Dental Advance

What Dental Advance does

Dental Advance is a privately held Brazilian e-commerce distributor of dental and medical supplies, headquartered in São Paulo and operating exclusively online through its own storefront at dentaladvance.com.br. The company sells a broad catalog of dental consumables, instruments, and equipment — organized into a 'Dia a Dia' (daily-use) segment covering cements, prophylaxis, drill bits, molding materials, instruments, and equipment, and a 'Sua Especialidade' (your specialty) segment covering endodontics, orthodontics, prosthetics, pediatric dentistry, surgery and implants, radiology, and restorative/aesthetic dentistry. It also distributes biosafety/PPE, dental anesthetics and medications, facial harmonization products, and medical clinic/laboratory supplies, sourcing from manufacturers such as Angelus, FGM, Ultradent, Dentsply Sirona, Ivoclar, Cristália, and DFL.

The technology stack is a standard Tray-powered e-commerce platform with product catalog, shopping cart, customer accounts, and payment processing (PIX, credit cards, bank transfer). Pricing is unit-based per product, with a 3% discount offered for PIX payment, and no subscription or recurring billing model. The customer base is composed of SMB dental professionals and clinics across multiple specialties, supplemented by medical clinics and laboratories, with no large enterprise contracts or named anchor customers identified.

The business model is a transaction-based distributor-retailer hybrid, where Dental Advance generates revenue by reselling third-party products at marked-up unit prices. Sales are supported through the e-commerce site, phone (11 3231-0750), WhatsApp, and email newsletter. The company holds multiple ANVISA operating authorizations covering medications, health products, sanitizers, and cosmetics, and employs a registered Technical Responsible Pharmacist (CRF-SP n° 112717). Operating status is active, with no disclosed funding, ownership changes, leadership changes, or M&A activity in the available source material.

Name

Dental Advance

Legal name

Medical Dental Advance Comercio de Produtos Hospitalares Médicos E Odontológicos LTDA

Website

https://dentaladvance.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Advance is a privately held Brazilian e-commerce distributor of dental and medical supplies, headquartered in São Paulo. It serves SMB dental professionals, dental specialists, and medical clinics with a multi-category catalog spanning consumables, instruments, equipment, anesthetics, and PPE, sold via its own online storefront.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental supplies distribution
• Medical equipment retail
• Orthodontic products
• Endodontic supplies
• Dental e-commerce

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct e-commerce sales of dental and medical supplies. Transaction-based model where customers purchase individual products at listed prices with discounts for PIX payment (3% off). No subscription model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dental Advance is a Brazilian e-commerce distributor of dental and medical supplies serving dental professionals and clinics. The company sells a multi-category catalog of physical products including dental cements, prophylaxis items, drill bits, impression materials, surgical instruments, equipment, endodontic and orthodontic specialty products, biosafety/PPE/disposables, anesthetics, and facial harmonization supplies from manufacturers such as Angelus, FGM, Ultradent, Dentsply Sirona, and Ivoclar. Sales are executed through their own e-commerce website with PIX, credit card, and bank transfer payment options, supplemented by phone and WhatsApp ordering.

