Dekk Partner AS
Dekk Partner AS (Dekkpartner) is a Norwegian tire and wheel retailer operating a nationwide network of over 130 independent dealer/workshops, serving private car owners alongside transport, agricultural, and construction/industrial customers with multi-brand tires, rims, and installation services.
- Company typePrivate
- Founded-
- HeadquartersTønsberg, Norway
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Dekk Partner AS does
Dekk Partner AS, operating under the Dekkpartner brand, is a Norwegian tire and wheel retailer structured as a network of over 130 independent dealer/workshops nationwide. The company is headquartered in Tønsberg, Norway, and is privately held with no public listing, parent company, or disclosed funding rounds. Its service area spans the full length of Norway, from Mandal in the south to Tana in the north, with the dealer count growing from 115 in 2023 to 130+ following the addition of 14 new partners in 2023 and a new southernmost location.
Dekkpartner's product portfolio spans summer, winter (studded and studless), truck, construction/industrial, agricultural, and RV/motorhome tires from brands including Michelin, Continental, Bridgestone, Nokian, Goodyear, Falken, Hankook, Trelleborg, Vredestein, Kleber, BKT, and Alliance, alongside alloy and steel rims from manufacturers such as OZ, MAK, VOSSEN, DEZENT, and ALUTEC. Service offerings include tire storage (Dekkhotell), tire mounting and changes, repair, wheel alignment, AC service, battery replacement, oil changes, and TPMS service. Bundled offerings such as the Komplett Hjulpakke combine four tires, four rims, and installation. Regrooving services are delivered through partnerships with Bodahl Johansen, Gummiservice, and Colmec, with sustainability positioned around a stated 75% reduction in carbon footprint versus new tire production.
The business operates through a hybrid franchise/partner model: independent dealers serve local retail and installation customers while contributing to the national brand, supported by an integrated e-commerce platform (dekkpartner.no) that enables tire search by license plate, dimension, or car model, workshop booking, and payments via Vipps, Apple Pay, Visa, Mastercard, installment plans, and invoicing. Revenue is generated from one-time retail unit sales of tires and rims and from professional services (installation, storage, maintenance). Customer segments include private car owners (primary), transport/fleet operators, the agriculture sector, and the construction/industrial sector. Marketing channels include Google Ads, Bing/Microsoft paid search, Google Marketing Platform display, Facebook advertising, content/SEO on tire education, and Google customer reviews (4.6 rating across 12,080 reviews). The company is a member of Norsk Dekkretur, the Norwegian tire recycling industry body.
Dekk Partner AS firmographics
Firmographics- Name
- Dekk Partner AS
- Legal name
- Dekk Partner AS
- Website
- https://dekkpartner.no
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dekk Partner AS (Dekkpartner) is a Norwegian tire and wheel retailer operating a nationwide network of over 130 independent dealer/workshops, serving private car owners alongside transport, agricultural, and construction/industrial customers with multi-brand tires, rims, and installation services.
- Ownership category
- akta.pro rank
Dekk Partner AS industry classification
Industry- Product category
- Tire Retail and Workshop Services
- NAICS
- Tire Dealers (44134), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tire Recycling, Disposal & Sustainability Services (TLAKADAI)
Keywords
Where Dekk Partner AS is headquartered
LocationHeadquarters
- HQ city
- Tønsberg
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Dekk Partner AS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tire sales: Retail sales of summer tires, winter tires (studded and studless), commercial vehicle tires, agricultural tires, and rims through online store and local workshops
- Workshop services: Tire mounting, balancing, alignment, tire hotel storage, battery service, AC service, oil changes, and other vehicle maintenance services
- Rim sales: Sales of alloy and steel rims from multiple branded manufacturers
- Regrooving services: Tire regrooving services for commercial vehicles through licensed partners (Bodahl Johansen, Gummiservice, Colmec) - provides environmental benefits with 75% carbon footprint reduction compared to new tire production
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range from budget to premium tires |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Dekk Partner AS product offering
Product offeringCore offering
Dekk Partner AS operates the Dekkpartner retail and workshop brand, selling tires, rims/wheels, and complete wheel packages to private and commercial customers through a nationwide network of more than 130 independent Norwegian dealer workshops and the dekkpartner.no online shop. Workshops provide tire mounting, wheel alignment, seasonal changeover, and tire hotel (storage) services, with online search and booking tooling used to configure products and reserve service appointments.
