Woonstichting De Marken
Woonstichting De Marken is a Dutch non-profit social housing corporation providing affordable, government-regulated rental homes in five villages of the municipality of Deventer, serving lower-income tenants through the Woonkeus Stedendriehoek allocation platform.
- Company typePrivate
- Founded-
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Woonstichting De Marken does
Woonstichting De Marken is a Dutch non-profit social housing corporation (woonstichting) that provides affordable, government-regulated rental housing in five villages within the municipality of Deventer, Overijssel province: Bathmen, Diepenveen, Schalkhaar, Lettele, and Okkenbroek. The organisation's core product is its portfolio of social and affordable rental homes, allocated to tenants through the Woonkeus Stedendriehoek shared housing allocation platform — the standard intake channel for prospective social housing seekers in the Stedendriehoek region.
The company operates an integrated service offering that spans the full tenant lifecycle. Beyond core rental housing, it runs regular maintenance programs (planmatig onderhoud) covering painting, roof replacement, and frame cleaning; new construction and redevelopment projects (28 new apartments at Alfericklaan in Bathmen, and the redevelopment of Oerdijk 34 and 36 in Schalkhaar); and a sustainability program ('Samen Duurzaam Wonen') targeting energy efficiency upgrades across 117 homes in Schalkhaar during 2025. Supporting tenant services include an energy coach, neighbourhood mediation (buurtbemiddeling), budget assistance, and fraud reporting. The technology base is a standard tenant-facing web portal; no proprietary technology stack is described.
The business model is that of a regulated Dutch social housing corporation. Revenue derives from recurring monthly rental payments from tenants, governed by the Dutch Rental Act (Huurprijzenwet) and government rent policy. As a woonstichting, the organisation has no shareholders; any surplus is reinvested into housing stock and maintenance. Governance is overseen by a Supervisory Board (Raad van Commissarissen) with a tenants' association (Huurdersvereniging De Marken) representing residents. Marketing and distribution are informational rather than commercial, focused on informing prospective and existing tenants about housing availability, maintenance projects, and support services through the corporate website and the Woonkeus Stedendriehoek portal.
Woonstichting De Marken firmographics
Firmographics- Name
- Woonstichting De Marken
- Legal name
- Woonstichting De Marken
- Website
- https://demarken.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woonstichting De Marken is a Dutch non-profit social housing corporation providing affordable, government-regulated rental homes in five villages of the municipality of Deventer, serving lower-income tenants through the Woonkeus Stedendriehoek allocation platform.
- Ownership category
- akta.pro rank
Woonstichting De Marken industry classification
Industry- Product category
- Social Housing
- NAICS
- Residential Property Managers (531311), Other Community Housing Services (624229), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industries
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Residential Affordable Housing Development & Construction (IMAFABAI)
Keywords
Where Woonstichting De Marken is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Woonstichting De Marken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Social housing rental income: Woonstichting De Marken generates revenue through regulated monthly rental payments from tenants in its social and affordable housing portfolio. Dutch social housing rents are subject to government rent policy (wet sociale huur), setting maximum allowable rents. Income is recurring and tied to occupancy rates across the housing stock.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Woonstichting De Marken product offering
Product offeringCore offering
Woonstichting De Marken is a Dutch social housing corporation (woonstichting) that provides regulated, affordable rental housing in five villages of the municipality of Deventer: Bathmen, Diepenveen, Schalkhaar, Lettele, and Okkenbroek. In addition to its core rental housing stock, it delivers ongoing property maintenance, new construction and redevelopment projects, and a sustainability retrofit program (Samen Duurzaam Wonen) including solar panels and energy-efficiency upgrades. Tenant support services such as energy coaching, budget assistance, neighborhood mediation, and fraud reporting round out the offering.
Product overview
Woonstichting De Marken is a Dutch social housing corporation operating as a unified service offering social and affordable rental housing. The portfolio consists of core housing services (sociale huurwoningen) supported by complementary services including the Woning Zoeken platform for tenant acquisition, Onderhoudsprojecten for property maintenance, Nieuwbouwprojecten for new construction, and the Samen Duurzaam Wonen sustainability program. Together these form an integrated housing service covering the entire tenant lifecycle from housing search through occupancy and ongoing maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Sociale Huurwoningen (Social Rental Housing) Social and affordable rental housing units provided to eligible tenants under the Dutch regulated rent framework (wet sociale huur). The core offering of the corporation, covering tenancy, rent, and ongoing occupancy services.
- Woning Zoeken (Housing Search) Online housing search and allocation service that connects prospective tenants to available social rental units through the Woonkeus Stedendriehoek registration, passend toewijzen, and urgency system.
