Đại Thuận Group

What Đại Thuận Group does

Đại Thuận Group (legal name: Công ty Cổ phần Đại Thuận) is a privately-held Vietnamese food distribution company founded in 1992, originally established as Tashun Co., Ltd. for dried seafood processing and export. Since 2006 the company has repositioned itself as an exclusive import agent and cold-chain distributor of international food brands in Vietnam, with operations spanning all 63 provinces of Vietnam and extending into Cambodia via the Food Pro joint venture and Laos via partner networks.

The company's core operations revolve around an integrated cold-chain supply chain that covers frozen, chilled, and dry food products from international brand owners through to modern retail, HORECA (hotel/restaurant/catering), and traditional trade channels. It holds exclusive distribution rights for several major international brands, including Binggrae (Korea's #1 ice cream brand, partnership since 2006), CJ Foods/Bibigo, Molkerei Ammerlander (Germany), Bel Group (Kiri, Mini Babybel, La Vache qui rit), Mars, Dongwon, Cledor, Cremo, and Swisse. The proprietary Shop-in-Shop retail format — branded product boutiques placed inside major supermarket chains — exceeds 100 locations across chains such as Lotte Mart, Emart, and Aeon Mall.

Đại Thuận generates revenue primarily through transaction-based margins on distribution of imported branded food products to over 5,000 retailers and 4,000+ HORECA and food-service channels, supplemented by its own private-label processed foods (M Ngon brand, launched 2013) and Shop-in-Shop retail operations. The company serves enterprise customers including 7-Eleven, Circle K, VinMart+, FamilyMart, GS25, Lotte Mart, Emart, Big C, MM Mega Market, Aeon Mall, Sheraton, Caravelle, Mường Thanh, VACS, and SASCO. In 2016 the group restructured in preparation for an IPO, spun investment activities into a separate entity (Công ty Cổ phần Acorneri Holdings), and established the Food Pro joint venture in Cambodia.

Name

Đại Thuận Group

Legal name

Công ty Cổ phần Đại Thuận

Website

https://daithuan.vn

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Đại Thuận Group is a Vietnamese cold-chain food distributor and exclusive import agent for international brands such as Binggrae, CJ Foods, Bel, and Ammerlander, supplying over 5,000 retailers and 4,000+ HORECA accounts across all 63 Vietnamese provinces and into Cambodia.

Ownership category

akta.pro rank

Product category

Cold Chain Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447)

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Bakery, Confectionery & Snacks Wholesale (AFAIAIAE)

akta.pro secondary industry

Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Food distribution services
• Cold chain logistics
• Imported food products
• Branded food distribution
• HORECA food supply

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Food Distribution & Import Agency: Import and distribution of branded food products (ice cream, dairy, processed foods, health supplements) from international partners. Revenue generated through margin on product sales to retailers and food service operators. Exclusive distribution partnerships with brands like Binggrae, CJ, Ammerlander, Mars, Bel, Dongwon.
2. Food Processing & Manufacturing: Production and distribution of private label processed food products under own brand M Ngon, with slogan 'Món ngon tiện lợi, thêm thời gian hạnh phúc' (Delicious convenience, more happy time)
3. HORECA & Food Service Supply: B2B supply of food products to hotels, restaurants, catering services, and industrial kitchens. Operates over 4,000 HORECA and food service channels.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Đại Thuận Group is a Vietnamese food importer and distributor that holds exclusive rights for major international food brands (Binggrae, CJ, Ammerlander, Bel, Mars, Dongwon, Swisse) and supplies them through cold chain logistics to over 5,000 modern retail outlets and 4,000+ HORECA channels across all 63 provinces of Vietnam. The company also operates its own private label brand M Ngon for processed foods and a proprietary Shop-in-Shop retail format placed inside major supermarkets.

