Crystal Design
Crystal Design TPL is a Vietnamese interior design, construction, and custom furniture manufacturer founded in 1997, serving enterprise clients across banking, retail, telecom, and manufacturing in Vietnam via dual HCMC/Hanoi offices and a 6,000m2+ in-house production facility.
- Company typePrivate
- Founded1997
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Crystal Design does
Crystal Design TPL (Công Ty TNHH TM-DV-SX T.P.L) is a Vietnamese private limited company founded on June 24, 1997, operating as an integrated interior design, interior construction, and custom furniture manufacturer. The company is headquartered at 231A Duong Dinh Hoi in Ho Chi Minh City, with a regional office at 210 Nguyen Van Giap in Hanoi, and operates a 6,000m2+ in-house production workshop equipped with CNC machinery for woodworking, painting, and finishing. It employs a Vietnam-Korea collaborative team of designers, carpenters, MEP engineers, and project managers, and is led by legal representative Lương Viết Tường Quang.
The company delivers four interconnected service lines: interior design (2D/3D, space planning, brand-aligned concepts), interior construction (civil, electrical, networking, full fit-out), custom furniture manufacturing (workstations, reception desks, meeting tables, commercial furnishings), and turnkey packages bundling all three. Pricing is project-based, tiered as Basic (2.5–4M VND/m2, <100m2 startups), Standard (4–7M VND/m2, 100–300m2 SMEs), and Premium (>7M VND/m2, >600m2 corporates), with design fees of 120,000–400,000 VND/m2 and 5–15% discounts on projects above 300m2. All figures are in Vietnamese Dong, excluding VAT.
Crystal Design serves primarily enterprise clients across banking/financial services, retail/showroom, telecom, logistics, electronics, cosmetics, healthcare, and manufacturing. Its customer base of 1,300+ partners includes repeat engagements with Korean conglomerates (Samsung, LG, Lotte, Shinhan, Hyundai, Hanwha, KB Kookmin, KEB Hana, Sony, Emart, Kumho Tire, NH, IBK, GS, Cheil, DFS), making it a recognized interior partner for Korean FDI in Vietnam. GTM is direct enterprise field sales with a structured 7-step process from initial survey to post-handover maintenance, supported by website/SEO lead capture and project portfolio referrals. No external funding rounds, M&A activity, patents, or AI/ML capabilities are disclosed.
Crystal Design firmographics
Firmographics- Name
- Crystal Design
- Legal name
- Công Ty TNHH TM-DV-SX T.P.L
- Website
- https://deco-crystal.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crystal Design TPL is a Vietnamese interior design, construction, and custom furniture manufacturer founded in 1997, serving enterprise clients across banking, retail, telecom, and manufacturing in Vietnam via dual HCMC/Hanoi offices and a 6,000m2+ in-house production facility.
- Ownership category
- akta.pro rank
Crystal Design industry classification
Industry- Product category
- Interior Design & Construction Services
- NAICS
- Interior Design Services (54141), Office Furniture (including Fixtures) Manufacturing (3372)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Crystal Design is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Crystal Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Interior Design Services: Project-based interior design services for offices, showrooms, banks, and retail chains. Includes 2D/3D design development, space planning, and brand-aligned interior concepts.
- Interior Construction Services: Turnkey interior construction and installation services. Covers civil work, electrical, networking, and complete interior fitting-out.
- Furniture Manufacturing: Custom furniture production for offices, showrooms, spas, restaurants, and commercial spaces. Manufacturing includes office workstations, reception desks, meeting tables, and custom-built furniture pieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Interior Design - Suitable for startups and small offices on limited budgets |
| Unit Pricing | Pay-as-you-go | Standard Interior Design - For SMEs requiring professional workspace with brand identity |
| Unit Pricing | Pay-as-you-go | Premium/Luxury Design - For large corporations and enterprises seeking brand statement spaces |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Crystal Design product offering
Product offeringCore offering
Crystal Design is a Vietnamese interior design, construction, and furniture manufacturing company founded in 1997. The company provides integrated interior design and build services for commercial clients, alongside in-house furniture production for office and commercial environments. Operations are conducted from offices in Ho Chi Minh City and Hanoi.
