Deck Dentistry

Name

Deck Dentistry

Legal name

Deck Dentistry

Website

https://deckdentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deck Dentistry is a family-owned dental practice in Mitchell, Ontario, co-owned by Drs. Greg and Carolyn Deck, serving the West Perth municipality with comprehensive family, cosmetic, orthodontic, and implant dentistry using CEREC and CBCT technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Family dental care
• Cosmetic dentistry
• Dental implant treatment
• Orthodontic services

Headquarters

HQ city

Mitchell

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Services - Professional Fees: Fee-for-service dental practice providing comprehensive dental services including preventive care, cosmetic procedures, orthodontics, and implants. Services billed directly to patients with insurance claims submitted electronically.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Deck Dentistry is a family-owned dental practice in Mitchell, Ontario providing family dentistry, cosmetic dentistry, dental implants, and orthodontic treatment to local patients. The clinic combines routine preventive care with advanced restorative and aesthetic procedures, delivered through a small team of dentists and support staff using modern digital dental technology.

Product overview

Deck Dentistry is a comprehensive dental practice offering a unified suite of dental services centered around family, cosmetic, and restorative dentistry. The practice integrates advanced dental technologies including CEREC for same-day restorations, CBCT 3D imaging, digital scanners, and digital X-rays alongside traditional treatments. Their orthodontic offerings include SureSmile Clear Aligners and conventional metal braces. Cosmetic services encompass teeth whitening, porcelain veneers, and one-visit crowns using CEREC technology. The practice also provides dental implants, laser dentistry, and hospital dentistry with general anesthetic. All services are delivered through a single practice location with the dentists and supporting team providing coordinated patient care.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Dentistry Routine and preventive general dental care for patients of all ages, including checkups, cleanings, fillings, and other standard dental maintenance delivered at the Mitchell, Ontario clinic.
• Cosmetic Dentistry Aesthetic dental procedures for patients seeking to improve the appearance of their teeth and smile, provided as part of the practice's clinical service offering.
• Dental Implants Surgical placement and restoration of dental implants for patients with missing teeth, delivered at the family-owned Mitchell, Ontario clinic.
• Orthodontics Orthodontic treatment for patients requiring teeth alignment and bite correction, provided as part of the practice's in-clinic dental service offering.

Quantifiable outcome

• Same-day crown restorations in under one hour
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Canadian Dental Care Plan (CDCP)minorOthers · 8 July 2024The Canadian Dental Care Plan is a government dental program designed to help cover costs for those without access to other dental coverage. Deck Dentistry began accepting CDCP patients starting July 8, 2024. The practice assists patients in understanding their coverage and determining their responsible portion of fees.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Align Technology (Invisalign): Maker of Invisalign clear aligners, a direct adjacency to Deck Dentistry's SureSmile and orthodontic offering. Comparable as the dominant brand-aligned competitor in the clear-aligner category Deck Dentistry competes in.
• Dentsply Sirona: Manufacturer of CEREC, CBCT, and other dental technology platforms used by Deck Dentistry. Comparable as the supplier/ecosystem enabler whose technology roadmap directly shapes Deck Dentistry's clinical capabilities and capex profile.

Broad incumbents

• 123Dentist: Canadian DSO and dentist-led network with practices across multiple provinces. Comparable as a competing consolidator model targeting independent practices for partnership, and as a benchmark for multi-location dental economics in Canada.
• dentalcorp: Canada's largest dental support organization (DSO), backing a network of hundreds of practices nationwide. Relevant as the dominant Canadian DSO consolidator whose expansion into secondary markets directly pressures independent practices like Deck Dentistry.
• Heartland Dental: One of the largest DSOs in North America. Relevant as a broader incumbent benchmark for DSO economics, technology adoption (including CEREC), and the consolidation trajectory facing independent practices like Deck Dentistry.
• Bright Now! Dental: Multi-location dental group offering general, specialty, and cosmetic services. Comparable in the breadth of services offered and the family/single-visit convenience positioning that overlaps with Deck Dentistry's value proposition.
• Pacific Dental Services: U.S. DSO supporting hundreds of dental practices with a strong focus on technology-enabled, multi-specialty clinical workflows. Comparable as a benchmark for the same technology-and-multi-specialty positioning Deck Dentistry pursues at a single-site scale.
• Aspen Dental: Large U.S.-based DSO with a comparable full-service model (general, cosmetic, implants, ortho) and a focus on underserved and secondary markets. Comparable as a multi-location service-line competitor demonstrating the DSO model Deck Dentistry could be absorbed into or compete against.
• Altima Dental: Canadian dental group operating multiple clinics across Ontario and other provinces. Comparable in offering comprehensive general, cosmetic, and specialty dental services and in targeting similar patient demographics in Ontario communities.

Direct peers

• Affordable Dentures & Implants: Multi-location U.S. dental provider specializing in dentures and implants with a focus on accessibility and price transparency. Comparable as a direct service-line peer to Deck Dentistry's implant and restorative offerings, particularly on the patient-facing positioning around affordability and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcbrjv5bN3drgsh_zFfk2sA
• Facebookfacebook.com/timeline
• Instagraminstagram.com/deckdentistry
• LinkedInlinkedin.com/company/deck-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deck Dentistry