HitTrax Baseball
HitTrax Baseball designs optical sensor-based ball-tracking and simulation systems for baseball and softball, serving training facilities, entertainment venues, MLB teams, and individual athletes with its Pro, Suite, Home, and AI-assisted REV products under an Official MLB license.
- Company typePrivate
- Founded2014
- HeadquartersNorthborough, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HitTrax Baseball does
HitTrax Baseball, operating as InMotion Systems, LLC, is a privately held U.S. sports technology company founded in 2014 and headquartered in Massachusetts with engineering operations in Rhode Island. The company designs and sells optical sensor-based ball-tracking and simulation systems for baseball and softball, anchored by the HitTrax Pro flagship platform, the entertainment-focused HitTrax Suite, the residential HitTrax Home, and a stack of software modules (ViewPoint multi-angle video analysis, Biomechanics swing kinematics, and the forthcoming HitTrax REV AI-assisted pitching analytics). HitTrax is an Official Licensed Partner of Major League Baseball, granting it rights to all 30 MLB ballparks, logos, and uniforms used within its products.
The company generates revenue through a combination of upfront hardware sales (Pro, Home, Suite, REV) and recurring monthly or annual software subscriptions, with quote-based pricing on most enterprise and venue deployments. Its go-to-market spans direct sales to training facilities and entertainment venues, retail deployments (Dick's Sporting Goods, Rawlings Experience), event-driven demand generation (ABCA Convention, MLB All-Star Village, MLB Tokyo Series Fan Fest), and product-led growth through its iOS mobile app and Discord community. Customer segments include baseball and softball training facilities, entertainment and hospitality venues, professional and collegiate teams (including multiple MLB organizations), individual athletes and families, and retail sporting goods stores.
HitTrax's technology relies on millisecond-latency optical sensors paired with proprietary software algorithms, and increasingly AI/neural-network-based computer vision (most visibly in the REV system, which visually detects and tracks baseball seams to deliver transparent spin metrics). The product ecosystem has expanded from a single initial installation in 2014 to a multi-country footprint spanning the United States, Mexico, Japan, Australia, and the United Arab Emirates, with marquee deployments at venues such as Oracle Park, the Rawlings Experience St. Louis headquarters, and the California Science Center. The company has no disclosed external funding rounds and remains founder-led by CEO Mike Donfrancesco and COO Tom Stepsis.
HitTrax Baseball firmographics
Firmographics- Name
- HitTrax Baseball
- Legal name
- InMotion Systems, LLC
- Website
- https://hittrax.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HitTrax Baseball designs optical sensor-based ball-tracking and simulation systems for baseball and softball, serving training facilities, entertainment venues, MLB teams, and individual athletes with its Pro, Suite, Home, and AI-assisted REV products under an Official MLB license.
- Ownership category
- akta.pro rank
HitTrax Baseball industry classification
Industry- Product category
- Sports Performance Analytics Hardware
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where HitTrax Baseball is headquartered
LocationHeadquarters
- HQ city
- Northborough
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
HitTrax Baseball business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware System Sales (HitTrax Pro, HitTrax Home): HitTrax sells hardware systems (HitTrax Pro for facilities, HitTrax Home for personal use) which include the physical sensors, displays, and integrated equipment. The software is licensed separately via subscription.
- Software Subscription (Monthly/Annual): HitTrax operates on a software-as-a-subscription model. Licensees pay monthly or annual software subscription fees for access to the platform. The terms indicate automatic renewal at the end of each subscription term.
- HitTrax Suite (Entertainment Venue Simulator): HitTrax Suite is sold as a complete entertainment package to venues such as family entertainment centers, sports venues, restaurants, and retail stores. Revenue is generated through hardware sales and potentially ongoing service/subscription fees for the entertainment platform.
