Decodheure

What Decodheure does

Decodheure is a privately held French interior architecture and global design agency founded in 2010 by Sandie Perraud and Pierre-Édouard Milochau, headquartered at 1 Rue de Constantine, Nantes. The firm operates a 'Design Global' model spanning five service lines: tertiary/corporate office design (the primary segment), retail and commercial space design, residential interior design, visual and brand identity, and hospitality (CHR — cafés, hotels, restaurants). Its client base is concentrated in western France — Nantes, Rennes, Paris, Vendée, Cholet, and Noirmoutier — and includes enterprise accounts such as Klaxoon, Lengow, SII, iAdvize, We Are Social, Affilogic, Vendredi Treize, and FBO, alongside smaller retail and coworking clients.

Revenue is generated through bespoke project-based fees for design conception and art direction, with pricing quote-only and no public rate card. In 2020, to mark its tenth anniversary, the firm launched Editheure, a wholly-owned sub-brand and DTC e-commerce line of approximately 12 Memphis-inspired design objects (mirrors, clocks, poufs, stools, coat racks, vases, side tables), priced €18–€1,480, manufactured in France using Kvadrat fabrics. The Editheure line operates a direct e-commerce channel at decodheure.com/edition and represents a second, smaller revenue stream alongside core design services.

Go-to-market is sales-led and portfolio-driven: the website functions as the primary showcase across project categories, supplemented by earned media coverage in Forbes, Elle, Ideat, Maddyness, Retail Design Blog, Côté Maison, and Le Journal du Design. Decodheure has no external institutional investors, no acquisitions, no disclosed leadership changes, and no AI/ML capabilities. It operates as a founder-led, bootstrapped creative studio with active project intake continuing into 2025.

Name

Decodheure

Legal name

Decodheure

Website

https://decodheure.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (541410), Office Furniture (including Fixtures) Manufacturing (3372)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Interior architecture services
• Workplace design
• Retail space design
• Brand identity design
• Product design

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Design Services: Interior architecture and design consulting services for corporate offices, retail spaces, and residential projects. Revenue generated through project-based fees for design conception and art direction.
2. Editheure Product Collection: E-commerce sales of designed objects (clocks, mirrors, vases, poufs, coat racks, stools) under the Editheure brand. Products are manufactured in France with Kvadrat fabrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Decodheure is a full-service interior architecture and global design agency based in Nantes, France. It offers five integrated service lines (Tertiaire/corporate office design, Retail/commercial space design, Interior/residential design, Identity/brand design, and Product/furniture design) for enterprise and individual clients. The agency also operates Editheure, a proprietary sub-brand publishing a limited-edition collection of design objects (mirrors, clocks, poufs, vases, coat racks, stools, side tables) manufactured in France.

Product overview

Decodheure is a global design agency based in Nantes, France, offering five core service lines: Design Tertiaire (corporate office space design), Design Retail (commercial spaces, hotels, restaurants), Design Intérieur (residential interiors), Design Identité (visual/graphic identity), and Design Produit (product/furniture design). The company also operates Editheure, a proprietary sub-brand launched in 2019-2020, which is a collection of approximately 12 time-themed design objects (mirrors, clocks, poufs, vases, coat hooks, side tables, stools) all made in France. The Editheure collection features pieces like 10h01 (mirror, €1,480), 10h07 (vase cover, €18), 10h10 (€520), 10h17 (pouf, €462), 10h18 (side table, €380), 10h20 (pouf, €550), 10h22 (mirror, €480), 10h24 (clock, €516), 10h34 (coat hooks, €680), 10h35 (coat rack, €980), 10h45 (stool), and 10h50 (clock, €580). The collection draws inspiration from Memphis design aesthetics with organic and geometric forms, vibrant colors, and generous curves, using Kvadrat fabrics. Limited editions of about 100 pieces per product.

Differentiator

Problem solved

Functional benefit

Brands

• Editheure: Design product publishing brand launched in 2020 featuring interior decoration objects, small furniture, clocks, mirrors, and accessories. All products are made in France with Kvadrat fabrics. The collection includes items named with times (10h01, 10h07, 10h10, etc.) priced between €18 and €1,480.

Products and services

• Design Tertiaire
• Design Retail
• Design Intérieur
• Design Identité
• Design Produit
• Editheure Collection

Quantifiable outcome

• Created Klaxoon Campus - 1500m² workspace for 101 collaborators in Rennes
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KvadratminorStrategic or Co-development Partner · 1 January 2020Kvadrat is a premium textile manufacturer that supplies fabrics for the Editheure collection. Decodheure uses Kvadrat fabrics for upholstered furniture items including the 10h45 stool, combining Decodheure's design with Kvadrat's textile expertise. All Editheure products are made in France.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• M Moser Associates: Global workplace design firm specialising in corporate office interior architecture for enterprise clients. Most direct peer on the Tertiary (corporate) service line, though operating at substantially larger scale.
• India Mahdavi: Paris-based interior designer renowned for bold colours, graphic patterns and a Memphis-leaning aesthetic across hospitality, residential and retail projects. Closely comparable service mix, signature visual language, and French-market positioning to Decodheure.
• Pierre Yovanovitch: French interior designer and architect delivering residential, hospitality and boutique commercial projects with a distinctive contemporary craft aesthetic. Comparable service offering and French studio model, though at the luxury end of the market.
• Joseph Dirand Architecture: French interior designer and architect focused on luxury hospitality, retail and residential projects with a graphic, minimalist vocabulary. Comparable direct client base in retail and hospitality design.
• Studio KO: Paris-based design studio working across architecture, interior design, and product/furniture collections. Similar multi-vertical 'design global' model and comparable French-market identity design orientation.

Broad incumbents

• Ligne Roset: French contemporary furniture manufacturer with long-standing designer collaborations and a network of own-brand showrooms. Comparable design-led product publishing model with Kvadrat-adjacent textile sensibility.
• Roche Bobois: French luxury furniture brand with designer-led collections and own showrooms. Comparable French design DNA and product-publishing model to Editheure, but operating at scale across global retail distribution.
• Cassina: Italian luxury furniture manufacturer with deep architect-designer collaborations and a global showroom footprint. Relevant comparator for Editheure's product-publishing ambitions and Memphis-adjacent design heritage.
• Vitra: Swiss design company spanning furniture, interiors, publications and the Vitra Campus. Comparable breadth of design disciplines (products, interiors, brand experience) and a benchmark for European design-led brand building.
• Gensler: Global design and architecture firm with deep workplace, retail and hospitality practices. Competes for large enterprise mandates that Decodheure also targets, but as part of a much broader multi-disciplinary portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/decodheure

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decodheure