The Justified

What The Justified does

The Justified is a privately-held, Los Angeles-based consulting and production agency founded in 2018 that builds brands and shapes experiences for entertainment and creative-industry clients through strategy, storytelling, and execution. The firm operates a hybrid in-house + freelance talent model that emphasizes a collaborative ecosystem founded on stated principles of friendship and philanthropy, with disclosed clientele including 3x Grammy winner J. Ivy and entertainer Laroyce Hawkins.

The company runs two product lines: a full-service creative agency offering brand development, brand engagement, creative direction, campaigns and content, visual development, digital marketing, and events/experiential services; and a direct-to-consumer merchandise business under the 'Sundays' collection, consisting of limited-edition oversized souvenir t-shirts (priced $35-$60) released in collaboration with artists and tied to cultural events such as the Essence Festival, Miami Art Basel, and Cinco Sundays LA. Premium artist collaborations, including a $60 capsule with designer Mia Lee under the Arte Haus partnership, anchor the higher end of the merchandise range. Distribution runs primarily through the company's own Wix-based e-commerce storefront at dejustified.com, supplemented by event-exclusive weekend drops.

The business model combines professional-services revenue (creative agency engagements) with one-time merchandise sales, supported by top-of-funnel awareness channels including Instagram (@thejustified_), a SoundCloud channel called Justified Jamz, and curated Spotify and Apple Music playlists. The firm also captures email subscribers via a 'Subscribe to stay tapped in' newsletter. The company is privately held with no disclosed institutional investment, no parent company, and 6 employees operating from a single Los Angeles headquarters, with no public revenue, funding, or headcount-growth disclosures.

Name

The Justified

Legal name

Justified

Website

https://dejustified.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Justified is a Los Angeles-based creative and production agency, founded in 2018, that delivers brand development, creative direction, and event merchandise (the 'Sundays' souvenir t-shirt line) to entertainers, artists, and culturally-engaged consumer audiences.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)

akta.pro secondary industry

Cause Marketing & Co-Promotions (BPAFAMAK)

Keywords

• Creative agency services
• Brand development consulting
• Experiential marketing
• Creative direction services
• Event merchandise apparel

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Merchandise Sales: Sale of branded souvenir t-shirts through the company's e-commerce platform. Products include the 'Sundays' collection featuring event-specific designs from festivals like Essence Festival, Miami Art Basel, and Cinco celebrations.
2. Creative Agency Services: Consulting and production services including brand development, brand engagement, creative direction, campaigns & content, visual development, digital marketing, and events & experiential services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Justified is a consulting and production agency that builds brands and shapes experiences through strategy, storytelling, and execution. It delivers creative agency services including brand development, brand engagement, creative direction, campaigns and content, visual development, digital marketing, and events and experiential services. The company also sells limited-edition souvenir t-shirts under the Sundays collection tied to cultural events such as Essence Festival, Miami Art Basel, and Cinco Sundays LA, and curates the Justified Jamz music playlist.

