DECORPRO - Calidad en Acabados

What DECORPRO - Calidad en Acabados does

DECORPRO - Calidad en Acabados is a privately held Peruvian company headquartered in San Isidro, Lima, that imports, distributes, and professionally installs premium European-design interior finishes. Its portfolio spans four product families: VIEFE® hardware (handles, knobs, and door bumpers, ~144 SKUs) sourced from Spain; NOËL & MARQUET® decorative elements (cornices, baseboards, wall moldings, paintable panels, ~50 SKUs) sourced from Belgium via the NMC group; a flooring line covering laminated, SPC, and LVT variants (~16 SKUs, priced by square meter); and MDF/WPC wall panels (~4 SKUs). The combined online catalog lists 217+ SKUs in Peruvian Sol (S/), priced from roughly S/15 to S/279 per unit.

The business operates a sales-led, integrated supply-and-install model rather than a platform- or technology-led model. Distribution combines a physical showroom in San Isidro (by appointment, Monday–Friday and Saturday mornings), a direct e-commerce storefront with per-unit pricing, and a dedicated project-quotation system ("Cotizar") handling larger installations for mid-market and enterprise buyers. Go-to-market is supported by an active content/blog engine and a multi-platform social presence (Facebook, Instagram, TikTok, YouTube, LinkedIn).

Revenue is generated through two streams: one-time product sales (materials) and bundled professional installation services. Pricing is unit-based for catalog items and project-based for larger installations. The company has no disclosed funding, no parent organization, and no management team bios in the public record; it executes through an 8-person headcount and a documented project book that includes installations of up to 18,000 m2 of laminate flooring for real-estate developers in Lima districts (Miraflores, San Isidro, Magdalena, Santa Beatriz). No AI, proprietary software, patents, certifications, awards, or M&A activity are disclosed.

Name

DECORPRO - Calidad en Acabados

Legal name

Decorpro

Website

https://decorpro.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DECORPRO is a Lima-based importer, distributor, and professional installer of premium European interior finishes, supplying VIEFE hardware, NOËL & MARQUET decorative elements, laminate/SPC/LVT flooring, and wall panels to architects, real-estate developers, and high-end residential clients in Lima, Peru.

Ownership category

akta.pro rank

Product category

Flooring and Wall Coverings

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro industry

PRIMARYCRAIAGAI

Flooring Underlayment, Moldings & Trim Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAJ

Flooring Tools, Adhesives, Grout & Installation Supplies Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

Keywords

• Interior finish materials
• Flooring installation services
• Architectural hardware supply
• Wall panel distribution
• Decorative moldings

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time sales of premium interior finish materials including laminated flooring, SPC flooring, LVT flooring, wall panels, moldings, cornices, baseboards, panels, and architectural hardware (handles, knobs, door stops). Products are sold through their e-commerce store and showroom with per-unit pricing.
2. Professional Installation Services: Decorpro provides specialized installation labor for their products, ensuring quality execution and certified warranty backing on every project. This service is bundled with product supply for residential and commercial projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Decorpro imports and distributes premium European-design interior finish materials for the Peruvian market, including laminate, SPC, and LVT flooring, MDF and WPC wall panels, decorative cornices, skirting boards, wall moldings, paintable panels, and cabinet hardware (handles, knobs, door bumpers). The company holds exclusive distributorship of VIEFE (Spain) and NOËL & MARQUET (Belgium) brands in Peru, and complements product supply with technical on-site advisory, professional installation labor, and certified warranty backing for residential and commercial projects in Lima.

Product overview

DECORPRO is a Peruvian company specializing in premium interior finishes, operating as an importer and specialist in laminate flooring, SPC flooring, decorative wall coverings, and European design hardware. The product portfolio includes two main branded lines: VIEFE® (handles, knobs, and door bumpers from Spain) and NOËL & MARQUET® (Belgian decorative moldings, cornices, skirting boards, and paintable panels). Flooring products encompass laminate floors (8 variants), SPC floors (5 variants), and LVT floors (2 variants), all featuring wood aesthetics. Wall covering products include MDF and WPC panels (4 variants). The company integrates product supply with technical consulting and professional installation services for residential and commercial projects in Lima, serving architects, builders, and residential clients.

Differentiator

Problem solved

Functional benefit

Brands

• VIEFE: Spanish brand specializing in exclusive design, manufacturing and commercialization of knobs, handles and wall hangers for kitchens, bathrooms, wardrobes, bedrooms, children's rooms, offices and all types of furniture and interiors. Present in more than 30 countries.
• NOËL & MARQUET

