What DataCraft Analytics Ltd does

DataCraft Analytics Limited is a Wellington-based, privately-held healthcare data and analytics firm founded in 2017 that builds software and provides consulting services for New Zealand's primary health care sector. The company operates an integrated three-tier platform — Analytique for distributed ETL and data acquisition from siloed sources, DataLab as a Microsoft Azure-based cloud lakehouse for curating primary-care data, and Thalamus as a Power BI-native report delivery layer with added security and user-experience features — supplemented by platform components DCA SnowLab, DCA Notifier, and Lyvwyr SaaS, plus a proprietary Sherlock clinical text classifier that uses custom-built small language models to classify unstructured clinical notes locally at each practice.

Its customers are primarily New Zealand Primary Health Organisations (PHOs), Iwi Māori Partnership Boards, and central government health agencies, with additional engagement from universities on research initiatives. Notable deployments include the Te Waipounamu Data Platform serving all South Island PHOs and the SHIVERS V Primary Care Study with the University of Auckland and University of Otago. The company states its products reach businesses that cover over 85% of New Zealand's population.

Commercially, DataCraft combines subscription-based SaaS (Analytique, DataLab, Thalamus and related platforms) with professional services and consulting engagements, priced via custom quote-based annual contracts rather than published tiers. Distribution is direct enterprise sales and partnership-led within New Zealand, with no international presence disclosed. The firm holds SOC 2 Type 2 alignment for Security, Confidentiality, and Privacy and operates on Microsoft Azure infrastructure, positioning compliance and cloud architecture as core enterprise procurement criteria.

Name

DataCraft Analytics Ltd

Legal name

DataCraft Analytics Limited

Website

https://datacraft.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

DataCraft Analytics Limited, founded 2017 and headquartered in Wellington, builds an Azure-based healthcare analytics platform (Analytique, DataLab, Thalamus) with a proprietary Sherlock NLP classifier, serving New Zealand PHOs, Iwi Māori Partnership Boards, central government agencies, and universities, with products reaching over 85% of the NZ population through its business customers.

Ownership category

akta.pro rank

Product category

Healthcare Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Healthcare Data Lakes, Lakehouses & Cloud Warehouses (HLACAIAA)

akta.pro secondary industries

Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN), De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK), Data Analytics & Business Intelligence Services (BPAHALAC), Quality Measurement, Reporting & Benchmarking (HEDIS/Stars/CQM) (HLACAHAC)

Keywords

• Health analytics software
• Primary health care data
• Population health analytics
• Clinical text classification
• Healthcare data integration

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Platforms (SaaS): Subscription-based access to proprietary platforms (Analytique SaaS, DCA Data Lab, Thalamus). Distributed ETL, cloud lakehouse, and reporting capabilities delivered as managed services.
2. Professional Services & Consulting: Analytics consulting, data analysis, applications development, and research services tailored to healthcare sector needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DataCraft Analytics provides subscription-based health analytics software platforms (Analytique™, DataLab™, Thalamus™) and the Sherlock clinical text classifier to extract, curate, and deliver primary health care data insights. The offering is complemented by professional consulting services in data analysis, geospatial analytics, applications development, business intelligence, and research, sold primarily to New Zealand Primary Health Organisations, government agencies, and Iwi Māori Partnership Boards.

Product overview

DataCraft Analytics offers a unified platform architecture consisting of three core products: Analytique for data acquisition (distributed ETL), DataLab as a cloud lakehouse for data curation, and Thalamus for report delivery with native Power BI. These products work together as an integrated stack enabling PHOs and healthcare organisations to extract siloed data, transform it into actionable insights, and deliver reporting to stakeholders. Additional platform components include DCA SnowLab, DCA Notifier, and Lyvwyr SaaS. The Sherlock clinical text classifier provides NLP capabilities for processing unstructured clinical notes.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytique™ Subscription-based distributed ETL platform that connects to multiple data sources from a single command and control infrastructure, enabling healthcare organizations to extract data from siloed systems and manage it from a unified location for downstream curation.
• DataLab™ (DCA Data Lab) Azure-based cloud lakehouse environment designed for Primary Health Care insights that transforms raw data into information, insights, and knowledge through expert data curation of complex and untidy healthcare datasets.
• Thalamus™ Report delivery platform built on native Power BI with additional management, UX, and security features targeted at all levels of users, enabling healthcare stakeholders to easily deliver insights.
• DCA SnowLab Snowflake-based data lab environment listed in the DataCraft Analytics service status as part of the company's product suite.
• DCA Notifier Notification system component listed in the DataCraft Analytics service status as part of the company's product suite.
• Lyvwyr SaaS SaaS platform listed in the DataCraft Analytics service status as part of the company's product suite.
• Sherlock Clinical Text Classifier Privacy-preserving clinical NLP classifier that processes unstructured free-text notes within each practice's system and transmits only the resulting classifications, enabling population-level identification of ILI, URTI, LRTI, Asthma, COPD, Confirmed COVID-19, COVID-19 related presentations, Otitis Media, and Sore Throat.
• Data Analysis Services Professional consulting service that combines information from spreadsheets, enterprise databases, and other sources to make datasets meaningful and usable for healthcare clients.
• Text Insights Natural language processing service that uses custom-built small language models to transform unstructured text into structured insights for healthcare clients.
• Geospatial Analytics Analytics service using geographic data, maps, and spatial analysis to reveal location-based insights and opportunities for healthcare clients.
• Applications Development Development of data-driven software applications designed for analysts and end users, built to be practical, secure, and purpose-built for client needs.
• Business Intelligence Delivery of data-driven intelligence tailored to enterprise clients, turning complex information into actionable strategies for decision-making.
• Research Services Research services partnering with leading New Zealand universities to contribute to world-class primary care research initiatives such as the SHIVERS V Primary Care Study.

