Dell Anno Belém
Dell Anno Belém is a franchise dealer of the Dell Anno custom furniture brand, operating a single showroom in Belém, Pará, that sells made-to-measure high-end residential furniture to affluent homeowners in partnership with architects and interior designers.
- Company typePrivate
- Founded2006
- HeadquartersBelém, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dell Anno Belém does
Dell Anno Belém is a local franchise/dealer of the Dell Anno custom furniture brand, founded in 2006 and operating from a flagship showroom at Trav. Rui Barbosa, 1660, Nazaré, in Belém, Pará, Brazil. The company sells made-to-measure residential furniture (móveis planejados) across kitchens, living rooms, bedrooms, and other environments, targeting high-end residential customers and partnering with architects and interior designers on bespoke projects. Pricing is quote-based and determined per project through showroom consultations, with no publicly disclosed price list.
The underlying brand, Dell Anno, was founded approximately 40 years ago and is owned by Unicasa Móveis, headquartered in Bento Gonçalves, Rio Grande do Sul — Brazil's largest furniture manufacturing hub and the only furniture company with capital open on B3's Novo Mercado segment. Manufacturing is performed at a fully robotized production facility spanning over 50,000 square meters, supporting a portfolio of proprietary finishes (Gaudí, Tessere Oscuro, Hygge, Van Gogh, Aalto, Baden, Goya, Nude, Brancato, ColorLab, Lacca Monroe, Lacca Satin Color One, Provençal) and product features such as integrated LED lighting, modular shelving, slatted panels, muxarabi doors, and built-in wine cellars. The brand is present in over 10 countries through exclusive stores and authorized resellers.
Commercially, Dell Anno Belém generates revenue through custom furniture project sales, supported by a showroom-led, architect-referred go-to-market motion. The franchise actively participates in prestigious design events such as CasaCor SP, CasaCor Bahia, and Casas Conceito, and maintains organic social media presence (Instagram, Facebook) alongside a content-marketing blog. The brand relies on co-signature with recognized architects as a primary demand-generation channel, with no disclosed technology integrations, data platforms, or AI-driven product features.
Dell Anno Belém firmographics
Firmographics- Name
- Dell Anno Belém
- Legal name
- Dell Anno Belém
- Website
- https://dellannobelem.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dell Anno Belém is a franchise dealer of the Dell Anno custom furniture brand, operating a single showroom in Belém, Pará, that sells made-to-measure high-end residential furniture to affluent homeowners in partnership with architects and interior designers.
- Ownership category
- akta.pro rank
Dell Anno Belém industry classification
Industry- Product category
- Custom Residential Furniture
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)
Keywords
Where Dell Anno Belém is headquartered
LocationHeadquarters
- HQ city
- Belém
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Dell Anno Belém business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Custom Furniture Sales: Dell Anno generates revenue through the sale of custom-made furniture, where customers work with architects and designers to create bespoke pieces tailored to their specific needs. Pricing is quote-based, determined by project scope, materials selected, and design complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Dell Anno Belém product offering
Product offeringCore offering
Dell Anno Belém is a franchise showroom of the Dell Anno brand specializing in high-end custom-designed residential furniture (móveis planejados). It sells made-to-measure furniture for kitchens, living rooms, bedrooms, closets, and other interior spaces, manufactured through the parent group Unicasa Móveis' fully robotized 50,000+ square meter production facility in Bento Gonçalves, RS. Customers receive personalized showroom consultations and quote-based project pricing with exclusive finishes such as Gaudí, Tessere Oscuro, Hygge, and Van Gogh.
Product overview
Dell Anno Belém is a specialized custom furniture (móveis planejados) company offering high-quality, bespoke interior solutions. The product portfolio centers on custom-designed furniture for residential environments including kitchens (Cozinha), living rooms (Living), bedrooms (Dormitório), and other spaces (Outros). These core product lines are complemented by a diverse range of exclusive finishes and materials (Acabamentos) such as Gaudí wood finish, Tessere Oscuro, Hygge, Van Gogh, Lacca Monroe, Baden, Brancato, Nude, ColorLab, Goya, and Rayé, as well as functional features including modular shelving, built-in wine cellars (Adega), display cabinets (Cristaleira), home bars, slatted panels (Painéis Ripados), and muxarabi doors. The company operates through a network of exclusive stores and authorized dealers, providing personalized consultation and installation services for clients seeking sophisticated, functional, and custom interior solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kitchen Furniture (Móveis Planejados para Cozinha) Custom-designed kitchen furniture featuring premium finishes, elegant design, and personalized solutions for food preparation and storage, sold to high-end residential customers in Belém.