- Onderhoudsprojecten (Maintenance Projects) Regular property maintenance services for the housing stock, including painting, roof replacement, frame cleaning, and other planned maintenance work performed annually across the portfolio.
- Nieuwbouwprojecten (New Construction Projects) New-build and redevelopment of social housing units, including the Oerdijk 34 and 36 Schalkhaar redevelopment and the 28-apartment Alferinklaan Bathmen development, expanding the housing supply.
- Samen Duurzaam Wonen (Sustainable Living Program) Sustainability program providing energy coaching, solar panels, and energy-efficiency upgrades to existing tenants, targeting 117 homes in Schalkhaar for retrofit in 2025 as part of broader sustainability efforts.
Quantifiable outcome
- Sustainability upgrades to 117 homes in Schalkhaar planned for 2025
- +2 more outcomes
Companies that use Woonstichting De Marken
Customer profileSegments1 record
Ideal customer profiles1 record
Woonstichting De Marken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Woonstichting De Marken partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Woonkeus StedendriehoekcoreWoonkeus Stedendriehoek is the shared housing allocation platform used by multiple social housing corporations in the Stedendriehoek region (including Deventer). De Marken participates in this platform as a registered housing provider, relying on its registration system, allocation rules, urgency classifications, and passend toewijzen (appropriate allocation) procedures to match tenants with available units. The partnership is a core operational channel for tenant acquisition and housing allocation.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Woonstichting De Marken competitors and assessment
Company assessmentDirect peers
- Vestia: The Hague-based social housing corporation operating one of the largest social housing portfolios in the Netherlands. Comparable ownership structure and operating model, though significantly larger and currently undergoing restructuring.
- Eigen Haard: Amsterdam-based social housing corporation with comparable mandate and operational model, though materially larger. Strong reference point for benchmark trajectories.
- Mitros: Utrecht-based social housing corporation managing affordable rental stock. Comparable in funding structure, government mandate, and tenant services offering.
- Woonbron: Zuid-Holland-based social housing corporation managing affordable rental stock. Comparable ownership structure, regulatory mandate, and sustainability retrofit operations.
- Portaal: Utrecht-area social housing corporation offering affordable rental housing. Comparable in regulatory context, property management focus, and tenant-facing services.
- Woonstichting Woonzorg Nederland: Dutch social housing corporation (wonstichting) providing affordable rental housing, with comparable ownership structure, regulatory mandate, and tenant allocation model. Highly comparable in mission and operating model.
- Woonbedrijf: Eindhoven-based Dutch social housing corporation operating rental housing under similar government framework. Comparable in scale tier, mission, and operational scope.
- Bo-Ex: Utrecht-based social housing corporation with comparable mandate, mission, and tenant services. Similar in approach to new-build and sustainability programs.
- De Woonplaats: Regional Dutch social housing corporation serving the Twente region, with similar portfolio of affordable rental housing, new-build development, and sustainability retrofits under the same national regulatory framework.
- Ymere: Major Dutch social housing corporation active in the Randstad. Comparable business model (wonstichting) and service offering, though at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Woonstichting De Marken social profiles
Digital presenceWoonstichting De Marken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Woonstichting De Marken leadership team
Management profileNumber of profiles
Woonstichting De Marken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Woonstichting De Marken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Woonstichting De Marken
What does Woonstichting De Marken do?
Woonstichting De Marken is a Dutch social housing corporation (woonstichting) that provides regulated, affordable rental housing in five villages of the municipality of Deventer: Bathmen, Diepenveen, Schalkhaar, Lettele, and Okkenbroek. In addition to its core rental housing stock, it delivers ongoing property maintenance, new construction and redevelopment projects, and a sustainability retrofit program (Samen Duurzaam Wonen) including solar panels and energy-efficiency upgrades. Tenant support services such as energy coaching, budget assistance, neighborhood mediation, and fraud reporting round out the offering.
Is Woonstichting De Marken a public or private company?
Woonstichting De Marken is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Woonstichting De Marken founded?
Woonstichting De Marken was founded in -1. It employs 11 to 50 people.
Where is Woonstichting De Marken based?
Woonstichting De Marken is headquartered in Deventer, Netherlands, in the Europe region.
How does Woonstichting De Marken make money?
One revenue line is on record: social housing rental income.
Who are Woonstichting De Marken's main competitors?
Direct peers on record are Vestia, Eigen Haard, Mitros, Woonbron, Portaal, Woonstichting Woonzorg Nederland, Woonbedrijf, Bo-Ex, De Woonplaats and Ymere.
Does Woonstichting De Marken have an API?
No public API is recorded for Woonstichting De Marken.
What industry is Woonstichting De Marken in?
Woonstichting De Marken's product category is Social Housing. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 531311 and its SIC code is 6531.