Define Everything Future
Define Everything Future is a woman-owned, independent live electronic music event production and media company founded in 2021, producing immersive shows across multiple US cities through its DEF events brand, DEFTV media channel, and DEFMADE merchandise line.
- Company typePrivate
- Founded2021
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Define Everything Future does
Define Everything Future (DEF) is a woman-owned, fully independent hybrid event production and media company founded in 2021 that produces live electronic music events across multiple US markets. The company's primary operations center on the DEF events business, which curates immersive live experiences featuring electronic music genres including House, Techno, Garage, Breaks, and Speed House at venues across Georgia, Texas, Tennessee, and Florida. DEF's technical and creative differentiator is its proprietary stage design work, most notably the OFF LIMITS 360-degree sensory stage featuring a DJ booth surrounded by the crowd, fire-breathing geodesic domes built in collaboration with Incendia pyrotechnics, and gothic temple aesthetics — alongside use of Funktion-One sound systems.
DEF operates three integrated sub-brands: DEF (event production), DEFTV (a YouTube media channel capturing cinematic performance footage and behind-the-scenes content), and DEFMADE (a Shopify-powered merchandise storefront selling branded apparel). The company's revenue model is one-time ticket sales through its own website and third-party platforms (Shotgun, AXS), supplemented by merchandise sales; DEF explicitly describes itself as 'not for profit' with revenue reinvested into production, staffing, and artist fees. Go-to-market is event-driven, promoted through a multi-channel owned media footprint spanning SMS, email (Laylo), Instagram, TikTok, Twitter/X, Facebook, YouTube, SoundCloud, and Apple Music (where DEF is an official curator). The customer base consists primarily of individual music enthusiasts and festival-goers seeking safe, inclusive live music environments, with a secondary segment of electronic music artists/DJs for whom DEF provides production platforms. DEF has accumulated six industry awards between 2023 and 2025 from EDM.com, Dancing Astronaut, Festival Insider, and Resident Advisor, culminating in the 2025 'Best Event Organizer' recognition from EDM.com.
Define Everything Future firmographics
Firmographics- Name
- Define Everything Future
- Legal name
- Define Everything Future
- Website
- https://defineeverythingfuture.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Define Everything Future is a woman-owned, independent live electronic music event production and media company founded in 2021, producing immersive shows across multiple US cities through its DEF events brand, DEFTV media channel, and DEFMADE merchandise line.
- Ownership category
- akta.pro rank
Define Everything Future industry classification
Industry- NAICS
- Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)
Keywords
Where Define Everything Future is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Define Everything Future business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Tickets: DEF generates revenue primarily through ticket sales to their events and tours. Revenue is reinvested directly into production, staffing, and artist fees.
- Merchandise Sales: The company operates a merchandise store (DEFMADE) selling branded apparel including jerseys, shirts, bucket hats, and accessories.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Define Everything Future product offering
Product offeringCore offering
Define Everything Future is a hybrid event and media company that produces live electronic dance music events (House, Techno, Garage, Breaks, Speed House) in venues across the United States, with a focus on safe, inclusive environments. The company also operates DEFTV, a YouTube channel documenting performances and behind-the-scenes content, and DEFMADE, a merchandise sub-brand selling branded apparel and accessories. Revenue is generated through ticket sales and merchandise, and is reinvested into production, staffing, and artist fees.
Product overview
Define Everything Future (DEF) is a hybrid event and media company that produces live music events and creates multimedia content. The company's offerings center around three main areas: (1) DEF Events — producing live music events in various cities featuring electronic dance music genres, (2) DEFTV — a YouTube channel documenting performances and behind-the-scenes content, and (3) DEFMADE — a merchandise sub-brand selling apparel and accessories. These offerings are not a unified software platform but rather complementary event and media services, with the company functioning as a woman-owned, fully independent event production and media organization.
Differentiator
Problem solved
Functional benefit
Brands
- DEFTV: The company's YouTube channel and media brand that captures performances and cinematic storytelling from events and festivals.
- DEFMADE
Quantifiable outcome
- Multiple industry awards including EDM.com Best Event Organizer 2025, Dancing Astronaut Breakout Production Innovator 2024, Festival Insider Top 10 Global Channels 2023
Companies that use Define Everything Future
Customer profileNamed customers14 records
Segments2 records
Define Everything Future technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Define Everything Future partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IncendiacoreCollaboration with Incendia pyrotechnics for the OFF LIMITS stage at Hulaween 2025. Incendia provides pyrotechnic expertise for the immersive 360-degree sensory experience featuring fire-breathing geodesic domes. The stage creates a 'gothic temple' aesthetic with dark Victorian accents.
- Spirit of the Suwannee Music ParkminorVenue partner for OFF LIMITS stage at Hulaween 2025, located in Live Oak, FL. The immersive stage is positioned in Spirit Lake at the music park.
