De Praktijk Hoorn

What De Praktijk Hoorn does

De Praktijk Hoorn is a privately held Dutch paramedical and psychotherapy practice based in Hoorn, North Holland, founded in 1992 by Conny van Meer and the late Ella Mulders. Since 2014 the practice has been co-managed by Conny van Meer and Kim Nieuweboer. It operates from a single physical location at Drieboomlaan 164, 1624 BR Hoorn, with additional session space at a partner venue in Berkhout, and delivers services both in person and, since the COVID-19 pandemic, online via Zoom and telephone. The company has no external funding, no parent company, and no disclosed subsidiaries.

The practice offers a coordinated portfolio of seven core individual therapies — Oefentherapie Cesar/Mensendieck, Haptotherapie, Gestalttherapie, Ademhaling- en ontspanningstherapie, Mindfulness, Hypnotherapie/medische hypnose, and EMDR — delivered by a team of six therapists with complementary specializations. Alongside individual sessions priced at €50 (30 minutes) and €87.50 (50 minutes), the practice runs structured courses including the 8-week Mindfulness MBSR/MBCT (€445), Compassietraining MBCL (€445), Buteyko breathing course (€290), Mindful yoga (€145), Beweeg je gezond (€70), Mindful Kids, Mindfulness voor Jongeren, and the newly launched Gestalt Cirkel group format. The product surface is rounded out by corporate wellness and Bedrijfsoefentherapie programs and the rental of practice rooms to external healthcare practitioners at €220.58 per fixed day per month.

De Praktijk Hoorn operates a professional-services, unit-priced revenue model that is largely out-of-pocket: therapy sessions are not covered by Dutch basic health insurance but may be partially reimbursed under supplementary insurance for complementary medicine, while medical hypnosis is not reimbursed. Customer acquisition is primarily community-led through word-of-mouth, GP referrals, and a longstanding local reputation, supported by a website and monthly newsletter. The practice is privately held, with no revenue disclosures, and serves individual adults, children, teenagers, and a smaller base of B2B employer clients across North Holland.

Name

De Praktijk Hoorn

Legal name

De Praktijk Hoorn

Website

https://depraktijkhoorn.nl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

De Praktijk Hoorn is a private Dutch paramedical and psychotherapy practice in Hoorn offering individual therapies and structured courses in mindfulness, Gestalt, haptonomy, EMDR, and breathing therapy to adults, children, and local employers.

Ownership category

akta.pro rank

Product category

Paramedical Therapy Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Paramedical therapy services
• Mindfulness training courses
• Gestalt psychotherapy
• Exercise therapy practice
• Corporate wellness programs

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual therapy sessions: Revenue from individual therapy sessions including Gestalt therapy, Haptonomy, Oefentherapie, and other therapeutic modalities. Session durations of 30 and 50 minutes with per-session pricing.
2. Courses and training programs: Revenue from structured courses including Mindfulness MBSR/MBCT (8-week training), Compassie training, Beweeg je gezond, Buteyko method, and Mindful Kids. These are group programs with fixed pricing per course.
3. Practice space rental: Rental income from renting practice rooms to other healthcare practitioners on fixed monthly basis for one or more days per month.
4. Corporate wellness training: In-company mindfulness and wellness training programs delivered to businesses and organizations. Pricing depends on location, number of participants, and specific requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

De Praktijk Hoorn is a paramedical medical centre offering individual body-oriented and psychological therapies — including Oefentherapie Cesar/Mensendieck, Haptotherapie, Gestalttherapie, breathing and relaxation therapy, Mindfulness, EMDR, and medical hypnotherapy — alongside structured group courses such as Mindfulness MBSR, Mindfulness for children/youth, Compassietraining MBCL, Buteyko breathing, Beweeg je Gezond exercise groups, Gestalt Cirkel, and yoga-mindfulness. The practice also delivers in-company wellness programs for businesses and rents practice rooms to other healthcare practitioners.

Product overview

De Praktijk Hoorn is a paramedical health center offering a coordinated portfolio of body-oriented and psychological therapies alongside structured courses and training programs. The core therapy offerings include Oefentherapie Cesar/Mensendieck, Haptotherapie, Gestalttherapie, Ademhaling- en ontspanningstherapie, Mindfulness, Hypnotherapie, and EMDR. These are complemented by an extensive course program including Mindfulness MBSR, Mindfulness for Youth, Mindfulness for Children (Mindful Kids), Compassietraining MBCL, Buteyko Method, Beweeg je Gezond exercise groups, and the Gestalt Cirkel group format. Corporate services (Bedrijfsoefentherapie) and practice space rental complete the offering. The practice also provides Mindfulness Meditation sessions (online via Zoom during COVID).

