DATA OPMMX
DATA Opinión Pública y Mercados is a Mexico City-based private market and public opinion research firm founded in 2003, serving international academic institutions, donor organizations, and Mexican government agencies with quantitative and qualitative fieldwork across 14 Latin American countries.
- Company typePrivate
- Founded2003
- HeadquartersMexico City, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DATA OPMMX does
DATA Opinión Pública y Mercados is a Mexico City-based private market and public opinion research firm founded in 2003. The company delivers quantitative and qualitative research, public opinion polls, market studies, and impact evaluations to a client base that includes international academic institutions (Vanderbilt LAPOP, Princeton, CIDE), multilateral and donor organizations (USAID, World Justice Project), and Mexican government agencies (SETEC/SEGOB, INE). Field operations span 14 Latin American countries, with multi-thousand-interview studies executed on behalf of institutional clients such as the 11,000+ interview USAID crime-prevention evaluation, the ENSIJUP juvenile justice survey, and the WJP Rule of Law Index across 32 Mexican states.
The firm's service delivery rests on a conventional survey-technology stack — CATI (computer-assisted telephone interviewing), CAPI (computer-assisted personal interviewing), Survey To Go, CSPro, Microsoft Access, Excel, and DBase — supported by advanced statistical methodology. Founder Pablo Parás (PhD, University of Connecticut; MA, Georgetown) pioneered the application of Confirmatory Factor Analysis and Structural Equation Modeling in Mexico, and the firm is a co-founder of BELA (Banco de Encuestas de Latinoamérica), a regional public opinion consortium. The firm holds representation roles in WAPOR and adheres to AAPOR and ESOMAR professional codes, lending institutional credibility to its fieldwork.
The business model is a small-partner, high-expertise professional services model: projects are won through institutional relationships and methodological reputation, then executed by a core team of approximately five professionals supplemented by field interviewers in each target country. Revenue mechanics are project-based, with anchor contracts from long-cycle institutional clients (LAPOP, WJP, USAID, Mexican government) rather than a distributed SMB client base. With 5 listed employees and no disclosed funding or M&A activity, the firm operates as a boutique consultancy whose growth is bounded by partner capacity rather than capital constraints.
DATA OPMMX firmographics
Firmographics- Name
- DATA OPMMX
- Legal name
- Data Opinión Pública y Mercados
- Website
- https://dataopm.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DATA Opinión Pública y Mercados is a Mexico City-based private market and public opinion research firm founded in 2003, serving international academic institutions, donor organizations, and Mexican government agencies with quantitative and qualitative fieldwork across 14 Latin American countries.
- Ownership category
- akta.pro rank
DATA OPMMX industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industries
- Survey, Panel & Fieldwork Services (BPAHALAJ), Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where DATA OPMMX is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
DATA OPMMX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Custom Research Services: Professional services revenue generated from designing and conducting custom quantitative and qualitative research studies for government, academic, and private sector clients. Projects range from public opinion polls to market research and impact evaluations.
Go-to-market motion1 record
Distribution channels2 records
DATA OPMMX product offering
Product offeringCore offering
Data OPM is a Mexican research consultancy that designs and conducts custom quantitative and qualitative public opinion and market research studies for government agencies, academic institutions, NGOs, and corporate clients across Mexico and 14 Latin American countries. Service delivery spans sample and questionnaire design, fieldwork (CATI, CAPI, online, and Survey To Go on Android), data capture using CSPro/Access/Excel/DBase, and advanced statistical analysis including confirmatory factor analysis and structural equation modeling. The firm operates on a project-by-project basis, coordinating multi-country surveys and large-N personal interview campaigns for clients such as USAID, Vanderbilt LAPOP, World Justice Project, INE, CIDE, and Princeton.
Product overview
Data OPM is a market research and public opinion firm (not a software/technology product company). It offers three core service lines: (1) Quantitative Research — including probabilistic sampling surveys, telephone (CATI), face-to-face (CAPI), and online surveys; (2) Qualitative Research — including focus groups, in-depth interviews, mystery shopping, and product testing; and (3) Research Design, Processing, and Analysis — covering sample and questionnaire design, data capture, fieldwork, statistical reporting, and advanced analytics including correspondence analysis, regressions, confirmatory factor analysis, and structural equation modeling. The company operates as a consultancy rather than a software-as-a-service platform with discrete named products.
Differentiator
Problem solved
Functional benefit
Brands
- Banco de Encuestas de Latinoamérica (BELA): Public survey bank created with Fundación Este País and UCSD for universal access to Latin American public opinion surveys
Products and services
- Quantitative Research Services Design and execution of probabilistic sample surveys using CATI (Computer Assisted Telephone Interview), CAPI (Computer Aided Personal Interview), online, and Survey To Go on Android tablets and mobile devices, including sample design, questionnaire programming, data capture, and statistical reporting for government, academic, NGO, and corporate clients in Mexico and Latin America.
- Qualitative Research Services Conduct of qualitative research studies including focus groups, in-depth interviews, mystery shopping, and product testing, with end-to-end project management from design through report drafting for academic, government, and private sector clients.
- Research Design, Processing, and Analysis Services Sample and questionnaire design, data capture and processing, fieldwork coordination, statistical reporting, and advanced analytics including correspondence analysis, regressions, confirmatory factor analysis, and structural equation modeling, supporting multi-country and large-N studies across Latin America.
Quantifiable outcome
- Conducted Americas Barometer surveys in Mexico (2006-2019) as principal researchers for Vanderbilt University's LAPOP
- +3 more outcomes
Companies that use DATA OPMMX
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
DATA OPMMX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DATA OPMMX partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Roper Center, Cornell UniversityminorData OPM has engaged in discussions with the Roper Center (the world's most important survey collection) to explore collaboration strategies for expanding Latin American survey collections.