Product overview

Đại Thuận Group is a diversified food distribution company established in 1992, operating as a comprehensive food service provider. The company's portfolio includes multiple product categories: ice cream (Kem) featuring international brands like Melona, Cledor, Panda, Samanco, and Together; processed foods (Thực Phẩm Chế Biến) including their own private label M NGON brand launched in 2013; beef products (Thịt Bò); cheese products (Phô mai) including Kiri, Mini Baby Bel, Con bò cười, and Exquisa; milk and coffee (Sữa/Cà Phê); and health supplements (Thực Phẩm Bảo Vệ Sức Khỏe) featuring Swisse products. The company operates across multiple sales channels including modern retail (convenience stores, supermarkets), HORECA & food service (over 4,000 channels), online stores, mobile sales vehicles, and Shop in Shop locations (over 100 in major supermarkets). Distribution services include product coordination, logistics, after-sales service, sales and marketing, source searching, and business analysis under the Market & Business Solution (MBS) framework. With 22+ years of experience and a network of over 5,000 retailers covering nearly 100% of modern distribution channels nationwide, the company serves customers across Vietnam (offices in Hồ Chí Minh, Hà Nội, Đà Nẵng, Nha Trang) and Cambodia.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Distribution Services (Dịch vụ Phân phối) Comprehensive B2B distribution and logistics services including cold chain delivery, after-sales service, sales and marketing support, source searching, and business research and analysis. Serves retailers, supermarkets, convenience stores, hotels, restaurants, catering operators, and airlines across Vietnam and Indochina.
• Shop-in-Shop Retail Format Proprietary in-store retail model placing branded food product shops within high-traffic shopping malls and supermarkets. First Shop-in-Shop opened at Lotte Mart District 7, with over 100 locations now operational inside chains including Lotte Mart, Emart, and Aeon.
• M Ngon Private Label Brand Đại Thuận's own private label processed food brand offering high-quality dried and frozen convenience foods for Vietnamese consumers. Slogan: 'Delicious and convenient meals, more happiness' (Món ngon tiện lợi, thêm thời gian hạnh phúc).
• Market & Business Solution (MBS) Comprehensive business solutions for international brands entering Vietnam, including market development strategies, product and service coordination, distribution and delivery, after-sales support, sales and marketing, source searching, and business research and analysis.

Quantifiable outcome

• Coverage of nearly 100% of modern trade channels in Vietnam
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and strategic.