Product overview
Dekk Partner AS operates a network of over 130 tire and wheel retailers across Norway under the Dekkpartner brand. The company offers a comprehensive portfolio of tires (summer, winter, studded, studless, truck, construction, agricultural, RV) and rims from multiple brands, complemented by services including tire storage (Dekkhotell), tire changes, repairs, wheel alignment, AC service, battery replacement, and oil changes. They provide both individual products and bundled solutions like the Complete Wheel Package (Komplett Hjulpakke) combining tires, rims, and installation. The business operates through physical workshops and an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer tires (passenger car)
Quantifiable outcome
- Up to 30% reduction in fuel costs with correct commercial tires
- +1 more outcomes
Companies that use Dekk Partner AS
Customer profileSegments4 records
Ideal customer profiles3 records
Dekk Partner AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dekk Partner AS partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Bodahl JohansenminorRegrooving specialist partner providing retreading services for commercial vehicle tires, contributing to environmental sustainability with 75% carbon footprint reduction compared to new tire production
- GummiserviceminorRegrooving specialist partner for commercial vehicle tire retreading services, supporting Dekkpartner's sustainability initiatives
- ColmecminorRegrooving specialist partner providing licensed tire retreading services for heavy transport, construction equipment, and buses
- Norsk DekkreturcoreIndustry organization for tire recycling in Norway. Dekkpartner is a member ensuring compliance with environmental regulations for used tire collection and recycling. Kasserte dekk innsamles og gjenvinnes (used tires are collected and recycled)
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Dekk Partner AS competitors and assessment
Company assessmentBroad incumbents
- Continental AG: Global tire manufacturer whose brands (Continental, Uniroyal, General Tire) are stocked by Dekkpartner, and which owns the Vianor retail network — represents both a key supplier and an integrated retail competitor.
- Nokian Tyres: Nordic-headquartered tire manufacturer with strong presence in winter tires sold through Dekkpartner and a growing Vianor-adjacent retail footprint — a key supplier and integrated competitor in the same regional market.
- Michelin: Global tire manufacturer whose premium brands are stocked by Dekkpartner and which owns the Euromaster service network — a critical supplier with vertically integrated retail that competes for end-customer relationships.
Direct peers
- Euromaster: European tire and vehicle service franchise network owned by Michelin, operating 2,400+ centers across multiple countries — directly comparable multi-country tire retail and service workshop model.
- First Stop: European tire retail and service network with branded workshops offering tires, fitting, and vehicle maintenance across multiple European markets — direct comparable in business model and product/service breadth.
- Point S: International cooperative of independent tire dealers with 6,000+ points of sale across Europe, North America, and other regions — comparable brand-agnostic multi-brand dealer-network model with shared marketing and procurement.
- ATU (Auto-Teile-Unger): Germany's largest multi-brand auto service and tire retailer with 500+ workshops combining tire sales, fitting, and broader vehicle maintenance — comparable multi-brand workshop network model.
- Dekk1: Norwegian tire and wheel retail chain with multi-brand offerings, online sales, and physical workshop network — a domestic direct competitor operating in the same Norwegian consumer and fleet segments.
- Däckia: Swedish tire retail chain with affiliated workshops offering consumer and commercial tires, alignment, and tire storage — comparable dealer-network model, product breadth, and Scandinavian end-market to Dekkpartner.
- Vianor: Continental-owned Nordic tire retail and service chain with a dealer/workshop network across the Nordics, Baltics, and Eastern Europe — the most direct comparable to Dekkpartner's model, target customer, and product mix in the same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dekk Partner AS social profiles
Digital presenceDekk Partner AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekk Partner AS leadership team
Management profileNumber of profiles
Dekk Partner AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekk Partner AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekk Partner AS
What does Dekk Partner AS do?
Dekk Partner AS operates the Dekkpartner retail and workshop brand, selling tires, rims/wheels, and complete wheel packages to private and commercial customers through a nationwide network of more than 130 independent Norwegian dealer workshops and the dekkpartner.no online shop. Workshops provide tire mounting, wheel alignment, seasonal changeover, and tire hotel (storage) services, with online search and booking tooling used to configure products and reserve service appointments.
Is Dekk Partner AS a public or private company?
Dekk Partner AS is a private company. It is classified as unknown and is currently operating.
When was Dekk Partner AS founded?
Dekk Partner AS was founded in -1. It employs 1 to 10 people.
Where is Dekk Partner AS based?
Dekk Partner AS is headquartered in Tønsberg, Norway, in the Europe region.
How does Dekk Partner AS make money?
Four revenue lines are on record. Tire sales are the primary driver. The others are workshop services, rim sales and regrooving services.
Who are Dekk Partner AS's main competitors?
Broad incumbents on record are Continental AG, Nokian Tyres and Michelin. Direct peers are Euromaster, First Stop, Point S, ATU (Auto-Teile-Unger), Dekk1, Däckia and Vianor.
Does Dekk Partner AS have an API?
No public API is recorded for Dekk Partner AS.
What industry is Dekk Partner AS in?
Dekk Partner AS's product category is Tire Retail and Workshop Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 44134 and its SIC code is 5010.