What De Nieuwe Stad does

De Nieuwe Stad is a mixed-use urban development in Amersfoort, Netherlands, operated by DeNieuweStad B.V. (a private limited company owned by developer Schipper Bosch) and originally transformed from a former Prodent toothpaste factory starting in 2013. The site functions as a curated district combining flexible workspaces, equipped meeting rooms, event venues, hospitality, and an emerging residential component. Its commercial workspace offering consists of three desk tiers (Werkplek Basis €7.50-€12.50, Comfort €10-€15, Luxe €12.50-€17.50 per half-day/full-day) and 11 meeting rooms accommodating 4 to 50 persons (priced from €13.50 for 30 minutes up to €750 per full day for De Bühne theater), all bookable through a proprietary iOS/Android app or via phone/email.

Approximately 80 companies — spanning hospitality, creative studios, consulting, education, retail, and sustainability-focused startups — operate as commercial tenants in the area. The business model is hybrid: usage-based fees for flex workspace and meeting rooms, recurring commercial tenant rentals, transactional event venue hire, and an emerging one-time residential sales stream via the Havenhuis project (24 apartments launched July 2026, with a further 700-800 homes in the next development phase). Go-to-market is primarily self-serve and community-led, augmented by a recurring events program (FLUOR concerts, De Nieuwe Stadsmarkt, Run & Taste, KEI-Start, Nacht van de Vluchteling) and an active 'Stadsmaker' role that drives community animation.

The site is geographically concentrated in Amersfoort (within walking distance of Amersfoort Centraal Station), serves primarily Dutch regional customers, and is anchored by the award-winning Het Platform office building (Kantoorgebouw van het Jaar 2020) floating above the historic Prodentfabriek, plus the Oliemolenhof public square used for markets, festivals, and an EV charging plaza. In June 2026, the Earth Valley Innovation Hub was co-opened with ROM Utrecht Region and the Municipality of Amersfoort, positioning the site as an institutional hub for sustainable area development in energy transition, mobility, and circularity. The operating entity has 5 direct employees; technology assets are limited to the proprietary booking app and standard web infrastructure.

Name

De Nieuwe Stad

Legal name

DeNieuweStad B.V.

Website

https://denieuwestad.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

De Nieuwe Stad is a mixed-use urban development in Amersfoort, Netherlands, offering flex workspaces, 11 meeting rooms, event venues, commercial spaces, and residential apartments to freelancers, SMBs, event organizers, and home buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Flex Workspace Rental: Rental of flexible workstations (flexplekken) at multiple tiers (Basis, Comfort, Luxe), charged per half-day or full day. Revenue is usage-based and recurring, as customers may book multiple sessions. Starting at €7.50 per half-day for a basic shared desk, up to €17.50 per full day for a luxury desk.
2. Meeting Room Rental: Rental of 11 meeting rooms for small and large gatherings (up to 50 persons), with pricing based on duration (30 minutes, half-day, full day). Rooms are booked through the app or by contacting the flexplek team. Revenue is usage-based per booking.
3. Event Venue Rental: The site generates revenue by hosting events at venues including the Oliemolenhof, Prodentfabriek, and Het Platform. Venues are rented for concerts, festivals, markets, corporate events, and community gatherings. This includes partnerships with FLUOR poppodium and external event organizers.
4. Residential Development: De Nieuwe Stad is expanding into residential real estate. The Havenhuis project (24 apartments) launched sales in July 2026, and further residential construction (700–800 homes planned) is underway. Future revenue will include home sales.
5. Commercial Tenant Rentals: Approximately 80 large and small companies rent commercial spaces in the De Nieuwe Stad area. Tenants include restaurants, retailers, creative studios, consultancies, and educational institutions. Revenue is generated through commercial property rental agreements with diverse businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

De Nieuwe Stad operates a mixed-use urban development in Amersfoort, Netherlands, built on the redeveloped former Prodent toothpaste factory site. It rents flexible workspaces (in three tiers: Basis, Comfort, and Luxe), 11 equipped meeting rooms for 4 to 50 persons, and event venues across the Oliemolenhof, Prodentfabriek, Het Platform, and De Bühne. It also leases commercial spaces to approximately 80 tenant companies and sells residential apartments (starting with the 24-unit Havenhuis project), with a mobile app enabling self-serve booking.

