CX Team Deschacht - Group Hens - FSP

What CX Team Deschacht - Group Hens - FSP does

CX Team Deschacht - Group Hens - FSP, commercially known as Deschacht-Hens-Maes and from January 2026 as Charles Liégeois-Deschacht, is a Belgian UCI-registered cyclocross team operated by the management entity Anguba Cycling and headquartered in Baal (Tremelo), Flemish Region, Belgium. The team's core product is a competitive racing squad spanning Junior, U23, and Elite Men and Women categories, anchored by European champion Toon Aerts (Elite Men), Victor Van de Putte, Julie Brouwers, Sterre Vervloet, Robbe Marchand, Keije Solen, and Ilken Seynaeve, plus junior standout Giel Lejeune. The team competes at the highest international level across the UCI World Cup, Superprestige, X2O Trofee, European Championships, and UCI World Championships, riding Orbea Terra Race framesets fitted with Shimano DURA ACE 12-speed Di2 electronic groupsets and Icon T3.5-Disc wheels, with race logistics supported by Ford Feyaerts vehicles and Vano Mobilhomes.

The business model is sponsorship-funded rather than commercially transactional. Revenue is generated through multi-year partnership agreements with a small set of corporate sponsors, including a three-season title deal with Charles Liégeois Roastery (Belgian family coffee company, founded 1955) commencing January 2026, alongside founding partners Deschacht and Hens nv, equipment partners Orbea, Shimano, and Icon Wheels, apparel partner VermarcSport, and approximately 15 secondary and minor partners spanning automotive, construction, insurance, lubricants, and consumer cycling accessories. A secondary, smaller revenue line exists through direct-to-fan merchandise sales via the VermarcSport webshop (jerseys, bib shorts). The team has no publicly disclosed pricing, no app presence, no API or SDK offerings, and operates with approximately 10 staff members. Strategic and operational leadership rests with General Manager Guido Verschueren and Team Manager Bart Verschueren, with the team newly integrated into the broader Lotto-Intermarché cycling project structure under Jean-François Bourlart.

Name

CX Team Deschacht - Group Hens - FSP

Legal name

Anguba Cycling

Website

https://deschacht-hens-maes.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belgian UCI cyclocross team (operating as Deschacht-Hens-Maes, rebranding January 2026 to Charles Liégeois-Deschacht) run by Anguba Cycling, fielding Junior through Elite Men and Women riders in World Cup, Superprestige, and European Championships, funded by a small group of corporate sponsors led by Charles Liégeois Roastery.

Ownership category

akta.pro rank

Product category

Professional Cyclocross Team

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Professional cycling team
• Cyclocross racing
• Elite cycling competition
• Team sports sponsorship
• Cycling merchandise sales

Headquarters

HQ city

Baal (Tremelo)

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Sponsorship Revenue: Multi-year sponsorship agreements with corporate partners providing title sponsorship (Charles Liégeois Roastery), equipment sponsorship (Orbea, Shimano, Vermarc), vehicle sponsorship (Ford Feyaerts), and financial support from various other partners including Deschacht, Hens, and Lotto-Intermarché integration.
2. Merchandise Sales: Team apparel and merchandise sold through Vermarc webshop including cycling jerseys and shorts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The team operates a professional UCI-registered cyclocross squad that competes in elite international cyclocross competitions, with riders training multidisciplinary alongside the Lotto-Intermarché WorldTour road team. In parallel, the team runs a branded online webshop selling team apparel and merchandise (jerseys, shorts and accessories) directly to cycling fans.

Product overview

CX Team Deschacht - Group Hens - FSP is a Belgian UCI cyclocross team that competes at the highest levels of cyclo-cross racing. The core offering is the competitive cycling team itself, featuring riders in elite men's (Toon Aerts, Victor Van de Putte), elite women's (Julie Brouwers, Sterre Vervloet, Ilken Seynaeve), U23 (Robbe Marchand), and junior (Keije Solen, Giel Lejeune) categories. The team participates in major cyclo-cross series including World Cup, European Championships, Superprestige, and X2O Trophy. Secondary offerings include official team merchandise (Vermarc cycling kits) available through the team's webshop. The team operates under Anguba Cycling management and is supported by multiple sponsors including Deschacht, Hens, and Charles Liégeois Roastery, with connections to the Lotto-Intermarché project.

Differentiator

Problem solved

Functional benefit

Products and services

• UCI Cyclocross Racing Team (elite competition squad)
• Team Apparel and Merchandise

Quantifiable outcome

• European Championship Elite Men title - Toon Aerts (November 2025)
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, secondary and minor.