Product overview

The Justified is a consulting and production agency that builds brands and shapes experiences through strategy, storytelling, and execution. The company operates two main offerings: agency services including Brand Development, Brand Engagement, Creative Direction, Campaigns & Content, Visual Development, Digital + Marketing, and Events + Experiential services; and merchandise products under the Sundays collection featuring limited-edition souvenir t-shirts released in collaboration with artists at cultural events (Essence Festival, Miami Art Basel, Cinco Sundays). The brand also produces entertainment content through its Justified Jamz music playlist.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development & Consulting Services Full-service consulting that builds brands through strategy, storytelling, and execution, working collectively with in-house talent and freelancers to provide fresh perspectives for entertainers, artists, and creative professionals.
• Creative Direction Services Creative direction services for developing visual narratives and branded content for entertainment and creative industry clients.
• Campaigns & Content Services Development and execution of marketing campaigns and content creation for entertainment and creative industry clients.
• Events & Experiential Services Event planning and experiential marketing services that create brand experiences for entertainment and creative industry clients.
• Digital + Marketing Services Digital marketing services including online brand presence and marketing strategy for entertainment and creative industry clients.
• Justified Jamz Music Playlist Music content curation published as the Justified Jamz playlist on SoundCloud, Spotify, and Apple Music, tying entertainment and cultural content to the Justified brand.
• Sundays in New Orleans '23 Tee (ivory) Limited-edition oversized unisex souvenir t-shirt released exclusively during the 2023 Essence Festival Weekend, featuring 8oz 100% cotton mediumweight fabric with puff print and screenprint on backside, priced at $35.00.
• Mia Lee Sundays in Miami Tee '23 (cream) Limited-edition Arte Haus collaboration souvenir t-shirt designed by Mia Lee, released exclusively during Miami Art Basel 2023 Weekend, featuring 6oz preshrunk 100% cotton in a relaxed unisex fit, priced at $60.00.
• Sundays in New Orleans '24 Tee (vintage black) Limited-edition vintage black souvenir t-shirt from the Sundays in New Orleans 2024 collection, priced at $40.00.
• Sundays on Cinco '24 Tee (white) Limited-edition oversized souvenir t-shirt in white from the Sundays on Cinco 2024 collection, priced at $40.00.
• Sundays on Cinco '24 Tee (grey) Limited-edition oversized unisex souvenir t-shirt in grey with chest pocket detail from the Sundays on Cinco 2024 collection, priced at $40.00.
• Sundays on Cinco '24 Women's Cropped Tee (brown) Limited-edition oversized women's souvenir half t-shirt in brown from the Sundays on Cinco 2024 collection, featuring 13oz heavyweight preshrunk 100% cotton cut at the midsection with an oversized hem finish, priced at $40.00.
• Vintage Black Verde Cinco Sundays LA '25 Tee Limited-edition vintage black souvenir t-shirt from the Cinco Sundays LA 2025 collection, priced at $45.00.
• Washed Grey Rojo Cinco Sundays LA '25 Tee Limited-edition washed grey souvenir t-shirt from the Cinco Sundays LA 2025 collection, priced at $45.00.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Arte Haus (Mia Lee)coreStrategic or Co-development Partner · 1 December 2023Arte Haus collaboration with designer Mia Lee on the 'Sundays in Miami' 2023 souvenir t-shirt. Product was released exclusively during Miami Art Basel 2023 Weekend at a premium price point of $60.00. The collaboration features Mia Lee's unique artistic design on the Arte Haus collaboration tees.
• Miami Art BaselcoreGTM or Marketing Partner · 1 December 2023Mia Lee Sundays in Miami Tee '23 was released exclusively during Miami Art Basel 2023 Weekend. This partnership aligns Justified with the premier international art fair, targeting art collectors and enthusiasts.
• Essence FestivalcoreGTM or Marketing Partner · 1 July 2023Sundays in New Orleans '23 Tee was released exclusively over the 2023 Essence Festival Weekend. This partnership positions Justified products at one of the largest cultural events celebrating Black music and culture.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BBDO Worldwide: Global advertising network providing creative, brand, and campaign services across industries. Comparable to The Justified in core creative-direction offerings, with much broader scale and category coverage.
• Live Nation: Global live entertainment promoter and venue operator. Comparable to The Justified in event-driven cultural activation around festivals and entertainment properties, but at vastly larger scale.
• Ogilvy: Global full-service advertising and brand agency. Comparable to The Justified in offering brand strategy, creative development, and campaigns, but at significantly larger scale and broader industry scope.

Direct peers

• Cashmere Agency: Los Angeles-based creative agency serving entertainment, fashion, and lifestyle brands with brand strategy, content, and experiential services. Comparable to The Justified in serving entertainers and culturally-rooted brands from a similar LA creative-services vantage point.
• The Hundreds: Los Angeles streetwear and lifestyle brand with deep roots in cultural events and limited drops. Comparable to The Justified's 'Sundays' souvenir tee line in combining LA cultural credibility, event-driven merchandise releases, and DTC e-commerce.
• We Are Royale: Creative agency producing brand work, campaigns, and content for entertainment and consumer clients. Comparable to The Justified in delivering full-service creative direction and digital/experiential capabilities for entertainer-adjacent brands.
• Undefeated: LA-based streetwear retailer and brand with event-driven drops and streetwear credibility. Comparable to The Justified in leveraging LA cultural cachet, limited-edition apparel drops, and streetwear-rooted merchandising.
• HXOUSE: Creative agency and incubator focused on global entertainers and creatives, offering brand development, content, and experiential services. Closely comparable to The Justified in serving high-profile entertainers with integrated brand-building and merchandise programs.
• Bump Studio: Boutique creative agency serving entertainment and lifestyle clients with brand, campaign, and content services. Comparable to The Justified in size, scope, and entertainer-oriented client base.

Emerging players

• UnitedMasters: Music distribution and artist services platform helping independent artists grow audiences and monetize. Comparable to The Justified in supporting entertainers with brand-building and direct-to-fan capabilities, though focused on music distribution rather than creative services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thejustified_
• LinkedInlinkedin.com/company/the-justified

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Justified