Product overview

De Nieuwe Stad is a mixed-use urban development in Amersfoort offering flexible workspace solutions and meeting facilities. The core product portfolio includes three tiers of flexible workspaces (Werkplek Basis, Comfort, and Luxe) priced from €7.50-€17.50, plus 11 meeting rooms accommodating 4-50 persons in the Het Platform building. Additional offerings encompass commercial spaces, residential apartments (Havenhuis), event venues, and an EV charging plaza. The company operates its own mobile app for reservations. The development, centered around the former Prodent toothpaste factory, positions itself as a hub for entrepreneurs, makers, and innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex Workspaces (Werkplekken) On-demand flexible desks in the Het Platform building available in three tiers: Basis (shared table, from €7.50/half-day), Comfort (adjustable desk and chair, from €10/half-day), and Luxe (electric height-adjustable desk with personal storage, from €12.50/half-day). Targeted at freelancers, self-employed professionals, and remote workers needing workspace without long-term leases.
• Meeting Rooms (Vergaderruimtes) Rental of 11 equipped meeting rooms (Stijlkamer Kringloop, Commissiekamer, Controlekamer, Handelskamer, Raadskamer, and others) accommodating 4 to 18 persons, each with AV equipment including HDMI-connected screens ranging from 49 to 86 inches. Bookable by 30-minute, half-day, or full-day slots.
• Event Venues (Evenementlocaties) Rental of event venues including the Oliemolenhof (central public square with 37-tree arboretum and sunken arena), the Prodentfabriek (former factory building), and De Bühne (the largest meeting/event space accommodating up to 50 theater-style, 100 standing, or 18 carré), with pricing from €425/half-day for De Bühne. Used for concerts, festivals, markets, corporate events, weddings, and community gatherings.
• Commercial Spaces (Bedrijfsruimtes) Leasing of commercial office and retail spaces across the De Nieuwe Stad area to approximately 80 tenant companies spanning hospitality, creative, education, retail, consulting, and fitness sectors. Tenants include Het Lokaal, Hoog Vuur, FLUOR poppodium, TwynstraGudde, MBO Amersfoort, Picnic, and StudioZAND.
• Residential Apartments (Woningen) New-build residential apartments for sale, starting with the Havenhuis project of 24 spacious apartments, followed by Het Hoekhuis and future residential towers totalling 700 to 850 homes. Located in a sustainable, mixed-use neighborhood with amenities, culture, and EV charging.
• EV Charging Plaza (Laadplein) Public electric vehicle charging plaza at the Oliemolenhof featuring 20 charging stations, the first such public EV charging square in Amersfoort. Available to visitors, tenants, and event attendees.

