repairs, income, and tenant engagement solutions. Comparable as a UK social housing technology specialist with overlapping tenant engagement capabilities.
- Plentific: A UK property technology platform serving landlords and housing providers with repairs and maintenance operations. Comparable as it serves social housing landlords with operational technology, with potential overlap in tenant engagement around repairs workflows.
Regional players
- HouseMark: A UK data, insight, and benchmarking service for the social housing sector. Comparable as it serves the same UK social landlord buyer base with performance and benchmarking data, though it focuses on sector-wide analytics rather than per-tenant engagement.
Broad incumbents
- Qualtrics: A leading enterprise CX and VoC analytics platform. Comparable as a direct competitor in CX analytics and survey/feedback management, though it operates across all verticals rather than specialising in UK social housing.
- Aareon: A major European housing technology vendor with housing management software integrated with CX-Feedback. Comparable as a partner that could also be a competitor, with potential to expand into tenant engagement functionality.
- Medallia: A large enterprise VoC and customer experience analytics platform. Comparable to CX-Feedback's AI sentiment analysis and feedback management capabilities, though it focuses on large enterprise customers across many verticals.
- Civica: A major UK software vendor serving local government and social housing, with housing management systems (Cx Housing) that are pre-integrated with CX-Feedback. Comparable because it operates in the same UK social housing buyer base with overlapping software portfolios, just at a much broader scale.
- NEC Software Solutions: Provides housing management software (NEC Housing) to UK social landlords, similar to CX-Feedback's HMS integration partners. Comparable as a broad incumbent in the same buyer base, with potential to vertically integrate tenant engagement functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CX-Feedback social profiles
Digital presenceCX-Feedback compliance and trust
Trust signalCompliance2 records
CX-Feedback financial estimates
Financial estimateRevenue estimate
Valuation estimate
CX-Feedback leadership team
Management profileNumber of profiles
Profiles5 records
CX-Feedback funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CX-Feedback M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CX-Feedback
What does CX-Feedback do?
CX-Feedback provides a cloud-based tenant engagement platform built specifically for UK social housing landlords, combining tenant surveys, targeted SMS/email communications, push messaging, AI-powered sentiment analysis, and regulatory compliance reporting. The platform integrates two-way with major housing management systems (Civica, Aareon, NEC, Capita, etc.) and includes managed services for Tenant Satisfaction Measures (TSM) surveys in England and Annual Return on the Charter (ARC) surveys in Scotland. Every customer receives a dedicated engagement support team alongside the platform.
Is CX-Feedback a public or private company?
CX-Feedback is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CX-Feedback founded?
CX-Feedback was founded in 2008. It employs 1 to 10 people.
Where is CX-Feedback based?
CX-Feedback is headquartered in Glasgow, United Kingdom, in the Europe region.
How does CX-Feedback make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are managed TSM Surveys and managed ARC Surveys.
Who are CX-Feedback's main competitors?
Direct peers on record are SurveyMonkey and AskNicely. Emerging players are Mobysoft and Plentific. HouseMark is listed as a regional player. Broad incumbents are Qualtrics, Aareon, Medallia, Civica and NEC Software Solutions.
Does CX-Feedback have an API?
Yes. CX-Feedback offers a two-way API that allows engagement signals to flow back into housing management systems and enables data to be pulled into BI tools. The platform connects CX-Feedback data to Power BI and other BI tools through API endpoints, allowing real-time data retrieval on demand or on a schedule. The platform also supports two-way API connections with housing management systems for bidirectional data sync.
What industry is CX-Feedback in?
CX-Feedback's product category is Tenant Engagement Software for Social Housing. Its primary akta.pro industry code is BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research).