- Custom Living Room Furniture (Móveis Planejados para Living) Sophisticated and harmonious living spaces designed to provide a complete experience with integrated panels, shelving, and entertainment solutions for high-end homes.
- Custom Bedroom Furniture (Móveis Planejados para Dormitório) Bedroom furniture combining comfort and sophistication, featuring custom wardrobes, nightstands, and storage solutions for optimal well-being.
- Custom Furniture for Other Spaces (Móveis Planejados para Outros Ambientes) Custom furniture solutions for various spaces including bathrooms, home offices, gourmet areas, and other residential environments requiring style and practicality.
- Custom Closets (Closets Planejados) Custom-designed closets combining functionality and beauty with exclusive finishes and intelligent organization solutions for residential clients.
Quantifiable outcome
- Presence in over 10 countries through exclusive stores and authorized resellers
- +3 more outcomes
Companies that use Dell Anno Belém
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Dell Anno Belém technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dell Anno Belém partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and flagship.
- Studio GMcoreArchitecture firm that designed Casa Jenga project in Belém (2024), featuring Dell Anno furniture integrated with natural landscape design. The studio specializes in modernism and minimalism, featured in ArchDaily Brasil, Global, and Spain editions, and ranked in TOP 100 by KAZA magazine for nine consecutive years.
- Marlon GamaflagshipRenowned architect who designed Casa Dell Anno (95m²) at CasaCor Bahia 2024, showcasing Tessere Oscuro finish and integrated living/gourmet spaces.
- Mariana Souza e Maíne RibeirocoreArchitects who designed the Designer Concept Store Aristeu Pires at CasaCor Bahia 2024, featuring Hygge finish and modular shelves showcasing collectibles.
- Fernanda e Bruna MilcentcoreArchitects who designed Living Diálogos at CasaCor Bahia 2024, featuring Van Gogh wood panels, ceramic vessels from Maragogipinho, and integrated bar/wine cellar solutions.
- Léo ShehtmanflagshipAcclaimed architect who designed Global Living Dell Anno at CasaCor SP and Apartment NJ (730m²) in Barra da Tijuca, Rio de Janeiro. Featured Hygge wood finish, custom closets, and integrated design solutions.
- Léo ShehtmanflagshipAcclaimed architect who designed 'Memórias' space (140m²) at CASACOR SP 2023, featuring Dell Anno furniture with Baden finish and laser edge technology. Theme: Body & Dwelling.
- Unicasa MóveiscoreParent company of Dell Anno brand. Unicasa Móveis is located in Bento Gonçalves (RS), Brazil's largest furniture hub, and is the only furniture company with capital open in the Novo Mercado segment of B3 (Brazil's stock exchange). Dell Anno is one of the largest and most modern furniture manufacturers in Latin America under this group, with production spanning over 50,000 square meters.
- Hecher Yllana ArquitetoscoreArchitecture firm that designed the Apartment CJ project in Porto Alegre, featuring custom Dell Anno furniture with Gaudí wood finish, movable brises, and integrated living/dining spaces.
- Renata LopescoreArchitect who designed Apartment RZ in Porto Alegre, featuring Dell Anno furniture with illuminated shelves, integrated wine cellar, and American Oak natural veneer panels.
- Mariana OrdahycoreArchitect who led the transformation of Casa LR in Porto Alegre, featuring 8-meter Dell Anno cabinet with seven niches, Van Gogh and Aalto finishes, and marble textures.
- Luciana Gomes e Julia BrepohlcoreArchitects who designed a luxury duplex coverage in São Paulo's Morumbi neighborhood, featuring Dell Anno furniture with Van Gogh, Nocciola, Nude, and ColorLab custom finishes.
- Rebeca de FrançacoreArchitect who designed Lunar del Sol and Castello Massimo projects, featuring Dell Anno furniture with Provençal Lacca Satin Color One fronts, Goya finish, and glass fronts.
- Studio RocacoreArchitecture studio that designed Casa Suspensa (600m²) in Rio de Janeiro, featuring Dell Anno furniture with Lacca Monroe finish and American Oak natural veneer.