- HitTrax REV (Standalone or Add-on): HitTrax REV is sold as either a standalone pitching analytics system or as an add-on to an existing HitTrax PRO installation. Pricing to be announced, with advance orders opening February 2026 and shipment targeted for Q2 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HitTrax Pro - Monthly or Annual Software Subscription |
| Subscription | Annual | HitTrax Pro - Annual Software Subscription |
| Subscription | Monthly | HitTrax Home |
| Subscription | Monthly | HitTrax Suite - Entertainment Venue Package |
| Unit Pricing | Pay-as-you-go | Intrépoli Entertainment Centers - HitTrax Suite Usage |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
HitTrax Baseball product offering
Product offeringCore offering
HitTrax designs, manufactures, and sells baseball and softball data capture and simulation systems that combine proprietary optical sensors with software to deliver real-time performance metrics (exit velocity, launch angle, distance, spin rate, spin axis, pop time, etc.). The core hardware systems—HitTrax Pro (facilities), HitTrax Home (residential), and HitTrax Suite (entertainment venues)—are paired with optional software modules (ViewPoint video analysis, Biomechanics, REV AI pitching analytics) sold via subscription.
Product overview
HitTrax is a baseball and softball technology company offering a multi-tiered product ecosystem built around data capture and simulation. The core platform is HitTrax Pro (now in Gen 6), which delivers high-accuracy batted ball, pitching, and catching metrics for training facilities. Add-on modules include ViewPoint (multi-angle iPhone video analysis) and Biomechanics (swing kinematics analysis). HitTrax Suite is a separate entertainment-oriented product line for venues, offering MLB-licensed virtual stadium simulation with game modes; it includes a Bat Fitting Module for retail environments. HitTrax Home adapts the core technology for personal residential use. HitTrax REV is a newer addition — an AI-assisted optical pitching analytics system that directly observes ball seams via computer vision rather than using Doppler radar, providing transparent spin metrics for pitchers.
Differentiator
Problem solved
Functional benefit
Brands
- HitTrax Pro: Professional-grade baseball and softball performance analytics and simulation system for training facilities and teams, featuring Gen 6 hardware with millisecond response time and expanded performance data.
- HitTrax Suite
- HitTrax Home
- HitTrax Mobile App
- HitTrax ViewPoint
- HitTrax Biomechanics
- HitTrax REV
Products and services
- HitTrax Pro Flagship performance tracking and simulation system for baseball and softball training facilities. Delivers high-accuracy batted ball metrics (exit velocity, launch angle, distance, spray charts) with millisecond response time, supporting hitting, pitching, and catching modes across individual player profiles. Now in Gen 6 hardware.
- HitTrax REV Optical AI-assisted pitching analytics system using high-speed optical sensors and proprietary AI/neural-network algorithms to visually detect and track baseball seams during pitch flight. Delivers transparent spin rate, spin axis, and spin efficiency measurements. Operates standalone or integrates with HitTrax PRO.
- HitTrax Suite Immersive baseball and softball simulator designed for entertainment venues, bars, restaurants, family entertainment centers, and sports lounges. Officially licensed by Major League Baseball, featuring virtual stadiums, multiple game modes (Batting Practice, Point Game, Team Battle, Home Run Challenge, Target Rush), animated pitchers, and flexible cage configurations (Full Cage, Short Cage, Tee Only).
- HitTrax Home Home-use version of the HitTrax system for personal indoor batting cage setups. Supports up to four player profiles with unlimited play and includes the same games, training modules, and performance data as the Pro version. Designed for overhead-mounted installation in spaces as small as 18' x 14'.
- HitTrax Mobile App Mobile companion app available on the iOS App Store that allows users to access HitTrax functionality on the go, supporting training, gameplay, and performance tracking.
Quantifiable outcome
- A Texas Tech softball player increased exit velocity by 13 MPH over one fall season by improving center of mass movement from 8.9" to 16"
- +4 more outcomes
Companies that use HitTrax Baseball
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
HitTrax Baseball technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
HitTrax Baseball partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- Major League Baseball (MLB)flagshipHitTrax is an Official Licensed Partner of Major League Baseball. This partnership grants HitTrax rights to use all 30 MLB team ballparks, logos, uniforms, and associated branding in its HitTrax Suite entertainment product and in training/simulation contexts. The MLB license enables HitTrax to display team names, logos, and indicia within its software and marketing materials.
- Carlos Beltrán Baseball AcademycoreHitTrax installed an overhead unit at the Carlos Beltrán Baseball Academy in Puerto Rico. The academy uses HitTrax for student-athlete development, performance tracking, and video analysis. Carlos Beltrán, former MLB player and founder, endorses the technology as essential for modern player development.
