What Digital Arts & Graphics Inc. does

Digital Arts & Graphics Inc., operating as Donald A. Gardner Architects, is a direct-to-consumer e-commerce retailer of pre-designed residential house plans. Founded in 1978 and legally organized as Donald A. Gardner Interactive, LLC (South Carolina, USA), the company sells construction-ready architectural plans via its owned Shopify storefront at dongardner.com, with plans priced between $1,425 and $2,425 under a one-time perpetual license. The catalog spans 36+ architectural styles (Modern Farmhouse, Craftsman, Traditional, Ranch, Contemporary, etc.) and 25+ feature categories, with plans including floor layouts, elevations, and full construction documentation.

The company serves two customer segments: individual homeowners seeking an affordable alternative to hiring a custom architect, and professional home builders served through a dedicated Builder Program. Beyond core plan sales, the firm generates revenue through Modification Consultation (in-house designer-led customization of existing plans) and Custom Home Design Services. Marketing is multi-channel, combining an owned content blog, a weekly 'Plan of the Week' email newsletter, an active presence across nine social platforms, and a customer photography submission program that produces social proof. The firm also operates a myDAG Membership loyalty program for ongoing engagement.

The business is small (9 employees), privately held, debt-free by inference, and has operated continuously for 47+ years. It holds BBB A+ accreditation (as of July 2026) and operates entirely within the US market. Technology is limited to Shopify for commerce and CAD for design production; there is no disclosed AI/ML capability, no public funding, and no M&A activity. Revenue is not publicly disclosed but is driven by unit volume of individual plan transactions and ancillary modification services.

Name

Digital Arts & Graphics Inc.

Legal name

Donald A. Gardner Interactive, LLC.

Website

https://daginc.net

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Arts & Graphics Inc. (dba Donald A. Gardner Architects) is a 9-employee, 47-year-old South Carolina-based e-commerce retailer selling pre-designed residential house plans ($1,425-$2,425) to individual homeowners and professional home builders via its own Shopify storefront and Builder Program.

Ownership category

akta.pro rank

Product category

Residential Architectural Plans

NAICS

Architectural Services (54131)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• House plan design
• Residential floor plans
• Architectural design services
• Pre-designed home plans
• Plan modification services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. House Plan Sales: One-time license fees for purchasing house plans. Customers receive a license to build the home once from the purchased plan. Plans are sold at fixed price points ranging from approximately $1,425 to $2,425 depending on the design complexity and features.
2. Plan Modification Services: Customization consultation services where designers work directly with customers to modify plans to their specifications, providing an alternative to hiring an architect.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Digital Arts & Graphics Inc. designs, markets, and sells pre-drawn residential architectural house plans under the Donald A. Gardner brand via a direct-to-consumer e-commerce website. Plans are licensed as one-time digital purchases priced $1,425–$2,425, with optional paid plan modification services and a builder-focused Builder Program for professional home builders.

Product overview

Donald A. Gardner Interactive, LLC. (operating as Don Gardner Architects) is a house plan design company founded in 1978 offering pre-designed architectural house plans sold primarily as downloadable PDF sets. The core product is the House Plans Collection available in over 35 architectural styles (Modern Farmhouse, Craftsman, Traditional, Ranch, Contemporary, etc.) and various plan types (1-5 bedrooms, one-story, two-story). The company also offers customization services through Modification Consultation, a Builder Program connecting customers with experienced builders, Designs in Progress for previewing upcoming plans, and myDAG Membership for ongoing updates and discounts. Plans are customizable by in-house designers who work directly with customers. The company operates on Shopify e-commerce platform with multiple payment processor integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-designed Residential House Plans One-time licensed digital purchase of a residential house plan authored by Donald A. Gardner, priced between $1,425 and $2,425, delivered as a downloadable plan package for individual homeowners building a home.
• Plan Modification Services Paid add-on service that lets a buyer customize a selected house plan (e.g., layout adjustments) for an additional fee beyond the base plan license.
• Builder Program Program for professional home builders and construction firms to license Gardner house plans at volume for use as base designs in residential construction projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ePlans.com: Online house plan retailer offering a searchable catalog of pre-designed home plans with modification services. Directly competes with Don Gardner Architects for individual homeowners and builders seeking stock plans with optional customization.
• Houseplans.com: Large online retailer of pre-designed house plans from multiple designers, offering modification services and a builder program. Direct competitor with overlapping customer segments (DIY homeowners and builders) and similar e-commerce delivery model.
• Family Home Plans: Online retailer of house plans from multiple designers, providing search, customization, and builder-oriented services. Comparable to Don Gardner Architects in plan variety, pricing tiers, and customization offerings.
• Dream Home Source: Online marketplace and retailer for house plans from multiple designers, serving both individual homeowners and builders. Directly comparable business model and customer base to Don Gardner Architects, with overlap in plan styles and customization services.
• Architectural Designs: One of the largest online retailers of pre-designed house plans in the US, offering a catalog across multiple architectural styles with customization services. Directly comparable to Don Gardner Architects in product offering, customer segments (homeowners and builders), and e-commerce delivery model.
• Mark Stewart Home Design: Designer-driven house plan catalog sold online with customization services for homeowners and builders. Comparable to Don Gardner Architects as a branded designer of pre-designed plans with direct-to-consumer sales and modification offerings.
• The Plan Collection: Online house plan retailer offering thousands of pre-designed plans from multiple designers, with modification services and a builder program. Closely comparable to Don Gardner Architects in the DTC e-commerce sale of stock house plans with customization add-ons.
• Sater Design Collection: Designer-owned house plan catalog sold online with customization services, focusing on a signature portfolio of designs. Comparable to Don Gardner Architects as a single-designer brand selling pre-designed plans online with modification options.

Emerging players

• Home Design Directory: Online directory and retailer aggregating house plans from multiple designers for homeowners and builders. Partially comparable to Don Gardner Architects in offering searchable plans and customization, but acts as a multi-designer aggregator rather than a single-designer catalog.
• Cedreo: Cloud-based home design software for builders and architects to generate floor plans and 3D renderings. Compares as an emerging technology competitor to traditional stock-plan retailers, though it sells software tools rather than finished plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/donaldgardner
• YouTubeyoutube.com/@DonaldAGardnerArchitects
• Facebookfacebook.com/DAGhomes
• LinkedInlinkedin.com/company/digital-arts-&-graphics-inc.
• Instagraminstagram.com/don_gardner_architects
• TikToktiktok.com/@dongardnerarchitects
• Pinterestpinterest.com/dagdesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Arts & Graphics Inc.