Tina S. Merhoff & Associates Pediatric Dentistry

What Tina S. Merhoff & Associates Pediatric Dentistry does

Merhoff & Associates Pediatric Dentistry is a privately-held, single-location pediatric dental practice headquartered at 185 Kimel Park Drive, Suite 202, in Winston-Salem, North Carolina. Founded in April 2002 by Dr. Tina Merhoff, the practice provides comprehensive dental care for patients from infancy through college age across the Piedmont Triad region (Winston-Salem, Greensboro, High Point, Kernersville, Clemmons, and surrounding communities). The clinical team comprises four pediatric dentists — two board-certified (Dr. Tina Merhoff and Dr. Victoria O'Neal) and two associates (Dr. Lauren Russell and Dr. Caitlin Miller) — supported by hygienists, certified dental assistants, and administrative staff totaling 11-20+ personnel.

The practice's service portfolio spans preventive care (cleanings, fluoride, sealants, digital radiographs), restorative dentistry (composite fillings, stainless steel and zirconia crowns, pulp therapy, extractions), orthodontic treatment (Invisalign and traditional braces referral coordination), sedation dentistry (nitrous oxide, oral conscious sedation, and on-site operating room with general anesthesia), and adolescent cosmetic services (Phillips Zoom whitening, white spot treatment). It has adopted differentiated clinical technology including the iTero Lumina 3D intraoral scanner, Soan by Nusmile virtually painless anesthetic delivery system, and Curodont Repair Fluoride Plus for drill-free early cavity treatment.

Revenue is generated predominantly through fee-for-service clinical procedures billed to patients and filed against major dental insurance carriers (Metlife, Delta Dental, Cigna, Medcost, Ameritas, Aetna). Go-to-market is direct-to-consumer via online appointment requests, phone scheduling, and community-driven patient acquisition including a recurring Kaleideum children's museum sponsorship, school partnerships, seasonal Invisalign promotional events, and a podcast ("Merhoff Sound Bites") plus YouTube video series ("Dear Friend with Dr. Tina Merhoff"). The practice is independently owned with no external investors, no parent company, and no subsidiaries.

Name

Tina S. Merhoff & Associates Pediatric Dentistry

Legal name

Merhoff & Associates Pediatric Dentistry

Website

https://dentist4kids.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Tina S. Merhoff & Associates is a privately-held, single-location pediatric dental practice in Winston-Salem, NC, founded in 2002. It provides comprehensive preventive, restorative, orthodontic, and sedation dental care for patients from infancy through college age across the Piedmont Triad region.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Orthodontics (HLABABAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Hospital-Based & Medically Complex Pediatric Dentistry (HLABAGAE), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dental care
• Children's dentistry
• Orthodontic treatment
• Preventive dental services
• Sedation dentistry

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service dental care including preventive cleanings, restorative procedures, orthodontics, and cosmetic treatments. Insurance filing assistance provided for major providers.
2. Invisalign Treatment: Orthodontic treatment using Invisalign clear aligners with promotional pricing events offering discounts up to $1000.
3. Teeth Whitening: Phillips Zoom Whitening services offered in-office or take-home kits. Can brighten smiles up to 8 shades.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Merhoff & Associates Pediatric Dentistry is a single-location pediatric dental practice in Winston-Salem, NC that provides comprehensive dental care for patients from infancy through college age. The practice offers preventive cleanings, restorative dentistry (fillings, crowns, pulp therapy), orthodontic treatment (Invisalign and braces), sedation dentistry (nitrous oxide to general anesthesia), cosmetic services (Phillips Zoom whitening, white spot treatment), and emergency dental care. Services are delivered using advanced technology including the iTero Lumina 3D scanner, Soan painless anesthetic delivery, and Curodont drill-free cavity repair.

Product overview

Merhoff & Associates Pediatric Dentistry is a dental practice offering comprehensive pediatric dental care across all developmental stages from infancy through college age. The practice provides a unified suite of services organized by patient age group (Infants, Kids, Teens) and dental need category (Preventive Care, Restorative Dentistry, Orthodontics, Cosmetic Dentistry, Sedation, Emergency Care). Advanced technology offerings include Curodont Repair Fluoride Plus (drill-free cavity treatment), iTero Lumina digital scanning (goo-free impressions), and Soan pain-free anesthetic delivery. The practice also offers periodic promotional events such as Invisalign promotions with savings. Services are delivered at their Winston-Salem, NC facility with an on-site operating room for general anesthesia procedures.

Differentiator

Problem solved

Functional benefit

Brands

• Merhoff Sound Bites!: A podcast series by the practice covering pediatric dental topics including sedation, oral health, and dental care for children.