- World Justice Project (WJP)corePrincipal researchers for the Rule of Law Index measurement in Mexico, collaborating with WJP executives on the design and implementation of a 4-year state-level rule of law measurement.
- USAIDcoreMultiple research partnerships including impact evaluation of crime prevention programs in Monterrey, Tijuana, and Ciudad Juárez (2012-2014), and evaluation of legal portfolio programs (2010-2015).
- CIDAC (Centro de Investigación para el Desarrollo)minorCollaboration on the first national Axiological Diagnosis in Mexico in 2010. Data OPM also represents Fundación Este País in ICESI's technical council.
- Dr. Rafael Pérez EscamillaminorCollaboration with Dr. Pérez Escamilla (Latin America's leading authority on food insecurity) to conduct validation (2004) and first national measurement (2006) of food insecurity in Mexico following the FDA model.
- Cultural Change Institute, Tufts University (Fletcher School)minorThird-generation questionnaire results were presented to members of the Cultural Change Institute regarding cultural determinants of development.
- Vanderbilt University (LAPOP)corePrincipal researchers in Mexico for the Latin American Public Opinion Project (LAPOP) Americas Barometer, the largest comparative study in the hemisphere covering 26 countries.
- WAPOR (World Association for Public Opinion Research)coreData OPM's founder Pablo Parás served as WAPOR representative in Mexico (2006-2016) and contributes to the professional development of the research community through pro-bono work.
- Banco de Encuestas de Latinoamérica (BELA)coreData OPM co-founded BELA with Fundación Este País and the Center for US Mexican Studies of UCSD to create a public, free, and universally accessible survey database for Latin America. The initiative aims to establish a standard for public opinion research dissemination in the region.
- International Research Firms NetworkcoreData OPM has developed strategic alliances with international research firms from USA, Europe, and Latin America for technology transfer and expanded service coverage and scope.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
DATA OPMMX competitors and assessment
Company assessmentDirect peers
- Latinobarómetro: Latin American public opinion survey program covering 18 countries; competes with Data OPM for multi-country academic/donor-funded opinion research mandates in the region.
- Parametría: Mexican public opinion and market research firm publishing regular national polls; competes directly with Data OPM for government, academic, and private-sector research mandates in Mexico.
- Consulta Mitofsky: One of Mexico's leading polling firms; comparable in offering CATI-based national surveys, electoral studies, and public opinion tracking for media and government clients.
- Demotecnia: Mexican polling and market research firm producing nationally published surveys; comparable in providing CATI-based public opinion research to media and government clients in Mexico.
- Berumen y Asociados: Mexican market research and opinion firm serving private and public sector clients; directly comparable in offering CATI/CAPI fieldwork and consumer/electoral studies in Mexico.
Broad incumbents
- Ipsos: Global market research incumbent with a Mexican presence that Data OPM subcontracts fieldwork to; offers overlapping public opinion and consumer research capabilities at much larger scale.
- NielsenIQ (Nielsen): Global measurement and data analytics firm with consumer research operations across Latin America; comparable in delivering large-scale structured research for multinational clients.
- Ipsos Public Affairs (LAPOP-adjacent programs): Public affairs research arm of Ipsos that partners with international donors and multilaterals on governance, rule-of-law, and citizen perception studies in Latin America — comparable in client type and methodology to Data OPM.
- Kantar: Global research and insights incumbent with consumer, brand, and public opinion research capabilities; comparable in serving multinational corporate clients with Mexico/LatAm fieldwork needs.
Regional players
- Sigma Dos: Ibero-American polling and research firm with strong presence in Spain and Latin America; comparable in delivering CATI/CAPI fieldwork and electoral research for institutional clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
DATA OPMMX social profiles
Digital presenceDATA OPMMX financial estimates
Financial estimateRevenue estimate
Valuation estimate
DATA OPMMX leadership team
Management profileNumber of profiles
Profiles3 records
DATA OPMMX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DATA OPMMX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DATA OPMMX
What does DATA OPMMX do?
Data OPM is a Mexican research consultancy that designs and conducts custom quantitative and qualitative public opinion and market research studies for government agencies, academic institutions, NGOs, and corporate clients across Mexico and 14 Latin American countries. Service delivery spans sample and questionnaire design, fieldwork (CATI, CAPI, online, and Survey To Go on Android), data capture using CSPro/Access/Excel/DBase, and advanced statistical analysis including confirmatory factor analysis and structural equation modeling. The firm operates on a project-by-project basis, coordinating multi-country surveys and large-N personal interview campaigns for clients such as USAID, Vanderbilt LAPOP, World Justice Project, INE, CIDE, and Princeton.
Is DATA OPMMX a public or private company?
DATA OPMMX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DATA OPMMX founded?
DATA OPMMX was founded in 2003. It employs 1 to 10 people.
Where is DATA OPMMX based?
DATA OPMMX is headquartered in Mexico City, Mexico, in the Latin America region.
How does DATA OPMMX make money?
One revenue line is on record: custom Research Services.
Who are DATA OPMMX's main competitors?
Direct peers on record are Latinobarómetro, Parametría, Consulta Mitofsky, Demotecnia and Berumen y Asociados. Broad incumbents are Ipsos, NielsenIQ (Nielsen), Ipsos Public Affairs (LAPOP-adjacent programs) and Kantar. Sigma Dos is listed as a regional player.
Does DATA OPMMX have an API?
No public API is recorded for DATA OPMMX.
What industry is DATA OPMMX in?
DATA OPMMX's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of BPAHALAJ, Survey, Panel & Fieldwork Services. Its NAICS code is 541910 and its SIC code is 7374.