Dental Planet
Dental Planet is a New Zealand dental care provider operating two Auckland clinics (Manukau, Mangere) and mobile dental units serving 40+ secondary schools across Northland, Auckland, and Waikato. It delivers government-funded adolescent dental care via DHB partnerships alongside private fee-for-service adult dentistry, with Same-Day Crown and SureSmile aligner offerings.
- Company typePrivate
- Founded-
- HeadquartersManukau, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dental Planet does
Dental Planet Ltd is a privately held New Zealand dental care provider founded in 2021 and headquartered in Auckland. The company operates through two fixed clinics (Manukau and Mangere) and a fleet of mobile dental units that service over 40 secondary schools across Northland, Auckland, and Waikato regions, providing free government-funded adolescent dental care (Year 9-13, until age 18) under contract with District Health Boards.
The company's clinical service mix spans general dentistry (fillings, extractions, root canals, hygiene, crowns, mouth guards, wisdom teeth removal) and cosmetic dentistry (SureSmile Clear Aligners, bridges, whitening), with a notable technical differentiation around E4D CAD/CAM-enabled same-day crowns and digital intraoral scanning. Vendor-licensed SureSmile Digital Lab partnership supports orthodontic case planning. Patient financing is enabled through AfterPay, Zip, Q Mastercard, and Work and Income (WINZ) subsidies up to NZD 1,000.
The revenue model is hybrid: a stable recurring government contract stream from DHB-funded adolescent care across multiple regions, supplemented by private fee-for-service adult dental work and community outreach events delivered in partnership with Te Whatu Ora, Hauraki PHO, MSD, and other local providers. Go-to-market combines direct bookings (phone, email, online), school-based mobile unit visits, community events, sports sponsorships (NIB/Blues rugby), and word-of-mouth referrals. Pricing is quote-based and not publicly disclosed, with a price-matching guarantee offered.
Dental Planet firmographics
Firmographics- Name
- Dental Planet
- Legal name
- Dental Planet Ltd
- Website
- https://dentalplanet.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dental Planet is a New Zealand dental care provider operating two Auckland clinics (Manukau, Mangere) and mobile dental units serving 40+ secondary schools across Northland, Auckland, and Waikato. It delivers government-funded adolescent dental care via DHB partnerships alongside private fee-for-service adult dentistry, with Same-Day Crown and SureSmile aligner offerings.
- Ownership category
- akta.pro rank
Dental Planet industry classification
Industry- Product category
- Dental Services
- NAICS
- Offices of Dentists (621210)
- akta.pro primary industry
- Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits) (HLABAAAG)
- akta.pro secondary industries
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)
Keywords
Where Dental Planet is headquartered
LocationHeadquarters
- HQ city
- Manukau
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Dental Planet business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Government-funded adolescent dental care: Free dental care for adolescents Year 9-13 until 18th birthday, funded through partnerships with District Health Boards. This is a core service providing regular check-ups, preventive treatments, and necessary procedures including fillings, root canals, and extractions.
- Private fee-for-service dental care: General and cosmetic dental services for adult patients on a fee-for-service basis. Services include general dentistry, cosmetic dentistry, and specialized treatments. Pricing is transparent and explained upfront with no hidden costs.
- Payment plan financing: Third-party financing options including AfterPay (pay in 4 installments), Zip (3 fortnightly installments), and Q Mastercard (3 months zero interest). These provide revenue certainty while enabling patients to afford treatments.
- Work and Income subsidies: Partnership with Work and Income (WINZ) providing subsidies up to $1000 for eligible New Zealand citizens and permanent residents with urgent or essential dental treatment needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | $69 Oral Exam Package - All patients (new & existing) |
| Unit Pricing | Pay-as-you-go | Valentine's Day Special: $300 hygiene-for-two |
| Other | Pay-as-you-go | Work and Income assistance up to $1000 |
| Transaction based/ take rate | Pay-as-you-go | Interest-free payment options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Dental Planet product offering
Product offeringCore offering
Dental Planet is a New Zealand dental care provider operating two fixed clinics in Auckland (Manukau and Mangere) and mobile dental units that visit more than 40 secondary schools across Northland, Auckland, and Waikato. It delivers general dentistry (fillings, extractions, root canals, crowns, hygienist cleanings, mouth guards), cosmetic dentistry (SureSmile clear aligners, bridges, whitening), and government-funded adolescent dental care. The company also offers Same Day Crowns using E4D CAD/CAM technology and supports interest-free payment options.
Product overview
Dental Planet is a New Zealand dental care provider offering services through fixed clinic locations and mobile dental units. The core product portfolio consists of General Dentistry services (dental fillings, One Day Crown using E4D technology, extractions, root canal, hygienist cleanings, crowns, mouth guards, wisdom teeth) and Cosmetic Dentistry (SureSmile Clear Aligners, dental bridges). The company differentiates through its mobile dental clinic program providing free government-funded dental care to secondary school students aged 13-17 across Northland, Auckland, and Waikato. Payment options include interest-free financing through AfterPay, Zip, and Q Mastercard, plus Work and Income assistance for eligible patients. The company operates fixed clinics in Manukau and Mangere.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry Routine dental care services including check-ups, fillings, extractions, root canals, hygienist cleaning, crowns, mouth guards, and wisdom teeth treatment for adults and families in Auckland.
Quantifiable outcome
- Over 50 patients treated in single Thames community initiative, with 112 fillings and 32 extractions completed
- +4 more outcomes
Companies that use Dental Planet
Customer profileNamed customers5 records
Segments4 records
Dental Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dental Planet partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- NIB (health insurance provider)coreDental Planet partnered with NIB, proud sponsors of the Blues rugby team, to raise awareness on the importance of dental healthcare. NIB conducted a survey showing 47% of Kiwis are behind on general health checks. Together they used NIB's mobile check-up truck unit combined with Dental Planet's mobile dental unit to provide free dental and health screenings at Blues rugby games at Eden Park.