- Team USA Softball / USA BaseballcoreUSA Softball Olympian Amanda Chidester incorporates HitTrax into her daily training regimen as part of her preparation for international competition. HitTrax supports the 'Stand Beside Her' tour and other USA Baseball/Softball initiatives.
- Texas Tech University SoftballcoreTexas Tech Softball (under Head Coach Craig Snider) uses HitTrax Biomechanics extensively for player development, tracking center of mass, stride, head movement, torso posture, and sequencing. The program uses HitTrax data as its barometer for offensive improvement and biomechanics as its roadmap.
- Yale University BaseballminorYale University's Beck Milner has been a long-time HitTrax user since age 10 and now uses the system as a collegiate athlete. His training with HitTrax contributed to hitting a home run in his first collegiate at-bat.
- Dick's Sporting GoodscoreDick's Sporting Goods has installed HitTrax Suite batting cages at select retail locations, allowing customers to demo bats and experience HitTrax technology in-store as part of their shopping experience.
- Rawlings Experience St. LouiscoreRawlings' brand-new St. Louis Experience World Headquarters features a nearly 2,000 sq. ft. 'Hit Lab' powered by HitTrax Suite. Customers can demo Rawlings and Easton bats with real-time performance feedback. The facility has hosted professional players including Nolan Arenado, Albert Pujols, and Jocelyn Alo.
- CAPCOMIX (Capcom Co., Ltd.)minorHitTrax Suite will be installed at CAPCOMIX, a new family entertainment center opening at the Hoop commercial complex in Osaka, Japan. The HitTrax Suite will be featured alongside Capcom's iconic video game character-themed attractions. A second Capcom location is planned for Yokohama in 2026.
- Intrépoli / GICSA (Mexico)coreIntrépoli family entertainment centers in Mexico (GICSA) have installed 10 HitTrax Suites across two locations (Culiacán Forum and Grand Outlet Riviera Maya). The venues charge $18 USD per 15 minutes, generating approximately $10,800/week in rental revenue.
- San Francisco GiantsflagshipThe San Francisco Giants installed a HitTrax Suite at Oracle Park's Bullpen Boardwalk as a fan activation attraction. The suite has been running for three full seasons with participation rising each year. Both home and opposing team fans engage with the attraction during games.
- California Science CentercoreHitTrax technology is featured in the California Science Center's GAME ON! Science, Sports & Play exhibit. Participants step into a virtual Dodger Stadium and receive video instructions from World Series MVP Freddie Freeman while HitTrax tracks their swing metrics. The exhibit is sponsored by the Walter Family Foundation, LA Dodgers Foundation, and LA84 Foundation.
- AdidasflagshipAdidas partnered with HitTrax for the 'Moon Derby' activation during 2025 All-Star Week. HitTrax provided custom software to track moonshots with 1/6th Earth gravity physics for the Adizero cleat product launch. The activation featured MLB stars Pete Crow-Armstrong and O'Neil Cruz alongside top content creators.
- MLB JapanflagshipHitTrax partnered with MLB Japan to deliver batting cage experiences at the MLB Tokyo Series Fan Fest at Tokyo Skytree Tower (March 8-19). Two HitTrax batting cages welcomed thousands of fans to hit in virtual Dodgers and Cubs stadiums, showcasing HitTrax technology to the Japanese baseball market.
- Driveline BaseballcoreDriveline Baseball is listed as a HitTrax partner and trusted user. Driveline is one of the most prominent baseball training facilities in the world, known for data-driven player development.
- Various MLB OrganizationscoreMultiple MLB organizations are listed as HitTrax partners/trusted users, including teams whose logos appear on the HitTrax website. These organizations use HitTrax technology for player development and fan engagement purposes.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
HitTrax Baseball competitors and assessment
Company assessmentBroad incumbents
- Full Swing: Full Swing produces indoor sports simulators primarily for golf with high-profile endorsements and pro golfer adoption. It is an adjacent incumbent in the sports simulation/entertainment category that overlaps with HitTrax Suite's venue/entertainment positioning, though with a golf focus.
