Sport NSW

What Sport NSW does

Sport NSW is the independent, not-for-profit peak body — the 'Voice of Sport' — representing sport and active recreation organizations across New South Wales, Australia. It serves Regional Academies of Sport, local sports clubs, volunteers, coaches, and officials through advocacy to government, knowledge sharing via resources and reports (including 'Beyond the Game' and IMPACT 2032), recognition programs such as the NSW Community Sports Awards and the Distinguished Long Service Honour, and networking events including the NSW Sports Industry Conference and NSW Champions of Sport. It also operates inclusion-focused initiatives such as the Active Abilities Series and Pride in Sport, supported by partners including Variety Australia, the NSW Government, ACPE, and UNSW.

The organization does not develop proprietary technology products. Its digital infrastructure is delivered through a third-party sports management platform, revolutioniseSPORT, which powers the Sport NSW website and member management systems, supplemented by 360Player for club-level operations. There is no disclosed proprietary software, AI/ML capability, or API offering; the technology footprint is therefore best characterized as outsourced and platform-dependent rather than in-house.

Sport NSW is funded through a combination of recurring membership fees paid by Regional Academies of Sport and affiliated clubs, NSW Government grants, and corporate sponsorship (notably Bankstown Sports Club as presenting sponsor of the Community Sports Awards). Pricing is not publicly disclosed and is provided on inquiry. Distribution is a direct membership model within a single-country (Australian, NSW) operating geography, with no subsidiaries, M&A activity, or disclosed funding rounds. Leadership is provided by CEO Stuart Hodge, with governance overseen by a Board.

Name

Sport NSW

Legal name

Sport NSW

Website

https://sportnsw.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport NSW is the independent, not-for-profit peak body representing sport and active recreation in New South Wales, serving Regional Academies of Sport, local clubs, volunteers, and officials through advocacy, recognition programs, events, and inclusion initiatives.

Ownership category

akta.pro rank

Product category

Sport Industry Advocacy

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sport industry advocacy
• Community sports programs
• Sports sector membership
• Athlete development support
• Sports governance resources

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Sport NSW generates revenue through membership fees from regional academies of sport, clubs, and other sport organizations that join as members to access resources, networking, and advocacy services.
2. Government grants and sponsorship: As a not-for-profit peak body, Sport NSW receives funding through NSW Government grants and corporate sponsorship partnerships to support its operations and programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sport NSW operates as the independent, not-for-profit peak body for sport and active recreation in New South Wales, providing sector advocacy, knowledge sharing, recognition programs, networking events, governance support, grants information, and inclusion initiatives (such as Active Abilities Series and Pride in Sport) to Regional Academies of Sport, local clubs, volunteers, officials, coaches, and administrators across NSW.

Product overview

Sport NSW is a not-for-profit peak body representing sport and active recreation in New South Wales. It does not offer a commercial product or software platform. The organization's activities include advocacy, knowledge sharing, recognition programs, networking events, and providing resources (grants, governance support, member protection) to the sport sector. The organization runs events including the NSW Community Sports Awards and the 2026 NSW Sports Industry Conference, and focuses on areas including disability and inclusion (Active Abilities Series, Pride in Sport) and sports volunteering. The website is powered by revolutioniseSPORT, a third-party sports management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport NSW Membership Program
• NSW Community Sports Awards
• Distinguished Long Service Honours
• NSW Sports Industry Conference
• NSW Champions of Sport
• Active Abilities Series
• AICD Governance Foundations for NFP Directors Course
• Fast Track Program for Female Coaches
• Sport NSW Webinars
• Beyond the Game — The Value of Community Sport Report
• IMPACT 2032
• Duke 4Sport
• Governance Hub
• Member Protection Resources
• Sports Volunteering Resources
• Grants Resource Portal

Quantifiable outcome

• 26 Distinguished Long Service Honour recipients recognized annually for 25+ years of service to community sport
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and supporting.