- Te Whatu Ora (Health NZ)corePartnership with Te Whatu Ora to provide free dental treatment to the Thames community. Te Whatu Ora provided funding support for the free dental care initiative that treated over 50 people with 112 fillings and 32 extractions completed.
- Hauraki Primary Health OrganisationcorePartnership with Hauraki PHO to coordinate free dental treatment initiatives in the Hauraki region. PHO helped facilitate the Thames community outreach and Round 2 planned for Manaia.
- Te Tara O Te WhaicoreCollaboration on Niho Ora Ki Hauraki initiative providing dental care in the Coromandel region. Teams stationed two mobile dental clinics in Manaia, treating approximately 65 patients over nine working days.
- MSD (Ministry of Social Development)minorWorking with MSD through Hauraki PHO to arrange free dental treatment initiatives. MSD provides funding support for community dental care programs.
- Te Korowai Hauora O HaurakiminorPartner in the Niho Ora Ki Hauraki initiative providing dental care to the Hauraki region community.
- Pito HauoraminorPartner in the Niho Ora Ki Hauraki community dental outreach initiative.
- District Health Boards (Auckland, Waikato, Northland)corePartnership with District Health Boards to provide government-funded on-site dental care at schools. Mobile units service over 40 secondary schools across the regions, covering thousands of students with free dental care.
- Well FoundationminorPartnership with NIB and Well Foundation to use their mobile check-up truck unit for free dental and health screenings at community events.
- SureSmile Digital LabcorePartnership with SureSmile Digital Lab experts for orthodontic treatment planning. Using proprietary SureSmile technology to develop customized clear aligner treatment plans for patients.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Dental Planet competitors and assessment
Company assessmentOthers
- BNZD / New Zealand Dental Association practices: Industry body representing NZ dentists; not a direct competitor but a relevant ecosystem participant for advocacy on DHB contracts and adolescent dental policy.
Broad incumbents
- Ortho Spot (SureSmile provider network): Specialist orthodontic provider using SureSmile aligners. Direct overlap on Dental Planet's SureSmile aligner offering; competes for clear-aligner cases in Auckland.
Direct peers
- Maven Dental (Abano Healthcare): Major NZ dental brand under Abano Healthcare with multi-practice footprint across the North Island. Comparable in offering general, cosmetic, and orthodontic services, and competes for the same South Auckland patient base.
- Dental Care West: West Auckland dental provider with comparable service range. Regional competitor for the same adult patient demographic in greater Auckland.
- Smile Dental NZ: Auckland-based dental group with multiple clinics. Competes directly with Dental Planet for adult and adolescent patients in the Auckland metropolitan area.
- The Dental Hub Auckland: Auckland-focused dental practice offering general and cosmetic services with similar payment-plan options. Direct peer for Manukau/Mangere catchment patients.
- Lumino The Dentists: New Zealand's largest dental group with 130+ practices nationwide. Direct competitor for both general/family dentistry at scale and for DHB adolescent contracts; competes head-to-head in Auckland and Waikato.
- Mobile Dental Services NZ: Mobile/on-site dental provider servicing schools and aged-care facilities in NZ. Closest peer to Dental Planet's mobile dental clinic model and DHB-funded adolescent program.
- Gentle Dental New Zealand: Multi-location NZ dental group offering general and cosmetic dentistry. Comparable service mix and price-positioning to Dental Planet's private fee-for-service clinics in Auckland.
Regional players
- Aspen Dental (NZ affiliate practices): Multi-brand NZ dental group. Broader competitor across regions Dental Planet does not yet serve, illustrating potential roll-up or expansion targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dental Planet social profiles
Digital presenceDental Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Planet leadership team
Management profileNumber of profiles
Dental Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Planet
What does Dental Planet do?
Dental Planet is a New Zealand dental care provider operating two fixed clinics in Auckland (Manukau and Mangere) and mobile dental units that visit more than 40 secondary schools across Northland, Auckland, and Waikato. It delivers general dentistry (fillings, extractions, root canals, crowns, hygienist cleanings, mouth guards), cosmetic dentistry (SureSmile clear aligners, bridges, whitening), and government-funded adolescent dental care. The company also offers Same Day Crowns using E4D CAD/CAM technology and supports interest-free payment options.
Is Dental Planet a public or private company?
Dental Planet is a private company. It is currently operating.
When was Dental Planet founded?
Dental Planet was founded in -1. It employs 11 to 50 people.
Where is Dental Planet based?
Dental Planet is headquartered in Manukau, New Zealand, in the Oceania region.
How does Dental Planet make money?
Four revenue lines are on record. Government-funded adolescent dental care is the primary driver. The others are private fee-for-service dental care, payment plan financing and work and Income subsidies.
Who are Dental Planet's main competitors?
BNZD / New Zealand Dental Association practices is listed as an others. Ortho Spot (SureSmile provider network) is listed as a broad incumbent. Direct peers are Maven Dental (Abano Healthcare), Dental Care West, Smile Dental NZ, The Dental Hub Auckland, Lumino The Dentists, Mobile Dental Services NZ and Gentle Dental New Zealand. Aspen Dental (NZ affiliate practices) is listed as a regional player.
Does Dental Planet have an API?
No public API is recorded for Dental Planet.
What industry is Dental Planet in?
Dental Planet's product category is Dental Services. Its primary akta.pro industry code is HLABAAAG, Mobile & On-Site General Dentistry (Workplace/Nursing Home/Home Visits), with a secondary code of HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care). Its NAICS code is 621210.