Decididas

What Decididas does

Decididas (legally Movimiento Somos Decididas, S.A. de C.V.) is a Mexico City-headquartered non-profit founded in 2017 that operates the DECIDIDAS Summit and Festival, described as the largest women's leadership gathering in Latin America. The organization runs a multi-day annual event bringing together more than 150 leaders across 60+ sessions spanning 30+ industries and 15+ countries, with 1,000+ attendees. Programming covers executive roundtables, workshops, breakout sessions, networking events, and live music, with the 2026 edition marking the first off-site expansion to Oaxaca on October 16-17, 2026. The summit serves women leaders, executives, entrepreneurs, policymakers, activists, athletes, and creative-industry figures across Latin America and the broader Spanish-speaking world.

The product surface is anchored on the annual in-person summit and festival, supplemented by year-round digital content including the DECIDIDAS Podcast and DECIDIDAS Originals video series distributed on YouTube, plus transactional services for ticket sales (decididas.com/boletos) and CFDI invoicing. The underlying technology is a conventional digital platform for event management, email newsletter, and social media presence — no proprietary AI, no native mobile app, and no disclosed API or SDK. Customer-facing channels are direct ticket sales on the website, corporate-sponsored workshops (e.g., Porsche Room), and an event partner network (IMCO, Pro Mujer, Epic Queen, SheWins, Social Media Week) that distributes access into constituent communities.

The business model is event-driven with two principal revenue streams: one-time ticket sales for summit/festival passes and corporate sponsorships from brands such as Porsche, Caliente.mx, ManpowerGroup, Tequila 1800, and Level Forward. Pricing is not publicly disclosed, but invoices are issued through an in-house billing system supporting bank transfer, debit, credit, or check. The organization is co-founded and led by Bárbara Arredondo Ayala (Co-founder and Director) and Olga Segura (Co-founder, Los Angeles-based film/TV producer), operates with a lean team of 7 employees, and has no disclosed institutional investors or external funding. Strategic positioning emphasizes a combination of business, creativity, and social impact that the company claims is differentiated from peer women's leadership forums in the region.

Name

Decididas

Legal name

Movimiento Somos Decididas, S.A. de C.V.

Website

https://decididas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Decididas is a Mexico City-based non-profit founded in 2017 that runs the annual DECIDIDAS Summit and Festival, the largest women's leadership gathering in Latin America, serving executives, entrepreneurs, policymakers, and changemakers across 30+ industries through a multi-day event plus podcast and video content.

Ownership category

akta.pro rank

Product category

Women's Leadership Conferences and Events

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industries

Training, Enablement & Talent Development Summits (THAHAMAH), Professional & Association Conferences (MPAGAGAB)

Keywords

• Women's leadership summit
• Executive networking events
• Women empowerment conferences
• Leadership festival programming
• Professional women events

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Technology or R&D

Revenue model

1. Event Tickets: Ticket sales for the annual DECIDIDAS Summit and Festival, including festival passes with access to main sessions, networking events, workshops, and live music performances.
2. Corporate Sponsorships: Partnerships with corporate sponsors such as Porsche, Caliente, Manpower Group who sponsor specific workshops, breakout sessions, and event programming.
3. Branded Workshop Programming: Branded workshop sessions presented by corporate partners, including Porsche-branded rooms and workshop facilitation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Decididas operates the DECIDIDAS Summit and Festival, an annual women's leadership event in Latin America that brings together women executives, entrepreneurs, policymakers, and changemakers across 30+ industries and 15+ countries. Programming includes executive roundtables, mainstage sessions, workshops, networking events, and live cultural performances. The organization also produces supporting digital content through the DECIDIDAS Podcast and DECIDIDAS Originals video series.

Product overview

DECIDIDAS is a women's leadership platform offering an annual summit and festival as its core products, supplemented by digital content including a podcast and video originals. The platform connects business leaders, entrepreneurs, and changemakers through in-person events featuring executive roundtables, workshops, and networking experiences. Additional services include ticket sales and billing/invoicing for event attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• DECIDIDAS Summit Annual women's leadership summit that brings together business leaders, entrepreneurs, policymakers, and changemakers from 30+ industries and 15+ countries for three days of executive roundtables, mainstage sessions, and networking events.
• DECIDIDAS Festival Festival component of the summit featuring cultural events, live music performances by international artists, and activations designed to connect leaders across industries and generations.
• DECIDIDAS Podcast Audio content series providing exclusive content, speaker interviews, and discussions on women's leadership and economic empowerment.
• DECIDIDAS Originals Video content series featuring documentaries and original productions highlighting women's stories and leadership journeys.

