Dean's Plumbing

What Dean's Plumbing does

Dean's Plumbing is a family-owned residential plumbing service company operating across the Dallas-Fort Worth Metroplex from headquarters in Richardson, TX and a secondary office in Hurst, TX. Founded around 2010 and led by licensed plumber Ronnie Dean (M-40795), the company serves individual homeowners in 16+ North Texas cities with a full-service offering that spans plumbing fixture installation and repair, traditional and tankless water heater services, sewer and drain cleaning with camera inspection, leak detection (including slab leaks and burst pipes), emergency plumbing, water and gas line work, whole-home repiping, and water quality solutions such as softeners, reverse osmosis, and filtration systems. The core technology stack is standard residential service equipment - drain cleaning machines, sewer camera inspection gear, and water heater service tools - paired with ServiceTitan for scheduling, dispatch, and customer management. No AI/ML capabilities, proprietary software products, or patents are present; the competitive differentiation rests on local brand reputation (BBB A+, 5-star Google rating, 'Best Plumber in Richardson' designation) rather than technology.

The business model is direct-to-consumer and predominantly transactional. The majority of revenue comes from one-time service fees for repairs and installations, with advertised entry pricing such as a $149 drain cabling special and a $10 first-service discount for email/text signups. Pricing is otherwise quote-based and not publicly disclosed. Care Club, an annual membership priced on application, is the only recurring-revenue layer; it bundles a $500+ annual maintenance visit, 15% off all repairs, priority scheduling, extended 2-year warranty, and waived after-hours fees to drive retention. Marketing relies on local SEO across city-specific service pages, blog content, Google reviews, Facebook and Instagram presence, and email/text outreach. Distribution is direct via phone (972-231-5509), an online Book Now flow, and website contact forms, with no resellers, commercial contracts, or third-party intermediaries.

Name

Dean's Plumbing

Legal name

Dean's Plumbing

Website

https://deansproservice.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dean's Plumbing is a family-owned residential plumbing service company serving homeowners across 16+ cities in the Dallas-Fort Worth Metroplex from offices in Richardson and Hurst, TX, offering repairs, installations, water quality solutions, and a Care Club annual membership.

Ownership category

akta.pro rank

Product category

Residential Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Pipe Installation, Repair & Repiping (HSAOAAAB), Drain Cleaning (Residential) (HSAOABAA)

Keywords

• Residential plumbing services
• Drain cleaning services
• Water heater repair
• Leak detection repair
• Emergency plumbing services

Headquarters

HQ city

Richardson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. On-Demand Repair Services: One-time service fees for plumbing repairs including drain cleaning, water heater repair, leak detection, water line repair, and emergency services. Revenue is transaction-based with no recurring commitment.
2. Installation and Replacement Services: Revenue from installing and replacing plumbing fixtures, water heaters, water softeners, water filtration systems, and repiping services.
3. Care Club Membership: Annual subscription membership providing 15% off all repairs, priority scheduling, extended warranty, and no after-hours fees. Creates recurring revenue stream and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dean's Plumbing is a family-owned residential plumbing service provider based in Richardson, TX, delivering plumbing repairs, installations, drain and sewer cleaning, water heater service, leak detection, gas and water line work, repiping, and water quality treatment to homeowners across North Texas. The company supplements on-demand service work with an annual Care Club membership that bundles priority scheduling, repair discounts, extended warranties, and annual maintenance visits.

Product overview

Dean's Plumbing is a family-owned residential plumbing service company serving Richardson, TX and surrounding North Texas areas for over 15 years. The company offers a comprehensive suite of plumbing services organized into core offerings including plumbing fixture installation and repair, water heater services (traditional and tankless), sewer and drain services with camera inspection capabilities, leak detection and repair, emergency plumbing, water and gas line services, plumbing inspection, and pipe repair/repiping. Additionally, the company provides water quality services including hard water testing and treatment systems (softeners, reverse osmosis, purifiers, filtration). The Care Club membership program serves as an add-on offering exclusive benefits like annual maintenance, priority scheduling, and extended warranties to retain ongoing customer relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Plumbing Fixture Services
• Water Heater Services
• Sewer & Drain Services
• Leak Detection & Repair
• Emergency Plumbing Repair
• Water Line & Gas Line Services
• Plumbing Inspection
• Pipe Repair & Repiping
• Water Quality Services
• Care Club Membership

Quantifiable outcome

• Annual maintenance visit valued at $500+ included with Care Club membership

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Others

• ServiceTitan: Software platform for residential plumbing, HVAC, and home service contractors. Dean's uses ServiceTitan for customer login/dispatch (deansplumbingtx.myservicetitan.com), making it an enabling ecosystem peer rather than a direct competitor.

Direct peers

• Berkeys Plumbing, Heating & Air Conditioning: DFW-based residential plumbing, HVAC, and air conditioning service company. Overlaps with Dean's in residential plumbing scope, North Texas geography, and similar full-service promise (repairs, installations, water heaters, drain cleaning).
• Baker Brothers Plumbing, Air & Electric: DFW-based residential plumbing, HVAC, and electrical service provider. Directly competes with Dean's in the same North Texas service area with a comparable full-service residential plumbing offering and same-day/emergency service model.
• Schrader Plumbing: Local North Texas plumbing company offering residential plumbing, drain cleaning, and water heater services. Direct competitor to Dean's in DFW with similar service scope and direct-to-consumer homeowner focus.
• AAA Auger Plumbing Services: Texas-based residential plumbing and drain cleaning service company operating across DFW. Direct overlap with Dean's in service menu, residential customer base, and emergency 24/7 plumbing offering.
• CW Plumbing: DFW-area residential plumbing service provider. Comparable to Dean's in target customer (homeowners), scope (repair, installation, drain, water heater), and local digital marketing strategy.
• Koen Plumbing: Dallas-based residential plumbing company serving the North Texas area. Direct competitor to Dean's in the same DFW geography with comparable residential plumbing, drain, and water heater service offerings.

Broad incumbents

• Roto-Rooter: Largest U.S. plumbing and drain cleaning franchise network. Directly competes with Dean's on residential drain cleaning, water heater, and emergency plumbing services, with much larger marketing, dispatch, and geographic reach.
• Benjamin Franklin Plumbing: National Neighborly franchise brand specializing in residential plumbing repairs, water heaters, and drain services. Comparable customer base (homeowners), service menus, and on-time/uptight pricing promises to Dean's, but with scaled franchise infrastructure.
• Mr. Rooter Plumbing: National Neighborly franchise brand offering residential and commercial plumbing services. Comparable to Dean's as a full-service residential plumbing provider, but at significantly larger scale with broader geographic coverage and franchise infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deansplumbingtx
• Instagraminstagram.com/deansplumbingtx
• LinkedInlinkedin.com/company/deansplumbing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dean's Plumbing