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ROM Utrecht RegioncoreStrategic or Co-development Partner · 1 June 2026ROM Utrecht Region (Regional Development Company) co-initiated the Earth Valley Innovation Hub (EVIH) in De Nieuwe Stad, in partnership with municipality Amersfoort and Schipper Bosch. EVIH is a physical hub where entrepreneurs, knowledge institutions, governments, and startups collaborate on sustainable area development solutions in energy transition, mobility, circularity, and healthy living environments.
• Gemeente Amersfoort (Municipality of Amersfoort)coreStrategic or Co-development Partner · 1 June 2026Gemeente Amersfoort partnered with ROM Utrecht Region and Schipper Bosch to establish the Earth Valley Innovation Hub in De Nieuwe Stad. The municipality is also a long-term partner in the area development, providing planning frameworks and public infrastructure. Minister Mona Keijzer also conducted a working visit, underscoring national government interest in the project's housing acceleration goals.
• Schipper BoschcoreStrategic or Co-development Partner · 1 January 2013Schipper Bosch is the master developer and property owner of De Nieuwe Stad, responsible for the area's transformation from former Prodent toothpaste factory to a mixed-use urban district. The company has been developing the area since ~2013 and continues to drive new phases including 700–800 homes. Schipper Bosch also employs a 'Stadsmaker' to animate and grow the area's community.
• FLUORcoreStrategic or Co-development PartnerFLUOR is the pop music venue (poppodium) operating in the Prodentfabriek building at Oliemolenhof 22. FLUOR and De Nieuwe Stad co-host events including The Porch festival, Pride Week celebrations, Blauwdruk art exhibitions, and community events. FLUOR also collaborates with KOSMIK on festival programming.
• Het LokaalcoreStrategic or Co-development PartnerRestaurant and local food shop at Oliemolenhof 20. Het Lokaal is central to De Nieuwe Stad's hospitality and community identity, hosting the De Nieuwe Stadsmarkt, providing catering for events, and expanding with a second location at Kleine Koppel 36 in May 2026.
• KOSMIKminorGTM or Marketing PartnerAmersfoort culture and pop venue KOSMIK partners with FLUOR and De Nieuwe Stad on event programming, notably The Porch intimate concert festival held at Het Nieuwe Stadsterras.
• PicnicminorChannel Partner/ Reseller/ DistributorOnline supermarket Picnic operated from the Prodentfabriek in De Nieuwe Stad. The site's central location was chosen for Picnic's Amersfoort launch. Picnic's presence added a high-volume logistics user to the area.
• MBO Amersfoort / Hogeschool Utrecht AmersfoortminorStrategic or Co-development PartnerMBO Amersfoort operates Salon de Nieuwe Stad (an education-business hub) and MBO Air (aviation hospitality training facility) within the area. Hogeschool Utrecht Amersfoort co-organizes KEI-Start Amersfoort student introduction day in De Nieuwe Stad. These institutions contribute to the area's educational ecosystem.
• TwynstraGuddeminorChannel Partner/ Reseller/ DistributorTwynstraGudde consulting firm is headquartered in Het Platform building in De Nieuwe Stad. The firm was instrumental in the inception of Het Platform as a flex-office concept.
• Rock City BrewingminorGTM or Marketing PartnerAmersfoort-based craft brewery Rock City Brewing collaborated with Studio Vuurdoorn (Evert Kwok) to produce KWOK Extra Wit beer, sold at KWOKTOBERFEST events in De Nieuwe Stad.
• Winkels op WielenminorGTM or Marketing PartnerLocal market organization 'Winkels op Wielen' partners with Het Lokaal and De Nieuwe Stad to co-organize the De Nieuwe Stadsmarkt (regional market at Oliemolenhof), bringing local producers, artisans, and makers together.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• BPD (Bouwfonds Property Development): Leading Dutch residential developer (part of Rabobank) delivering thousands of Dutch homes annually. Comparable to DNS's residential development component — specifically the Havenhuis and planned 700-800 home pipeline — as a Dutch residential-development operator, though at much larger scale and without the on-site workspace venue mix.
• Heijmans: Listed Dutch construction and area-development company delivering residential, commercial, and infrastructure projects. Comparable to DNS through its area-development and residential-build capabilities relevant to the planned 700-800 home expansion.

Direct peers

• De Hallen (Amsterdam): Amsterdam cultural-and-workspace hub redeveloped from a former tram depot, housing a hotel, food hall, cinema, and creative workspaces. Most comparable to DNS in its combination of heritage redevelopment, mixed-use programming, on-site workspace, and event venues driven by cultural tenants.
• NDSM-werf (Amsterdam): Creative mixed-use redeveloped shipyard in Amsterdam housing studios, workspaces, event venues, and cultural programming. Comparable to DNS in operating model: industrial heritage transformed into a self-reinforcing ecosystem of workspace, events, and creative tenants.
• Merwede Utrecht: Large-scale mixed-use urban development in Utrecht combining residential towers, commercial space, and public amenities. Closest geographic and structural peer to DNS's planned 700-800 home residential build-out combined with workspace and community programming.
• Oostenburg (Amsterdam): Mixed-use urban redevelopment of a former industrial shipyard in Amsterdam, combining workspace, residential, cultural, and F&B programming. Comparable to DNS in the brownfield-redevelopment-to-mixed-use-district model with workspace as anchor.
• Westergasfabriek (Amsterdam): Cultural area redeveloped from a former gas factory in Amsterdam, hosting festivals, restaurants, creative offices, and event venues. Comparable to DNS as a brownfield-to-mixed-use cultural destination with overlapping workspace, F&B, and event-revenue models.
• Mindspace: Coworking and flex-office operator with locations in Amsterdam and across Europe, offering app-based booking and design-forward workspaces. Comparable to DNS as a direct competitor in the Dutch flex-workspace segment, with similar PLG/self-serve booking distribution.

Broad incumbents

• WeWork: Global coworking and flex-office operator with locations in Amsterdam. Comparable to DNS as a broad incumbent competing for the same freelancer and SMB flex-workspace demand, with significantly larger scale and brand.
• Spaces (IWG): Global flex-office brand operated by IWG, with multiple Dutch locations offering meeting rooms, coworking, and event-style spaces. Comparable to DNS as a broader incumbent in the same flex-office and meeting-room categories with established brand and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/denieuwestad
• LinkedInlinkedin.com/company/denieuwestad
• Instagraminstagram.com/denieuwestad033

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Nieuwe Stad