- FlightScope: FlightScope manufactures 3D tracking launch monitors for golf, baseball, and other sports. It is a broader incumbent in the launch monitor market with overlapping functionality to HitTrax Pro for baseball, though with deeper golf focus.
- Catapult Sports: Catapult Sports is a global leader in athlete tracking and performance analytics for professional and elite teams. It is a broad incumbent in sports performance technology, serving overlapping professional and college team customers but with a focus on wearable/team-based tracking rather than ball-tracking simulation.
- TrackMan: TrackMan provides Doppler-radar-based sports tracking primarily for golf and baseball. It is a broader incumbent in the sports measurement category with deeper institutional adoption in professional baseball, offering overlapping functionality to HitTrax Pro and competition in pitching/launch analytics.
Emerging players
- KinaTrax: KinaTrax provides markerless motion capture technology for biomechanics analysis in baseball and other sports. It overlaps with HitTrax's Biomechanics module and represents an emerging player in the more advanced markerless biomechanics category serving professional teams.
Direct peers
- Blast Motion: Blast Motion produces sensor-based swing analysis for baseball and softball, with a mobile app companion. It is a direct peer to HitTrax in swing and hitting analytics, serving individual athletes, families, and training facilities with comparable sensor-plus-software product positioning.
- Pocket Radar: Pocket Radar produces handheld sports velocity measurement devices used across baseball, softball, and other sports. It is a direct peer to HitTrax in pitch velocity measurement and serves overlapping customers (coaches, training facilities, players) at lower price points.
- Yakkertech: Yakkertech specializes in pitching-specific motion tracking and analytics for baseball. It directly competes with HitTrax's pitching modules and the upcoming REV system in pitching development and biomechanics, serving similar college and professional pitching programs.
- Rapsodo: Rapsodo makes launch monitors and ball-tracking systems for baseball, softball, and golf. It is HitTrax's closest direct competitor in the baseball/softball performance measurement market, with overlapping technology (Doppler-based) and overlapping customer segments (training facilities, individual athletes, college programs).
- Diamond Kinetics: Diamond Kinetics makes sensor-based baseball swing analytics with a mobile app, including bat sensor products. It directly competes with HitTrax Home in the consumer/individual athlete segment and HitTrax Pro in the swing analysis category at training facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HitTrax Baseball social profiles
Digital presenceHitTrax Baseball financial estimates
Financial estimateRevenue estimate
Valuation estimate
HitTrax Baseball leadership team
Management profileNumber of profiles
Profiles2 records
HitTrax Baseball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HitTrax Baseball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HitTrax Baseball
What does HitTrax Baseball do?
HitTrax designs, manufactures, and sells baseball and softball data capture and simulation systems that combine proprietary optical sensors with software to deliver real-time performance metrics (exit velocity, launch angle, distance, spin rate, spin axis, pop time, etc.). The core hardware systems—HitTrax Pro (facilities), HitTrax Home (residential), and HitTrax Suite (entertainment venues)—are paired with optional software modules (ViewPoint video analysis, Biomechanics, REV AI pitching analytics) sold via subscription.
Is HitTrax Baseball a public or private company?
HitTrax Baseball is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HitTrax Baseball founded?
HitTrax Baseball was founded in 2014. It employs 11 to 50 people.
Where is HitTrax Baseball based?
HitTrax Baseball is headquartered in Northborough, United States, in the North America region.
How does HitTrax Baseball make money?
Four revenue lines are on record. Hardware System Sales (HitTrax Pro, HitTrax Home) is the primary driver. The others are software Subscription (Monthly/Annual), hitTrax Suite (Entertainment Venue Simulator) and hitTrax REV (Standalone or Add-on).
Who are HitTrax Baseball's main competitors?
Broad incumbents on record are Full Swing, FlightScope, Catapult Sports and TrackMan. KinaTrax is listed as an emerging player. Direct peers are Blast Motion, Pocket Radar, Yakkertech, Rapsodo and Diamond Kinetics.
Does HitTrax Baseball have an API?
No public API is recorded for HitTrax Baseball.
What industry is HitTrax Baseball in?
HitTrax Baseball's product category is Sports Performance Analytics Hardware. Its primary akta.pro industry code is EDAEAIAG, Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards). Its NAICS code is 3345 and its SIC code is 3823.