Dayan
Dayan Group is an Iran-based multi-brand e-commerce conglomerate operating online retail (Dayan Shop, Biko Plus), men's fashion (Nikapush), affiliate marketing (Dayan Affiliate), smart logistics (Post Resan), and consulting (Dayan Business Agency), serving Iranian mass-market consumers and businesses.
- Company typePrivate
- Founded2011
- HeadquartersMashhad, Iran
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Dayan does
Dayan Group (عصر نوآوران دایان) is an Iran-based multi-brand e-commerce conglomerate headquartered in Mashhad. It operates six wholly-owned business units: Dayan Shop, a flagship online retail marketplace launched in 2011; Dayan Affiliate, an affiliate marketing platform launched in 2013; Nikapush (Nikapoosh), a men's fashion brand launched in 2016; Biko Plus, a discount-focused e-commerce vertical launched in 2017; Post Resan, an in-house smart logistics platform; and Dayan Business Agency, a professional consulting arm. The subsidiaries were formally consolidated under the Dayan Group umbrella in 2022.
The group serves Iranian mass-market consumers directly through a D2C model, with a primary focus on apparel, accessories, home goods, and digital products. Its technology stack comprises shared digital commerce, affiliate tracking, and logistics systems supporting all six platforms; Post Resan handles fulfillment for the retail and discount units, while Dayan Affiliate drives referral traffic across the owned properties. The ecosystem is structurally integrated, with shared back-office, marketing, and technology functions across the holding company.
Dayan Group generates revenue through multiple streams: transaction commissions and product markup on Dayan Shop and Biko Plus, branded apparel hardware sales via Nikapush, affiliate referral commissions through Dayan Affiliate, logistics services via Post Resan, and professional consulting fees from Dayan Business Agency. With 271 employees, the group operates primarily within Iran's domestic market, where international sanctions and currency volatility constrain cross-border commerce and shape the competitive landscape.
Dayan firmographics
Firmographics- Name
- Dayan
- Legal name
- عصر نوآوران دایان (Dayan)
- Website
- https://dayangrp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dayan Group is an Iran-based multi-brand e-commerce conglomerate operating online retail (Dayan Shop, Biko Plus), men's fashion (Nikapush), affiliate marketing (Dayan Affiliate), smart logistics (Post Resan), and consulting (Dayan Business Agency), serving Iranian mass-market consumers and businesses.
- Ownership category
- akta.pro rank
Dayan industry classification
Industry- Product category
- E-commerce Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Dayan is headquartered
LocationHeadquarters
- HQ city
- Mashhad
- HQ country
- Iran
- HQ region
- Middle East
Offices1 record
Markets served
Dayan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- E-commerce Retail - Dayan Shop: Online retail store operating since 1390 (2011), generating revenue through product sales with key differentiators including cash on delivery, 3-day return guarantee, and best price commitment
- Biko Plus Discount E-commerce: Discount online store with over a decade of experience, focusing on 5 main categories: men's, women's, accessories, home goods, and digital products
- Dayan Affiliate System: One of Iran's first affiliate marketing platforms, enabling online content creators to operate virtual stores, promote products to their audiences, and earn commissions per successful sale
- Business Agency Services: Consulting and agency services helping other businesses achieve growth and development through project execution and experience transfer
- Nikapush Fashion Brand: Men's apparel design and production brand that has expanded to diverse fashion and clothing products with significant share of online sales market
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Negotiable salary with incentive bonuses |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Dayan product offering
Product offeringCore offering
Dayan Group is a multi-brand Iranian e-commerce and digital services conglomerate that operates direct-to-consumer online retail platforms (Dayan Shop, Biko Plus, Nikapush) selling clothing, accessories, home goods, and digital products to Iranian consumers, supported by an in-house fashion apparel brand (Nikapush), an affiliate marketing platform (Dayan Affiliate), a smart logistics delivery system (Post Resan), and a business consulting agency (Dayan Business Agency). The group offers cash-on-delivery payment, 3-day return guarantees, and best-price commitments through its retail platforms, and supplies businesses with growth consulting and project execution support through its agency line.
Product overview
Dayan Group (عصر نوآوران دایان) is a multi-brand e-commerce and technology conglomerate based in Mashhad, Iran. The group operates as a platform-plus-sub-brands architecture consisting of multiple online retail brands (Dayan Shop, Bikoo Plus, Nikapoosh), a logistics platform (Post Resan), an affiliate marketing system (Dayan Affiliate), and a business consulting agency (Dayan Business Agency). These offerings are supported by internal teams covering technology, marketing, sales, operations/logistics, customer support, graphics/studio, finance/commercial, and human resources functions.
Differentiator
Problem solved
Functional benefit
Brands
- دایان شاپ (Dayan Shop): Online retail store established in 2011, one of the oldest and most reputable online shopping platforms in Iran with over 9 years of experience.
- بیکو پلاس (Bico Plus)
- نیکاپوش (Nikapush)
- دایان افیلیت (Dayan Affiliate)
- پست رسان (Post Resan)
- آژانس کسب و کار دایان (Dayan Business Agency)
Products and services
- Dayan Shop (فروشگاه آنلاین دایان شاپ) Flagship direct-to-consumer online retail store established in 2011 (Iranian year 1390), selling clothing, accessories, home goods, and digital products to Iranian consumers with cash-on-delivery, 3-day return guarantee, and best-price commitment.
