What Beresford Adams does

Beresford Adams is a regional UK estate and lettings agency operating 14 branches across North Wales and Cheshire, including a flagship branch in Chester. Founded in 1889 and operating as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited, the firm is an indirect subsidiary of the Connells Group, the UK's largest estate agency group. The company serves residential property buyers, sellers, landlords, and tenants, and additionally provides mortgage advisory, insurance, conveyancing, surveying, new homes development services, property auctions, land sales, and shared ownership scheme support.

The business runs on a Homeflow-powered website platform with property listing management, customer portal, and online valuation tools, hosted on Microsoft Azure infrastructure with Cloudflare security. Core operational offerings include tiered landlord service packages (Full Management, Let & Rent Collection, Let Only, Marketing Only), a Premium Marketing Pack add-on for sellers, and the Zero Deposit Guarantee product for tenants in partnership with Zero Deposit and the Tenancy Deposit Scheme. Fixflo is integrated for tenant repair reporting. The firm advertises properties on Rightmove, Zoopla, and OnTheMarket simultaneously, and uses content marketing via a blog and the 2026-launched 'Let's Talk Lettings' podcast for landlord engagement.

Revenue is generated through transaction-based commissions on property sales, recurring monthly management fees on lettings portfolios, transaction fees on mortgage and insurance referrals, and professional services fees on conveyancing and surveying. Membership in NAEA Propertymark, ARLA Propertymark, The Property Ombudsman, and FCA authorisation (FRN 301684) for mortgage and insurance services underpin compliance positioning. Customer segmentation is horizontal across residential property market participants, with the property developer segment representing the only notable enterprise-tier customer group for new homes sales.

Name

Beresford Adams

Legal name

Countrywide Estate Agents Limited

Website

https://beresfordadams.co.uk

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Beresford Adams is a regional UK estate and lettings agency operating 14 branches across North Wales and Cheshire, providing residential sales, lettings, mortgage advisory, insurance, conveyancing, and new homes services as a trading name of Countrywide within the Connells Group.

Ownership category

akta.pro rank

Product category

Residential Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (5312), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential estate agency
• Property lettings services
• Mortgage brokering
• Property valuation services
• Conveyancing services

Headquarters

HQ city

Caernarfon

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based fees earned on successful property sales. 'No sale, no sales fee' model demonstrates confidence in achieving sales. Premium marketing pack available as add-on service.
2. Lettings and Property Management: Letting services with multiple service tiers: Full Management Service, Let & Rent Collection, Let Only, and Marketing Only. Fees tailored for first-time landlords to multi-property professional investors.
3. Mortgage Services: Countrywide Mortgage Services providing mortgage comparison and advisory services. Commission earned from panel of lenders for mortgage products arranged for buyers and investors.
4. Insurance Services: Homeowner, landlord, and tenant insurance products offered through Countrywide Insurance Services partnership with Aviva and other providers.
5. Conveyancing Services: Property law and conveyancing services facilitated through panel solicitor firms, with over 400 experts available.
6. New Homes Development Services: Sales and marketing services for property developers, handling approximately 4000 new homes annually across single bespoke homes to major corporate developments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Beresford Adams is a traditional UK estate and letting agency operating 14 branches across Cheshire and North Wales, providing residential property sales, lettings, and property management services. Founded in 1889 and operating as a trading name of Countrywide Estate Agents Limited (part of the Connells Group), the company offers integrated services including residential property sales, lettings management with tiered landlord packages, mortgage brokering, insurance products, conveyancing, surveying, property auctions, land sales, and new homes sales for developers.

