David Selden Design

What David Selden Design does

David Selden Design is a Sydney-based multi-disciplinary architecture and interior design practice established in 2004 by founder David Selden. The firm operates with a small team of 7 employees across two studios (Sydney headquarters in Rushcutters Bay and a secondary presence in Byron Bay), delivering bespoke design services across six core domains: private residences, commercial offices, hospitality venues, retail spaces, residential developments, and adaptive reuse of heritage buildings. The practice's portfolio comprises 27 documented projects, including a recurring 18-year client relationship with Tribe Salon (8 editions completed between 2004 and 2022), landmark luxury residences such as the Lumiere and King Penthouses, and heritage restoration works including Etheringtons, Vaucluse House, and the forthcoming Byron Bay House.

The firm's underlying methodology emphasizes a rigorous process of refinement across planning, form, detail, and materiality, with a stated design philosophy that values timelessness over trends. Projects are characterized by contemporary, elegant, and refined aesthetics drawn from natural materials, craftsmanship, and thoughtful detailing. The practice has demonstrated technical capability across diverse building typologies, from coastal residences responding to beachside contexts to complex heritage adaptations of 1910s–1950s structures with contemporary insertions.

Revenue is generated through project-based professional fees for bespoke architectural and interior design services, with pricing determined per project based on scope, complexity, and duration. The go-to-market motion is enterprise field sales via direct client engagement, with marketing supported primarily through a curated website portfolio and an Instagram presence. The customer base spans high-net-worth residential clients, premium commercial and hospitality operators, and heritage property owners across Australia (with locations including Sydney, Byron Bay, Southern Highlands, South Coast, and Tasmania) and selective international projects (notably London). The firm is privately held and founder-owned, with no external funding, subsidiaries, or institutional investor backing identified.

Name

David Selden Design

Legal name

David Selden Design

Website

https://davidselden.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

David Selden Design is a Sydney-based multi-disciplinary architecture and interior design practice founded in 2004, serving high-net-worth residential, premium commercial, hospitality, and heritage property clients across Australia and select international markets with bespoke design services.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Architectural Services (54131), Interior Design Services (54141)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Historic Preservation & Conservation Planning (BPAHAKAH), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Architectural design services
• Interior design services
• Heritage adaptive reuse
• Residential architecture
• Commercial interior design

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architectural and Design Services: The firm generates revenue through project-based professional fees for architectural design, interior design, and heritage adaptive reuse services. Revenue is earned on a per-project basis with fees structured around project scope, complexity, and duration. Projects range from residential alterations and additions to full-scale commercial and hospitality developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

David Selden Design is a multi-disciplinary architecture and interior design practice delivering bespoke design services across private residences, commercial offices, hospitality venues, retail spaces, residential developments, and adaptive reuse of heritage buildings. The practice works on a project-by-project basis with each engagement designed in response to its unique context and the client's individual requirements, valuing timelessness over trends through a rigorous process of refinement in planning, form, detail, and materiality.

Product overview

David Selden Design is a Sydney-based multi-disciplinary architecture and design practice established in 2004. The practice operates as a single unified service offering rather than a platform architecture, providing comprehensive design services across six core service areas: private residences, commercial offices, hospitality venues, retail spaces, residential developments, and adaptive reuse of heritage buildings. The firm is known for the recurring Tribe Salon series, with multiple editions completed between 2004 and 2022, demonstrating expertise in hospitality and retail interior design. Projects range from intimate residential apartments to large-scale heritage restorations, all characterized by contemporary, elegant, and refined designs that prioritize timelessness over trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Residences Custom residential design services for private homes, including new construction and substantial alterations and additions, serving affluent individuals and families seeking bespoke, context-responsive designs.
• Commercial Offices Office space design and fit-out services for commercial tenants and developers, delivering calm and understated workspaces with refined material palettes.
• Hospitality Design Design services for hospitality venues including the Tribe Salon series (Editions 1-8 spanning 2004-2022), creating refined, context-responsive interiors with proprietary detailing such as custom mesh panels and steel frames.
• Retail Design Retail space design and fit-out services delivering bespoke, context-responsive retail environments.
• Residential Developments Multi-unit residential development design services for residential building projects.
• Adaptive Reuse of Heritage Buildings Specialized restoration and adaptive reuse services for heritage buildings, sensitively extending historic structures with new contemporary layers while balancing heritage preservation with modern functionality.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Arent&Pyke: Sydney-based interior design and architecture practice specialising in residential and hospitality projects with a refined, timeless aesthetic. Comparable in scale, multi-disciplinary scope, and premium Sydney market positioning to David Selden Design.
• Hecker Guthrie: Melbourne-based architecture and interior design studio working across residential, hospitality, and commercial projects with a similar emphasis on refined materiality and craftsmanship. Comparable boutique premium design practice with overlapping client base.
• Yabu Pushelberg: Internationally renowned luxury interior design and architecture studio working across hospitality, residential, and retail. Comparable in premium positioning, hospitality design expertise (including multi-edition brand work), and material refinement.
• Studio Tate: Melbourne-based interior design and architecture practice focused on hospitality, wellness, and residential projects. Comparable in scale, multi-disciplinary scope, and premium hospitality design expertise.
• John Wardle Architects: Melbourne-based architectural practice known for refined residential, commercial, and cultural projects with similar emphasis on materiality and context-driven design. Comparable boutique premium practice with strong awards profile.
• Blainey North Design: Sydney-based luxury interior design and architecture practice specialising in high-end residential, hospitality, and commercial projects. Comparable boutique premium positioning with similar Sydney market focus.

Broad incumbents

• Bates Smart: One of Australia's oldest and largest architecture firms, with extensive work in luxury residential, commercial offices, and heritage adaptive reuse. Overlaps with David Selden Design in heritage restoration and premium residential, but operates at significantly larger scale with broader portfolio.
• Hassell: Major international architecture and design practice with Australian roots, working across commercial, hospitality, and residential sectors at significantly larger scale. Overlaps with David Selden Design in premium residential and commercial fit-out.
• Cox Architecture: Major Australian architecture practice with a broad portfolio spanning commercial, residential, and cultural projects. Overlaps with David Selden Design in premium residential and heritage-adjacent work, though at a much larger institutional scale.

Regional players

• Staffan Tollgård Design Group: London-based architecture and interior design practice with similar premium positioning across residential and hospitality projects. Comparable to David Selden Design's London-based Perfect Vision project in style and client base, but operates primarily in the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/davidseldendesign
• LinkedInlinkedin.com/company/david-selden-design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Selden Design