DENTAL STAR SL

What DENTAL STAR SL does

Dental Star SL is a Spanish multi-site dental clinic chain operating eight clinics across Madrid, Barcelona/Badalona, Huelva, Málaga, and Santiago de Compostela, headquartered in Barcelona. It offers a full-service dental portfolio including implants (including All-on-4), prostheses, orthodontics (Invisalign as well as traditional, ceramic, and sapphire bracket systems), aesthetic dentistry (veneers, whitening), conservative dentistry and endodontics, and pediatric dentistry. The company positions itself in the mid-market segment, with promotional bundles such as implant-plus-crown at €999 and 48-month interest-free patient financing to lower affordability barriers on higher-ticket procedures.

The business is a subsidiary of Sanitas Nuevos Negocios S.L., itself part of the Sanitas healthcare group (owned by Bupa), which provides corporate backing and brand association. Revenue mechanics combine one-time procedure revenue, a recurring Club Dental Star membership at €49.90 per year, and third-party-financed patient payment plans. Customer acquisition relies on direct-to-consumer digital marketing (website, blog, social media, SEO) supplemented by word-of-mouth referrals, with no visible enterprise or employer-sponsored channels. The company employs 11-50 people, consistent with a small-to-mid-sized multi-site operator rather than a national-scale dental chain.

Name

DENTAL STAR SL

Legal name

SANITAS NUEVOS NEGOCIOS, S.L.

Website

https://dentalstar.es

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Dental Star SL is a Spanish mid-market dental clinic chain operating eight clinics across Madrid, Barcelona, Huelva, Málaga, and Santiago de Compostela, offering implants, orthodontics, aesthetic and pediatric dentistry to individual consumers, and operating as a subsidiary of the Sanitas healthcare group.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental clinic services
• Dental implant treatments
• Orthodontic care
• Cosmetic dentistry
• Pediatric dental services

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Treatment Services: One-time and recurring dental procedures including implants, orthodontics, prosthetics, conservative dentistry, pediatric dentistry, and aesthetic dental treatments. Revenue generated from individual patient treatments.
2. Club Dental Star Membership: Annual membership program offering included consultations, hygiene, radiography services, emergency access, exclusive promotions, and discounts on treatments. Priced at 49.90€ per year.
3. Financing Services: Payment facilitation through financing plans allowing patients to spread treatment costs over time (up to 48 months without interest), enabling higher-value treatment purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

DENTAL STAR SL operates a chain of 8 private dental clinics across Spain offering comprehensive dental treatments including implants, orthodontics, prosthetics, aesthetic dentistry, conservative dentistry, and pediatric dentistry. The company supplements clinical services with the Club Dental Star annual membership (€49.90/year) and interest-free financing plans up to 48 months.

Product overview

Dental Star is a network of 8 private dental clinics across Spain (Madrid, Barcelona, Huelva, Málaga, and Santiago de Compostela) operated by Sanitas Nuevos Negocios, S.L.U. The company offers a unified portfolio of dental services organized into six core treatment categories — Implantes Dentales (dental implants including single implants, immediate loading, and All-on-4), Prótesis Dentales (removable prostheses), Ortodoncia (invisible aligners, traditional, and aesthetic braces), Estética Dental (veneers, whitening, hyaluronic acid), Odontología Conservadora (fillings, endodontics, cleanings), and Odontopediatría (children's dentistry) — supplemented by Club Dental Star, an annual membership program offering preferential access and discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Implantes Dentales (Dental Implants) Dental implant placement services for adult patients with missing teeth, including single implants, immediate load technique, and All-on-4 full-arch rehabilitation using biocompatible titanium screws to replace tooth roots and restore function and aesthetics.
• Prótesis Dentales (Dental Prostheses) Removable dental prostheses including partial and complete options to replace missing teeth and restore chewing, speech, and smile aesthetics for adult patients.
• Ortodoncia (Orthodontics) Orthodontic treatments for adults and children including invisible aligners (Invisalign), traditional metal braces, aesthetic ceramic or sapphire braces, and interceptive orthodontics to correct dental positioning and bite issues.
• Estética Dental (Cosmetic Dentistry) Cosmetic dental treatments including porcelain and composite veneers, teeth whitening, and hyaluronic acid applications to improve the harmony, color, shape, and size of teeth and gums for adult patients seeking aesthetic improvements.
• Odontología Conservadora (Conservative Dentistry) Conservative dental treatments including fillings, inlays, fluoride application, dental cleanings, root planing, and endodontic root canal treatment to preserve natural teeth and prevent extractions for adult patients.
• Odontopediatría (Pediatric Dentistry) Specialized pediatric dental care for children from infancy through adolescence, including dental sealants, interceptive orthodontics, and primary tooth extraction, with developmental guidance for parents on oral health at each stage.
• Club Dental Star Membership Annual subscription membership program priced at €49.90/year offering members 2 general or pediatric dentistry consultations, 1 dental hygiene session, 2 radiology services, emergency access, exclusive promotions, a €100 discount on treatments over €400, implant maintenance, and annual post-orthodontic maintenance.

Quantifiable outcome

• High success rate in all treatments performed

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sanitas Nuevos Negocios, S.L.U.coreOthersDental Star is a subsidiary of Sanitas Nuevos Negocios, S.L.U., part of the Sanitas healthcare group. Sanitas provides administrative infrastructure, data protection services, and brand association. The parent company handles GDPR compliance, data processing, and belongs to the Sanitas corporate group for internal administrative purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Heartland Dental: Heartland Dental is a large US dental service organization supporting a broad network of dentist-led practices. It offers a useful benchmark for multi-site clinic management and centralized administrative capabilities, despite its larger scale.
• Colosseum Dental Group: Colosseum Dental Group is a European dental service organization with multi-country clinic operations and centralized support. It is relevant for comparing chain-level expansion, clinic utilization, and the separation of clinical delivery from back-office infrastructure.
• Dental365: Dental365 is a US multi-site dental group providing general and specialty care through owned or affiliated clinics. Its outpatient, patient-facing model is comparable to Dental Star's clinic network, with geographic differences limiting direct competition.
• Aspen Dental: Aspen Dental is a consumer-facing US dental group with a multi-location network and broad treatment offering. Its direct-to-consumer positioning, financing, and marketing-led acquisition are comparable to Dental Star's go-to-market approach.
• Bupa Dental Care: Bupa Dental Care runs a large multi-site dental network in the UK and Europe, combining general and specialist care with a consumer patient base. Its scale is greater, but the clinic-network operating model and service mix are comparable.

Broad incumbents

• Sanitas Dental: Sanitas Dental is the dental arm of the Sanitas group, which also owns Dental Star. It provides a like-for-like multi-location Spanish dental service reference, although the related-party structure should be considered when using it for valuation.

Direct peers

• Adeslas Dental: Adeslas Dental is a Spanish insurance-linked dental clinic network serving consumers through a multi-location footprint. Its combination of broad treatment services, appointment access, and financing or promotional offers closely matches Dental Star's direct-to-consumer model.
• Vitaldent: Vitaldent is a Spanish dental clinic chain with owned sites and broad general and specialty services. It is a direct operating and customer-acquisition comparator to Dental Star's eight-clinic chain.
• Smy Dental: Smy Dental operates a multi-site Spanish dental network focused on patient-facing general and specialty care. Its clinic footprint, treatment mix, and consumer acquisition model are directly comparable to Dental Star.
• Mydent: Mydent is a Spanish dental group or franchise model offering outpatient general and specialty dentistry through multiple clinics. Its domestic footprint and direct patient proposition make it a relevant direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clinica-dental-star

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DENTAL STAR SL