De Scheg
De Scheg is a municipally-owned multi-sport complex in Deventer, Netherlands, offering swimming, ice skating, and indoor sports to local families, lesson participants, schools, and community groups under Sportbedrijf Deventer.
- Company typePrivate
- Founded-
- HeadquartersDeventer, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What De Scheg does
De Scheg is a multi-sport community facility in Deventer, Netherlands, operated by Sportbedrijf Deventer, a municipal sports company owned by the local government. The facility consolidates three sports verticals on a single site: a swimming pool (Zwembad) with a swimming paradise, lane swimming, parent-and-child sessions, aqua sports, and swim fitness; an ice rink (IJsbaan) offering public skating, skating lessons, curling courses, and group outings; and indoor sports (Zaalsport) providing squash courts and sports hall rentals. Ancillary services include meeting room hire and on-site food and beverage.
De Scheg generates revenue through five streams: usage-based admission fees to the pool and ice rink, recurring instructional subscriptions (Swimstars swimming lessons, schaatsles skating lessons, curling courses), transaction-based facility rentals for groups, schools, and corporate events, food and beverage sales, and birthday party packages at both the pool and ice rink venues. Pricing is tiered by visitor category and is published on the Tarieven page, while online reservations up to four weeks in advance are handled through the mijn.sportbedrijfdeventer.nl platform. The facility markets to local consumers primarily via organic social channels (Facebook, Instagram, YouTube, LinkedIn, X), an email newsletter, and a website blog/news section, and runs a direct-to-consumer GTM motion with a direct-sales channel for schools, sports clubs, and corporate groups.
The core technology footprint is limited to the online reservation and customer management system and a CMS website built with partners Brandeniers and Programic; no proprietary AI/ML, app, or API infrastructure is in evidence. De Scheg is one of several facilities under Sportbedrijf Deventer and serves the Deventer municipality population. The facility is undergoing renovation as of 2026, with the operator having initiated a search for construction partners in June 2026, alongside active hiring signaled by a 'versterk ons team' recruitment callout.
De Scheg firmographics
Firmographics- Name
- De Scheg
- Legal name
- Sportbedrijf Deventer
- Website
- https://descheg.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Scheg is a municipally-owned multi-sport complex in Deventer, Netherlands, offering swimming, ice skating, and indoor sports to local families, lesson participants, schools, and community groups under Sportbedrijf Deventer.
- Ownership category
- akta.pro rank
De Scheg industry classification
Industry- Product category
- Community Sports and Leisure Facility
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Aquatic Centers & Swimming Facilities (MPAKAEAF)
- akta.pro secondary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
Keywords
Where De Scheg is headquartered
LocationHeadquarters
- HQ city
- Deventer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Scheg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Admission and Entry Fees: Ticket-based admission fees for swimming pool and ice skating rink access, with tiered pricing for different visitor categories.
- Swimming and Skating Lessons: Structured lesson programs including Swimstars swimming lessons and schaatsles (ice skating lessons), generating recurring revenue from enrolled participants.
- Facility and Space Rental: Rental of sports facilities for groups, schools, company outings, and events including sports halls and party venues.
- Food and Beverage: On-site café and restaurant services for visitors during their sports and leisure activities.
- Birthday Party Packages: Organized birthday celebrations in swimming pool or ice skating venue settings with catering and entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | General admission tickets for pool and ice rink |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
De Scheg product offering
Product offeringCore offering
De Scheg is a multi-sport community facility in Deventer, Netherlands, operating a swimming pool, ice rink, and indoor sports halls. It sells admission to recreational swimming and skating, structured swimming and skating lessons (including the Swimstars program), group activities, children's birthday party packages, sports hall and meeting room rentals, and on-site food and beverage service.
Product overview
De Scheg is a sports facility in Deventer, Netherlands, operated by Sportbedrijf Deventer. The facility offers three core products: Zwembad (swimming pool), IJsbaan (ice rink), and Zaalsport (indoor sports). The Zwembad provides aquatic activities including swimming paradise, lane swimming, swimming lessons, children's parties, parent-child swimming, aqua sports, and swim fitness. The IJsbaan offers public skating, skating lessons, curling courses, group outings, and event hosting. Zaalsport provides squash courts and sports hall rentals. The facility also offers ancillary services including meeting rooms and food & beverage. The facility is undergoing renovation as of 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Zwembad (Swimming Pool) The main swimming pool facility at De Scheg offering multiple aquatic activities including a recreational swimming paradise, lane swimming, swimming lessons, children's parties, parent & child swimming, aqua sports, bathhouse facilities, swim fitness programs, and group sessions for local families, children, and adult visitors.
- IJsbaan (Ice Rink) The ice rink facility at De Scheg providing public skating, skating lessons, children's birthday party packages, group outings, curling courses, and event hosting for local visitors, learners, schools, and clubs.
- Zaalsport (Indoor Sports) Indoor sports facilities at De Scheg offering squash courts and sports hall rentals for various indoor sports, group activities, and events for local individuals, groups, schools, and associations.
- Swimstars Swimming Lessons Structured swimming instruction program (Swimstars) delivered at the De Scheg pool, with periodic open enrollment for children and adults to develop swimming skills through progressive, certified lessons.
- Ice Skating Lessons Structured ice skating lessons offered at the De Scheg ice rink across multiple skill levels, with periodic open registration for participants.
- Group Outings and School Programs Group outing packages offered at the ice rink and pool for schools, clubs, and organizations, including group swimming, school swimming lessons, and sports days.
- Children's Birthday Parties Organized birthday celebrations at the De Scheg swimming pool or ice rink venues, with structured activities, catering, and entertainment for children's parties.