- BF+ ArquitetoscoreArchitecture firm that designed a coverage project in Barra da Tijuca with 360° panoramic views, featuring Dell Anno furniture with Baden finish in gourmet area and natural veneer in living spaces.
Scale indicators8 records
Recent moves5 records
Expansion highlights2 records
Dell Anno Belém competitors and assessment
Company assessmentDirect peers
- Florense: One of the largest Brazilian custom furniture brands, operating showrooms across Brazil with a similar premium 'móveis planejados' positioning, serving architects, designers, and affluent residential customers with bespoke kitchens, closets, and living spaces.
- Tok&Stok: Long-standing Brazilian premium furniture retailer combining ready-made and custom offerings through physical showrooms, targeting design-conscious urban consumers — overlapping Dell Anno's premium showroom-based go-to-market in Brazilian metros.
- Bontempo: Brazilian custom furniture manufacturer with a national showroom presence focused on premium kitchens, closets, and integrated environments, working closely with architects on residential projects of comparable scale and finish.
- Saccaro: Brazilian luxury furniture brand offering high-end made-to-order furniture for affluent residential projects, often specified by architects and interior designers — comparable to Dell Anno in premium positioning and bespoke project orientation.
- Etna Móveis: Brazilian custom furniture retailer with a national showroom network offering personalized kitchens, bedrooms, and living room furniture — directly competing with Dell Anno in the high-end planejados segment served through architect referrals.
- Italicia Móveis: Brazilian premium custom furniture brand focused on sophisticated finishes and made-to-measure solutions for kitchens, living rooms, and closets, with a comparable target customer (architects and high-end homeowners) and showroom-led distribution model.
Broad incumbents
- Roche Bobois: Global luxury furniture brand present in major Brazilian cities offering high-end customizable sofas, dining, and case goods — overlapping with Dell Anno's affluent residential customer base but with a broader international portfolio.
- IKEA: Global mass-market home furnishings retailer with growing Brazilian operations; not a direct competitor in custom furniture but a benchmark for showroom-led furniture retail and a potential share-taker at the entry-premium tier.
Regional players
- Poliform: Italian luxury furniture manufacturer with bespoke kitchen and storage systems sold through exclusive showrooms internationally, including Brazil — competes for the same ultra-premium architect-specified residential projects as Dell Anno.
Emerging players
- Mobly: Brazilian online-first furniture and home goods retailer that has been expanding into custom and premium categories; competes for design-conscious customers but primarily through digital channels rather than high-touch architect relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dell Anno Belém social profiles
Digital presenceDell Anno Belém financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dell Anno Belém leadership team
Management profileNumber of profiles
Dell Anno Belém funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dell Anno Belém M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dell Anno Belém
What does Dell Anno Belém do?
Dell Anno Belém is a franchise showroom of the Dell Anno brand specializing in high-end custom-designed residential furniture (móveis planejados). It sells made-to-measure furniture for kitchens, living rooms, bedrooms, closets, and other interior spaces, manufactured through the parent group Unicasa Móveis' fully robotized 50,000+ square meter production facility in Bento Gonçalves, RS. Customers receive personalized showroom consultations and quote-based project pricing with exclusive finishes such as Gaudí, Tessere Oscuro, Hygge, and Van Gogh.
Is Dell Anno Belém a public or private company?
Dell Anno Belém is a private company. It is classified as unknown and is currently operating.
When was Dell Anno Belém founded?
Dell Anno Belém was founded in 2006. It employs 1 to 10 people.
Where is Dell Anno Belém based?
Dell Anno Belém is headquartered in Belém, Brazil, in the Latin America region.
How does Dell Anno Belém make money?
One revenue line is on record: custom Furniture Sales.
Who are Dell Anno Belém's main competitors?
Direct peers on record are Florense, Tok&Stok, Bontempo, Saccaro, Etna Móveis and Italicia Móveis. Broad incumbents are Roche Bobois and IKEA. Poliform is listed as a regional player. Mobly is listed as an emerging player.
Does Dell Anno Belém have an API?
No public API is recorded for Dell Anno Belém.
What industry is Dell Anno Belém in?
Dell Anno Belém's product category is Custom Residential Furniture. Its primary akta.pro industry code is CRAIAJAD, Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans). Its NAICS code is 449110 and its SIC code is 5700.