Products and services

• Pediatric Dentistry for Infants
• Pediatric Dental Services for Kids
• Dental Care for Teens
• Orthodontic Treatment for Kids
• Orthodontics for Teens (Braces and Invisalign)
• Phillips Zoom Teeth Whitening

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• KaleideumcoreStrategic or Co-development Partner · 1 September 2025Merhoff & Associates is the proud sponsor of Kaleideum children's museum for September 2025. Partnership includes monthly Tooth Fairy storytime sessions, Toddler Tooth Time events with complimentary toddler exams, and parent education at Kaleideum After Dark events. The practice also sponsors the museum's monthly programming.
• Local OrthodontistscoreChannel Partner/ Reseller/ DistributorPractice works closely with local orthodontic offices for referrals and coordinated treatment. The practice evaluates orthodontic needs and refers patients to orthodontists for traditional braces or comprehensive orthodontic treatment. The American Association of Orthodontists recommends evaluation by age 7.
• Oral SurgeonscoreChannel Partner/ Reseller/ DistributorPractice refers patients to oral surgeons for wisdom teeth evaluation and extraction. Maintains regular communication with multiple oral surgery offices in Winston-Salem and surrounding areas for coordinated patient care.
• Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPractice assists in filing insurance claims on behalf of patients for Metlife, Delta Dental, Cigna, Medcost, Ameritas, Aetna, and other major insurance providers.
• PediatriciansminorStrategic or Co-development PartnerCollaborative care relationship with pediatricians. Practice relies on pediatricians for comprehensive medical history and recent physical evaluations for sedation eligibility. Pediatricians refer patients with dental sedation needs or complex cases.
• MedSoup Podcast NetworkminorGTM or Marketing PartnerMerhoff Sound Bites podcast appears on MedSoup podcast network, expanding reach of pediatric dental education content to broader audience.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Great Expressions Dental Centers: Multi-specialty DSO with significant pediatric dentistry coverage across the U.S. Comparable as a broad incumbent dental group in the same ambulatory pediatric dental services category, providing a public reference point for DSO-style scaling of pediatric offerings.
• Benevis: DSO with a strong pediatric and orthodontics focus (historically through Kool Smiles and associated brands). Highly comparable as a scaled pediatric dental platform that competes for the same Medicaid/insured pediatric patient pool and is a likely acquirer of independent pediatric practices.
• Heartland Dental: Largest dental support organization (DSO) in the U.S., supporting hundreds of general and specialty practices. Comparable as the dominant scaled operator in the same dental services space that Merhoff's practice could either be acquired by or compete against on talent and supplier economics.
• Aspen Dental: National DSO and broad dental services brand. Comparable as a scaled, marketing-driven dental incumbent that competes for the same family/consumer dollar in adjacent PPO insurance networks and is a reference point for DSO-led growth in the broader dental services market.
• Smile Doctors: Largest orthodontic-focused DSO in the U.S. Comparable as a scaled operator of orthodontic services (Invisalign/braces) — overlapping with Merhoff's orthodontic service line and Invisalign events, and representative of the consolidated, brand-led orthodontic model Merhoff's Invisalign offering competes with.

Direct peers

• Charlotte Pediatric Dentistry: Multi-dentist pediatric dental group practice serving the Charlotte, NC metro. Highly comparable as a North Carolina-based pediatric dental group offering comprehensive preventive, restorative, orthodontic, and sedation services to children — directly mirroring Merhoff's service model and patient mix.
• Just Kids Pediatric Dentistry: Independent pediatric dental practice focused exclusively on pediatric care. Comparable as a like-for-like pediatric-only competitor, useful for benchmarking patient experience, sedation capability, and orthodontic monetization in a similar solo/small-group practice context.

Others

• Kaleideum (Children's Museum): Winston-Salem children's museum and Merhoff's community/sponsorship partner. Comparable as an ecosystem relationship rather than a competitor — useful context for understanding the community-engagement marketing channel that drives Merhoff's local brand equity.

Regional players

• Pediatric Dental Associates: Multi-location pediatric dental group practice with a comparably comprehensive service mix (preventive, restorative, sedation, orthodontics). Comparable as a similarly-sized independent pediatric dental group, useful as a benchmark for multi-site pediatric dental economics.
• University Dental Associates: North Carolina-based multi-specialty dental group practice with multiple locations. Comparable as a regional, multi-dentist group practice in the same Piedmont Triad-adjacent geography, competing for the same family and pediatric patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Wild4Smiles/videos
• Facebookfacebook.com/merhoffpediatric
• Instagraminstagram.com/merhoffpediatric
• LinkedInlinkedin.com/company/tina-s--merhoff-&-associates-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tina S. Merhoff & Associates Pediatric Dentistry