Product overview

Beresford Adams operates as a multi-service property agency offering a unified platform for residential sales, lettings, mortgages, and ancillary property services. The core products are Property Sales and Property Lettings, supported by integrated add-on modules including Countrywide Mortgage Services (mortgage brokering), Insurance Services (homeowner, landlord, and tenant coverage), Conveyancing, Surveying, and Property Valuation. Additional specialized services include New Homes development sales, Property Auctions, Land Sales, and Shared Ownership schemes. The Premium Marketing Pack enhances property visibility on Rightmove, Zoopla, and OnTheMarket as an optional upgrade. For lettings, the Landlord Service Packages offer tiered management options from full service to marketing-only, complemented by the Zero Deposit Guarantee product and a 24/7 Landlord Web Portal. The company also provides educational content through the Let's Talk Lettings podcast and comprehensive buyer/tenant/seller guides. All services are delivered through 14 local branches across Cheshire and North Wales, backed by the Countrywide Group (part of the Connells Group), the UK's largest estate agency group.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales

Quantifiable outcome

• No sale, no sales fee until property is sold
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Countrywide Estate Agents LimitedcoreOthersParent company and trading name holder. Beresford Adams operates as a trading name of Countrywide Estate Agents Limited and Countrywide Residential Lettings Limited. Countrywide is part of the Connells Group, the UK's largest estate agency group.
• RightmovecoreGTM or Marketing PartnerProperty listing partner where all properties are advertised. Part of the premium marketing pack ensuring properties are seen by maximum audience.
• ZooplacoreGTM or Marketing PartnerProperty listing partner for property advertisements. Premium listings available for enhanced visibility.
• OnTheMarketcoreGTM or Marketing PartnerProperty listing partner. Company advertises every property across UK's three biggest property websites.
• Countrywide Mortgage ServicescoreStrategic or Co-development PartnerIn-branch mortgage advisory service comparing 1000s of mortgages from high street and specialist lenders. Trading name of Countrywide Principal Services Ltd, FCA authorised (FRN 301684).
• Mortgage Lender PanelcoreChannel Partner/ Reseller/ DistributorPanel of high street and specialist mortgage lenders providing products through Countrywide Mortgage Services.
• Conveyancing Panel FirmsminorChannel Partner/ Reseller/ DistributorApproved solicitor and property lawyer firms handling conveyancing services for property transactions. Over 400 experts available through panel.
• Zero Deposit (Global Property Ventures Limited)minorStrategic or Co-development PartnerZero Deposit Guarantee scheme providing deposit-free renting option for tenants. FCA regulated insurance intermediary. Partners with Tenancy Deposit Scheme (TDS) for dispute protection.
• PropertymarkminorOthersIndustry trade body membership providing Client Money Protection scheme for lettings operations.
• The Property Ombudsman (TPO)minorOthersIndependent dispute resolution service for property complaints, particularly for letting services.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Strike: Online-first UK estate agency offering fixed-fee sales services; represents the new-generation digital competitor pressuring traditional commission structures in the same residential sales market.
• Purplebricks: Hybrid/online UK estate agency that pioneered the fixed-fee model; while its UK operations were restructured, it represents the disruptive digital model pressuring traditional high-street commission economics for Beresford Adams.

Broad incumbents

• Knight Frank: International property consultancy providing UK residential sales, lettings, and property management; overlaps with Beresford Adams on the residential agency value chain, especially for premium stock.
• Connells Group: The ultimate parent of Beresford Adams and the UK's largest estate agency group; operates a portfolio of trading-name agencies including similar full-service residential sales and lettings offerings.
• Savills: Global real estate services firm operating UK residential sales, lettings, and mortgage services through branch and online channels; comparable full-service offerings but at significantly larger scale and broader geographic reach.

Direct peers

• Winkworth: UK franchised estate and lettings agency with a branch network focused on residential sales, lettings, and property management; closely comparable multi-branch residential agency structure.
• Hunters Property Group: UK-wide residential estate agency franchise network offering sales, lettings, and mortgages via local branches; directly comparable model with regional presence and full-service property offerings.
• Foxtons: UK estate and lettings agency known for branch network and full-service residential sales/lettings; directly comparable high-street residential brokerage model with similar cross-sell into mortgages and insurance.
• Chestertons: UK estate agency with branch network providing residential sales, lettings, and property management services; comparable multi-branch model targeting similar urban/suburban residential customers.
• Your Move: A fellow Countrywide/Connells Group trading name offering residential sales, lettings, and mortgage services across the UK; highly comparable multi-branch high-street agency model under the same parent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beresford-adams

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beresford Adams