Quantifiable outcome

• 1,000+ attendees across three days
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• PorscheflagshipGTM or Marketing Partner · 1 February 2026Porsche sponsors multiple breakout sessions and workshops including 'Del potencial al patrimonio: cómo cerrar la brecha de inversión en mujeres', 'The Winning Mindset: Mental Performance as Your Competitive Edge', and 'How to Ask for What You Want Without Damaging Your Relationships'. The Porsche Room serves as a dedicated venue for workshops.
• Level ForwardcoreStrategic or Co-development Partner · 1 February 2025Level Forward is an Oscar-nominated, Tony Award and Anthem Award-winning public benefit entertainment company. They have partnered with DECIDIDAS to expand the reach, programming, and business of the women's leadership summit, tapping into a global roster of talent, innovators, and business leaders. The partnership aims to create social good alongside financial sustainability.
• Caliente.mxflagshipGTM or Marketing Partner · 1 February 2025Major sponsor of the DECIDIDAS Summit featuring Fernanda Sainz as CMO speaker on women's sports economy. Logo placement and brand visibility across event materials.
• ManpowerGroupmajorGTM or Marketing Partner · 1 February 2025Corporate partner supporting DECIDIDAS initiatives for women's economic empowerment and leadership development.
• Tequila 1800majorGTM or Marketing Partner · 1 February 2025Premium tequila brand sponsoring the cocktail reception at DECIDIDAS events, providing branded cocktail experiences.
• OXFAM MéxicocoreStrategic or Co-development Partner · 1 February 2025Alexandra Haas, Executive Director of OXFAM México, serves as speaker and moderator. OXFAM contributes to panels on gender equality, tax justice, and economic policy. Joint advocacy for women's economic rights.
• Banco Interamericano de Desarrollo (BID)coreStrategic or Co-development Partner · 1 February 2025Diana Rodríguez Franco, Special Advisor on Gender and Diversity to the President, participates in panels. Represents institutional partnership for gender-inclusive economic development across Latin America.
• CACEH (Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del Hogar)coreStrategic or Co-development Partner · 1 February 2025Marcelina Bautista, Founding Director, speaks on domestic worker rights and economic empowerment. Represents grassroots organizing for domestic workers across Mexico.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TEDWomen: TEDWomen is the women's edition of TED's conference franchise, combining high-profile speakers, branded partnerships and global content distribution—broader brand and scale, but adjacent in format and audience.
• INCmty: Mexico's flagship entrepreneurship conference organized by INC Magazine, the largest business/tech event in the country—comparable as a Mexico-based, sponsor-funded annual summit, though broader in audience than Decididas.

Direct peers

• AllBright: AllBright runs women's leadership members' clubs plus summits, awards and digital content for executive women, monetized through corporate partnerships—comparable 'experiential + community' model targeting the same C-suite woman audience.
• The Female Quotient: The Female Quotient (FQ) operates the FQ Equality Summit and FQ Lounge at CES/Davos, an annual women's leadership convening monetized through corporate sponsorships in exactly the same way as Decididas—closest functional analog.
• FORTUNE Most Powerful Women Summit: FORTUNE's annual MPW Summit is the benchmark women's leadership business event in the U.S., pairing C-suite attendees with brand sponsors and editorial coverage—same 'summit + sponsored content + press' formula that Decididas replicates for LatAm.
• MAKERS: MAKERS is a women's leadership media platform (owned by Yahoo/Verizon) producing video storytelling, awards and live events for executive women; directly overlaps Decididas on content, award and summit programming.
• Ellevate Network: Ellevate is a women's professional networking community with events, local chapters and corporate partnerships targeting the same women's-leadership-and-career-advancement segment as Decididas.
• Vital Voices Global Partnership: Global nonprofit that runs leadership summits and fellowships for women leaders worldwide, combining corporate partners (Mastercard, Estée Lauder) with high-profile award ceremonies—directly comparable operating model and mission overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Decididas
• LinkedInlinkedin.com/company/decididassummit
• Instagraminstagram.com/somosdecididas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decididas