Quantifiable outcome

• First data capture from PHOs achieved in 2 weeks; live Power BI insights covering entire South Island population delivered in 4 weeks
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• University of AucklandcoreStrategic or Co-development PartnerResearch partnership with researchers from University of Auckland on the SHIVERS V Primary Care Study, a major international research initiative funded by FluLab (USA). DataCraft Analytics applied its Sherlock clinical text classifier to analyse patient encounters across a five-year period.
• University of OtagocoreStrategic or Co-development PartnerResearch partnership with researchers from University of Otago on the SHIVERS V Primary Care Study. Joint research initiative investigating the impact of New Zealand's border closures during COVID-19 on respiratory illness presentations to general practice.
• South Island PHOscoreStrategic or Co-development PartnerCreated the Te Waipounamu Data Platform - a single, shared platform for population health data across the South Island. Worked collaboratively with all South Island PHOs to establish governance, technical advisory, and clinical advisory groups.
• Iwi Māori Partnership Boards (IMPBs)coreStrategic or Co-development PartnerCollaborative partnership with IMPBs in the Te Waipounamu Data Platform project. IMPBs contributed at governance, technical, and clinical levels to shape solutions that are fit for purpose for all stakeholders in the South Island region.
• FluLab (USA)minorStrategic or Co-development PartnerFunder of the SHIVERS V Primary Care Study. The international research initiative investigated the impact of New Zealand's COVID-19 border closures on respiratory illness presentations to general practice.
• Microsoft AzurecoreTechnology or IntegrationPlatform infrastructure provider. The Te Waipounamu Data Platform and other DataCraft solutions are built on Microsoft Azure, leveraging the proven DataCraft Analytics stack.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Medtech Global: New Zealand-headquartered practice management and health IT vendor widely used by GPs and PHOs. Comparable in targeting the same NZ primary care market with data capture and clinical software.
• Indici: New Zealand primary care platform providing patient management, portal and population health tooling to PHOs and GPs. Overlaps with DataCraft on data curation and reporting for primary care organisations.
• Orion Health: New Zealand-founded global healthcare data integration and population health platform. Direct competitor in NZ primary care analytics, with overlapping products around data aggregation, EHR integration and population health insights.
• Clanwilliam Health (formerly HealthLink): NZ health messaging and integration platform connecting practices, PHOs and the wider health system. Direct peer in integrating primary care data flows into regional and national systems.

Broad incumbents

• Databricks: Lakehouse platform for large-scale data engineering and analytics. A potential substitute for DataLab and adjacent NLP/Python workloads, especially as healthcare customers adopt open lakehouse architectures.
• SAS Institute: Established analytics platform vendor with deep healthcare and life sciences footprint. Overlaps with DataCraft on advanced analytics, NLP for clinical text and population health reporting for large provider systems.
• Microsoft (Azure / Power BI / Fabric): Underlying infrastructure and BI provider for DataCraft's stack. Microsoft competes broadly with healthcare-specific offerings (e.g., Cloud for Healthcare, Fabric) that could absorb functionality DataCraft currently delivers on top of Azure/Power BI.
• Tableau (Salesforce): General-purpose BI and analytics platform frequently used in healthcare reporting. Competes with Thalamus as a report delivery layer, though it lacks DataCraft's primary-care-specific UX, governance and security features.
• Snowflake: Cloud data warehouse/lakehouse platform that DataCraft already references via DCA SnowLab. Competes for the same healthcare data platform budgets and offers its own healthcare-specific data sharing capabilities.
• IQVIA (Linguamatics): Global healthcare analytics and clinical NLP provider (formerly Linguamatics). Comparable to Sherlock on natural language processing of unstructured clinical text at population scale, but operating globally and at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/datacraft-analytics-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataCraft Analytics Ltd