Deacon's New South

What Deacon's New South does

Deacon's New South is a single-location upscale restaurant in downtown Nashville, Tennessee, operating on the first floor of the historic L&C Tower at 401 Church Street. The restaurant specializes in dry-aged steaks and Southern-inspired cuisine, and is described as home to one of the largest dry-aging facilities in the Southeast. It serves individual upscale diners, bar guests, and private event hosts through three integrated revenue streams: full-service dining, an Art Deco / post-Prohibition-themed bar program with sommelier-selected wines, and private dining accommodations for groups of 15-200. The business operates under A. Marshall Hospitality alongside sister brands Pucketts Restaurant and Scouts Pub, with the Marshall family legacy referenced in connection with the embedded Cliff's Lounge & Oyster Bar sub-brand.

The core product is built on a curated supply chain anchored by an exclusive partnership with Linz Heritage Angus for USDA Prime Black Angus beef, supplemented by a network of approximately 15 regional purveyors (Bloomsbury Farms, Springer Mountain Farms, Noble Springs Dairy, Greener Roots, and others) for produce, dairy, mushrooms, proteins, grains, and specialty items. The wine program has earned the Wine Spectator Award of Excellence for three consecutive years. The technology stack is conventional hospitality tooling: OpenTable for reservations, Tripleseat for private event inquiries, Squarespace for the website, and Cardfoundry for gift cards. There is no proprietary software, digital platform, or delivery operation.

Deacon's generates revenue through per-cover pricing across starters ($13-$28), entrées ($32-$90), and steaks ($58-$90 dry-aged, $83-$85 wet-aged), with a separate happy hour menu Monday-Friday 4-6pm and private dining packages. The restaurant operates dinner-only hours (Sunday-Thursday 4-9pm, Friday-Saturday 4-10pm). The company is privately held under A. Marshall Hospitality with no disclosed funding rounds, investors, revenue figures, or leadership team in the available materials.

Name

Deacon's New South

Legal name

A. Marshall Hospitality

Website

https://deaconsnewsouth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deacon's New South is a single-location upscale steakhouse in downtown Nashville specializing in dry-aged USDA Prime Black Angus steaks and Southern-inspired cuisine, serving individual diners, bar guests, and private events of 15-200 guests under A. Marshall Hospitality.

Ownership category

akta.pro rank

Product category

Upscale Steakhouse / Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Fine dining restaurant
• Dry-aged steaks
• Southern cuisine
• Oyster bar
• Private dining events

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Restaurant Dining: Full-service dining featuring dry-aged steaks, seasonal dishes, and Southern-inspired cuisine with locally sourced ingredients. Revenue from food orders, bar sales, and wine service.
2. Bar Service: Craft cocktails, sommelier-selected wines, and spirits. Happy hour specials available Monday-Friday 4-6pm with reduced pricing on select beverages and bar bites.
3. Private Dining Events: Private dining room rentals accommodating 15-200 guests. Options include private dining room, Cliff's Lounge, The Library, partial buy-outs, and full restaurant buy-outs.
4. Cliff's Lounge & Oyster Bar: Tucked inside Deacon's, offering fresh oysters, bold small plates, and curated cocktails with spirit-free options. Inspired by Marshall family legacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deacon's New South operates an upscale full-service restaurant in downtown Nashville featuring dry-aged USDA Prime steaks and inventive Southern-inspired cuisine. The restaurant includes a full bar program with post-Prohibition era craft cocktails, an embedded Cliff's Lounge & Oyster Bar raw bar concept, and private dining event spaces accommodating 15-200 guests. Revenue is generated primarily through on-premise food and beverage sales.

Product overview

Deacon's New South is a single-location upscale restaurant featuring dry-aged steaks and Southern-inspired cuisine. The core offering includes the main dining room (Deacon's New South) and an embedded sub-brand venue (Cliff's Lounge & Oyster Bar) for raw bar experiences. Additional offerings consist of a full food menu with steaks, seafood, and seasonal dishes, a bar program with post-Prohibition-era cocktails and wines, and private dining services for groups of 15-200. The restaurant is part of A Marshall Hospitality group.

Differentiator

Problem solved

Functional benefit

Brands

• Cliff's Lounge & Oyster Bar: A fresh, refined raw bar experience tucked inside Deacon's New South, featuring regionally sourced oysters, bold small plates, and curated cocktails inspired by the Marshall family legacy.