• Binggrae (Korea)coreStrategic or Co-development PartnerExclusive distribution partnership bringing Korea's #1 ice cream brand to Vietnam since 2006. Đại Thuận serves as primary food supplier for Binggrae products in Vietnamese market, including brands like Melona, Samando, Banana Milk.
• CJ Foods Inc. (Korea)coreStrategic or Co-development PartnerExclusive distribution partnership for CJ Foods products including Bibigo dumplings and Korean food products. Partnership expanded in 2014 with CJ Fresh Way brand entry to Vietnam.
• Molkerei Ammerland (Germany)coreStrategic or Co-development PartnerExclusive distribution partnership for German dairy products including butter and cheese. Partnership established in 2015 bringing Europe's second largest dairy company products to Vietnam.
• Bel Group (France)coreChannel Partner/ Reseller/ DistributorDistribution partnership for Bel's cheese products including Mini Babybel, Kiri cream cheese, and La Vache qui Rit (Con Bò Cười) in Vietnam market.
• Mars Incorporated (USA)majorChannel Partner/ Reseller/ DistributorDistribution partnership for Mars chocolate brands including Snickers in Vietnam market.
• Dongwon Enterprise (Korea)majorChannel Partner/ Reseller/ DistributorDistribution partnership for Korean food products from Dongwon Group in Vietnam.
• Cledor (Korea)majorChannel Partner/ Reseller/ DistributorDistribution partnership for Korean premium ice cream brand Cledor in Vietnam market.
• Cremo (Thailand)majorChannel Partner/ Reseller/ DistributorDistribution partnership for Thai ice cream brand Cremo, one of top 3 ice cream brands in Thailand.
• Swisse (Australia)majorChannel Partner/ Reseller/ DistributorDistribution partnership for Swisse health supplements including vitamins and fish oil products in Vietnam.
• 7-Eleven Vietnam (Seven System Vietnam)coreChannel Partner/ Reseller/ DistributorExclusive food supplier for 7-Eleven convenience store chain in Vietnam, serving the world's largest convenience store chain present in 19 countries with over 62,000 stores.
• Circle K VietnamcoreChannel Partner/ Reseller/ DistributorPrimary food supplier for Circle K convenience stores in Vietnam, first international convenience store chain to enter Vietnam market in 2008 with nearly 300 stores.
• VinMart+ (Vingroup)coreChannel Partner/ Reseller/ DistributorMain food supplier for VinMart+ convenience store chain, Vietnam's largest convenience store chain under Vingroup.
• Lotte Mart VietnamcoreChannel Partner/ Reseller/ DistributorFood supplier for Korean hypermarket chain with 13 stores covering major cities in Vietnam. Products include fresh, frozen, and processed foods.
• Emart VietnamcoreChannel Partner/ Reseller/ DistributorFood supplier for Korea's #1 hypermarket chain, part of Shinsegae Group, expanding in Vietnam market.
• Sheraton Hotels & Resorts Vietnam (Marriott International)majorChannel Partner/ Reseller/ DistributorPrimary food supplier for Sheraton hotel chain's restaurants in Vietnam, serving 5-star international hotels under Marriott International.
• Caravelle Hotel Ho Chi Minh CitymajorChannel Partner/ Reseller/ DistributorFood supplier for 5-star international hotel in central Ho Chi Minh City since establishment in 1959.
• VACS (Vietnam Airlines Caterers)majorChannel Partner/ Reseller/ DistributorFood supplier for airline catering service at Tan Son Nhat International Airport serving Vietnam Airlines and other carriers.
• SASCOmajorChannel Partner/ Reseller/ DistributorFood supplier for airport commercial services company at Tan Son Nhat Airport.
• Food Pro Co., Ltd. (Cambodia)strategicStrategic or Co-development PartnerJoint venture established in 2016 to expand distribution network into Cambodia market. Located at National Road 6A, Phnom Penh.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Masan Group: Vietnamese consumer and food conglomerate operating Masan Consumer (sauces, instant noodles, seasonings) and integrated meat distribution. Most directly comparable to Đại Thuận as a Vietnam-based food distribution and branded consumer food platform competing for the same modern retail shelf space.
• CJ Logistics: Korean cold chain logistics giant with growing operations across Vietnam and Southeast Asia. Operates the temperature-controlled warehousing and distribution infrastructure that is Đại Thuận's core operating capability, representing the most direct comparable in cold chain scale.
• CJ CheilJedang: Korean food giant with direct manufacturing and distribution presence in Vietnam through CJ Foods. Both a partner and a strategic peer - Đại Thuận distributes CJ's Bibigo brand while CJ operates its own Vietnam distribution, illustrating the disintermediation risk in the sector.
• Charoen Pokphand Group (CP Group): Thai conglomerate with extensive food and retail operations in Vietnam including CP Foods manufacturing and CP Fresh Mart stores. Operates an integrated feed-to-fork distribution model in Vietnam that competes with Đại Thuận's HORECA and modern retail channels.

Broad incumbents

• Central Group Vietnam: Thai conglomerate owning Big C Vietnam hypermarkets, one of Đại Thuận's largest retail customers. Vertically integrated retail-distribution model that both transacts with and competes against Đại Thuận for shelf access and exclusive brand arrangements.
• AEON Vietnam: Japanese retail giant expanding AEON Mall and AEON SuperStore presence in Vietnam. Both a Shop-in-Shop host for Đại Thuận and a potential threat if it consolidates distribution through its parent-level procurement network in Japan.
• Lotte Corporation Vietnam: Korean-Japanese conglomerate operating Lotte Mart and Lotte Super in Vietnam. A key Shop-in-Shop host as well as distributor of Korean food brands, with parallel capabilities to Đại Thuận in Korean brand curation.
• Vingroup (VinCommerce): Vietnamese conglomerate whose VinMart+ is the country's largest convenience chain and a major Đại Thuận customer. Vingroup's broader ambitions in retail and consumer goods create both partnership opportunity and structural risk of in-housing distribution.

Regional players

• Food Empire Holdings: Singapore-listed food and beverage company distributing instant coffee, frozen foods, and confectionery across Southeast Asia and CIS markets. Comparable to Đại Thuận as a regional branded food distributor serving emerging Asian markets, though less concentrated on Vietnam.

Others

• Dairy Farm Group: Hong Kong-based retail conglomerate operating across Asia (Maxim's, Wellcome, IKEA foodservice partnership). Indirectly comparable as a regional retail-led food distribution model, though not a direct Vietnam competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%C4%91%E1%BA%A1i-thu%E1%BA%ADn-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Đại Thuận Group