Rubixx
Rubixx Solutions Limited is a UK-based, bootstrapped SaaS company that provides cloud-based housing management, accounting, and support planning software to medium and large social-housing providers, built on a serverless multi-tenant architecture with an 8-week release cycle and 20+ integration partners.
- Company typePrivate
- Founded2016
- HeadquartersStafford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rubixx does
Rubixx Solutions Limited is a UK-based, founder-owned SaaS company that builds cloud-based housing, accounting, and support-planning software for social-housing providers. Its target market is medium and large UK housing associations; the company does not actively pursue landlords under 1,000 units or local councils, citing procurement and integration friction in those segments. The product portfolio consists of four modules on a single platform: Rubixx Housing (tenancy, voids, arrears with predictive functionality, compliance, planned maintenance), Rubixx Accounts (sales/nominal/cash/purchase ledgers, P2P, fixed assets, multi-company, partial exemption), Rubixx Support Plans (support plan management, goal setting, outcome reporting, risk management, welfare checks) and an upcoming Rubixx Sales CRM.
The platform is built on a serverless, true-cloud, multi-tenant architecture using Microsoft Azure, with open RESTful JSON APIs, automatic updates, an 8-week release cycle, and a 20+ partner integration ecosystem covering payments, communications, DWP/Housing Benefit, and field service systems. All software is developed in-house in the UK; the company explicitly states it has never outsourced or offshored development.
Rubixx is bootstrapped and profitable, with three founder-directors (Simon, Adam, Michelle) as the only shareholders, zero debt, no external investors, and '7-figure revenue with healthy profit' (per the company). The company serves 30+ named UK housing associations, plus adjacent customers such as Mind and Star Property Group, and manages tens of thousands of properties on the platform. Go-to-market is direct enterprise sales with flexible hourly professional services and a digital remote-delivery model; marketing is conducted through Rubixx Studio video content on YouTube and LinkedIn rather than traditional channels.
Rubixx firmographics
Firmographics- Name
- Rubixx
- Legal name
- Rubixx Solutions Limited
- Website
- https://rubixx.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rubixx Solutions Limited is a UK-based, bootstrapped SaaS company that provides cloud-based housing management, accounting, and support planning software to medium and large social-housing providers, built on a serverless multi-tenant architecture with an 8-week release cycle and 20+ integration partners.
- Ownership category
- akta.pro rank
Where Rubixx is headquartered
LocationHeadquarters
- HQ city
- Stafford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rubixx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Cloud-based housing management software sold as subscriptions to housing associations and social housing providers. The platform includes Housing Management, Accounts, Support Planning, and Sales CRM modules.
- Professional Services: Flexible hourly billing for digital consultancy and professional services including quick questions, refresher sessions, and focused workshops. Remote delivery model makes projects shorter and less expensive than traditional implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consultancy by the hour - flexible professional services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rubixx product offering
Product offeringCore offering
Rubixx provides cloud-based housing management, accounts, and support planning software sold as subscriptions to UK social housing providers. The unified platform includes modules for property and tenancy management, financial accounting, support plan management, and an upcoming sales CRM, complemented by flexible hourly digital consultancy services. The product is built on a serverless, true-cloud, multi-tenant architecture with open RESTful JSON APIs for third-party integrations.
Product overview
Rubixx is a cloud-based housing, accounting, and support planning software company serving social housing providers. The product portfolio is a unified platform-plus-modules architecture centered on four key offerings: Rubixx Housing (comprehensive housing management covering properties, rent accounting, voids, arrears with predictive capabilities, compliance, repairs, service charges, people management, customer portal, and more); Rubixx Accounts (financial management including Sales Ledger, Nominal Ledger, Cashbook, Purchase Ledger, P2P, Management Accounts, Fixed Assets, and multi-company support); Rubixx Support Plans (support plan management, goal setting, outcome reporting, risk management, and welfare checks); and Rubixx Sales CRM (upcoming customer relationship management for tracking leads and sales activities). All modules work seamlessly together, sharing data across the platform with open RESTful JSON APIs enabling third-party integrations. The platform is built on a serverless, true cloud, multi-tenant architecture with 8-week release cycles and is never outsourced or offshored.
Differentiator
Problem solved
Functional benefit
Products and services
- Rubixx Housing A fully inclusive Housing Management platform for UK social housing providers. Manages residential properties by tracking tenant information, managing leases, handling maintenance requests, processing rental payments, and covering voids, arrears (with predictive analytics), compliance, planned maintenance, service charges, people management, and a customer portal.
- Rubixx Accounts A comprehensive Accounts platform providing financial management capabilities for housing organisations, including Sales Ledger, Nominal Ledger, Cashbook, Purchase Ledger, P2P, Management Accounts, Fixed Assets, Multi-Company/InterCompany, and Partial Exemption/NRV functionality.
- Rubixx Support Plans Support planning module delivering support plan management, goal setting, outcome reporting, advanced risk management, welfare checks, tenant referrals, and scheme handovers for tenants with additional care needs.
- Rubixx Sales CRM Advanced CRM platform for managing the sales process end to end, tracking leads, sales activities, and customer interactions to boost sales and improve customer satisfaction, targeted at social housing providers.
- Rubixx Professional Services (Digital Consultancy) Flexible hourly digital consultancy and professional services for housing providers, including quick questions, refresher sessions, and focused workshops, delivered remotely to keep projects shorter and less expensive than traditional implementations.