- Biko Plus (بیکو پلاس) Discount Online Store Discount online retail store operating since 2017 (Iranian year 1396) with over a decade of experience, focusing on five categories — men's products, women's products, accessories, home goods, and digital products — and serving as one of the largest internet stores in Iran with cash-on-delivery and 3-day return guarantee.
- Dayan Affiliate (سیستم کسب درآمد دایان افیلیت) One of Iran's first affiliate marketing and sales partnership platforms, launched in 2013 (Iranian year 1392), enabling individual online users to operate virtual storefronts, promote products to their audience via websites, Telegram, and Instagram, and earn commission on successful sales.
- Post Resan (سامانه هوشمند ارسال کالا پست رسان) Smart Logistics System Smart logistics platform that operates as an intermediary between online stores, transportation providers, and customers, enabling shipment of any product nationwide across Iran via multiple transportation methods and providing intelligent logistics management for online sellers.
- Nikapush (نیکاپوش) Fashion Apparel Brand In-house fashion apparel brand launched in 2016 (Iranian year 1395), initially focused on men's clothing design and production, expanded over more than four years into a diverse fashion and clothing line with a significant share of the online sales market.
- Dayan Business Agency (آژانس کسب و کار دایان) Business consulting and growth agency with a creative team delivering growth solutions to businesses through project execution and experience sharing from the group's own e-commerce, logistics, and affiliate operations.
Companies that use Dayan
Customer profileSegments3 records
Ideal customer profiles3 records
Dayan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dayan partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Dayan competitors and assessment
Company assessmentRegional players
- Namshi: Middle East fashion and lifestyle e-commerce platform. Comparable to Dayan's Nikapoosh fashion brand in category (apparel-focused online retail) and regional Middle East consumer base.
- Noon: Middle East-focused e-commerce platform operating across the Gulf and North Africa. Comparable as a multi-category online retailer serving a similar emerging-market consumer base with regional fulfilment.
- Trendyol: Leading Turkish e-commerce platform that has expanded across multiple categories including fashion. Comparable as a regional multi-vertical online retailer with integrated marketplace and logistics, operating in a similar emerging-market context.
Direct peers
- Digikala: Iran's largest online retail marketplace. Operates an integrated e-commerce platform covering consumer electronics, fashion, and home goods with nationwide fulfilment — directly comparable to Dayan Shop and Bikoo Plus in product scope and target customer.
Emerging players
- Jumia: Pan-African e-commerce marketplace with integrated logistics and payments. Comparable as a multi-category online retail platform operating across emerging markets with similar constraints (limited digital payment penetration, COD-heavy model).
- Torob: Iranian price-comparison and product discovery platform for online shoppers. Overlaps with Dayan's discount-retail positioning by helping consumers find the best prices across Iranian e-commerce merchants.
Broad incumbents
- Amazon: Global e-commerce incumbent with marketplace model, fulfilment infrastructure, and affiliate program. Comparable in operating model — multi-category retail, third-party logistics services, and affiliate/Associates platform — though at vastly larger scale.
- Snapp: Iranian super-app best known for ride-hailing but expanding into delivery and marketplace services. Comparable as a diversified domestic digital platform serving Iranian consumers with logistics and commerce capabilities.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dayan social profiles
Digital presenceDayan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dayan leadership team
Management profileNumber of profiles
Dayan subsidiaries and ownership
Company hierarchySubsidiaries6 records
Dayan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dayan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dayan
What does Dayan do?
Dayan Group is a multi-brand Iranian e-commerce and digital services conglomerate that operates direct-to-consumer online retail platforms (Dayan Shop, Biko Plus, Nikapush) selling clothing, accessories, home goods, and digital products to Iranian consumers, supported by an in-house fashion apparel brand (Nikapush), an affiliate marketing platform (Dayan Affiliate), a smart logistics delivery system (Post Resan), and a business consulting agency (Dayan Business Agency). The group offers cash-on-delivery payment, 3-day return guarantees, and best-price commitments through its retail platforms, and supplies businesses with growth consulting and project execution support through its agency line.
Is Dayan a public or private company?
Dayan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dayan founded?
Dayan was founded in 2011. It employs 251 to 500 people.
Where is Dayan based?
Dayan is headquartered in Mashhad, Iran, in the Middle East region.
How does Dayan make money?
Five revenue lines are on record. E-commerce Retail - Dayan Shop is the primary driver. The others are biko Plus Discount E-commerce, dayan Affiliate System, business Agency Services and nikapush Fashion Brand.
Who are Dayan's main competitors?
Regional players on record are Namshi, Noon and Trendyol. Digikala is listed as a direct peer. Emerging players are Jumia and Torob. Broad incumbents are Amazon and Snapp.
Does Dayan have an API?
No public API is recorded for Dayan.
What industry is Dayan in?
Dayan's product category is E-commerce Retail. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 4581 and its SIC code is 5651.