• Lotto-IntermarchécoreStrategic or Co-development PartnerIntegration with Lotto-Intermarché project enables multidisciplinary talent development across cyclocross and road cycling. The partnership provides integrated athlete programs and optimal support for riders' ambitions at the highest international levels. Jean-François Bourlart serves as General Manager of Lotto-Intermarché.
• VermarcSportcoreChannel Partner/ Reseller/ DistributorVermarcSport provides official team apparel and merchandise including jerseys and shorts. Operates the Vermarc webshop for team merchandise sales. Hosts the GP Vermarc/Triptyque ardennais race event.
• OrbeacoreChannel Partner/ Reseller/ DistributorOrbea is the official bicycle frame partner, providing Terra Race framesets for the team. Spanish bicycle manufacturer with strong presence in Belgian cycling market.
• Ford FeyaertssecondaryChannel Partner/ Reseller/ DistributorFord Feyaerts (feyaerts.be) is the automotive sponsor providing Ford Focus vehicles for team use as support vehicles and transportation.
• ShimanoTechnology or IntegrationShimano provides DURA ACE 12-speed Di2 electronic shifting drivetrains for team bicycles. Official component and groupset sponsor.
• Niels Albert BikestoresecondaryChannel Partner/ Reseller/ DistributorLocal Belgian bike store partner (nielsalbertbikestore.be) providing bike sales and service support.
• Q8 Tempo OilsecondaryChannel Partner/ Reseller/ DistributorQ8 Tempo Oil (tempo-oil.be) is the lubricant and fuel sponsor for the team, supporting operational fuel needs.
• eKOIsecondaryChannel Partner/ Reseller/ DistributoreKOI (ekoi.com) provides cycling equipment and accessories including helmets and eyewear.
• REVABOsecondaryChannel Partner/ Reseller/ DistributorREVABO (revabo.be) provides additional cycling components and equipment support.
• DomsminorChannel Partner/ Reseller/ DistributorDoms (domspro.eu) provides additional sponsor support and equipment.
• FirmusminorChannel Partner/ Reseller/ DistributorFirmus (firmus.be) provides insurance and financial services sponsorship.
• VBM VerzekeringenminorChannel Partner/ Reseller/ DistributorVBM (vbmverzekeringen.be) provides insurance sponsorship for the team.
• SwissStopminorChannel Partner/ Reseller/ DistributorSwissStop provides brake components and cycling accessories.
• MoquaiminorChannel Partner/ Reseller/ DistributorMoquai provides additional cycling equipment or apparel support.
• Captains of CyclingminorChannel Partner/ Reseller/ DistributorCaptains of Cycling (captainsofcycling.be) provides additional sponsorship support.
• Maris NatuursteenminorChannel Partner/ Reseller/ DistributorMaris Natuursteen (marisnatuursteen.be) provides natural stone products sponsorship, a Belgian natural stone company.
• Icon WheelscoreChannel Partner/ Reseller/ DistributorIcon Wheels provides T3.5-Disc wheels for team bicycles, the wheel component sponsor.
• Vano MobilhomessecondaryChannel Partner/ Reseller/ DistributorVano Mobilhomes (vanomobil.be) provides mobile home units for race team hospitality and rider accommodation during competitions.
• Anguba CyclingcoreOthersAnguba Cycling is the operating entity/management company for the Deschacht-Hens-Maes CX Team, managed by Bart Verschueren. Contact: [email protected], TEL. +32 497 99 83 11, Stijn Streuvelslaan 21 3128 Baal.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Circus-Re Uz Technics: Belgian cyclocross team with elite riders contesting World Cup and European Championship events. Comparable as a Belgian CX squad of similar scale competing in the same top-tier cyclocross series.
• Team S&M Verandas: Belgian cyclocross team competing at elite level with multiple sponsors in construction/industrial sectors. Comparable as a Belgian CX team of similar scale with a sponsor profile overlapping Deschacht's construction-materials base.
• Tormans Cyclocross Team: Belgian cyclocross team operating with elite and development riders across major European series. Comparable as a Belgium-based cyclocross team competing in UCI World Cup and Superprestige with similar team scale and sponsor-driven economics.
• Pauwels Sauzen-Bingoal: Belgian UCI cyclocross team competing at World Cup and European Championship level with elite men, women, and junior development squads. Directly comparable as a Belgian pro cyclocross team with similar sponsorship-driven funding and elite-tier competition profile.
• Crelan-Charles: Belgian UCI cyclocross team with elite men and women riders competing at World Cup level. Highly comparable as a Belgian pro cyclocross team with similar rider count, sponsor base, and competition schedule.
• Baloise Trek Lions: Top Belgian cyclocross team featuring World Cup-level riders and a multi-category roster. Compares directly on competition level (UCI World Cup/European Championships) and on the Belgian sponsorship-driven operating model.

Regional players

• Ridley Racing Team: Belgian continental cycling team with cyclocross and road racing operations. Comparable as a Belgian team competing in cyclocross and related cycling disciplines with a similarly small operational footprint.

Broad incumbents

• Alpecin-Deceuninck: Belgian WorldTour road cycling team that also fields cyclocross riders in winter. Comparable as a Belgian professional cycling organization with elite riders, though with a much larger road-focused budget and broader commercial footprint.
• Lotto-Dstny (Lotto-Intermarché): Belgian WorldTour road team now part of the Lotto-Intermarché project that Deschacht-Hens-Maes is aligned with. Comparable in that the Deschacht team is explicitly integrated into the Lotto-Intermarché development ecosystem.

Emerging players

• Bafang-Mich: Cyclocross-adjacent cycling team sponsored by Bafang (e-bike motor manufacturer). Comparable as a smaller-scale pro cycling team with similar sponsorship-led economics, though more focused on the e-bike/cross-over segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DeschachtHensMaes
• LinkedInlinkedin.com/company/deschacht-group-hens-containers-maes-cx-team
• Instagraminstagram.com/deschacht_hens_maes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CX Team Deschacht - Group Hens - FSP