Differentiator

Problem solved

Functional benefit

Products and services

• Oefentherapie Cesar / Mensendieck Body-oriented exercise therapy addressing posture and movement patterns for individuals with physical complaints such as back pain, rheumatism, arthritis, and headaches.
• Haptotherapie Haptonomy-based therapy that increases body and feeling awareness, focusing on interaction patterns in daily life for adults seeking personal development and relief from stress-related complaints.
• Gestalttherapie Psychotherapy centred on contact with oneself and surroundings, helping identify and change behavioural patterns; offered in 30- and 50-minute sessions for adults facing stress, burnout, anxiety, depression, grief, and life questions.
• Ademhaling- en ontspanningstherapie Breathing and relaxation therapy that normalises breathing patterns and reduces stress-related complaints for adults experiencing anxiety, hyperventilation, or chronic stress.
• Mindfulness (individual therapy) Individual attention training based on Jon Kabat-Zinn's MBSR method, teaching present-moment awareness without judgment for adults seeking stress reduction and improved concentration.
• Hypnotherapie en medische hypnose

Quantifiable outcome

• Mindfulness meditation shown to improve concentration, reduce stress, and bring calm to the mind
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Studio Saskia de BruinminorStrategic or Co-development PartnerPartner location used for holding mindfulness training sessions when the main practice location is not suitable, particularly during COVID-19. Located at Kerkebuurt 169 B, 1647 ME Berkhout. Conny van Meer co-teaches courses at this location with Saskia de Bruin, such as the mini-retraite on compassion.
• Willemien de Neree (Buteyko Practitioner)minorStrategic or Co-development PartnerQualified Buteyko practitioner who delivers the Buteyko breathing course at De Praktijk Hoorn when there are sufficient registrations. Course helps with respiratory conditions and hyperventilation problems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Global mindfulness and meditation app offering guided meditation, sleep, and focus content. Competes for the same end-customers seeking mindfulness-based stress reduction (MBSR-style content) at a fraction of De Praktijk Hoorn's €445 course price.
• Calm: Global meditation and mental wellness app with guided meditation, sleep stories, and mindfulness programs. Direct competitor in the mindfulness training category, especially for self-directed customers who might otherwise take De Praktijk Hoorn's MBSR course.
• PsyQ: Part of Parnassia Groep, one of the largest mental health providers in the Netherlands, offering specialist therapy including EMDR and trauma treatment. Overlaps with De Praktijk Hoorn's EMDR and Gestalt offerings but operates at much larger institutional scale with insurance reimbursement.

Emerging players

• Wysa: AI-driven mental health chatbot and self-help platform used by employers and health insurers to provide anonymous early-stage mental wellbeing support. Competes for the same stress/anxiety and corporate wellness customer segment as De Praktijk Hoorn.

Direct peers

• iPractice: Dutch psychology practice offering both online and in-person therapy across the Netherlands. Comparable to De Praktijk Hoorn in offering mental health services with similar target segments (individuals and corporate clients), but at much larger scale via multiple locations and digital delivery.
• Interapy: Dutch online psychological treatment provider offering structured internet-based therapy programs including EMDR, CBT, and mindfulness. Overlaps with De Praktijk Hoorn's therapy modalities (EMDR, mindfulness) but uses digital delivery model.
• Mindler: Swedish-founded digital mental health platform operating in the Netherlands, offering online psychological therapy via app and video. Competes with De Praktijk Hoorn for mindfulness and therapy customers, but at much lower price points and broader geographic reach.
• Therapieland: Dutch online therapy and self-help platform providing structured mental health programs. Comparable to De Praktijk Hoorn's course-based offerings (MBSR, MBCL) but delivered via online modules rather than instructor-led sessions.
• Mentaal Beter: Dutch mental health care provider with multiple locations offering psychology and therapy services. Comparable to De Praktijk Hoorn in targeting individual patients with stress, burnout, and anxiety, but operates as a multi-location reimbursed practice chain.
• OpenUp (Happier Living): Dutch mental health platform offering both B2C therapy and B2B corporate wellness programs directly comparable to De Praktijk Hoorn's GTM motions. Provides mindfulness, therapy, and coaching online, competing for the same Dutch corporate wellness budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-praktijk-hoorn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Praktijk Hoorn