Products and services

• Laminate Flooring (Pisos Laminados) High-quality laminate flooring offering the organic beauty and texture of natural wood with comfortable touch and quick installation for cozy, elegant residential spaces with very low maintenance. Sold per square meter (S/36–S/44/M2).
• SPC Flooring (Pisos SPC) Stone Plastic Composite rigid-core flooring that combines the visual warmth of wood with high-tech waterproof composition (100% waterproof). Designed for maximum durability, easy cleaning, and sophisticated design resistant to moisture and daily wear. Priced at approximately S/60/M2.
• LVT Flooring (Pisos LVT) Luxury Vinyl Tile flooring with exceptional softness underfoot, replicating realistic wood texture with natural elegance. Highly water-resistant, easy to clean, and suited for quick renovations in homes and premium commercial spaces.
• Wall Panels (Revestimientos de Pared) Modern MDF and WPC wall panels for transforming spaces with style. Lightweight, easy to install, available in various designs and finishes to create warm, sophisticated, or contemporary environments without complex construction. Priced S/43.90 to S/46 per unit.
• Decorative Cornices (NOMASTYL® Cornisas) NOËL & MARQUET decorative cornices that transform interior atmosphere by creating elegant transitions between walls and ceilings, with various profiles and finishes. Priced S/15.46 to S/76.90.
• Skirting Boards (WALLSTYL® Zócalos) NOËL & MARQUET skirting boards suitable for all rooms, particularly resistant to shock and moisture, ideal for bathrooms and a complementary finish for any floor covering. Priced S/45.02 to S/279.93.
• Wall Moldings (Molduras de Pared) Wall moldings made from high-density extruded polystyrene (HDPS) that add character, style, and elegance to walls and ceilings, supporting creative design possibilities.
• Paintable Panels (ARSTYL® Paneles Pintables) Versatile and elegant paintable panels from NOËL & MARQUET that can be finished in any desired color for residential and commercial projects, adding design and personality to spaces.
• VIEFE® Designer Handles (Tiradores) Designer handles by VIEFE with perfect ergonomics and modern finishes ranging from brushed metals to sophisticated textured reliefs, providing character, distinction, and comfortable grip for doors, drawers, and cabinets. Priced S/20 to S/95.
• VIEFE® Knobs (Pomos) VIEFE knobs fusing geometry, style, and high-quality materials to add sophisticated, functional, and subtle finishing touches to furniture in kitchens, bathrooms, or bedrooms.
• VIEFE® Door Bumpers (Topes) VIEFE door bumpers combining invisible protection with author design, featuring resistant materials and meticulously crafted finishes that protect walls while maintaining visual harmony.
• Professional Installation Services Specialized installation labor for flooring, wall panels, moldings, and hardware, including technical on-site visits for expert advice and measurement at the customer's location, with certified warranty and post-sale support for every project.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• VIEFE®coreChannel Partner/ Reseller/ DistributorVIEFE is a Spanish company specializing in exclusive design, manufacture, and commercialization of handles, knobs, and wall hooks for kitchens, bathrooms, closets, bedrooms, children's rooms, offices, and all types of furniture and interiors. Decorpro is the exclusive importer and distributor of VIEFE products in Peru. VIEFE has presence in more than 30 countries. Decorpro offers 144 VIEFE product SKUs including handles, knobs, and door stops.
• NOËL & MARQUET®coreChannel Partner/ Reseller/ DistributorNOEL & MARQUET is a Belgian premium brand specializing in decorative interior elements, recognized for design, innovation, and quality with more than 50 years of experience backed by the NMC group. They offer moldings, panels, and profiles that transform spaces with style and personality. Decorpro is the importer and distributor of NOEL & MARQUET products in Peru. Decorpro offers 50+ NOEL & MARQUET SKUs including baseboards, cornices, wall moldings, and paintable panels.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sodimac Peru: Peru's largest home improvement chain (part of Falabella group). Sells flooring, moldings, and basic interior finishes alongside a broad building materials catalog — competing for the same SMB and DIY segments as Decorpro, but lacking specialist premium-European-brand positioning and bundled installation service.
• Maestro Peru: Peruvian home improvement chain (formerly Easy Peru) offering flooring, hardware, and construction materials. A generalist retailer competing for the same residential renovation buyer, but without Decorpro's specialist European-brand portfolio or bundled installation/warranty offering.
• Promart: Peruvian home improvement chain owned by Intercorp. Offers flooring and interior finish products across multiple categories. Competes on price and convenience but lacks Decorpro's specialty premium European brand curation and architect-specified enterprise service.
• Floor & Decor: US specialty flooring and wall tile retailer (NYSE: FND). Closest business model analog internationally — specialist flooring retailer serving both consumers and building professionals with a deep SKU assortment and design-center showrooms.
• LL Flooring (formerly Lumber Liquidators): US specialty hardwood and laminate flooring retailer (NYSE: LL). Comparable specialty flooring retail model — focuses on premium flooring categories (laminate, SPC, LVT, hardwood) with strong pro/contractor channel, similar to Decorpro's enterprise developer focus.

Direct peers

• Cerámica San Lorenzo: Peruvian ceramic and flooring manufacturer-retailer. Most direct comparable — produces and sells flooring and wall coverings through showrooms targeting residential developers and architects in Lima. Competes in similar channels but in mass-market ceramic tiles rather than premium European imports.

Regional players

• Pisos Cerámicos Pisos y Pisos: Peruvian/LATAM regional flooring retailer chain. Comparable specialty flooring retail format serving residential and small commercial segments, though focused on ceramic tiles rather than imported European-design products.

Others

• Tarkett: Global flooring manufacturer with vinyl/SPC/laminate offerings. Industry supplier rather than direct retailer, but comparable product category (premium resilient flooring) and a potential supply alternative for Peruvian buyers evaluating Decorpro's offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtuqSsYEQAqHUz06sAHQvtw
• Facebookfacebook.com/decorprope
• LinkedInlinkedin.com/company/decorpro
• Instagraminstagram.com/decorpro_peru
• TikToktiktok.com/@decorproperu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECORPRO - Calidad en Acabados