• NSW GovernmentflagshipStrategic or Co-development PartnerMajor government partner and funding provider for Sport NSW as the peak body for sport in NSW. NSW Government supports Sport NSW's mission to build connected, healthy, and active communities through sport.
• Bankstown Sports ClubflagshipGTM or Marketing PartnerPresenting sponsor of the NSW Community Sports Awards, supporting recognition of volunteers and organizations in community sport across NSW.
• revolutioniseSPORTcoreTechnology or IntegrationOfficial Technology Partner providing online sports management platform capabilities. revolutioniseSPORT powers Sport NSW's website and member management systems.
• Australian College of Physical Education (ACPE)coreStrategic or Co-development PartnerEducation partner providing specialist undergraduate degrees in sport, dance, health, and physical education. ACPE supports Sport NSW through industry expertise and student placement opportunities.
• UNSWcoreStrategic or Co-development PartnerUniversity partnership providing research, education, and industry collaboration opportunities in sports science, business, and related fields.
• GallaghercoreStrategic or Co-development PartnerInsurance, risk management and consulting partner providing sports insurance solutions and expertise to Sport NSW members.
• Lander & Rogers LawyerssupportingImplementation/ SI/ Consulting PartnerLegal services partner providing sport and leisure law expertise, governance advice, and commercial legal support for Sport NSW and its members.
• Australian Institute of Company Directors (AICD)supportingStrategic or Co-development PartnerGovernance education partner offering the AICD Governance Foundations for NFP Directors Course to Sport NSW members to strengthen board and governance capabilities.
• Variety AustraliasupportingStrategic or Co-development PartnerChildren's charity partner supporting inclusion and accessibility in sport through grants, programs, and initiatives for children with disability or disadvantage.
• People + Culture StrategiessupportingImplementation/ SI/ Consulting PartnerEmployment law and HR consulting partner providing workplace relations, investigations, and HR strategy services to Sport NSW members.
• 360PlayersupportingTechnology or IntegrationSports club management software partner providing all-in-one platform for payments, registrations, scheduling, communication, and player development.
• SportscoversupportingTechnology or IntegrationInsurance partner specializing in sports insurance coverage for clubs, associations, and events across Australia.
• Sports Marketing AustraliasupportingGTM or Marketing PartnerSports marketing agency partner providing marketing, branding, and communications expertise to support Sport NSW initiatives and events.
• WT Sports and RecognitionsupportingGTM or Marketing PartnerAwards and recognition products partner providing trophies, medals, and recognition items for Sport NSW awards programs.
• ValoursupportingGTM or Marketing PartnerSports apparel and equipment partner providing merchandise and sports-related products for Sport NSW programs and events.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Australian Sports Commission: Federal statutory authority funding high-performance and community sport programs. Operates one tier above state peak bodies like Sport NSW and shapes the funding environment in which Sport NSW operates.
• Sport Australia: Australian Government agency leading sport policy and investment nationally. Oversees the broader ecosystem of which Sport NSW is a state-level member, and competes for influence in shaping sport-sector priorities.
• NSW Office of Sport: NSW Government agency responsible for sport policy, funding programs, and infrastructure. Operates in the same NSW sport sector as Sport NSW but as a state-government body with regulatory and funding authority rather than as an independent peak body.

Direct peers

• Special Olympics Australia: National organisation delivering sport programs for people with intellectual disability. Overlaps with Sport NSW's inclusion agenda through community-based sport delivery and member-club engagement.
• Tasmania Together Sport & Recreation: Tasmanian sport and active recreation peak body serving member clubs and organisations with advocacy and policy support. Functionally analogous to Sport NSW at a smaller state scale.
• QSport: Queensland state sport peak body providing advocacy, governance support, and recognition programs to member clubs and associations across Queensland. Same functional role as Sport NSW within a different state.
• Vicsport: Victorian state-level sport peak body. Operates with the same model as Sport NSW: independent not-for-profit advocating for community sport, providing member services, recognition programs, and government engagement in Victoria.
• Recreation SA: South Australian peak body for sport and active recreation. Comparable not-for-profit industry body delivering advocacy, member services, and inclusion programs to community sport in SA.
• SportWest: Western Australian state sport peak body representing community sport and active recreation. Closely comparable in mandate, membership structure, and advocacy role to Sport NSW.
• Paralympics Australia: National body governing Paralympic sport and disability sport pathways in Australia. Comparable in advocacy and inclusion focus, and a potential partner/peer in disability-and-inclusion programming that Sport NSW pursues via Active Abilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sportnsw
• Facebookfacebook.com/sportnsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport NSW