Product overview

Dental Advance is an e-commerce platform for dental and medical supplies operating in Brazil. The product portfolio is organized as a multi-category catalog rather than a unified software platform. The core offerings include daily use consumables (cements, instruments, impression materials, disposables) under 'Dia a Dia', specialty products organized by dental discipline (Endodontics, Orthodontics, Prosthetics, Pediatric Dentistry, Surgery/Implants, Radiology, Restorative/Aesthetic Dentistry) under 'Sua Especialidade', biosafety and PPE supplies, and anesthetics/medications. The company also serves medical clinics and offers facial harmonization products. Products are sourced from multiple manufacturers including Angelus, FGM, Ultradent, Dentsply Sirona, Ivoclar, and many others, with the platform functioning as a distributor rather than a manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Dia a Dia (Daily-Use Dental Consumables) Catalog category for everyday dental practice consumables including dental cements (zinc, facet, provisional, resinous, calcium hydroxide, repair), prevention and prophylaxis items (sodium bicarbonate, prophylaxis tape, oral hygiene, Robson brush, plaque indicator, dental floss, prophylactic paste, pumice stone, rubber cup, fluoride), drill bits (carbide, diamond, Endo Z, Gates, Largo Peeso, transmetal, bur holders, mandrels), impression materials (alginate, wax, retraction cord, plaster, impression trays, addition and condensation silicone), and surgical instruments (carpule syringe, burnisher, lever, forceps, Ostby arch, tray, scalpel handle, condenser, curette, excavator, clamp, tweezers, probes, scissors, spatula).
• Equipamentos (Dental Equipment) Dental office equipment including high-speed handpieces (alta rotação), contra-angle, photopolymerizer/laser, loupes, mini incubator, sealer, academic kit, and lubricant oil.
• Endodontia (Endodontics Specialty Products) Endodontic specialty products including endodontic cement, aspiration and irrigation supplies, paper points, digital spacers, gutta-percha (bastão, principal, secundária), glass ionomer, rubber dam, endodontic files, and lentulo. Designed for endodontists performing root canal treatments.
• Ortodontia (Orthodontics Specialty Products) Orthodontic products including orthodontic bands, self-ligating brackets, ceramic and metal brackets, elastic modules (bengalinha, corrente, modular), archwires and wires, orthodontic tubes, and cases. Designed for orthodontic specialists.
• Prótese (Prosthetics Specialty Products) Prosthetic materials including glass fiber/carbon/quartz fiber, acrylic resin, bisacrylic resin, silane, flasks, reliners, metal pins, and core pins. Designed for prosthodontists and dental laboratories producing dental prostheses and restorations.
• Odontopediatria (Pediatric Dentistry Specialty Products) Pediatric dentistry products including pit and fissure sealants, designed for dental specialists focusing on children's dental care.
• Cirurgia, Implante e Periodontia (Surgery, Implant and Periodontics) Surgical and implant products including grafts and membranes, suture thread, hemostasis products, draping kits, medications and anesthetics. Designed for oral surgeons and implantologists.
• Radiologia Odontológica (Dental Radiology Products) Dental radiology equipment including X-ray holders, positioning devices for adults and children, radiographic film, and darkroom supplies. Designed for dental professionals utilizing radiographic imaging.
• Dentística e Estética (Restorative and Aesthetic Dentistry) Restorative and aesthetic dentistry products including mirrors, finishing and polishing items, acids, adhesives, applicators, whitening products, matrices, transparent crowns, and composite resins in bulk and flow forms. Designed for cosmetic and restorative dentists.
• Biossegurança/EPI/Descartáveis (Biosafety, PPE, Disposables) Biosafety and disposable supplies including collectors, cotton, bibs, triple syringe covers, gauze, gloves, masks, syringes, caps, autoclave packaging, biological and chemical indicators, sanitizers, needles, gowns, suction devices, and scalpels.
• Anestésicos e Medicamentos (Anesthetics and Medications) Dental anesthetics and medications including topical and injectable anesthetics from brands such as Cristália, DFL, and others. Dispensed under ANVISA Medications authorization 1.24.097-5.
• Harmonização (Facial Harmonization Products) Products for facial harmonization and aesthetic procedures offered to dental professionals expanding into facial aesthetic services.
• Clínica Médica / Laboratorial (Medical Clinic and Laboratory Supplies) Medical clinic and laboratory supplies beyond dental-specific products, including medications, biosafety equipment, and clinical consumables for medical clinics and laboratories.

Named customers2 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Straumann: Global dental implant and prosthetics leader with Brazilian operations (including Neodent). Comparable as a major supplier of implants and surgical/regenerative products that Dental Advance distributes to surgical specialists.
• Henry Schein: Global dental and medical distribution leader with substantial Brazilian operations (including Dental Cremer). Offers a much broader portfolio, larger scale, and deeper manufacturer relationships, but competes for the same SMB dental clinic wallet.
• Benco Dental: US-based full-service dental distributor with broad product catalog across equipment, supplies, and technology. Comparable distribution-to-clinic business model, though primarily serving the North American market.
• Dentsply Sirona: Global dental equipment and consumables manufacturer with direct distribution channels. A key supplier-brand for Dental Advance that increasingly competes for end-customer relationships via direct digital sales channels.
• Patterson Companies: Major US-headquartered dental and animal health distributor with international presence. Comparable in business model (wholesale distribution to dental practices), though operating at significantly larger scale and broader geographic footprint.
• Ultradent Products: Global dental materials and equipment manufacturer with strong esthetic dentistry and endodontics lines. Carried by Dental Advance as a supplier-brand and competes for direct relationships with high-spend specialists.

Direct peers

• Dental Speed: Brazilian dental supply e-commerce retailer targeting dental professionals across multiple specialties. Closely comparable GTM (online catalog, multi-brand) and customer base to Dental Advance, though with potentially different geographic reach.
• Dental Cremer: Long-established Brazilian dental supply distributor offering a broad multi-specialty catalog to dental professionals. Most direct comparable in terms of product breadth and target customer base; now operating within Henry Schein's Brazil footprint.
• Dental Master: Brazilian dental products retailer serving general dentists and specialists. Comparable multi-specialty catalog model and SMB clinic customer base, with overlap in cements, instruments, disposables, and specialty supplies.
• Dental Lumiere: Brazilian dental supplies distributor with multi-category catalog covering general and specialty dental needs. Comparable in target customer (dental professionals/clinics) and breadth of inventory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dental-advance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dental Advance