Products and services

• Deacon's New South Fine Dining Restaurant Upscale full-service restaurant in downtown Nashville featuring dry-aged USDA Prime steaks, Southern-inspired seasonal dishes, locally sourced ingredients, and a sommelier-curated wine list. Open Sunday-Thursday 4pm-9pm, Friday-Saturday 4pm-10pm. Targets discerning diners seeking elevated Southern cuisine and premium steaks.
• Private Dining Events Private event hosting services for groups of 15-200 guests, featuring multiple spaces including Private Dining Room, Cliff's Lounge, The Library, partial buy-outs, and full restaurant buy-outs. Inquiry and booking managed through Tripleseat software.
• Food Menu Seasonal food menu featuring locally sourced ingredients and inventive Southern-inspired dishes. Starters $13-$28, entrées $32-$90, dry-aged steaks $58-$90, wet-aged steaks $83-$85, desserts $15, and sides from $18 for two servings.
• Bar and Cocktail Program Curated bar program featuring spirits, wines, and handcrafted cocktails inspired by the post-Prohibition and Art Deco era. Happy Hour available Monday-Friday 4-6pm with Old Fashioned $8, cocktails $9, whiskey flights $12, wines $8, house spirits $8, and beer $5.
• Happy Hour Service Discounted beverage and bar bites service available Monday-Friday 4-6pm, featuring Old Fashioned $8, cocktails $9, whiskey flights $12, wines $8, house spirits $8, beer $5, and bar bites $10-$12.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Linz Heritage AnguscoreOthersExclusive steak supplier for Deacon's New South. The restaurant proudly serves only USDA Prime Black Angus sourced from Linz Heritage Angus, aged in-house using four generations of Linz aging and butchering knowledge. Cuts are sourced using finest genetics and best feed.
• A Marshall HospitalityflagshipStrategic or Co-development PartnerParent company and hospitality group overseeing Deacon's New South along with sister brands Pucketts Restaurant and Scouts Pub. Responsible for careers, gift cards, privacy policy, and accessibility commitments.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner. Guests can reserve tables through OpenTable link on the Deacon's website.
• Local PurveyorscoreStrategic or Co-development PartnerNetwork of regional suppliers including Bloomsbury Farms, Gifford's Bacon, Greener Roots, Henosis Mushrooms, Midway Mushrooms, Mr. Aaron's Pasta, Nashville Jam Company, Noble Springs Dairy, Sow & Harvest, Spring Valley Farms, Springer Mountain Farms, Sweetwater Valley Farms, TN Real Milk, Weisenberger Mill, Willow Farms Eggs. Enables locally sourced ingredients.
• Nelson's Green BrierminorChannel Partner/ Reseller/ DistributorLocal Tennessee whiskey brand featured prominently in Happy Hour and bar menu. Nelson's Green Brier Peach Old Fashioned, Nelson's Green Brier Whiskey Flight, and Nelson's Green Brier Bourbon bacon jam featured on menu.
• Tennessee Whiskey TrailminorGTM or Marketing PartnerDeacon's participates in the Tennessee Whiskey Trail's Cork to Fork experience. The Steakhouse Burger is featured as a trail menu item, pairing Nelson's Green Brier Bourbon with food.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morton's The Steakhouse: National upscale steakhouse chain owned by Landry's with broad geographic reach; comparable in premium dry-aged steak offering, private dining, and full-service dining model at the high-end of the category.
• The Capital Grille: Darden-owned national upscale steakhouse with extensive private dining infrastructure and award-winning wine programs; broadly comparable on steak quality, wine program recognition (Wine Spectator), and event-driven revenue mix.
• Ruth's Chris Steak House: Iconic national steakhouse chain operating at premium price points with extensive private event capabilities; comparable on steak-centric menu, wine program, and special-occasion use case.

Direct peers

• The Southern Steak & Oyster: Nashville-based upscale restaurant pairing premium steaks with a raw oyster bar program and Southern influences — directly overlapping with Deacon's on steak quality, oyster lounge format, and Southern culinary positioning.
• Jeff Ruby's Steakhouse: Upscale steakhouse chain with a strong Nashville presence offering dry-aged steaks and a high-end dining experience; directly comparable on premium steak category, ticket size, and special-occasion positioning.
• Fleming's Prime Steakhouse & Wine Bar: National upscale steakhouse with a Wine Spectator-recognized wine program and private dining rooms; comparable on premium steak, wine-forward beverage strategy, and event revenue mix.
• Del Frisco's Double Eagle Steakhouse: Premium steakhouse concept with broad bar program and private dining, known for upscale atmosphere and high check averages — directly aligned with Deacon's positioning on steak specialization and event capability.
• Puckett's Restaurant: A. Marshall Hospitality sister brand offering Southern-inspired cuisine in the Nashville market; comparable as a portfolio peer on culinary narrative, hospitality operations, and shared back-office infrastructure.
• Bourbon Steak (Michael Mina): Chef-driven upscale steakhouse concept emphasizing premium sourcing and dry-aged beef; comparable on premium steak category, dry-aging emphasis, and high-ticket special-occasion positioning.

Regional players

• Urban Grub: Nashville upscale Southern-influenced restaurant with a raw bar component; comparable on the Southern-elevated dining narrative and oyster/raw-bar adjacency though not strictly steakhouse.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deacon's-new-south

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deacon's New South