What Delia Group does

Delia Group is a privately held Australian hospitality company founded by celebrity chef Shane Delia, operating a portfolio of eight owned and operated restaurant and bar venues across four Australian cities. The portfolio is segmented by dining occasion and price point, anchored by Maha Restaurant (fine dining Middle Eastern at 21 Bond Street, Melbourne), with Maha East (Eastern Mediterranean neighbourhood dining in Windsor), Jayda (late-night Middle Eastern bar in Melbourne), Biggie Smalls (casual 90s-themed QSR at Melbourne Airport and Optus Stadium Perth), and Layla Brisbane (premium casual Middle Eastern at the Thomas Dixon Centre, the group's first venue outside Melbourne, opened in 2025). The business generates revenue primarily through transaction-based food and beverage sales across owned venues, complemented by gift card sales, private dining and corporate events, and stadium/venue catering under two culinary ambassador partnerships with operator Venues Live at Optus Stadium (a 60,000+ capacity venue in Perth) and Thomas Dixon Centre in Brisbane.

Beyond venue operations, the company monetises the Shane Delia personal brand through marketing and ambassador partnerships with Mercedes-Benz, Melbourne City FC, Hostplus, and Western Bulldogs Football Club, alongside extensive earned media coverage spanning Broadsheet, Gourmet Traveller, The Age, AFR, and Tourism Australia, and TV properties including Spice Journey (three seasons, aired in over 135 countries). Customer segments span premium diners, casual diners, corporate event clients, and high-volume stadium patrons, with distribution layered across owned physical venues, online reservations, digital and physical gift cards, and stadium concessions. There is no disclosed revenue, no headcount growth data, and no technology platform beyond standard SSL-secured payment processing and restaurant management infrastructure, with all customer engagement flowing through a VIP email list and venue-specific websites rather than proprietary AI or data systems.

Name

Delia Group

Legal name

Delia Group

Website

https://deliagroup.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Delia Group is an Australian hospitality company founded by celebrity chef Shane Delia, operating eight owned restaurants and bars across Melbourne, Brisbane, and Perth, with stadium catering partnerships at Optus Stadium and Thomas Dixon Centre.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Middle Eastern restaurants
• Fine dining venues
• Stadium catering
• Private event dining
• Hospitality group

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from food and beverage sales across multiple restaurant venues including Maha Restaurant, Maha East, Jayda bar, Biggie Smalls, and Layla Brisbane
2. Private Events and Catering: Revenue from private dining, corporate events, and bespoke catering menus for stadium and venue partnerships
3. Gift Cards and Vouchers: Digital and physical gift vouchers sold for use at Delia Group venues
4. Stadium and Venue Concessions: Quick service and hospitality offerings at Optus Stadium and Thomas Dixon Centre

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Delia Group operates a portfolio of owned and operated Middle Eastern restaurants and bars spanning fine dining (Maha Restaurant), casual neighbourhood dining (Maha East), late-night mezze and cocktail bars (Jayda), and quick-service concessions (Biggie Smalls at Melbourne Airport and Optus Stadium), supplemented by Layla Brisbane. The group also delivers private dining, corporate events, bespoke catering, and culinary ambassador services at Optus Stadium and the Thomas Dixon Centre, and sells gift cards redeemable across most venues.

Product overview

Delia Group is a hospitality group operating multiple distinct restaurant and bar venues under various brands. The portfolio includes: Maha Restaurant (fine dining Middle Eastern), East/Maha East (Eastern Mediterranean neighbourhood dining), Jayda (late-night Middle Eastern bar with event spaces), Biggie Smalls (casual airport/stadium kebab shops), and Layla Brisbane (Middle Eastern restaurant in Queensland). Additionally, founder Shane Delia serves as culinary ambassador for Venues Live at Optus Stadium and Thomas Dixon Centre. Gift cards are available for use at select venues. The group focuses on creating memorable dining experiences that exceed expectations, with a people-focused culture and commitment to continual improvement.

Differentiator

Problem solved

Functional benefit

Brands

• Maha Restaurant: Melbourne icon redefining Middle Eastern dining with modern elegance and bold, sophisticated flavours at 21 Bond Street, Melbourne.
• Maha East / East
• Jayda / Bar Jayda
• Biggie Smalls
• Layla Brisbane

Products and services

• Maha Restaurant A Melbourne fine dining icon at 21 Bond Street, Melbourne, redefining Middle Eastern dining with modern elegance, bold sophisticated flavours, and immersive multi-course experiences celebrating Middle Eastern cuisine with the finest local and seasonal ingredients.
• Maha East

Quantifiable outcome

• Spice Journey TV series aired in over 135 countries

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Venues Live (Optus Stadium)coreStrategic or Co-development PartnerShane Delia partnered with Venues Live as culinary ambassador for Optus Stadium, creating bespoke menus for stadium events serving over 60,000 patrons. Menus include super box offerings, stadium events (grazing and seated), chairman's events, immersive corporate dining, and high-volume QSR offerings.
• Venues Live (Thomas Dixon Centre)coreStrategic or Co-development PartnerShane Delia partnered with Venues Live at the Thomas Dixon Centre as official culinary ambassador, curating bespoke menus for the Centre's cultural and performance spaces.
• Mercedes-BenzminorGTM or Marketing PartnerShane Delia serves as brand ambassador for Mercedes-Benz, representing the luxury and sophistication of the brand through public appearances, media engagements, and promotional activities.
• Melbourne City Football ClubminorGTM or Marketing PartnerShane Delia represents Melbourne City FC as ambassador, engaging with fans and the community, promoting club values and enhancing brand presence through public and media engagements.
• HostplusminorGTM or Marketing PartnerShane Delia serves as Hostplus ambassador, representing the brand at high-profile events and in promotional campaigns within hospitality and superannuation industries.
• Western Bulldogs Football ClubminorGTM or Marketing PartnerShane Delia serves as ambassador for Western Bulldogs Football Club, supporting club initiatives, participating in events and campaigns promoting community, inclusivity, and excellence.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• The Star Entertainment Group: ASX-listed integrated resort operator with premium restaurants, bars and catering at major entertainment precincts - comparable venue partnership and integrated hospitality model.
• Merivale: Sydney-founded hospitality group (Justin Hemmes) operating 80+ venues across hotels, restaurants, bars and event spaces - a much larger incumbent with similar diversified-venue approach.
• Solotel: Australian multi-venue hospitality group operating pubs, restaurants, and event venues across NSW and beyond - comparable portfolio diversification across price points and formats.

Direct peers

• Lucas Restaurants: Chris Lucas's Melbourne-based hospitality group operating Chin Chin, Kisumé, Hawker Hall and other venues - directly comparable multi-concept celebrity-chef restaurant portfolio.
• Gordon Ramsay Restaurants: Celebrity-chef-founded global restaurant group operating fine dining, casual, and international locations - closely comparable celebrity-chef brand extension across formats.
• Rockpool Dining Group: Australian celebrity-chef-led (Neil Perry) multi-format restaurant group operating fine dining, casual, and event concepts - directly comparable founder-driven model to Delia Group.
• Jamie's Italian (Jamie Oliver): Celebrity-chef-founded international casual/family-dining restaurant group - comparable founder-driven brand leveraging TV and media exposure to scale multiple venue formats.

Regional players

• Vue Group (Monica Xu): Melbourne-based hospitality group operating fine dining venues including Vue de Monde - comparable premium positioning and Melbourne fine-dining market overlap with Maha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/delia-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Delia Group