- The CavernsminorVenue partner for DEF CAVERNS events featuring Sara Landry. Located in Pelham, TN. Tickets sold through thecaverns.com.
- ShotguncorePrimary ticketing platform partner for DEF events. Used for multiple events including DEF Atlanta, DEF Houston, and others. Event organizers can follow DEF on Shotgun for updates.
- AXScoreTicketing platform partner for select DEF events including ZHU at DEF Atlanta and horsegiirL at DEF Atlanta.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Define Everything Future competitors and assessment
Company assessmentDirect peers
- FrameWork: FrameWork is an independent electronic music event producer on the US West Coast, known for immersive warehouse and outdoor experiences featuring underground house and techno. It is highly comparable to DEF in its independent, experience-first positioning and multi-city touring model.
- ARC Music Festival: ARC Music Festival is an annual house and techno festival in Chicago's Union Park, focused on inclusive, community-centered electronic music experiences. It is comparable to DEF's event programming and similar ethos of safe, inclusive spaces for electronic music discovery.
- Insomniac Events: Insomniac is the largest US electronic music event promoter (EDC, Beyond Wonderland, Countdown), producing live concerts and festivals in the same underground/mainstream EDM space as DEF. Both target the same electronic music fan with live event experiences and multi-city touring.
- Brownies & Lemonade: Brownies & Lemonade is an LA-based electronic music event collective producing curated shows and pop-up events featuring underground and emerging electronic artists. It mirrors DEF's model of community-driven, multi-city electronic music shows with strong brand identity.
- Project 91: Project 91 is an electronic music event brand producing immersive shows across multiple US markets, focused on underground house and techno. Its multi-city touring model and aesthetic positioning closely parallel DEF's independent event production approach.
Others
- Resident Advisor: Resident Advisor is the leading global electronic music media platform and ticketing service, providing event listings, editorial, and RA Tickets. It is adjacent to DEF's media business (DEFTV) and is also a recognized award-giver, making it a thematic peer in underground electronic music community-building.
Broad incumbents
- Goldenvoice: Goldenvoice is an AEG subsidiary that produces Coachella and Stagecoach and operates electronic-leaning events at venues like the Shrine Expo Hall. It is a broad incumbent in DEF's space with much larger production budgets and venue control.
- Live Nation Entertainment: Live Nation is the world's largest live entertainment company, promoting concerts and festivals across all genres including electronic music. It is the broad incumbent in DEF's category, with vertically integrated ticketing (Ticketmaster) and venue relationships that dwarf DEF's independent footprint.
- AEG Presents: AEG Presents is a major live entertainment promoter and venue operator (Coachella, The O2, Staples Center) with deep electronic music programming. It competes with DEF for electronic music touring artists and festival slots, and operates venues that DEF could otherwise rent.
Emerging players
- Holy Water: Holy Water is an emerging electronic music collective and event series producing curated underground shows in select US cities. It overlaps with DEF on community-driven event curation and underground house/techno artist booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Define Everything Future social profiles
Digital presenceDefine Everything Future financial estimates
Financial estimateRevenue estimate
Valuation estimate
Define Everything Future leadership team
Management profileNumber of profiles
Define Everything Future funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Define Everything Future M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Define Everything Future
What does Define Everything Future do?
Define Everything Future is a hybrid event and media company that produces live electronic dance music events (House, Techno, Garage, Breaks, Speed House) in venues across the United States, with a focus on safe, inclusive environments. The company also operates DEFTV, a YouTube channel documenting performances and behind-the-scenes content, and DEFMADE, a merchandise sub-brand selling branded apparel and accessories. Revenue is generated through ticket sales and merchandise, and is reinvested into production, staffing, and artist fees.
Is Define Everything Future a public or private company?
Define Everything Future is a private company. It is currently operating.
When was Define Everything Future founded?
Define Everything Future was founded in 2021. It employs 11 to 50 people.
Where is Define Everything Future based?
Define Everything Future is headquartered in Atlanta, United States, in the North America region.
How does Define Everything Future make money?
Two revenue lines are on record. Event Tickets are the primary driver. The others are merchandise Sales.
Who are Define Everything Future's main competitors?
Direct peers on record are FrameWork, ARC Music Festival, Insomniac Events, Brownies & Lemonade and Project 91. Resident Advisor is listed as an others. Broad incumbents are Goldenvoice, Live Nation Entertainment and AEG Presents. Holy Water is listed as an emerging player.
Does Define Everything Future have an API?
No public API is recorded for Define Everything Future.
What industry is Define Everything Future in?
Its primary akta.pro industry code is MPAGAOAE, Hybrid Concerts & Live Shows (Venue + Remote Audience), with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 71 and its SIC code is 7900.