Dara's Corner Market
Dara's Corner Market is an 8-location convenience store and fuel chain in Manhattan, Kansas, operated by JNT Company, LLC. It serves local residents with fuel, fresh prepared foods, groceries, car wash, and a mobile rewards app, positioning itself as grocery-priced rather than typical convenience store pricing.
- Company typePrivate
- Founded-
- HeadquartersManhattan, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dara's Corner Market does
Dara's Corner Market is a regional convenience store and fuel retailer operating 8 locations across Manhattan, Kansas and St. George, Kansas under JNT Company, LLC. Established in 1993, the chain operates two store formats — Dara's Corner Market and Dara's Fast Lane — offering gasoline, diesel, fresh prepared foods (pizza, deli sandwiches, chicken strips), pantry/grocery items, beverages, car wash services, and gift cards. The company positions itself as a grocery-priced alternative to typical convenience store pricing rather than a traditional gas station.
The underlying technology stack is modest: the public website and mobile experience are powered by JNT Company, LLC's Merlin content management system, and the company maintains custom iOS and Android apps used for rewards, fuel savings, location finder, and barcode-based checkout. Online ordering is delivered through a third-party integration with Vroom Delivery. The Round Up charitable giving program, which directed $26,900 to local nonprofits in 2024, is a notable community engagement vehicle.
The business model is fundamentally transactional retail — the company generates revenue primarily through per-transaction fuel and in-store merchandise sales across its eight locations, with supplemental revenue from prepared foods, beverages, car wash, and gift cards. Customer acquisition is driven by physical retail presence, a mobile rewards app, social media presence (Facebook, Instagram, X), and community programs. The customer base is almost entirely local residents and commuters in the Manhattan, KS area, with no enterprise or institutional customer relationships identified.
Dara's Corner Market firmographics
Firmographics- Name
- Dara's Corner Market
- Legal name
- JNT Company, LLC
- Website
- https://darascornermarket.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dara's Corner Market is an 8-location convenience store and fuel chain in Manhattan, Kansas, operated by JNT Company, LLC. It serves local residents with fuel, fresh prepared foods, groceries, car wash, and a mobile rewards app, positioning itself as grocery-priced rather than typical convenience store pricing.
- Ownership category
- akta.pro rank
Dara's Corner Market industry classification
Industry- Product category
- Convenience Store and Fuel Retail
- NAICS
- Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)
- SIC
- Retail-Convenience Stores (5412)
- akta.pro primary industry
- Convenience-Format Hard Discounters (Small Box) (CRAHADAG)
- akta.pro secondary industries
- Discount Convenience with Foodservice / QSR Attach (CRAEAJAD), Grocery & Convenience Delivery Platforms (BPAMAHAC)
Keywords
Where Dara's Corner Market is headquartered
LocationHeadquarters
- HQ city
- Manhattan
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Dara's Corner Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Convenience store retail sales including canned goods, fresh baked pastries, fruit, and grocery items at competitive grocery store pricing rather than typical convenience store prices.
- Fuel Sales: gasoline and diesel fuel sales across multiple locations. Car wash services also available at select locations.
- Prepared Foods: Freshly crafted sandwiches, pizza, slammers, wraps, chicken strips, and other ready-to-go food items. Online ordering through Vroom Delivery.
- Beverage Sales: Fountain drinks, coffee, slushies in multiple flavors, and ice products with buy-9-get-1-free ice promotions.
- Mobile Rewards Program: Loyalty program through mobile app providing exclusive discounts and rewards on fountain drinks, coffee, pizza, ice, and fuel.
- Gift Cards: Popular gift cards available at all Dara's locations.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dara's Corner Market product offering
Product offeringCore offering
Dara's Corner Market operates a chain of 8 convenience store and fuel locations in Manhattan, KS and St. George, KS under the Dara's Corner Market and Dara's Fast Lane brands. Core sellable offerings include gasoline and diesel fuel, fresh prepared foods (handmade pizza, deli sandwiches, wraps, chicken strips, fresh-baked pastries, fruit), beverages (fountain drinks, coffee, slushies, energy drinks), packaged grocery items at grocery-store pricing, car wash services with fuel-discount incentives, gift cards, and an in-store ice program. The chain is supported by a custom iOS/Android mobile app for rewards, fuel savings, and location services, plus Vroom Delivery-powered online ordering.
Product overview
Dara's Corner Market is a convenience store and gas station chain operating 8 locations in Manhattan and surrounding communities in Kansas. The offering consists of a core retail footprint (fuel, convenience items, and fresh food) supplemented by a consumer mobile app that provides rewards, location services, and deal access. Key product lines include fresh food and beverages (handmade pizza, deli sandwiches, coffee, slushies, pastries), car wash services with fuel discount incentives, ice sales with a Buy 9 Get 1 Free program, gift cards, and online ordering via Vroom Delivery. A Round Up charitable giving program rounds customer purchases to support local nonprofits. The company positions itself as a grocery retailer offering grocery store pricing, differentiating from typical convenience store pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Dara's Fast Lane: A sub-brand for certain convenience store locations offering fuel and convenience items.
Products and services
- Dara's Mobile App A custom mobile application for iPhone and Android that gives consumers rewards, fuel savings, GPS-based location services for finding nearby Dara's stores, and mobile-exclusive deals on food, drinks, and fuel.
- Food & Drink (In-Store) Fresh in-store prepared foods and beverages including handmade pizza, deli sandwiches, chicken strips, energy drinks, fountain drinks, coffee, slushies, fresh baked pastries, and fruit, available for dine-in or on-the-go consumption.
