Davies White & Perry

What Davies White & Perry does

Davies White & Perry is a privately held, family-run estate agency headquartered on Newport High Street in Shropshire, with a secondary office in Shifnal, UK. Founded in 1806 and operating today as Davies White and Perry Limited (company number 11122405), the firm is one of the longest-established estate agents in the UK and serves residential buyers, sellers, landlords, and tenants across the Newport, Shifnal, Telford, Market Drayton, and broader Shropshire/Staffordshire corridor. Its core product portfolio covers residential sales, residential lettings, student lettings anchored to Harper Adams University, commercial property transactions, and property valuations, supplemented by full property management (tenant arrangement plus ongoing rent collection and maintenance coordination). The firm is small — seven employees — and operates with no proprietary technology platform, instead relying on a standard property-listing website, distribution through major portals such as Rightmove, and accompanied physical viewings.

The business model is commission- and fee-based: revenue is generated through transaction commissions on residential and commercial sales, arrangement fees and recurring percentages of monthly rent for lettings and full management, valuation fees, and a structured stream of referral income from third-party partners covering mortgages (£200 per transaction), conveyancing (up to £200), surveys (£60), and removals (5% of job value). Distribution is primarily direct via two physical offices plus the company website and property portal listings; the firm does not employ field sales teams or outbound sales motions. The customer base is fragmented across individual buyers, sellers, landlords (some with tenures exceeding 20 years), tenants, and students, with no enterprise or anchor accounts.

The operating footprint is purely domestic UK, with no subsidiaries, no parent company, no disclosed funding, and no M&A activity. Compliance and risk frameworks include membership of The Property Ombudsman Scheme, adherence to the RICS Code of Practice, Safe Agent client money protection, the Estate Agents Act 1979, and Anti Money Laundering obligations — table-stakes for a regulated UK estate agency. Strategic posture is that of a steady-state incumbent leveraging heritage, local market knowledge, and long-term landlord relationships rather than pursuing scale or technology-led disruption.

Name

Davies White & Perry

Legal name

Davies White and Perry Limited

Website

https://davieswhiteperry.co.uk

Company type

Private

Founded year

1806

Operating status

Operating

Headcount range

1–10 employees

Short description

Davies White & Perry is a family-owned UK estate agency founded in 1806, operating from offices in Newport and Shifnal, Shropshire. It provides residential sales, lettings, student lettings, commercial property services, and property management to buyers, sellers, landlords, and tenants across the Shropshire and Staffordshire regions.

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential sales
• Property lettings
• Property management
• Estate agency
• Property valuations

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Residential Property Sales: Commission-based estate agency services for residential property sales. The company arranges viewings, negotiates sales, and handles the sales process for buyers and sellers.
2. Residential Lettings: Property letting services including tenant finding, referencing, and tenancy agreement preparation. Both non-management and full management services available.
3. Property Management: Full property management service handling queries, repairs, rent collection, and compliance. Charged as a percentage of monthly rent.
4. Referral Fees: The company receives referral fees from third-party service providers including mortgage/financial services (£200), conveyancing (£200), surveys (£60), and removals (5% of job value).
5. Student Lettings: Student accommodation letting services in Newport near Harper Adams University campus.
6. Commercial Property: Commercial property letting and sales services including shops and office space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Davies White & Perry is a traditional estate agency operating in Shropshire, UK, providing residential property sales, lettings, full property management, and professional valuation services across Newport, Shifnal, and surrounding villages. The firm acts as an intermediary for buyers, sellers, landlords, and tenants in the local property market.

Product overview

Davies White & Perry is a traditional estate agency offering a unified service portfolio centred on residential property transactions and management. The core offerings consist of Residential Sales, Residential Lettings, Student Lettings, Commercial Property services, and Property Valuations. The company operates a Property Management service with two tiers: a non-management option (tenant arrangement only) and a full management service (comprehensive landlord support). Adjacent referral services for mortgages, conveyancing, surveys, and removals are offered through partner businesses. The product ecosystem is designed as a single integrated agency service rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Carl Summers Financial ServicesminorGTM or Marketing PartnerDavies White & Perry refers clients to Carl Summers Financial Services for mortgage and financial services. They receive a referral fee of £200 (inclusive of VAT) on legal completion of transactions.
• Alto Approved ConveyancersminorGTM or Marketing PartnerThe company refers clients to a pre-selected and vetted panel of Alto approved conveyancers for legal services. Davies White & Perry receives a referral fee of up to £200 on legal completion per client referral, paid directly by Alto.
• Abbey Hill SurveyorsminorGTM or Marketing PartnerDavies White & Perry refers clients to Abbey Hill Surveyors for property surveys and receives a referral fee of £60 (inclusive of VAT) on completion of the survey.
• No Nonsense RemovalsminorGTM or Marketing PartnerThe company refers clients to No Nonsense Removals and receives 5% of the quoted fee for each completed job.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Countrywide: Major UK estate agency and lettings group with a portfolio of regional brands providing residential sales, lettings, and mortgage services. Overlaps directly with DWP's residential sales, lettings, and property management services across multiple UK regions.
• Savills: Global real estate services firm with a strong UK residential agency network including country house and prime market expertise. Comparable in offering residential sales, lettings, and valuation services, particularly in higher-value property segments like those DWP handles (£1M+ listings).
• Knight Frank: International residential and commercial property firm with a UK network covering prime and mainstream markets. Overlaps with DWP's residential sales, lettings, and valuation offerings, particularly in the country and village segments around Shropshire.
• Foxtons: London-centric estate agency with branch network offering sales, lettings, and property management. Comparable in service offering (residential sales, lettings, full management) though operating in a much higher-density urban market than DWP's rural Shropshire footprint.
• Connells Group: One of the largest UK estate agency groups, operating multiple high-street brands across residential sales, lettings, and mortgage services. Comparable to Davies White & Perry in offering residential sales, lettings, and full management, but at vastly greater national scale.

Direct peers

• Andrew Grant: Regional estate agency operating in Worcestershire and surrounding Midlands counties, providing residential sales, lettings, and property valuations. Closely comparable to DWP as a similarly-sized regional traditional estate agency serving rural and semi-rural markets.
• Beresford Adams: Part of the Connells network, Beresford Adams is a North Wales and North West estate agency offering residential sales, lettings, and surveying. Comparable to DWP in offering a full-service traditional estate agency model with branch presence in regional UK markets.
• Strutt & Parker: UK estate agency specialising in country houses, farms, and village property across the Midlands and southern regions. Strongly comparable to DWP's rural and village Shropshire/Staffordshire focus, with similar high-value, low-volume country property transactions.
• Hunters Property Group: UK estate agency network offering residential sales, lettings, and property management through a franchised branch model. Directly comparable to DWP in service mix (sales, lettings, management) and local high-street distribution approach.
• Chesters Residential: Shropshire-based residential estate agency offering sales, lettings, and property management in the same Shropshire/Telford market as Davies White & Perry. A directly competing local high-street agency with an overlapping service portfolio and identical regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/davieswhiteandperry
• LinkedInlinkedin.com/company/davies-white-perry
• Instagraminstagram.com/davieswhiteperry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davies White & Perry