Quantifiable outcome
- Prima Group saved £500,000 by implementing Rubixx Housing
Companies that use Rubixx
Customer profileNamed customers30 records
Segments3 records
Ideal customer profiles2 records
Rubixx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability1 record
Feature5 records
Rubixx partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered best-in-class, core, so far, so good, resell and work in progress.
- Propellerbest-in-classBest-in-class integration partner. Works closely with Rubixx, demonstrating commitment to keeping up with dynamic development cycles. Has joint live clients with positive feedback.
- More IQbest-in-classBest-in-class integration partner with joint live clients and great feedback from users.
- Q_Bridgebest-in-classBest-in-class integration partner demonstrating strong commitment to maintaining integration with Rubixx platform.
- PayPointcoreIntegration largely built by Rubixx design. Payment integration for housing providers.
- Blink PaymentscoreIntegration largely built by Rubixx design. Payment processing integration.
- M3 CentralcoreIntegration largely built by Rubixx using M3's APIs for comprehensive integration.
- Microsoft AzurecoreCloud infrastructure provider. Integration largely built by Rubixx design using Azure's APIs.
- Google WorkspacecoreIntegration largely built by Rubixx design for Google Workspace interoperability.
- Entitled TocoreIntegration largely built by Rubixx design for benefits entitlement integration.
- Advice Pro 2so far, so goodFunctional integration with potential for improvement in collaboration.
- CX Feedbackso far, so goodCustomer feedback integration. Functional but room for enhanced partnership.
- MARKUSso far, so goodFunctional integration with potential for improved collaboration.
- Simproso far, so goodIntegration with Simpro field service management. Functional but developing.
- Universal Creditso far, so goodIntegration with Universal Credit benefit system. Functional integration.
- Housing Benefitso far, so goodIntegration with housing benefit systems. Functional integration.
- Allpayso far, so goodPayment integration with Allpay. Functional integration with potential for deeper partnership.
- SignableresellResold integration available as pay-per-use option on platform. E-signature services.
- StannpresellResold direct mail integration available as pay-per-use option. Automated mailing services.
- ClickSendresellResold SMS/communication integration available as pay-per-use option.
- DOCTECHwork in progressWork in progress integration. Currently forming initial integration into platform.
- 3CXwork in progressWork in progress integration. Initial integration being developed.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Rubixx competitors and assessment
Company assessmentBroad incumbents
- Civica: Civica is a large UK public-sector software vendor offering housing management solutions alongside a broader portfolio of local government and regulated-industry software. It overlaps with Rubixx on housing customers but serves a much wider set of public-sector verticals.
- Yardi: Yardi is a global property management software platform serving residential and commercial landlords worldwide. It operates at much larger scale with a broader portfolio, but its residential lifecycle functionality overlaps directly with Rubixx's housing management offering.
- MRI Software: MRI Software is a global property and housing management software vendor that acquired Orchard Information Systems to expand its UK housing presence. It offers directly comparable functionality at much larger scale, with a broader portfolio of real estate and housing products.
- RealPage: RealPage is a global property management software company primarily serving US residential landlords but with international reach. Its resident lifecycle and housing management functionality overlaps with Rubixx Housing, though it generally operates at much larger and broader scale.
Direct peers
- Capita: Capita offers One Housing, a housing management system for housing associations and local authorities in the UK. It serves the same vertical with overlapping product functionality, sitting squarely as a direct competitor to Rubixx Housing.
- Aareon UK: Aareon UK is a leading housing management software provider serving UK housing associations with systems such as Q&A and Aareon 365. It competes head-to-head with Rubixx Housing for the same medium and large housing association customers with overlapping core functionality.
- Mobysoft: Mobysoft is a UK specialist vendor in social housing technology, including rent arrears analytics and housing management modules. It targets the same UK housing association niche as Rubixx and competes head-to-head in social housing procurement.
- NEC Software Solutions (Housing): NEC Software Solutions, including the former Northgate Housing business, is a major UK housing management software provider. It sells a directly comparable housing management module to the same UK housing association customer base that Rubixx targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubixx social profiles
Digital presenceRubixx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubixx leadership team
Management profileNumber of profiles
Profiles3 records
Rubixx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubixx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubixx
What does Rubixx do?
Rubixx provides cloud-based housing management, accounts, and support planning software sold as subscriptions to UK social housing providers. The unified platform includes modules for property and tenancy management, financial accounting, support plan management, and an upcoming sales CRM, complemented by flexible hourly digital consultancy services. The product is built on a serverless, true-cloud, multi-tenant architecture with open RESTful JSON APIs for third-party integrations.
Is Rubixx a public or private company?
Rubixx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubixx founded?
Rubixx was founded in 2016. It employs 11 to 50 people.
Where is Rubixx based?
Rubixx is headquartered in Stafford, United Kingdom, in the Europe region.
How does Rubixx make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services.
Who are Rubixx's main competitors?
Broad incumbents on record are Civica, Yardi, MRI Software and RealPage. Direct peers are Capita, Aareon UK, Mobysoft and NEC Software Solutions (Housing).
Does Rubixx have an API?
Yes. Rubixx provides open RESTful JSON APIs, ensuring seamless integration with third-party systems, custom applications, and external services. The open approach allows social housing organizations to connect their existing software effortlessly, eliminating data silos and enabling real-time information sharing across platforms. By using industry-standard RESTful APIs with JSON, Rubixx ensures compatibility with modern web technologies. Open APIs empower housing providers with greater flexibility and control over their data, allowing organizations to customize workflows, automate processes, and enhance productivity by integrating best-in-class solutions such as Power Apps and Power Automate.