- Car Wash & Fuel Discounts Car wash services offered at the pump or inside at the register, with potential fuel savings of up to $0.20/gallon on car wash purchases, available at participating Dara's locations such as Dara's #8.
- Gift Cards Popular gift cards available for purchase and redemption at all Dara's Corner Market locations as a gifting or in-store payment option.
- Vroom Delivery Online Ordering Online ordering service powered by Vroom Delivery that allows customers to order Dara's prepared foods and grocery items for pickup or delivery.
- Find N'ICE Ice Program Ice products available at all Dara's Corner Market locations, supported by a Buy 9, Get 1 Free loyalty promotion.
- Round Up Charitable Giving Program A community charitable giving program that allows customers to round up their purchases to the nearest dollar, with the difference donated monthly to local nonprofits and community organizations.
Quantifiable outcome
- $26,900 raised for local nonprofits in 2024 through Round Up program
Companies that use Dara's Corner Market
Customer profileSegments3 records
Ideal customer profiles2 records
Dara's Corner Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dara's Corner Market partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Dara's Corner Market competitors and assessment
Company assessmentDirect peers
- Casey's General Stores: Publicly traded convenience-store and fuel chain known for fresh pizza, prepared food, and grocery items across 2,500+ Midwest locations. Closely comparable to Dara's on the grocery-pricing/fresh-food/QSR combination inside a fuel-led c-store footprint.
- RaceTrac: Privately held convenience and fuel chain with ~800 stores across the Southeast and Midwest. Comparable on the fuel + fresh-prepared-food c-store format and on building proprietary loyalty/app engagement.
- Kwik Shop: Subsidiary of EG America operating convenience stores and fuel stations across Kansas and the Midwest. Direct regional peer to Dara's, sharing the same grocery/fuel/prepared-food merchandising approach in similar small-market Kansas geographies.
- Sheetz: Privately held convenience and fuel chain with a strong made-to-order food program, custom rewards app, and 24/7 operations — directly aligned with Dara's pizza, sandwich, and rewards strategy.
- Maverik: Regional fuel and convenience chain expanding across the Plains and Mountain West after acquiring Kum & Go. Comparable on the fuel + fresh food + private-label strategy and on growing a regional footprint that could eventually overlap with Kansas.
- Wawa: Privately held convenience and fuel chain renowned for fresh prepared food, coffee, and a leading mobile loyalty app. Most directly comparable peer on the high-quality prepared-food offering and digital rewards model that Dara's is emulating.
- Murphy USA: Public fuel-led convenience retailer with ~1,750 stores, primarily Walmart-adjacent. Comparable on the small-format, fuel-centric c-store model with a limited-assortment grocery offering similar to Dara's positioning.
- QuikTrip: Large privately held convenience and fuel retailer operating across the central and southern U.S., including Kansas. Comparable on the fuel + fresh-prepared-food c-store model and a known competitor set for small-town markets like Manhattan.
Broad incumbents
- 7-Eleven: Largest U.S. c-store chain with national scale and proprietary 7Rewards loyalty program. Broader incumbent that competes in overlapping categories (fuel, prepared food, beverages, mobile rewards) but is not regional to Kansas.
- Dillons (Kroger): Kroger-banner grocery operator with strong Kansas presence including Manhattan. Competes for Dara's grocery-pricing shopper with broader assortment, pharmacy, and loyalty data — relevant benchmark for the grocery-side of the value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Dara's Corner Market social profiles
Digital presenceDara's Corner Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dara's Corner Market leadership team
Management profileNumber of profiles
Profiles1 record
Dara's Corner Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dara's Corner Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dara's Corner Market
What does Dara's Corner Market do?
Dara's Corner Market operates a chain of 8 convenience store and fuel locations in Manhattan, KS and St. George, KS under the Dara's Corner Market and Dara's Fast Lane brands. Core sellable offerings include gasoline and diesel fuel, fresh prepared foods (handmade pizza, deli sandwiches, wraps, chicken strips, fresh-baked pastries, fruit), beverages (fountain drinks, coffee, slushies, energy drinks), packaged grocery items at grocery-store pricing, car wash services with fuel-discount incentives, gift cards, and an in-store ice program. The chain is supported by a custom iOS/Android mobile app for rewards, fuel savings, and location services, plus Vroom Delivery-powered online ordering.
Is Dara's Corner Market a public or private company?
Dara's Corner Market is a private company. It is classified as family owned and is currently operating.
When was Dara's Corner Market founded?
Dara's Corner Market was founded in -1. It employs 1 to 10 people.
Where is Dara's Corner Market based?
Dara's Corner Market is headquartered in Manhattan, United States, in the North America region.
How does Dara's Corner Market make money?
Six revenue lines are on record. Retail Sales are the primary driver. The others are fuel Sales, prepared Foods, beverage Sales, mobile Rewards Program and gift Cards.
Who are Dara's Corner Market's main competitors?
Direct peers on record are Casey's General Stores, RaceTrac, Kwik Shop, Sheetz, Maverik, Wawa, Murphy USA and QuikTrip. Broad incumbents are 7-Eleven and Dillons (Kroger).
Does Dara's Corner Market have an API?
No public API is recorded for Dara's Corner Market.
What industry is Dara's Corner Market in?
Dara's Corner Market's product category is Convenience Store and Fuel Retail. Its primary akta.pro industry code is CRAHADAG, Convenience-Format Hard Discounters (Small Box), with a secondary code of CRAEAJAD, Discount Convenience with Foodservice / QSR Attach. Its NAICS code is 445131 and its SIC code is 5412.