Product overview
Crystal Design TPL operates as an interior design and construction services company rather than a software product company. The company offers four interconnected service lines: Interior Design (Thiết kế nội thất), Interior Construction (Thi công nội thất), Furniture Manufacturing (Sản xuất nội thất), and Turnkey Interior Solutions (Thiết kế và thi công nội thất trọn gói). These services are delivered as an integrated portfolio serving offices, showrooms, banks, and retail chains across Vietnam, with project portfolios including Samsung, Sony, Lotte, LG, Emart, and Hyundai. The company maintains a 6000m2 manufacturing facility and employs both Vietnamese and Korean design expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Design Services Interior design services for commercial spaces, delivered as part of an integrated design-build offering to enterprise clients in Vietnam.
- Construction Services Construction services supporting commercial interior fit-out and build projects for enterprise clients.
- Furniture Manufacturing In-house production of commercial furniture using CNC machinery and dedicated manufacturing equipment, supplying project-specific and standardized furniture to commercial clients.
Quantifiable outcome
- 28+ years of industry experience serving 1,300+ customer partners
- +1 more outcomes
Companies that use Crystal Design
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
Crystal Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Crystal Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Crystal Design competitors and assessment
Company assessmentBroad incumbents
- Hòa Phát Furniture: Vietnam's largest domestically listed office and home furniture manufacturer with broad distribution. Comparable on the furniture-manufacturing side but operates at significantly larger scale and via retail/contract channels.
- BoConcept: Denmark-founded global furniture and interior design franchise with Vietnam presence. Comparable as a premium interior/furniture brand but competing primarily through retail franchise rather than turnkey commercial fit-out.
- Vinhomes: Vietnam's largest real estate developer with in-house interior fit-out capability for residential and commercial projects. Comparable as a Vietnam-based scale player in interior services but driven primarily by captive developer demand.
- King Living: Australia-founded premium furniture manufacturer with showrooms across Asia-Pacific. Comparable as a design-led premium furniture brand with regional retail and project channels.
Direct peers
- AA Corporation: Vietnam-based interior design, fit-out, and furniture manufacturer serving multinational brands. Closely comparable in vertical integration (design + build + furniture) and target customer base of MNCs.
- Scancom Vietnam: Vietnamese furniture manufacturer serving global brands with in-house production capacity. Comparable manufacturing scale and customer segment (enterprise/MNC furniture supply) to Crystal Design's furniture arm.
Regional players
- Fursys: Korean office furniture manufacturer with showroom and dealer networks across Asia. Crystal Design has actually completed a Fursys showroom project, reflecting overlap in the Korean-Vietnamese office furniture ecosystem.
- Index Living Mall: Thailand-headquartered furniture retailer and interior design services group with stores across Southeast Asia. Comparable regional furniture/interior brand operating in adjacent SEA geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Crystal Design social profiles
Digital presenceCrystal Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Design leadership team
Management profileNumber of profiles
Profiles1 record
Crystal Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Design
What does Crystal Design do?
Crystal Design is a Vietnamese interior design, construction, and furniture manufacturing company founded in 1997. The company provides integrated interior design and build services for commercial clients, alongside in-house furniture production for office and commercial environments. Operations are conducted from offices in Ho Chi Minh City and Hanoi.
Is Crystal Design a public or private company?
Crystal Design is a private company. It is classified as unknown and is currently operating.
When was Crystal Design founded?
Crystal Design was founded in 1997. It employs 11 to 50 people.
Where is Crystal Design based?
Crystal Design is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Crystal Design make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are interior Construction Services and furniture Manufacturing.
Who are Crystal Design's main competitors?
Broad incumbents on record are Hòa Phát Furniture, BoConcept, Vinhomes and King Living. Direct peers are AA Corporation and Scancom Vietnam. Regional players are Fursys and Index Living Mall.
Does Crystal Design have an API?
No public API is recorded for Crystal Design.
What industry is Crystal Design in?
Crystal Design's product category is Interior Design & Construction Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 54141 and its SIC code is 2520.