- Meeting and Conference Rooms Meeting and conference room facilities available for rent at De Scheg for organizations, groups, schools, and associations.
- Food and Beverage Service On-site café and restaurant services providing food and beverage to visitors at the De Scheg sports facility during their activities and visits.
- Sports Hall Rental Sports hall rentals for various indoor sports, group activities, and events at the De Scheg facility, available to schools, associations, and organizations.
- Curling Courses Curling courses teaching the fundamentals of the curling sport, held at the De Scheg ice rink for adult learners.
- Squash Court Facilities Squash court access for recreational play and coaching at the De Scheg indoor sports facilities.
Quantifiable outcome
- Online booking available up to 4 weeks in advance for visit planning
Companies that use De Scheg
Customer profileSegments5 records
Ideal customer profiles4 records
De Scheg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Scheg partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Deventer PadelminorExternal padel sports provider located within the De Scheg ecosystem of activities. Listed as an additional activity option under 'Overige activiteiten' (other activities), providing padel court access as a complementary sports offering near the main facility.
- FysicxminorFitness provider partner offering sports-related services. Listed under 'Overige activiteiten' (other activities) as a complementary fitness option in the De Scheg activity ecosystem.
- Curves Deventer OostminorWomen's-only gym franchise partner located in Deventer Oost. Listed under 'Overige activiteiten' as a complementary fitness service in the broader sports network.
- SwimstarscoreSwimming lesson program provider partnered with De Scheg for structured swimming instruction. Announcements about Swimstars lesson registration openings are published on De Scheg's news section, indicating an ongoing operational partnership for delivering swimming education services.
- Sportbedrijf DeventercoreParent municipal sports company that operates De Scheg along with other sports facilities in Deventer. De Scheg is listed as part of the Sportbedrijf Deventer organization, which provides the operational infrastructure, management, and strategic direction for the facility.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
De Scheg competitors and assessment
Company assessmentBroad incumbents
- Everyone Active: UK leisure operator managing pools, ice rinks, gyms, and sports halls under public-sector contracts. Comparable leisure trust model serving community recreation with similar facility mix.
- Better (GLL): UK leisure trust operating pools, ice rinks, and sports facilities on behalf of local authorities. Broader incumbent with similar public-sector leisure trust model and multi-vertical sports facility management.
Direct peers
- Optisport: Dutch operator that manages and operates municipal sports and leisure facilities across the Netherlands. Directly comparable as a multi-vertical sports facility operator serving similar communities with pools, ice rinks, and indoor sports.
- Sportfondsen: Dutch company developing and operating sports facilities and swimming pools, often in partnership with municipalities. Long-standing Dutch operator with a similar municipal-affiliated multi-sport facility footprint.
- De Meerkamp: Amersfoort-based multi-sport complex with swimming, ice skating, and indoor sports. Comparable Dutch municipal sports complex serving a mid-sized city with similar facility mix and community programming.
- Sportbedrijf Rotterdam: Rotterdam's municipal sports operator running pools, ice rinks, and sports facilities. Same 'Sportbedrijf' municipal operating model and multi-vertical recreation offering as De Scheg.
- LACO Recreatie: Dutch operator of public swimming pools and recreational facilities. Directly comparable in operating municipal/community aquatic and leisure facilities across the Netherlands.
- De Tongelreep: Eindhoven's multi-sport complex featuring swimming, ice skating, and indoor sports. Operates as a publicly-supported sports facility in a comparable Dutch city setting, with a similar mix of aquatic and ice programming.
- Sportbedrijf Amsterdam: Amsterdam's municipal sports company operating multiple sports facilities including pools, ice rinks, and sports halls. Same municipal-operator structure as De Scheg with comparable multi-sport programming model.
Others
- Swimstars: Dutch branded swimming lesson provider that is itself a core operational partner of De Scheg. Comparable as an ecosystem participant — its instructional programming drives recurring subscription revenue at De Scheg's pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
De Scheg social profiles
Digital presenceDe Scheg financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Scheg leadership team
Management profileNumber of profiles
De Scheg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Scheg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Scheg
What does De Scheg do?
De Scheg is a multi-sport community facility in Deventer, Netherlands, operating a swimming pool, ice rink, and indoor sports halls. It sells admission to recreational swimming and skating, structured swimming and skating lessons (including the Swimstars program), group activities, children's birthday party packages, sports hall and meeting room rentals, and on-site food and beverage service.
Is De Scheg a public or private company?
De Scheg is a private company. It is classified as state government owned and is currently operating.
When was De Scheg founded?
De Scheg was founded in -1. It employs 11 to 50 people.
Where is De Scheg based?
De Scheg is headquartered in Deventer, Netherlands, in the Europe region.
How does De Scheg make money?
Five revenue lines are on record. Admission and Entry Fees are the primary driver. The others are swimming and Skating Lessons, facility and Space Rental, food and Beverage and birthday Party Packages.
Who are De Scheg's main competitors?
Broad incumbents on record are Everyone Active and Better (GLL). Direct peers are Optisport, Sportfondsen, De Meerkamp, Sportbedrijf Rotterdam, LACO Recreatie, De Tongelreep and Sportbedrijf Amsterdam. Swimstars is listed as an others.
Does De Scheg have an API?
No public API is recorded for De Scheg.
What industry is De Scheg in?
De Scheg's product category is Community Sports and Leisure Facility. Its primary akta.pro industry code is MPAKAEAF, Aquatic Centers & Swimming Facilities, with a secondary code of THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks). Its NAICS code is 713940 and its SIC code is 7900.